Two B2B meetings with 27 producers on March 9th and 10th.

The Alta Langa Consortium is organizing its first official event in the United States: it will be held on March 10, 2026 , from 11:00 am to 4:00 pm, at Eataly Downtown in New York City .

The B2B event, which will see the participation of 27 producers of Alte Bollicine Piemontesi, marks a significant step in the denomination’s consolidation on the US market.

A tasting at tasting tables will be accompanied by two seminars exploring the historical roots of Alta Langa DOCG, the unique characteristics of the production area, and the distinctive features that distinguish its wines from the world of Metodo Classico sparkling wines. The seminars will be led by Juliana Colangelo, wine marketing leader and host of the Italian Wine Podcast, along with representatives of the Consortium.

” Bringing Alta Langa DOCG to New York for the first time represents an important milestone for our appellation ,” says Giovanni Minetti , president of the Alta Langa Consortium. ” This event allows us to share our history, our terroir, and the collective work of our producers, presenting Alta Langa as an authentic expression of the Metodo Classico, deeply rooted in time and place .”

The New York program will kick off on March 9, 2026 , with a welcome cocktail at Terroir Tribeca , one of the city’s most prestigious wine bars. The event, reserved for sommeliers, press, and wine directors, will offer a convivial and informal setting for tastings and discussions, a preview of the following day’s main event. It will be an exclusive opportunity to meet the producers and discover the distinctive character and elegance that characterize Alta Langa DOCG wines.

Participating wineries: Agricola Brandini, Agricola TT, Banfi, Bava, Bera, Borgo Maragliano, Casa E. di Mirafiore, Coppo, Cuvage, Deltetto 1953, Enrico Serafino, Ettore Germano, Fontanafredda, Giuseppe Contratto, La Fusina, Marcalberto, Marco Capra, Marziano Abbona, Mauro Sebaste, Nada Giuseppe, Pecchenino, Tenuta Carretta, Tenuta Il Falchetto, Tenuta Langasco, Tenuta Rocca, Terrabianca, Vite Colte.

In an international context increasingly focused on sparkling wines with a strong identity and a strong connection to terroir, Alta Langa DOCG confirms its position as a highly relevant designation for the contemporary market. Its focus on vintage purity, lengthy aging, and the authentic expression of its origins are distinctive features of great interest to industry professionals.

Guardians of the rural soul of southern Piedmont: stone villages, pastures, dry stone walls, luminous silences, hazelnuts, truffles, and mists that perfume the nights. We preserve the rituals, rhythms, myths, and cultural and agricultural biodiversity of our high hills. We are a community founded on collective identities. These lands are “rare” because they are generous: capable of giving much to those who respect them. We preserve nature, history, and humanity in an inseparable intertwining. 149 municipalities, 3 provinces – Alessandria, Asti, Cuneo – between 250 and over 900 meters above sea level, this is where the Alta Langa DOCG is born, each with its own accent, its memory, its care. We cultivate a practical knowledge passed down since the 19th century and transform it into a unique tasting journey: ancient soils; Pinot Noir and Chardonnay; time – at least 30 months on the lees; altitude; always vintage.

We are Anima. The life of the party. The party of sharing.

In the Garden of the Discalced Carmelites, the ninth edition of the initiative launched on Saturday, May 23rd, aims to showcase the five denominations protected by the Consorzio Vini Venezia.

On Saturday, May 23, Feel Venice 2026 returns to Venice, in the historic Mystical Garden of the Discalced Carmelites, to showcase the enological excellence of the wines of the Serenissima . Now in its ninth edition, the initiative aims to showcase the five denominations protected by the Consorzio Vini Venezia : DOCG Malanotte del Piave , DOCG Lison , DOC Venezia , DOC Lison Pramaggiore , and DOC Piave . From 2:00 PM to 9:30 PM, the public will be able to participate in tasting sessions to discover the labels of 20 selected wineries and take part in guided tastings to learn more about the wines produced in the provinces of Venice, Treviso, and Pordenone.

