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Wine press review for Saturday October 24-2026

with:

The main news from the world of wine: Italian and international markets, wineries, sustainability, oenology, regions, tourism, and events.

1. ITALIAN WINE AND ITALIAN OENOLOGY

Italian wine market at €3.1 billion: sales and consumption decline, bubbly on the rise.

The Italian wine market reached €3.1 billion with 713 million liters sold in the first eight months of 2026. According to NielsenIQ, the sector recorded a 1.3% decline in value and 2.8% in volume. The average price of wine and sparkling wines stood at €4.31 per liter, while that of traditional wines rose to €3.81 (1.6%). Sparkling wines and Champagne bucked the trend, generating €793 million in revenue, with increases of 1.1% in value and 1.4% in volume. Classic Method wines grew by over 6% in value and 9% in volume. The data were presented at the Wine IQ forum during Milan Wine Week.

Italian organic wine: Italy leads the US market with 51% of the value

The United States remains a strategic market for Italian organic wine. In 2025, US imports from Italy reached €35.6 million, and in the first eight months of 2026, they grew by 2.2%. According to the Ita.Bio analysis, conducted by Nomisma with the support of FederBio and promoted by the Italian Trade Agency (ITA), Italy holds 51% of the US market for imported organic wine. This result strengthens the prospects for Italian organic exports in a market characterized by declining wine consumption and growing interest in innovative products.

Slow Wine 2027: 7,809 wines reviewed and 168 new wineries

The 2027 Slow Wine Guide was presented in Milan, featuring 7,809 wines reviewed from over 10,000 labels. This edition awards 247 Snails, 173 Bottles, 56 Coins, and 779 Top Wine awards, including the inclusion of 168 new wineries. The guide, dedicated to Carlo Petrini, promotes good, clean, and fair wine, with a particular focus on young producers and Southern Italy. However, the sector faces challenges related to declining consumption, US tariffs, and rising costs.

Vini ad Arte 2026: The subzones at the heart of Romagna Sangiovese’s identity

In Milan, Vini ad Arte 2026 revitalizes the territorial value of Romagna Sangiovese, with 16 subzones and approximately 5,600 hectares dedicated to the grape. Expert Alessandro Masnaghetti’s analysis highlights the role of geology, landscape, history, and local traditions in defining the wines’ identity. The promotion of subzones becomes a tool for distinguishing production and strengthening the connection between the denomination and the territory.

Albana DOCG: forty years of history and new interpretations

Forty years after its denomination was recognized, Albana confirms its place among Italy’s great white wines. The “Albana of Today” masterclass, held during Vini ad Arte 2026, presented various expressions of the Romagna grape, from fresh wines to long-aging passitos. Structure, personality, and longevity are the elements that underpin the renewed interest in this denomination.

Biodynamics and natural wine: Adriano Zago calls on the sector to change.

Enologist and biodynamic consultant Adriano Zago emphasizes the need to adapt the winemaking sector to climate, economic, and cultural changes. According to Zago, biodynamics is struggling to gain adequate regulatory recognition, partly due to the limited interest of large groups. Regarding the 2026 harvest, the change in weather conditions from mid-August onward has favored overall positive harvests, especially in Tuscany and Piedmont, with interesting qualitative results.

Natural Wine: Sustainability, Residues, and the Scientific Debate

The debate over natural wine focuses on agronomic practices, the use of pesticides, and sustainability. Natural wine is not automatically healthier than conventional wine, while the presence of residues and multiple substances in the same bottle continues to be subject to scientific evaluation. The challenge for the sector is to combine production transparency, food safety, and sustainability without simplification.

Assoenologi: New Generations, Gender Equality, and Consumer Transformation

Assoenologi Director Paolo Brogioni emphasizes the need to rethink production models, corporate organization, and wine communication. During the conference on equity and innovation at the University of Milan, the role of women, research, and training in renewing the supply chain emerged. Changing consumption habits require new strategies and increased dialogue with younger generations.

