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Wine press review for Thursday August 13 -2026

QUIDQUID News presents today’s wine press review: a summary of the main news on Italian wineries, the wine market, the 2026 harvest, oenology, exports, wine tourism, and events..

Good morning,

The picture that emerges is very clear: the quality of the grapes appears generally good, but the market remains under pressure . Slowing exports and high inventories are the main challenges, while wine tourism, regional development, and innovation in consumption patterns offer new opportunities.

ITALIAN WINERIES

Terre Cevico brings forward the harvest: grapes delivered by 6 a.m.

Climate change is also altering the organization of the grape harvest. Terre Cevico , a company with a consolidated turnover of €213 million, over 500 employees, and approximately 900 members, has consolidated its early harvest program, launched in 2024.

For Pinot Bianco, Chardonnay, and Pinot Grigio, the facilities are open from 6:00 a.m. to 1:30 p.m. The goal is to harvest and process grapes at lower temperatures, improving the quality and performance of the facilities and reducing workers’ exposure to the hottest hours of the day.

Berlucchi experiments with harvesting from 4am

In Franciacorta, Berlucchi also moved up its harvest schedule, starting at 4 a.m. for the first time. This decision was driven by high temperatures and the need to improve working conditions for the grape harvesters.

In the same area, the I Barisèi winery also experimented with night harvesting. This phenomenon confirms how the climate is significantly altering the timing and organization of wine production.

Siddùra launches Èros, the red wine designed to be drunk cold.

The Sardinian winery Siddùra focuses on the evolution of consumption with Èros , a red wine designed to be served at lower temperatures than traditionally.

The goal is to attract consumers who prefer more elegant, refined, and less structured wines, while also expanding the pairing options with raw seafood, fish, and light cuisine. A proposal that responds simultaneously to new tastes and increasingly warmer seasons.

Centopassi: Sicilian wine becomes a symbol of redemption

In the Alto Belice Corleonese area, Centopassi represents a project that goes beyond simple winemaking. Its name recalls the story of Peppino Impastato and the rebirth of lands confiscated from organized crime.

Vineyard, community, and wine production thus become elements of a single territorial and social narrative.

Merotto Space: In Prosecco Superiore, wine becomes an experience.

In the heart of the Conegliano and Valdobbiadene Hills, a UNESCO World Heritage Site , in Col San Martino, Merotto has developed a space dedicated to welcoming and enhancing the area.

The Merotto Space , created from the renovation of an old farmhouse, offers tastings, wine tours, direct sales, events, concerts, and cultural initiatives. It’s a concrete example of how a winery can transform wine into an experience and a connection with the local area.

La Roccola: Wine, Cuisine, and Territory in the Euganean Hills

Since 1972, the La Roccola winery and farmhouse in Cinto Euganeo has combined wine production, cuisine, and hospitality.

The company has 25 hectares of land, 20 of which are vineyards, and produces approximately 100,000 bottles annually. The company philosophy focuses on non-mass production, direct control from the vineyard to the cellar, and the valorization of the Euganean Hills terroir.

Cantina Fazio promotes the Erice DOC

In Sicily, the Fazio family continues to invest in the identity of the Erice DOC, a denomination created in 2004.

The winery has approximately 70 hectares of vineyards and produces approximately one million bottles a year. Its wines include the Erice DOC Brut Blanc de Blancs made from Chardonnay, alongside other sparkling wines.

Etna: Ciro Biondi focuses on quality to combat declining consumption

According to Etna producer Ciro Biondi , the market slowdown isn’t affecting all wineries equally. His company, with approximately seven hectares of vineyards and a production of around 25,000 bottles, continues to see demand exceeding supply.

The message is significant: after the strong growth of the Etna brand, the market is becoming more selective and quality can represent a decisive element of differentiation.

ITALIAN WINE, MARKET AND OENOLOGY

Italian wine exports: -6.8% in the first four months of 2026

International trade represents one of the main critical issues for Italian wine.

According to data from the Italian Wine Union Observatory, processed using Istat data, in the first four months of 2026 Italian exports decreased by 6.8% in value , reaching 2.34 billion euros .

Volumes fell 3.7% , reaching 641 million liters. The slowdown in international sales is increasing pressure on wineries and inventory management.

Stocks: 42.6 million hectoliters in Italian cellars

As of July 31, 2026, 42.6 million hectolitres of wine were present in Italian cellars, an increase of 6.9% compared to the same period in 2025 .

Added to these are 3.1 million hectolitres of must , an increase of 31.5%, and 42,000 hectolitres of new wine still fermenting.

55.9% of the stocks are concentrated in the northern regions, with Veneto alone accounting for 24.2% of the national wine stock. 55.4% of the stocks are DOP wines.

A particularly significant figure concerns concentration: just 20 out of 523 denominations represent 57.6% of the stocks of Geographical Indication wines . Prosecco DOC is among the denominations with the largest stocks.

2026 Harvest in Puglia: High Quality and Expected Growth in Production

Initial indications from Coldiretti Puglia describe a qualitatively positive 2026 harvest.

