M&A FOR WINERIES, WINE ESTATES AND RURAL PROPERTIES
Selling, acquiring or enhancing the value of a business requires far more than a simple transaction
Rurales Estate 24 supports entrepreneurs, families, wineries, industrial groups and investors in the sale, acquisition, strategic enhancement and capital raising of wineries, wine estates, vineyards, rural properties and wine hospitality businesses.
We are not simply a marketplace for businesses and properties for sale.
Our goal is to create a qualified meeting point between business owners seeking to enhance or sell their company and investors and operators looking to acquire, invest in or develop new projects within Italy’s wine and agricultural sectors.
We combine hands-on experience, in-depth sector knowledge, a qualified network and a structured approach that supports each transaction from the initial analysis through negotiation and closing.
Deals, not just listings.
Request a Confidential Valuation
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A MARKET IN TRANSFORMATION
M&A is becoming an increasingly strategic tool in the wine industry
The Italian wine industry is undergoing a profound transformation.
Pressure on margins, changing consumer behaviour, the need to strengthen distribution, internationalisation, market consolidation and generational succession challenges are leading a growing number of companies to consider strategic transactions.
For some entrepreneurs, this means selling their business at the right time and under the best possible conditions.
For others, it means acquiring wineries, vineyards, brands or production capacity to accelerate growth.
Others may seek an industrial or financial partner without necessarily selling the entire company.
In this environment, M&A is no longer simply a financial instrument.
It can become a genuine driver of business continuity, growth and long-term value creation.
WHY OUR M&A ADVISORY WAS CREATED
We believe that every entrepreneur should be able to approach the most important decisions in the life of their business with clarity, reliable information and a long-term strategic perspective.
Decisions such as:
- selling a winery;
- acquiring a wine estate;
- purchasing strategic vineyards;
- bringing new shareholders into the company;
- finding an industrial partner;
- planning generational succession;
- merging or partnering with other businesses;
- growing through acquisitions;
- enhancing the value of properties, land, brands and corporate assets;
cannot be approached as ordinary real estate transactions.
They require a simultaneous understanding of the business, its assets, market position, products, territory, brand, distribution network and future potential.
This is where Rurales Estate 24 M&A Advisory comes in.
M&A ADVISORY
One trusted partner throughout the entire transaction
For Business Owners and Sellers
Selling a business built over decades is not simply about finding someone willing to buy it.
It means understanding:
what the business is really worth, how it should be positioned, who it should be presented to, what information should be disclosed, when to approach the market and how to negotiate effectively.
We support owners of:
- wineries;
- wine estates;
- vineyards;
- rural estates;
- agricultural businesses;
- agritourism properties;
- wine resorts;
- wine tourism businesses;
- wine brands and related assets.
Our objective is to identify the most suitable buyer for the transaction and achieve the best realistically attainable terms.
FOR BUYERS AND INVESTORS
We search for businesses, not just listings
We assist:
- wineries;
- wine groups;
- food and beverage companies;
- entrepreneurs;
- private investors;
- family offices;
- holding companies;
- industrial operators;
- international investors
in identifying strategic businesses and assets throughout Italy.
We begin by understanding the buyer’s investment criteria:
location, appellation, vineyard acreage, production capacity, revenue, brand positioning, distribution, hospitality assets, commercial potential and investment budget.
Based on these parameters, we develop a targeted search that may include both publicly marketed businesses and confidential off-market opportunities.
BUSINESS VALUATION
What is a winery really worth?
The value of a winery or wine estate cannot be determined simply by adding together the value of its land, buildings and equipment.
A comprehensive assessment should consider:
- vineyard value;
- DOC, DOCG and IGT appellations;
- winery buildings and real estate;
- production facilities and equipment;
- production capacity;
- inventory;
- revenue and profitability;
- financial debt;
- brand value;
- distribution network;
- export markets;
- customer portfolio;
- wine tourism potential;
- development opportunities;
- competitive positioning;
- potential industrial synergies for an acquirer.
A professional valuation therefore becomes the starting point for developing a realistic strategy for a sale, acquisition or equity investment.
GENERATIONAL SUCCESSION
When business continuity requires a new solution
One of the most sensitive challenges facing agricultural and wine businesses is the future of family-owned companies.
The next generation may not always wish to continue the business.
In other situations, several heirs may have different objectives, or the company may require capital and expertise that the family does not wish to provide directly.
Generational succession may therefore involve different solutions:
- family continuity;
- admission of new shareholders;
- industrial partnerships;
- partial opening of the company’s capital;
- mergers or strategic alliances;
- management through specialised partners;
- partial or full sale of the business.
Our role is to help entrepreneurs identify the solution that can best protect their assets while ensuring long-term continuity and value creation.
INVESTOR SEARCH
Capital to support the company’s future
Not every company seeking capital needs to be sold.