AIS brings wine culture to agricultural institutes

The Italian Sommelier Association has signed a memorandum of understanding with the Next AgrInnovation National Network, which brings together over 150 agricultural and agri-food institutions. The project includes educational activities on sensory analysis and the wine and olive oil supply chains, with the aim of developing professional skills and promoting agri-food culture. The AIS specifies that the initiative focuses on training and knowledge, not on promoting underage drinking.

Wine and Health: David Khayat Calls for Responsible Communication

Oncologist David Khayat, founder of the National Cancer Institute and winner of the 2026 Masi Civiltà del Vino International Prize, discusses the relationship between wine, health, and risk perception. His statements encourage a distinction between statistical risk and harmfulness, but they do not constitute proof of wine’s therapeutic benefits. Current health evidence does not identify a risk-free level of alcohol consumption: moderation does not eliminate the potential negative effects.

Independent Winemakers: Territory, Direct Sales, and Wine Tourism

According to the Nomisma Wine Monitor analysis presented with FIVI, independent winemakers play an important role in protecting local areas, especially in the most vulnerable regions. Member companies show a significant presence of young people, women, and foreign workers. Wine tourism and direct sales represent strategic levers for competitiveness, while a simplified platform for managing excise duties could foster export growth.

Women in Wine: Growing Female Leadership in Campanian Wineries

Five female entrepreneurs discuss the growing role of women in Campania’s viticulture. Among the leading businesses are I Favati, led by Rosanna Petrozziello, and Tenuta Cavalier Pepe, managed by Milena Pepe. Female leadership contributes to the development of hospitality, the enhancement of local identities, and the promotion of Campanian wines on national and international markets.

Tuscany: Wineries hold firm, but profit margins are under pressure.

A preliminary analysis of 130 Tuscan wineries, conducted by the Management DiVino Study Center at Studio Impresa, highlights an overall resilient sector, but impacted by rising costs and market difficulties. Smaller companies are more exposed. The topic was discussed in Florence during the meeting “Wine Balance Sheets,” promoted by the Italian Academy of Vine and Wine and Women of Wine.

The 2026 harvest in Carmignano: high quality and declining production

Wineries in the Carmignano district describe a good-quality 2026 harvest, despite the summer heat and challenges related to energy costs. According to Filippo Contini Bonacossi of Tenuta di Capezzana, winter, spring, and summer rains favored the vines’ balance and the ripening of the grapes. Production is slightly lower than in 2025, while investments in photovoltaic systems are helping to contain costs.

2. ITALIAN WINERIES

Livio Felluga: The historic map turns 70

In 1956, Livio Felluga introduced a historic map of Friuli-Venezia Giulia on his labels, transforming the region into a distinctive element of the company’s identity. Seventy years later, the famous map continues to showcase the Friulian hills, the ponca grape, and the connection to the Abbey of Rosazzo. A vertical tasting of Terre Alte, from 1999 to 2021, celebrates the history and longevity of the winery’s wines.

Forbes Italia: Four Tuscan wineries among Italy’s 15 most beautiful

Forbes Italia’s ranking of the country’s most beautiful wineries highlights the intersection of architecture, landscape, and wine tourism. Tuscany is the most represented region, with four wineries, followed by Sicily with three, and Lombardy and Umbria with two each. Among the examples cited is the Antinori winery in Chianti Classico, designed by Marco Casamonti and Archea Associati and nestled into the hilly landscape.

Tenute dei Ciclopi opens a tasting room in the center of Catania.

Tenute dei Ciclopi opens a new space dedicated to tasting Etna wines on Thursday, October 29th, at 7:30 PM, at Via Transito 38, in Catania’s historic center. The project brings the winery experience to the city, offering the public a direct encounter with the company’s wines and the Etna winemaking heritage.