The grapes are healthy and regional production could grow by around 10% compared to 2025. Winter and spring rains have created good water reserves and favored the balance of the vineyards.

However, there remain uncertainties related to the market, grape prices and the presence of alien insects such as the leafhopper.

Langhe and Roero: early harvest but vineyards in good condition

According to Sergio Germano , president of the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani, the prospects for the 2026 harvest are interesting despite almost two months of scarce rainfall.

For Pinot Noir and Chardonnay destined for the Alta Langa, ripening is in the order of four to five days early, reaching about a week in some areas.

However, the vineyards show a good capacity to resist water stress, favoured by the reserves accumulated thanks to winter rainfall.

Euganean Hills: Harvest begins at 5 a.m. to protect against the heat.

In the Euganean Hills, the harvest of grapes for sparkling wines began early. To avoid excessively high temperatures, work in the vineyards is concentrated between 5:00 a.m. and noon .

However, initial indications speak of intact bunches and positive qualitative prospects.

Tenuta Mariani: three weeks early ripening

At Tenuta Mariani too, high temperatures have significantly accelerated ripening.

Harvest began in early August, about three weeks earlier than in previous years. Despite the heat and drought, the health of the grapes raises positive expectations for final quality.

Sardinia: Quality on the Rise in the 2027 Vinodabere Guide

Vinodabere’s 2027 Guide to the Best Wines of Sardinia recorded over 600 samples tasted, a slightly lower number than the previous edition.

The quality, however, continues to grow: 330 wines deserved the review and 118 obtained the Standing Ovation , equal to 35.8% of the selected wines.

Valtenesi: Groppello and rosé tell the story of Garda

Valtenesi , on the Brescia shore of Lake Garda, continues to build its identity around Groppello and rosé.

The lake’s mild climate and moraine soils favor fresh, elegant wines. Valtenesi rosé is one of the most distinctive expressions of the appellation, while Groppello, Marzemino, Barbera, and Sangiovese constitute the area’s ampelographic heritage.

Incentives for the promotion of wine production

The Ministry of Agriculture, through the Ministerial Decree of 12 June 2026 , provides non-repayable contributions equal to 50% of expenses, up to 40,000 euros , for promotional events of local, regional or interregional interest.

The measures affect agricultural, agri-food, and wine production for the years 2026 and 2027.

INTERNATIONAL

US tariffs: Cottarelli emphasizes the strength of Italian quality

Economist Carlo Cottarelli highlights how agriculture is particularly exposed to geopolitical tensions and rising energy and fertilizer costs.

Regarding Italian wine in the United States, Cottarelli notes that the impact of tariffs may initially be absorbed by importers, while the quality of Italian production could help sustain demand even in the presence of higher prices.

It remains to be seen, however, what will happen if the increased cost is passed on entirely to the American consumer.

Italy and Spain meet in the center of Genoa

La Cava , a food and wine project that brings together Italian and Spanish products, was born in Genoa.

The selection favors small producers, limited production, local produce, and minimal cellar intervention. The format integrates wine, tasting, and gastronomy, with a special focus on preserves from the Spanish Atlantic coast and specialties from both countries.

WINE TOURISM

Wine tourism: 18 million Italians choose wineries and regions

As traditional wine consumption slows, interest in wine-related experiences grows.

According to the report Italians and wine tourism experiences , edited by Roberta Garibaldi in collaboration with ASCOVILO, in 2026 there would be approximately 18 million Italians who had wine tourism experiences during their travels , compared to approximately 13.4 million in 2024.

In two years the potential audience would have increased by over 4.5 million people .

The data highlights an important transformation: wine maintains a strong power of attraction when associated with territory, travel, gastronomy, meetings with producers and visits to cellars .

Friuli Venezia Giulia: Seven wineries open their harvest season to visitors.

From August 28th to the end of September, seven wineries in Friuli Venezia Giulia will allow the public to experience the grape harvest firsthand.

The experiences involve the Friuli Colli Orientali, Friuli Grave, and Collio DOCs and include grape harvesting, pressing, winemaking tours, tastings, picnics, grape harvesters’ lunches, and dinners featuring local products.

A concrete example of integration between wine production and tourism experience.

WINE EVENTS

Barolo showcases Piedmont’s short supply chains with COMPA

At Barolo Castle, the COMPA – Compagnia dei Sapori Piemontesi project promotes not only wine and agri-food products, but also producers, techniques, families, landscapes, and agricultural culture.

Through Agrilab and multimedia tools, the project reaches the tens of thousands of Italian and international visitors who visit Barolo every year.

Rimini: Rebola and Sangiovese take center stage at the Parco del Mare.

“ Dire Mare Mangiare 2026 ” brings three evenings dedicated to wine, gastronomy, oil, music, and the culture of hospitality to the Rimini seafront.

Rebola and Sangiovese become tools to narrate the Riviera’s food and wine identity and strengthen the relationship between wine, tourism, and the region.