A winery may require a strategic or financial partner to:
- enter new markets;
- increase production capacity;
- finance acquisitions;
- strengthen exports and distribution;
- develop hospitality facilities;
- create a Wine Resort;
- expand wine tourism activities;
- strengthen its brand;
- address generational succession.
We identify and select potential industrial partners, private investors, family offices and financial investors whose objectives are aligned with the project.
THE FORBUS METHOD
From strategic analysis to closing
Every transaction is different.
For this reason, we follow a structured six-stage process.
1. Strategic Analysis
We assess the company’s current position, the entrepreneur’s objectives, critical issues and opportunities.
2. Valuation
We analyse the company’s assets, financial performance, market positioning and potential in order to establish a realistic valuation range.
3. Positioning
We determine how the opportunity should be presented and which categories of buyers or investors are most likely to recognise its strategic value.
4. Matching
We conduct a targeted search for potential buyers, investors and industrial partners in Italy and internationally.
5. Negotiation
We support the parties in structuring the transaction and negotiating its principal economic and strategic terms.
6. Closing
We support the process through to completion, coordinating where necessary with lawyers, accountants, tax advisors, technical specialists and other professionals appointed by the parties.
Our work does not end when a contact is made.It ends when the transaction reaches its objective.
WHY RURALES ESTATE 24
Specialist Sector Expertise
We operate in markets we know first-hand.
We understand the language of agricultural entrepreneurs, winegrowers, winery owners, commercial directors and investors.
This enables us to assess not only financial figures but also the industrial, commercial, territorial and strategic value of a business.
Over 50 Years of Entrepreneurial and Managerial Experience
Experience means recognising potential issues early, understanding where the real value lies and identifying the conditions that can make a transaction possible.
Qualified Network
We work with entrepreneurs, companies, industrial groups, professionals and investors in Italy and internationally.
We are not simply looking for visibility.
We look for the right counterparties.
Confidentiality
Many transactions cannot be publicly marketed.
For this reason, we use confidential procedures, NDAs, controlled disclosure of information and carefully selected contacts.
Results-Oriented Approach
We do not simply provide theoretical advice.
We actively support the process through negotiation and towards the successful completion of the transaction.
CONFIDENTIAL & OFF-MARKET OPPORTUNITIES
The market you will not find in public listings
A significant proportion of M&A transactions in the wine industry take place without public exposure.
Entrepreneurs and families may wish to explore a potential sale while maintaining the highest level of confidentiality.
For this reason, Rurales Estate 24 has created a dedicated area for Confidential & Off-Market Opportunities.
Main Categories
Wineries for Sale
Operating businesses, wine brands, winemaking facilities and bottling operations.
Wine Estates
Vineyards, wineries, real estate, hospitality facilities and operating businesses.
Vineyards
Vineyard holdings located within strategically important territories and appellations.
Agritourism Properties & Wine Resorts
Properties where wine, territory and hospitality form part of an integrated business model.
Investor Search
Businesses seeking equity investment or industrial partners.
Buy-Side Mandates
Investors and corporate groups that appoint us to conduct confidential searches for businesses meeting specific acquisition criteria.
Access to Confidential Opportunities
Sensitive information may be made available subject to:
- investor qualification;
- expression of interest;
- execution of an NDA;
- verification of the buyer’s genuine interest and financial capacity;
- direct contact with our Advisor.
M&A INSIGHTS
Better information for better decisions
The M&A Insights section examines acquisitions, investments and strategic developments across the Italian wine and agricultural sectors.
Topics include:
- How to Value a Winery
- How Much Is an Italian Vineyard Worth in 2026?
- How to Sell a Winery in Italy
- Buying a Winery in Italy: Mistakes to Avoid
- Generational Succession in Family-Owned Wineries
- How to Find Investors for a Winery
- Acquiring an Italian Wine Estate
- Italian Wine M&A: Deals and Market Trends
- Consolidation in the Italian Wine Industry
- Family Offices and Wine Investments
- Investing in Italian Rural Estates
- Wine Resorts and Wine Tourism as Value-Creation Opportunities
- Off-Market Winery and Vineyard Acquisitions in Italy
Our objective is to provide entrepreneurs and investors with useful information before they make decisions that may shape the future of their business and family assets.
ARE YOU CONSIDERING A TRANSACTION?
Let’s discuss it confidentially
Contact Rurales Estate 24 if you are considering:
- selling a winery;
- selling a wine estate;
- selling a rural or agricultural estate;
- acquiring a winery or vineyard;
- acquiring an agricultural business;
- finding a strategic partner;
- finding an investor;
- managing generational succession;
- developing a consolidation or acquisition strategy;
- evaluating a confidential off-market opportunity.
Initial discussions and information are handled with the utmost confidentiality.
Request a Confidential Consultation
I am interested in:
- Selling a winery
- Selling a wine estate
- Selling a rural estate
- Acquiring a business
- Finding investors
- Bringing new shareholders into the company
- Managing generational succession
- Evaluating an off-market opportunity
- Other
Rurales Estate 24 – Where Deals Begin.
Deals, not just listings.