At Feel Venice 2026, enthusiasts, professionals, and tasters will be able to treat themselves to a wine journey through the lands of the Serenissima . The DOC Venezia wines bring to life the vineyards of the eastern Po Valley, nestled between the provinces of Venice and Treviso, framed to the north by the Dolomites and to the south by the lagoon and the Adriatic Sea. The DOCG Lison and DOC Lison Pramaggiore wines represent a historic viticultural area, just a few kilometers from the Venetian coast, bordered to the east by the Tagliamento River and to the west by the Livenza. Finally, the DOCG Malanotte del Piave and DOC Piave wines follow the course of the Piave River: from the northeastern border of the province of Treviso with Friuli to the hills of Conegliano and Montello, all the way to the hinterland of the city of Venice.

” Feel Venice is an invitation to experience the most authentic expression of the wines and the territory we represent,” explains Stefano Quaggio , director of the Consorzio Vini Venezia. “In this edition, we want to showcase the value of the appellations and the producers who celebrate their rich winemaking, history, and culture. Returning to a symbolic location for the lagoon city, which protects endangered varieties in its orchard , means creating an experience that unites the wines of the Serenissima, the work of its associated producers, and the identity and authenticity of a territory.”

During the day, it will also be possible to visit the secret garden preserved within the walls of the Convent of the Discalced Carmelite Fathers, strolling through the vegetable gardens, vineyards, and orchards tended by the Carmelite Friars, and the Church of Santa Maria di Nazareth , offering guests a journey that combines wine, art, and historical heritage. In the late afternoon, live musical entertainment will begin, accompanying the tastings, and from 8:00 PM, guests will be able to savor the culinary offerings organized by the Consorzio Vini Venezia.

Feel Venice 2026 costs €20 per person to attend , while the masterclasses are free. All proceeds from the event will be donated to the Discalced Carmelite Friars to support the Giardino Mistico.

QUICK INFO | FEEL VENICE 2026 When : Saturday, May 23 Where : Garden of the Discalced Carmelite Friars, Venice Hours : 2:00 PM to 9:30 PM Tickets : €20 for entry to the tasting tables, €5 deposit for the glass. The masterclasses are free For information : www.consorziovinivenezia.it To register : www.feelvenice2026.eventbrite.it

Friday 20 February 2026 20 piole meet 20 musicians and 20 Barbera producers A marathon of music, wine and cuisine, anticipating the long weekend of the Turin Wine Fair 2026.

On Friday, February 20, 2026, the Notte Rossa Barbera returns, a widespread festival of fine wine and cuisine at affordable prices, celebrating the ” piola ,” a symbolic place of Savoy dining. Traditional dishes, a convivial atmosphere, and live entertainment by emerging musicians offer a journey through the history of Piedmontese gastronomic and social culture .

The new edition of the “Notte Rossa Barbera”, organized by the FEA Association , is part of the extensive OFF program of the Turin Wine Fair 2026 and will involve 20 restaurants in the city , connecting music and food and wine. An evening designed to promote the excellence of the area with the art of young talents : in the circuit of 20 restaurants, the Notte Rossa Barbera Menu inspired by the “Merenda Sinoira” ritual will be offered and you will be able to attend the performances of 20 emerging Piedmontese musicians . A marathon of notes and flavors between the tables, in which music will be the protagonist alongside the cuisine.

The event will be colored red by wines from local Barbera wineries —perhaps the most representative grape of the country tradition—selected by the Turin Wine Fair. They will present their finest labels, paired one for each grape variety. The following wineries will be present: Sant’Anna dei Bricchetti – Costigliole d’Asti (AT), Torchio1953 – Repergo (AT), La Torre di Castel Rocchero (AT), Boeri Vini – Costigliole d’Asti (AT), Carussin Winery – San Marzano Oliveto (AT), Tenuta Il Nespolo – Moasca (AT), Casa Pepita – Montegrosso d’Asti (AT), and Vaudano Enrico & Figli – Cisterna d’Asti (AT).

Preceding the long weekend of the Turin Wine Fair, the rhythms and toasts of the Red Night of Barbera will be an immersive experience, rooted in the authenticity of the Piedmont region, a celebration of rusticity and memory, reliving a piece of the city’s history with elegance and modernity. It’s an opportunity to introduce audiences of all ages, especially the youngest, to the places, flavors, and customs of Piedmont.