Carosino celebrates 60 years of the Wine Festival

In Carosino, in the province of Taranto, the 60th Wine Festival relaunches the historic relationship between the territory and viticulture by introducing the Epops Wine Festival Award .

At the heart of the initiative is Primitivo , the symbolic grape variety of Puglia, described through discussions between producers, professionals and the public.

Vibo Marina: “Calici Sotto le Stelle” a success

The second edition of Calici sotto le stelle (Goblets Under the Stars) brought the Vibo Marina waterfront to life with local wine tastings, sommeliers, music, and entertainment.

The initiative confirms the growing use of summer events as a tool for promoting local wine production.

Ferragosto in a Tuscan cellar

On August 15th, Cantina Le Pietre is offering an evening dedicated to wine, food, and hospitality, with tastings, aperitifs, artisanal products, and cocktails.

A format that interprets the winery not only as a place of production, but also as a space for experience and socializing.

Manduria: music and culture at Fonte Pliniano

The evocative Fonte Pliniano in Manduria , a spring already described by Pliny the Elder, hosts “aquæ – A soundbath”, a performance built around sound, resonance and a relationship with a highly symbolic place.

The initiative connects historical heritage, water, territory, and contemporary culture. The most important strategic indications of the day for the future of Italian wine.

QUIDQUID – Wine Press Review

Wine press review for Wednesday August 12 -2026

Italian wineries, Italian wine producers, and current wine news.

Good morning,

The day highlights a sector torn between commercial pressure and new opportunities : Italian wineries are experiencing growing inventories, exports are slowing, and harvests are coming early due to high temperatures. At the same time, investments in wine tourism, winemaking innovation, and new winery development models are increasing.

ITALIAN WINERIES

Ferrari: Great bubbles can have a second life

Ferrari Trento focuses on the value of time through the Archivio di Famiglia project, dedicated to the evolution of Trentodoc wines after long refinements.

The project includes Original Editions and Recent Disgorges, allowing us to compare bottles that have followed different maturation paths, in some cases lasting 15, 16 or even 20 years .

The goal is to demonstrate how sparkling wine is also a living product, capable of profoundly evolving over time.

Montalbera: wine, hospitality, and Ruchè in the heart of Monferrato.

Montalbera further develops its wine tourism model with the Montalbera 360° Experience .

Vineyards, tastings, rooms, panoramic terraces and swimming pool become part of a unique experience built around the Ruchè di Castagnole Monferrato DOCG .

An example of how wine tourism can transform from a complementary activity into a true tool for the economic valorization of the winery.

Alois Lageder: Wine tourism becomes an experience of nature

In Magrè, in Alto Adige, Alois Lageder proposes a model in which the cellar, vineyards, garden, kitchen, and animals are part of the same ecosystem.

The “Diversity is Key” philosophy accompanies a path that began decades ago towards biodynamic agriculture, biodiversity and sustainability.

The experience offered to visitors thus becomes a tool for concretely describing the relationship between wine, territory, and nature.

Murgo: when the Classic Method on Etna was still a gamble

The Murgo winery recalls its pioneering role in the production of Metodo Classico from Nerello Mascalese on Etna .

Between the late 1980s and early 1990s, the company chose to use the native Sicilian grape variety to produce Classic Method sparkling wines, anticipating a trend now followed by many Etna wineries.

Centopassi: Confiscated Vineyards Become Symbols of Rebirth

In Sicily, Centopassi represents a project in which wine, territory, and social commitment meet.

In the Alto Belice Corleonese area, lands linked to the history of the fight against the Mafia have become productive vineyards and a winemaking project capable of transforming confiscated heritage into economic and cultural development.

Italian cellars become works of architecture

The phenomenon of cellars designed by great international architects and artists continues.

From Mario Botta’s Petra to Renzo Piano’s Rocca di Frassinello, to the Folonari family’s new Cantina del Cabreo and new projects in Chianti Classico, architecture becomes an integral part of the positioning and experience of wine.

ITALIAN WINE, MARKET AND OENOLOGY

Exports: almost 3 billion euros in the first five months, but the decline continues

From January to May 2026, Italy exported wine worth approximately 2.98 billion euros , a decrease of 6.86% compared to the same period in 2025.

Volumes fell by 5% , reaching approximately 809 million litres.

The US market is particularly worrying: €709 million, down 15.4% . Germany, down 8.2%, and the United Kingdom, down 6.5%, are also struggling.

Italian cellars still too full: 42.6 million hectoliters

As of July 31, 2026, Italian cellars held 42.6 million hectolitres of wine , 6.9% more than a year earlier.

To these are added 3.1 million hectolitres of must.

55.9% of the stocks are concentrated in Northern Italy , especially in Veneto, while 55.4% of the wine in stock belongs to the PDO denominations.

With the harvest now underway in several areas, the high level of inventories is increasing pressure on prices, storage, and production planning.

Tuscany: Up to a year and a half of unsold wine remains in cellars.