Di Prima Winery and Baglio Donna Franca: Last Autumn Events at the Winery

The event, promoted by the Regional Institute of Wine and Oil (IRVO), concludes its journey through Sicilian wine regions. On Saturday, October 24th, the event will take place at the Di Prima Winery in Sambuca di Sicilia; on Sunday, October 25th, at 4:00 PM, at Baglio Donna Franca, in the Marsala countryside. The program includes vineyard tours, tastings, meetings with experts, live cooking, and music, in collaboration with initiatives dedicated to the Italian wine landscape.

Gualtieri Cooperative Winery: Lambrusco Reggiano Flies to New York

The Gualtieri Social Winery is participating in Vinitaly America in New York for the first time, bringing a selection of wines tied to local tradition to the United States. The tasting includes Fogarina, Ligabue, the Naif Classic Method, and an ancestral wine made from Maestri grapes. The participation aims to strengthen the international visibility of Reggio Emilia wines and develop new business relationships.

Cantina Quistello 1928: Equalitas-certified sustainability

The historic Mantua cooperative, founded in 1928, obtained Equalitas certification for its sustainable organization in 2021. Its model focuses on traceability throughout the entire supply chain, from vineyard to consumer. Its products include Lambrusco Mantovano DOP red and rosé, Bianco Frizzante di Quistello IGP, and Metodo Classico sparkling wines.

Campanian wineries: the protagonists of a female-led viticulture

The growth of female leadership is evident in the experiences of companies like I Favati, in Cesinali, and Tenuta Cavalier Pepe, in Sant’Angelo all’Esca. The latter produces approximately 400,000 bottles and sells 80% of its production in Italy. The stories of these female entrepreneurs illustrate the value of hospitality, professional expertise, and the promotion of Campania’s appellations.

Upper Tiber Valley: Five producers at BEVI 2026

Five wineries from Tuscany and Umbria are participating in the second edition of BEVI – Borgo Eccellenze Vinicole Italiane. Among the participants are Società Agricola Aliotti, with Pinot Noir and Chardonnay, and Podere Volterrena, with Sangiovese, Merlot, and white blends. The event showcases local producers and products that combine tradition and innovation.

Gualtieri’s social winery: Fogarina celebrates Reggio Emilia’s identity.

Participation in the New York event allows the cooperative to also present Fogarina, a variety tied to local tradition, along with sparkling wines and a wine produced using the ancestral method. The goal is to strengthen the commercial positioning of Reggio Emilia wines on international markets.

3. INTERNATIONAL

Champagne: Shipments are recovering, with Italy among the most important markets.

On Champagne Day on October 23, the Comité Champagne reported a recovery in house shipments: in the first half of 2026, 107.1 million bottles were shipped, up 1.2%. The supply chain generated revenues of approximately €5.7 billion. In 2025, Italy was the sixth-largest market in the world by volume, with 7.8 million bottles imported, and the fifth-largest by value, with €210 million. Moët & Chandon also features in the official toast of Formula 1.

Argentina: Wine exports up 24% in September

Argentine wine exports reached 230,744 hectoliters in September 2026, a 24% increase year-over-year. According to the Argentine National Institute of Viticulture, bottled wine grew by 26% and bulk wine by 18%, while bulk white wines recorded a 329.4% increase. Between January and September, exports totaled 1.48 million hectoliters, up 3.2%. Concentrated grape must also performed well.

Nebbiolo: A selection of the best wines in the 2027 Wein Guide Italy

The Wein Guide Italien 2027, with tastings evaluated according to the 100-point Falstaff system, offers a selection of 204 wines made from the Nebbiolo grape. The initiative highlights one of the great protagonists of Italian viticulture, highlighting its diverse territorial and stylistic expressions.

4. WINE EVENTS, TERRITORIES AND WINE TOURISM

FISAR: The National Congress brings Magna Graecia wines to Cilento.