The bars where you can enjoy the Barbera Red Night menu and attend the artists’ concert are: Bagni Pubblici di Via Agliè, Barbagusto, Bocciofila del Meisino, Capodoglio Murazzi, Cascina Falchera, Circolo Risorgimento, Il Ramo d’Oro, Kontiki, La Cricca Circolo, La Piola di Reaglie, Le Fonderie Ozanam, Nodo Borgo Dora, Off Topic, Osteria Bocciofila Madonna del Pilone, Osteria Vanchiglia, Osterie Torino, Ostu, Qucina San Salvario, Ristorante Ratatui, Vermoutheria Peliti’s, Via Baltea.

Emerging artists : Alessio Cappello, Anita Ferraris, Aurora Motel, Corrado, EliLeliCheNoia, Emash & Francesca, IMA, Invernice, Khamilla, Mabi, Madi, Magisteri, Margot, Martina Ravetta, Matteo Tambussi, Mazaratee, Simone Villa, Solidea, Stefano Casetta, Gemma Grimoldi – stand up.

INFO

www.notterossabarbera.it

The Barbera Red Night menu includes:

€25 Menu: 4 appetizers, first course, 1 glass of wine, water and coffee

The Notte Rossa Barbera menu can be enjoyed for three consecutive evenings: February 19th, 20th, and 21st. Live musical performances will only be held on the evening of Friday, February 20th.

How to participate :

You can book directly by contacting the participating restaurants: the telephone numbers are in the dedicated pages on the website www.notterossabarbera.it

The tradition of Merenda Sinoira

The ancient peasant tradition of the “merenda sinoira” was the foundation of popular dining. An afternoon meal that, due to its abundance, tends to replace dinner, hence the name “sinoira.” It’s an essential moment in the day for those who, as evening approaches, don’t want to leave the company of friends and indulge in a leisurely meal, punctuated by flavors and lively discussions. Meanwhile, in Piedmont, “piole” were, like in the rest of Italy, those places called trattorias characterized by family management, simple cuisine, and authentic local products. The Notte Rossa Barbera Menu aims to offer a reinterpretation of this tradition.

Turin, Capital of Vermouth: the symbol of the Italian aperitif in the world will be the protagonist of the Salone weekend on Saturday 21st and Sunday 22nd February, between Made in Italy and Made in Turin.

Not just history, but also a look to the future: the focus is on the ritual of the vermouth-based aperitivo, from yesterday to today. From February 16th to 22nd, there will also be a week of FuoriSalone events: Turin will transform into a stage spread across museums, restaurants, cocktail bars, bookstores, and iconic locations in the Piedmontese capital.

Turin and Piedmont return to being the stage of international mixology with the third edition of the Salon e del Vermouth , on the weekend of Saturday 21 and Sunday 22 February 2026. The event takes on a symbolic and exceptional value in 2026, celebrating a fundamental anniversary in the history of Italian food and wine: the 240th anniversary of the birth of Vermouth , which took place in Turin in 1786 , under the Savoy porticoes.

The event takes place in an exceptional location: the rooms of the National Museum of the Italian Risorgimento , which during the Fair will be open to visitors with the guided tour ” One Museum, a thousand stories: the Risorgimento is served !”.

An event that renews the profound bond between Turin and Vermouth , projecting tradition and innovation: from its centuries-old origins to the future of contemporary mixology. Officially born in Turin in 1786, Vermouth has its roots in an ancient tradition that unites herbal knowledge, wine culture, and the art of mixology. Originally conceived as a “Hippocratic wine,” prized for its aromatic and digestive qualities, Vermouth has gradually established itself as a symbol of Turin’s conviviality and elegance, over time becoming a key player in aperitifs and international mixology.

The first and only Italian event entirely dedicated to this flavored excellence , the Show aims to strengthen the profound bond between the product and the Piedmont region. The 2026 edition celebrates both tradition and innovation, placing producers at the center of the story and promoting Vermouth as a symbol of culture and Made in Italy . By engaging with leading producers, top industry players, and the specialized press, it also promotes the corporate culture associated with Made in Italy and Made in Turin , with a keen eye on sustainability, innovation, and the future of the sector.

Conceived and curated by Laura Carello , the event is organized with the patronage and support of the Turin Chamber of Commerce and thanks to the support of the Piedmont Region, the City of Turin, and Turismo Torino and the Province . The Vermouth Show thus confirms its role as an international cultural and strategic platform for promoting Vermouth and as a tool for promoting and attracting the city of Turin and Piedmont, helping to strengthen Turin’s position as the national and international capital of Vermouth .