The situation is particularly delicate in Tuscany, where, according to the information reported in the review, stocks have reached levels equivalent to approximately a year and a half of production .

Prices are also showing signs of weakness: Chianti is said to have lost around 35% from pre-Covid highs and Chianti Classico around 30%.

A situation that could increase the pressure on producers with the arrival of the new harvest.

Puglia: Over 5 million hectoliters in the cellars

CIA Puglia draws attention to the regional situation: there are reportedly at least 5 million hectolitres of wine still unsold , of which over 3 million belong to the IGP and DOP categories.

Production costs, phytosanitary problems, reduced consumption, and more difficult exports are squeezing companies’ profitability.

Sicily: Concern in the Agrigento area

Fears are also growing in the Agrigento area over excess wine in storage and a possible drop in grape prices.

The difficulties particularly affect the cooperative wineries of Canicattinese and Menfitano, in an area where viticulture represents an important component of the local economy.

Marche: Harvest is early, but quality is promising.

In the Marche region, the 2026 harvest starts about ten days early .

The first harvests concern the sparkling bases and subsequently Chardonnay, Bianchello and Sangiovese.

The quality outlook is positive, especially in the provinces of Ancona and Pesaro-Urbino, while some areas suffered damage from hailstorms at the end of July.

2026 Harvest: Hot Nights Are Another Problem

High night temperatures are becoming a determining factor for ripening.

When the temperature remains high even after sunset, the vine continues to breathe intensely and consumes malic acid more quickly.

The result can be an acceleration of ripening accompanied by a loss of acidity, with consequences on the final balance of the grapes.

Marche: Hail and heat make it difficult to predict the harvest

Stefano Dezi, a producer from Servigliano, emphasizes how the situation can change significantly even in the space of a few hundred meters.

Early varieties such as Chardonnay and Sauvignon are ripening early, but it will be necessary to wait until the grapes arrive in the cellar before making definitive assessments on the quality of the vintage.

Italian vineyards among the most profitable in Europe

Italy occupies eight positions among the top twenty European wine-growing regions in terms of net added value generated per hectare, according to the AAWE ranking based on FADN-FSDN 2024 data.

Champagne-Ardenne leads with around 60,000 euros per hectare , but Alto Adige comes in close behind with 32,100 euros and Valle d’Aosta with 32,000 euros .

Liguria and Piedmont also did very well.

The data demonstrates that the prestige of the denomination, the value of the land and profitability per hectare do not necessarily coincide.

Alcohol Dealing: Vason Group Also Looks to Portable Devices

Vason Group continues to develop dealcohol removal technologies through the membrane-based Mastermind Remove system.

Technological evolution could lead from large industrial plants to laboratory systems and portable devices intended, in the future, also for restaurants and consumers.

An important sign of the growth of the low and no alcohol segment.

Italian agriculture ranks first in the EU for added value

According to the report cited in the review, Italy generates 16.9% of the European Union’s agricultural added value .

The Italian agri-food supply chain overall reaches approximately 89 billion euros in added value , confirming the strategic economic weight of agriculture and the national food industry.

INTERNATIONAL

Hungary: Drought, Villány harvest expected to be 30% lower

The Villány wine region is facing a severe drought.

The berries are smaller, and the heat has accelerated ripening. Quality could remain good, but producers estimate a decline in quantities of nearly 30% , with particularly high risks for late-ripening varieties.

London: Wine Produced in a Train Station Is Born

Denmark Hill station in the London borough of Camberwell is preparing for the first harvest of grapes grown within its area.

The Bacchus grapes are expected to give rise to Château Denmark Hill , a white wine that could arrive in glasses in 2027.

A curious example of urban viticulture.

Oregon: Willamette Valley Vineyards Raises New Capital

Willamette Valley Vineyards, an Oregon producer specializing primarily in Pinot Noir, has launched a $1.75 million Preferred Stock Offering .

The operation confirms a unique model of a winery with widespread shareholding, in which enthusiasts and customers can become direct investors in the company.

Hungary: The Spectacular Rock Cellars of Hercegkút

In the Tokaj-Hegyalja wine region, the village of Hercegkút preserves a fascinating system of ancient cellars carved into the rock.

The unique architecture, reminiscent of a fairytale village, has also become an important tourist attraction linked to Hungarian wine culture.

WINE TOURISM, TERRITORIES AND EVENTS

Summer 2026: 25 million Italians choose food and wine experiences.

According to a Coldiretti/Ixè survey, approximately 25 million Italians will participate in food and wine tourism activities during the summer of 2026.

Tastings, cellar tours, direct purchases, cooking classes, wellness programs, and vineyard activities are expanding the offerings.

Wine tourism alone is estimated at around 3.5 billion euros .

Abruzzo: The 21st Wine Tourism Report presented

The 21st Report of the National Observatory of Wine Tourism was presented at the Frentana Winery in Rocca San Giovanni.

The discussion focused on the role of wine tourism on the Trabocchi Coast and its ability to integrate wine, territory, hospitality, and the local economy.