From October 23rd to 25th, the Olimpia Cilento Resort & Spa in Ascea Marina will host the 54th FISAR National Congress. The program includes the Magna Graecia Wine Show, tastings of Mediterranean Diet products, meetings on promoting the region, and the final of the FISAR Best Sommelier 2026 competition. The initiative also involves the archaeological parks of Paestum and Velia and the University of Salerno.

Born Sustainable: Prosecco Superiore, Barbera d’Asti, and Roccaverano, together for sustainability.

The European project Born Sustainable unites the Consortium of Conegliano Valdobbiadene Prosecco DOCG, the Consortium of Barbera d’Asti and Vini del Monferrato, and the Consortium for the Protection of Roccaverano DOP Cheese. The initiative promotes a development model that integrates environmental protection, social well-being, and economic sustainability, enhancing local production and communities.

Barbera d’Asti Wine Festival: A Call to Politics Amid Tariffs and Declining Youth Consumption

In Milan, the 2026 Barbera d’Asti Wine Festival sparked discussion on the challenges facing the wine sector. Consortium President Filippo Mobrici highlighted the effects of tariffs, international conflicts, and the economic downturn. The debate also focused on the need to rethink wine communication to engage with younger generations, enhancing territorial identity and sustainability.

Vinacria Wine Fest 2026: Over 100 Producers in Radicepura

On November 15 and 16, 2026, Radicepura in Giarre, Sicily, will host the third edition of Vinacria Wine Fest. Over 100 Sicilian, Italian, and international producers will meet alongside producers of Champagne, spirits, and overseas territories. After the first two editions in Syracuse, the event aims to transform Sicily into a platform for international dialogue for wine and new generations of producers.

Scodellando 2026: Historic Buttafuoco takes center stage in Oltrepò Pavese

On Sunday, November 8th, Scodellando returns, the event dedicated to Buttafuoco Storico, a distinctive wine produced in seven municipalities of the Versa Valley. The program includes visits to wineries and vineyards, a vertical tasting of Buttafuoco, and pairings with seasonal local products, followed by lunch at the winery featuring wines from Buttafuoco Club members.

Grado by bike: wine, culture, and wellness among the lagoon and vineyards

Autumn offers the opportunity to discover Grado and the surrounding area along the Alpe Adria Cycle Route and the Adriatic Sea Cycle Route. The route can continue to Aquileia, a UNESCO World Heritage site linked to a millennia-old winemaking tradition and the Friuli Aquileia DOC. Winery tours and tastings alternate with explorations of Grado’s historic center, museums, and the Marine Baths, offering wellness and thalassotherapy options.

Langhe: a three-day itinerary through Barolo, villages, and castles

The Langhe offers a food and wine itinerary that combines vineyard landscapes, historic villages, castles, and Piedmontese cuisine. Among the main stops is Barolo, home of the eponymous DOCG wine produced from Nebbiolo, with the Castello Falletti, the WiMu – Wine Museum, and the Corkscrew Museum. Winery tours and tastings complete a journey to discover one of Italy’s UNESCO-recognized winegrowing landscapes.

Vini ad Arte 2026: Albana showcases the white Romagna region

The Milanese event dedicated a masterclass to Albana, Romagna’s historic grape variety, highlighting its versatility and aging potential. From fresh versions to long-aging passito wines, the tasting showcased the diverse interpretations of a denomination aiming to strengthen its recognition and territorial identity.

Auction of the County’s great wines: €58,000 raised for the historic heritage

The fifth auction of the County’s great wines, held in Castagnavizza, raised €58,000 with 40 participants and bids of up to €6,000 for lots of 300 bottles. The proceeds will go towards the restoration of the monastery and the Coronini family’s properties.

Falerno Cultural Award: recognition for the valorization of the Falerno del Massico DOC

The Papa family of Falciano del Massico has established the first edition of the Falerno Cultural Award in memory of Gennaro Papa, founder of the winery. The award celebrates the commitment to promoting wine culture and the Falerno del Massico DOC, a designation revitalized thanks in part to the restoration and enhancement of historic vineyards.