The 2026 edition presents itself as a major experiential and cultural event , offering a broad and contemporary vision of a product that symbolizes identity and innovation. The event is a true cultural and educational hub , chronicling the evolution of Vermouth, from its origins to the present day, from historic cafés to its central role in the contemporary aperitif ritual, highlighting production, mixology, and its dialogue with gastronomy.

The Vermouth Show is the heart of the event, welcoming producers, industry professionals, and the public to a varied program of meetings, tastings, and in-depth discussions . The program includes meetings with producers and in-depth discussions on the history of Vermouth, the birth of the aperitif ritual, its use in mixology, and its connection to food. Journalists and industry experts will be present, offering authoritative and informative insights.

It will not just be a showcase , but a choral celebration that offers its most complete and representative offering: over 30 Vermouth producers , from historic brands to emerging artisanal realities, brought together to tell the story of Vermouth through its different interpretations, styles and territorial identities, giving life to a unique dialogue between big names of international fame, historic local excellences and young emerging producers who are bringing new life and creativity to the category.

The format features a comprehensive and diverse presentation where small, medium, and large producers meet to showcase their labels, discuss their offerings, and guide the audience through tastings. The vermouths featured include: the premium selection includes Strucchi, Fratelli Branca Distillerie – Carpano, and Antica Formula, Martini & Rossi, Baldoria, Cinzano, Gran Torino , and Ballor . We continue with Carlo Alberto , produced by Compagnia dei Caraibi , a company recognized as a Master of Taste ; Canone Vermouth; Bordiga – Mulassano; Mu Vermouth; Bonaventura; Vecchia Scuola; Giacobini Vermouth; Vermouth dell’antiquario – Fanè; Somaro; Mazzetti d’Altavilla; Cocchi; Citto Vermouth; Aprutium Vermouth; Chazalettes; Bosca; Ebon; Les Guardes Enfants; Tetti Battù; Vandalo – Glep Beverage; Affini; Fermentings; Poggio ridente; Zoppi; Elena Vermouth; Trinchieri.

The Vermouth Show stands out as the only Italian Vermouth event to also include an exclusive B2B day . This edition will feature an important new feature for 2026: Monday, February 23 , a half-day dedicated to the trade , designed as a time for producers, buyers, distributors, and industry professionals to meet, network, and discuss ideas.

Alongside the two main days of the Vermouth Show and the B2B day , the city will be livened up by the Fuori Salone , which will extend the event from February 16 to 22, 2026 , to the entire city, with events combining culture, flavor, and conviviality. For an entire week , Turin’s best restaurants will host dinners featuring vermouth, featuring both the dishes and pairings, while Turin’s best cocktail bars will showcase dedicated drink lists. In both venues, renowned guests will take center stage: chefs and bartenders in the restaurants, and internationally renowned bartenders in the cocktail bars, who will also be the protagonists of vermouth-themed B2B masterclasses . During the week, it will also be possible to visit the iconic locations where this aromatized wine is celebrated today.

A rich program designed to strengthen the bond between Vermouth and the city of Turin through tastings, cultural events, guest shifts, editorial presentations, and dedicated menus.

The ribbon-cutting ceremony for the Salone del Vermouth will kick off the event with an inaugural round table discussion , which also marks the official opening of FuoriSalone 2026. This round table discussion will serve as a key step in the dialogue between historic tradition and the contemporary vision of Vermouth. The meeting will take place in the prestigious halls of Palazzo Birago , the official headquarters of the Turin Chamber of Commerce , on Monday, February 16th at 3:00 PM , with a discussion entitled “What Changes So That Nothing Changes – Chapter 2,” moderated by Carlo Carnevale . The round table will bring together institutions, historic producers, and new artisans to initiate a discussion on the future of Vermouth over the next five years, addressing the issues of sustainability, the evolution of international markets, and the export strategies of the Torino brand worldwide.

From a tourism perspective and on the occasion of the third edition of the Vermouth Show 2026, the Vermouth Passport was also born, an interactive tool designed to guide the public through the different stages of taste and collect experiences in the participating venues.