Salento: wine can become part of the seaside experience.

Salento emerges among the most popular wine tourism destinations for Italians.

The goal is to transcend a simple calendar of events and create integrated experiences combining the sea, vineyards, gastronomy, culture, landscape, and history , increasing visitor stay and spending in the area.

Stramare: the stone village between the Piave River and the Prosecco Hills

Above Segusino, in the Treviso area, the small village of Stramare represents a lesser-known face of the Prosecco region.

Woods, ancient stone houses, and proximity to the Piave River can expand the touristic narrative of the Prosecco Hills beyond the traditional winery-vineyard combination.

San Martino della Battaglia: Six Days Dedicated to Wine

From 11 to 16 August, the San Martino Wine Festival returns, now in its 49th edition.

Six days of tastings, local wineries, food, and music confirm the value of local events as a tool for promoting wine production.

HIP: Innovation and Investment for the Hospitality Sector

HIP aims to be an international platform dedicated to innovation, technology, and investment in the hospitality industry, with over 10,000 professionals expected and opportunities for wine and wine tourism businesses.

QUIDQUID – Wine Press Review

Wine press review for Tuesday August 11 -2026

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Italian wine is entering the heart of the 2026 harvest with a two-tiered scenario. On the one hand, innovation, sustainability, growth in wine tourism, and investments by the most established wineries are emerging; on the other, concerns about inventory levels, slowing consumption, and the need to rebalance production and demand are growing. The inventory problem is particularly evident in Tuscany, where unsold stock equivalent to about a year and a half of production is reported.

ITALIAN WINERIES

The wine giants: 27 companies with revenues exceeding €100 million. The concentration of Italian wine continues. In 2024 , 27 wineries will have revenues exceeding €100 million , while 14 will exceed €200 million. Riunite & Civ leads the way, followed by Argea, Italian Wine Brands, Caviro, and Antinori. The large groups are thus assuming increasing influence, especially on international markets.

Vistorta looks to the future with a new winery. The historic Brandolini d’Adda family estate, on the border between Veneto and Friuli, encompasses approximately 140 hectares of agricultural land and about thirty hectares of vineyards. Production is organic, and plans call for a new winery by 2028. Nals Margreid showcases Alto Adige through three wines. Sirmian Pinot Bianco, Mantele Sauvignon, and Punggl Pinot Grigio represent three different regions and altitudes of Alto Adige, with a product line strongly rooted in gastronomy and local expertise. Castagner is growing despite the spirits crisis. The Veneto distillery surpasses €14 million in revenue , with an EBITDA of more than 10% of revenue net of excise taxes. In large-scale retail trade, which accounts for 65% of the business, it posted 6.6% in value and 4.6% in volume, while the Italian grappa market continues to contract. Corte Laureana focuses on sparkling wines and local products. The Serpico family’s winery in Cilento develops a winemaking experience that combines winemaking and hospitality. There are eight labels in total, including sparkling wines, semi-sparkling wines, and still wines. Gozzelino: Monferrato, identity, and family. In Costigliole d’Asti, Sergio and Lorenzo Gozzelino showcase Barbera and Grignolino through a project that connects wine, a UNESCO World Heritage site, hospitality, and the renovation of tasting spaces.

ITALIAN WINE AND OENOLOGY

Stocks still high: 42.6 million hectoliters

This is one of the most important figures of the day. As of July 31, 2026 , Italian wineries held 42.6 million hectoliters of wine , in addition to 3.1 million hectoliters of must.

Compared to the same period in 2025, wine inventories increased by 6.9% . This data confirms one of the main structural challenges facing the sector: gradually restoring balance between production, inventories, and the market’s real absorption capacity.

Tuscany: strong pressure on unsold properties

The situation appears particularly delicate in Tuscany, where the cellars reportedly have unsold wine equivalent to around a year and a half of production .

Bulk wine prices have dropped significantly from pre-Covid highs: approximately 35% for Chianti and 30% for Chianti Classico, according to the data reported.

Sicily: 20-25 million euro proposed for crisis distillation

Sicily is also facing the problem of full cellars on the eve of the grape harvest. The Region has proposed resources of between €20 and €25 million for a possible crisis distillation aimed at reducing stocks.

The slowdown in consumption, difficulties in exports, and increasing energy and logistics costs are weighing heavily.

2026 harvest anticipated, but with good quality prospects

The harvest has already begun in various Italian regions, from Sicily to Franciacorta, from Oltrepò Pavese to Alta Langa.

In the Alta Langa, expectations are positive: Pinot Noir and Chardonnay present conditions considered favorable for the production of sparkling wine bases characterized by freshness, finesse, and elegance.

PIWI: Italian research on resistant grape varieties

The Edmund Mach Foundation and CIVIT are carrying out important work on grape varieties resistant to the main grapevine diseases.

Around 40 varieties were presented during a technical day, around thirty of which were developed through the Foundation’s genetic improvement efforts. Eight were particularly interesting for sparkling wine production.

Four new selections— Termantis, Nermantis, Charvir, and Valnosia —have been registered in the National Register of Vine Varieties.

A national strategy on supply is needed

Senate Vice President Gian Marco Centinaio proposes more selective management of new vineyard areas, directing them toward growing denominations and businesses with concrete growth potential.

At the same time, a strategy is proposed for abandoned vineyards, encouraging their acquisition, uprooting, or conversion by active agricultural companies.

Europe intervenes on the high cost of fertilizers

The European Commission has approved new measures to help agricultural businesses address rising fertilizer costs, including greater flexibility in CAP instruments and the possibility of national co-financing.

MARKET, CONSUMPTION AND WINE TOURISM

25 million Italians choose tourism and food

By the summer of 2026, approximately 25 million Italians would have chosen tourism experiences that also included food and wine.

Food and wine tourism involves approximately 18 million Italians , 4.5 million more than in 2024. Wine is increasingly becoming part of an overall experience made up of landscape, cuisine, territory, sea, culture and hospitality.

The cellar becomes an experience

Donatella Cinelli Colombini’s estates perfectly exemplify this evolution: tastings, hospitality, cuisine, walks in the vineyards, photography activities, and multi-sensory itineraries transform the visit into a true local experience.

In Friuli Venezia Giulia, seven wineries will also open their vineyards and cellars to educational grape harvesting, directly involving enthusiasts and families in the harvesting and winemaking activities.

Alto Adige: wine and cycling tourism

South Tyrol continues to develop an advanced model of wine tourism in which wineries, vineyards, restaurants, hospitality, cycling routes, and landscape become components of the same experience.

Restaurants in cellars are growing

Wine Enthusiast selected 57 winery restaurants around the world, 22 of which are in Europe and six in Italy . Four Italian locations are located in Tuscany, confirming the growing importance of the integration of wine, fine dining, and hospitality.

Aperol Spritz global phenomenon

According to data reported by Campari Group, Aperol Spritz has reached 1.5 billion consumptions worldwide , compared to 60 million twenty years ago. Approximately 395 million are concentrated in Italy.

A result that demonstrates the international strength of beverage products capable of associating a brand with a recognizable consumption style.

INTERNATIONAL

Treasury Wine Estates downsizes US footprint

Australian wine giant Treasury Wine Estates has decided to profoundly rebalance its American business.

Production reductions, the fallowing of some vineyards, the reduction of bulk wine stocks, and the devaluation of assets and brands are expected.

The additional expected extraordinary impact is AUD$558.4 million after tax .

The restructuring has also been confirmed by updated international sources, which link it to slowing demand and production overcapacity in the United States.

The Treasury case is also significant for the Italian market: it demonstrates that the problem of excess supply compared to demand does not only concern Italy , but is taking on international dimensions.

WINE EVENTS

September 7-8 – Voghera | OltreGusto Oltrepò Land of Pinot Noir. A new format dedicated to the Pinot Noir of Oltrepò Pavese, featuring 32 wineries and 18 restaurants , along with chefs, industry professionals, and the press. A masterclass with Alessandro Masnaghetti and the presentation of the region’s new winegrowing maps are also planned.

September 26-27 – Velletri Wine Festival “Nicola Ferri”. The 13th edition will bring together wine, art, memory, and local identity within the Velletri Grape and Wine Festival. October 1-4 – DoloViniMiti, Val di Cembra and Val di Fiemme. The fourth edition of the vertical wine festival will focus on dry stone walls, a key element of the Cembra Valley’s viticultural landscape and a UNESCO Intangible Cultural Heritage site.

TREND OF THE DAY – QUIDQUID NEWS

The problem is not just how much wine to produce, but how much wine the market is actually able to absorb, creating value.

The 42.6 million hectoliters present in Italian cellars , the pressure on stocks in Tuscany and Sicily and, on the international level, the American restructuring of Treasury Wine Estates indicate a fairly clear direction.

The sector seems to be entering a phase in which producing more does not necessarily mean growing .

For many wineries, the challenge in the coming years will likely be to produce more consistently with demand, improve positioning, develop international markets, strengthen wine tourism, and transform the value of the territory and the brand into greater profitability.

At the same time, the 27 large Italian groups with a turnover above €100 million are showing a progressive consolidation at the top end of the sector.

The photograph of August 11, 2026 is therefore that of an Italian wine that must find a new balance between production, market and value .

QUIDQUID – Wine Press Review A summary of the main news in the sector dedicated to entrepreneurs, wineries, investors and professionals in the supply chain.

Wine press review for Monday, August 10, 2026

Italian wineries, Italian wine producers, and current wine news.

ITALIAN WINERIES

Tenuta San Guido tops the list of Italy’s most profitable wineries.

Profitability is particularly strong among the large Tuscan wineries. According to the latest Unione Italiana Vini Observatory, Tenuta San Guido , producer of Sassicaia, has an EBITDA/sales ratio of 63.2% , having remained above 60% for four years.