Paolo Bongioanni , Councilor for Trade, Agriculture and Food, Tourism, Sport and Post-Olympic Games, Hunting and Fishing, and Parks, and Claudia Porchietto , Undersecretary of the Presidency of the Piedmont Region, state: ” In the face of the crisis that has affected other alcoholic products, Piedmontese vermouth is not slowing down. Indeed, the numbers speak of a veritable boom: production increased from 2.4 to 6.8 million bottles from 2018 to 2024, the average price per bottle rose from €17.92 to €25.20, and turnover rose from €32.6 to €172.2 million, 65% of which is generated abroad. The Vermouth Show, with all its widespread events, is therefore the perfect place to discover the many surprising expressions our producers offer of an excellence deeply identified with the history and territory of Turin and Piedmont, and which combines the charm of tradition with contemporary creativity .”

“The Vermouth Show reaches its third edition, establishing Turin as the world capital of this symbol of Made in Italy,” said Paolo Chiavarino , Councilor for Commerce for the City of Turin. ” An event that celebrates the transformation of an ancient herbal wisdom into a global social ritual. This year’s edition holds historic significance: it marks the 240th anniversary of the birth of Vermouth (1786), and the Show confirms its position as the only event in Italy entirely dedicated to the category. The objective is twofold: to strengthen the bond between the product and the Piedmont region and to enhance the dialogue between tradition and innovation, placing producers and their stories at the center of the narrative. Thanks to the Fuorisalone format, the event will engage the entire city: from historic cafés, guardians of tradition, to the most innovative venues, transforming Turin into a widespread stage for culture and conviviality.”

Massimiliano Cipolletta , President of the Turin Chamber of Commerce, emphasizes: ” We are once again supporting the Vermouth Show this year, an event that promotes the dissemination and promotion of a product that is a symbol of Turin and Piedmontese flavor. We are also pleased to contribute to events like this, which enhance the opportunities for discussion between professionals, companies, and the public. This year, we will host the inaugural round table discussion of the off-show, dedicated to the future of Vermouth, at our headquarters in Palazzo Birago. Indeed, we are observing a steady growth in interest in Vermouth among producers, and the public is also very interested. We see this consistently with the Extra Vermouth project, developed in collaboration with Turismo Torino e Provincia: a tasting offered by more than 20 Turin venues that combine Vermouth di Torino with a selection of typical local products and Piedmontese cuisine. It is an experience that is always highly appreciated and sought after by those visiting the city .” Alessandro Bollo , director of the National Museum of the Italian Risorgimento, comments: ” We are proud to host the third edition of the Salone del Vermouth in our halls, an event that celebrates one of the most representative excellences of Turin’s history. For the occasion, we have created a guided tour entitled ‘One Museum, a Thousand Stories: the Risorgimento is Served!’, which intertwines the historical narrative of the Risorgimento with Turin’s gastronomic tradition. It is a unique opportunity for the public to discover how history, culture, and food and wine traditions intertwined in the salons and cafés that served as the backdrop to the great events of our past,” said Alessandro Bollo, director of the National Museum of the Italian Risorgimento.

Martina Cerbone , Marketing Director of Fratelli Branca Distillerie, states: ” Participating in the Salone del Vermouth 2026 has a highly symbolic value for us: Carpano is not just a vermouth, it is the vermouth, the first and most authentic in history. Born in Turin in 1786, it gave rise to the category and has embodied its most genuine spirit for 240 years, preserving a continuity and authenticity that represent a unique heritage in the world of Italian aperitifs. Continuing to be present here, where it all began, means celebrating a tradition that has spanned the centuries and reaffirming Carpano’s role as an essential reference for vermouth on an international level. At the same time, this Salone is a precious opportunity to meet the new generations of bartenders, who enthusiastically reinterpret a historic brand like Carpano and take it into the future with creativity and awareness. It is precisely from this dialogue between authenticity and innovation that the strength of our legacy is born.” The Salone del Vermouth: a rich program of training and culture

The goal of the two-day Vermouth Show is to promote the culture of this Italian excellence, recounting its history, identity, and contemporary potential. For this reason, at the National Museum of the Italian Risorgimento , the public will have the opportunity to participate in interactive blending and tasting workshops , designed to explore the product’s many nuances up close.

The program includes meetings with producers and in-depth discussions on the history of Vermouth, the birth of the aperitif ritual, its use in mixology, and its connection to food. Journalists and industry experts will be present to offer an authoritative and informative perspective.