Jermann , owned by Marchesi Antinori, follows with 50.5%, while Marchesi Antinori reached 50.2% with a turnover of €263 million. The results demonstrate how company size, brand strength, and efficient management can coexist with particularly high margins.

Nunzia De Girolamo: From Politics to Viticulture

Nunzia De Girolamo talks about her bond with wine and the land, which began during her childhood and became an entrepreneurial project in 2016 with Passo delle Tortore , a winery in Pietradefusi, in the Taurasi area.

The venture involves the De Girolamo family and winemaker Francesco De Pierro and represents a return to the agricultural roots of a personal journey that has also crossed national politics.

Moncalisse: A new generation and a new project for the Walch family.

Carolina and Julia Walch, the new generation of the South Tyrolean Walch winemaking family, have opened Moncalisse , a new winery on the slopes of Monte Calisio, near Trento.

The project combines family continuity, contemporary architecture, and territorial development, marking a new phase in the family’s long entrepreneurial history.

Giustini focuses on Negroamaro rosé

With Costiero Rosato Salento IGP 2025 , obtained from Negroamaro, the Giustini company of San Giorgio Ionico offers a wine characterized by freshness, flavor and immediacy.

The project interprets an increasingly common trend in the market: developing contemporary and accessible wines while maintaining a strong connection to the territory and its grape varieties of origin.

Castiglion del Bosco strengthens its winemaking project

Castiglion del Bosco, owned by an international Middle Eastern family office since 2022, has 64 hectares of organic vineyards and produces around 180,000 bottles .

The Montalcino estate has embarked on a new production journey with winemaker Giuseppe Gorelli. Among the new creations is Undici 2024 , a Toscana IGT Bianco from Incrocio Manzoni, aged for six months in ceramic vats.

Vinicola del Sannio: 65 years of production and local history

For 65 years , Vinicola del Sannio in Castelvenere has been a point of reference for numerous suppliers in the Campania region.

Alongside its production for large-scale retail trade, the company is promoting lesser-known local varieties, such as Sciascinoso, and investing in communication through the “Essenze Sannite” project, which links wine, history, culture, gastronomy and local traditions.

Bolgheri: Fornacelle invests in wine tourism

The historic Fornacelle winery inaugurates La Vinoteka in Bolgheri, a new space dedicated to hospitality, tastings, and knowledge of the local area.

The initiative reflects the evolution of Italian wine tourism: a visit to a winery is no longer just a tasting or purchase, but an experience that brings together wine, territory, people, and history.

ITALIAN WINE AND ITALIAN OENOLOGY

2026 Harvest: More Wine in the Cellars and an Early Harvest

The 2026 Italian grape harvest is starting early in many areas due to high temperatures.

According to ICQRF data, as of June 30, 2026, there were 46.5 million hectolitres of wine in Italian wineries, 6.7% more than in June 2025.

The situation is pushing several denominations to intervene on yields and supply management to avoid further pressure on prices.

Tuscany and Abruzzo reduce yields to defend value

Faced with high inventories and weak consumption, several areas are adopting production containment strategies.

Reducing yields, storage, and harvest reserves become tools to avoid oversupply and protect the value of the denominations.

A similar strategy concerns Verdicchio dei Castelli di Jesi , where the yield limit has been extended to 110 quintals per hectare compared to the 140 foreseen by the regulations.

Sicily: Excellent grape quality, but cellars still full

The 2026 Sicilian harvest presents positive qualitative prospects, favored by water reserves and the good phytosanitary condition of the vines.

The problem, however, concerns inventory levels. The analyzed material indicates large quantities of wine still in cellars and an increase in inventories, with consequent pressure on companies’ liquidity and prices.

Cooperative organizations are calling for extraordinary interventions, including crisis distillation , while the Region is evaluating resources dedicated to reducing stocks.

Friuli Venezia Giulia: Harvest brought forward by the heat

In Friuli Venezia Giulia, the harvest began before mid-August, with a particularly early start in the Collio and Eastern Hills.

Temperatures that reached 40 degrees and drought conditions accelerated the ripening of the grapes, forcing many companies to bring forward operations.

Umbria: Promising quality, quantity to be verified

The 2026 harvest is also coming early in Umbria. Initial assessments indicate potentially interesting quality, while in some areas yields could decline by 5-10% due to water stress.

At the same time, the regional sector is calling for a more structured strategy to address market transformations.

Hailstorms in the Alto Novarese area: vineyards severely damaged

A violent meteorological phenomenon with hail, wind and rain hit the areas of Ghemme, Fara, Barengo, Cavaglio d’Agogna and Briona , causing serious damage to the vineyards.

In some companies, the bunches of grapes close to harvest were destroyed and the plants severely damaged.

The episode brings to the forefront the problem of Italian viticulture’s exposure to extreme weather events.

New MASAF funding for sustainable vineyards

The “Investments for the sustainability of vineyards” initiative, envisaged in the 2023-2027 CAP Strategic Plan, will begin in the 2026/2027 wine season.

The measure supports investments in technologies such as drones, sensors, and innovative equipment aimed at environmental sustainability, climate change management, and production improvements.

The national deadline indicated for the first annual payment is November 30, 2026 .

PIWI Research: New Resistant Varieties

Italian research on PIWI grape varieties and varieties resistant to the main grapevine diseases continues.

The genetic selection work led to the registration in the National Register of four new varieties: Termantis, Nermantis, Charvir and Valnosia .

The research also uses molecular markers to more quickly identify resistance characteristics to powdery mildew, downy mildew and black rot.

Italian wine also awarded in the skies

Two Italian wines won important awards in the international “Wines on the Wing” competition.

Alta Mora-Cusumano’s Contrada Guardiola Etna Rosso 2020 was awarded among the red wines served in First Class, while Astoria Lounge Valdobbiadene Prosecco Superiore DOCG Extra Dry received recognition in the Premium Economy sparkling category.

Casa Bottega Millesimato Brut also on the podium.

“Caro-calice”: high prices and risk of reduced consumption

The review material reports a significant increase in the price of wine by the glass in Italian tourist destinations.

Prices are reported between 8 and 14 euros , with higher levels in the main art cities, and a consequent tendency among some consumers to replace wine with other drinks.

The phenomenon sparks a reflection on the relationship between the marginality of the restaurant industry, the accessibility of wine, and the sector’s ability to maintain occasional consumption.

Italian agriculture: fewer farms and greater concentration

According to ISTAT data reported in the review, between 2010 and 2023 Italy lost 30.3% of its agricultural holdings , while the Utilized Agricultural Area decreased by 4.4%.

In 2023, there were 1,130,358 active agricultural companies , with 12.3 million hectares of UAA.

This structural transformation directly affects viticulture and raises the issue of company size, competitiveness, and generational turnover.

Luigi Veronelli: Wine as a culture of the land

On the centenary of Luigi Veronelli ‘s birth, the volume “Ode to Wine and Anarchy” brings the thoughts of one of the most important interpreters of Italian food and wine culture back to the fore.

For Veronelli, wine couldn’t be separated from its territory, its producers, and the people who cultivate the land. This belief remains relevant in a market where identity, authenticity, and the story of a territory are increasingly important.

Paolo Mieli: the wine that symbolizes Italian identity

According to journalist and essayist Paolo Mieli , wine represents one of the main symbols of Italian identity in the world.

The international success of Prosecco is cited as an example of the ability of Italian agricultural products to generate notoriety, tourism, and international recognition.

Wine tourism: simple tasting is no longer enough

Italian wine tourism is moving from traditional visits and tastings to more structured experiences.

Territory, history, culture, gastronomy, and family stories become an integral part of the offering.

The Marsala area is a significant example of this evolution, with companies such as Cantine Florio, Marco De Bartoli, Pellegrino, Caruso & Minini, and Paolini committed to the overall development of the area.

WINE EVENTS AND WINE TOURISM

Chalices of San Lorenzo – The Magic of Barbarano

August 10, 2026

Magia di Barbarano offers an evening dedicated to wine, food, and music on the night of shooting stars.

Tastings of the company’s wines, local products, and a DJ set will accompany the event from 6:30 pm to midnight.

Valtidone Wine Fest – Emilia

September 6, 13, 20, and 27, 2026

The 17th edition of the Valtidone Wine Fest will guide the public on a discovery of the Piacenza Hills through four Sundays of tastings, food, markets, and entertainment.

The protagonists are Ortrugo, Malvasia and the sparkling wines of the area.

Etruscan Wine – Tarquinia

August 20-23 and 27-29, 2026

The twentieth edition of DiVino Etrusco will see 53 wineries as protagonists.

The event will showcase the territories of the ancient Etruscan Dodecapolis and will also open the debate to the productions of Calabria, Sicily, and Sardinia.

Chianti DOCG in Canada

August 31 – Toronto September 1 – Montreal

The Chianti Wine Consortium continues its international activities with two masterclasses dedicated to Canadian importers, professionals, journalists, and operators.

Canada is listed as the fourth largest destination market for Italian wine and one of the most important non-EU markets.

Franciacorta Experience Milano Marittima

August 28, 2026

Milano Marittima will host over twenty Franciacorta wineries in an event dedicated to the appellation’s main expressions.

Among the announced companies are Bellavista, Ca’ del Bosco, Barone Pizzini, Contadi Castaldi, Monte Rossa, Antica Fratta and Castello Bonomi .

Festival in the Village – Calatabiano

August 24, 2026

The medieval Sicilian village of Calatabiano will host the first edition of Festà in Borgo , a widespread food and wine festival dedicated to Sicilian cuisine, local specialties, and the promotion of the historic center.

Franciacorta Festival in the Cellar

September 18-20, 2026

The Franciacorta in Cantina 2026 Festival aims to bring wine back to the center of the wine tourism experience.

Tastings, visits, meetings with producers, and educational activities will explore the production method, terroir, history, and identity of the denomination

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