BEVI 2026: The wine excellences of the Upper Tiber Valley

The second edition of Borgo Eccellenze Vinicole Italiane brings together five producers from the Upper Tiber Valley in Tuscany and Umbria. The wines featured include Pinot Noir, Chardonnay, Sangiovese, Merlot, and white blends. The event highlights small wineries and the connection between winemaking research, tradition, and the local area.

Autumn in the Cellar: Sicily Celebrates Vineyards, Tastings, and Landscape

The final stages of the IRVO event will take place on October 24th at the Di Prima Winery in Sambuca di Sicilia and on October 25th at the Baglio Donna Franca in Marsala. Vineyard tours, tastings, meetings, and performances showcase local production as part of the first Italian Viticultural Landscape Day, promoted by Iter Vitis.

Champagne Experience: Bologna at the Center of Sparkling Wine Culture

The ninth edition of Champagne Experience confirms BolognaFiere’s role as the Italian reference point for Champagne knowledge and tasting. The event is part of a consolidated commercial relationship between Italy and France and a phase of gradual recovery in shipments from the houses.

IN SHORT

  • Italian market: €3.1 billion in the first eight months of 2026, with an overall decline and growth in the Metodo Classico.
  • Organic Wine: Italy maintains a 51% share of the US market for imported organic wine.
  • Guides and appellations: Slow Wine 2027 reviews 7,809 wines; Romagna Sangiovese and Albana focus on enhancing territorial identities.
  • Wineries: Livio Felluga celebrates 70 years of using a map on its label; Tenute dei Ciclopi opens a tasting room in Catania.
  • Sustainability: Born Sustainable unites three Northern Italian consortia; Cantina Quistello promotes Equalitas certification.
  • International markets: Champagne shipments resume and Argentine exports grow.
  • Upcoming events: Vinacria Wine Fest on November 15th and 16th; Scodellando on November 8th.

WINEIDEA – Wine Press Review A selection of the main news on Italian and international wine, including the market, companies, regions, sustainability, and events.

Today’s press review is brought to you by WINEIDEA.IT .

Thanks for listening. See you tomorrow.

Wine press review for Friday October 23-2026

with:

The main news from the world of wine: wineries, the market, oenology, sustainability, innovation, exports, and events.

A summary organized by topic, designed for immediate reading and clear indexing on search engines and artificial intelligence platforms.

1. ITALIAN WINERIES

Marina Cvetic, Masciarelli: the title of Cavaliere del Lavoro. The head of the historic Abruzzo winery Masciarelli received the honor from the President of the Republic, Sergio Mattarella, at the Quirinale Palace. The award recognizes Cvetic’s contribution to the growth of Abruzzo wine and its international success. 2026 also marks the 35th anniversary of the Marina Cvetic line.

Farina Wines presents the new vintages of the Remo Farina line. The Verona-based winery presents three labels: Montefante Amarone della Valpolicella DOCG Classico Riserva 2021, Montecorna Valpolicella Ripasso DOC Classico Superiore 2024, and Corte Conti Cavalli Rosso Veronese IGT 2023. The Art Ferment Wine Tour project combines tastings, winery tours, and contemporary art.

Umani Ronchi awarded for sustainability. The Marche-based winery has been ranked among the Top 100 Excellence, Top 75 Innovation, and Top 75 Performance rankings of the 2026 Sustainability Award. Initiatives include organic farming, biodiversity conservation, photovoltaic systems, water recovery, lightweight bottles, and research into sustainable viticulture.

Cantina di Cona, a cooperative since 1960. Founded by local farmers, this Veneto winery has become a benchmark for the provinces of Venice and Padua. Its business model is based on the processing of members’ grapes, direct sales, and the supply of wine for bottling.

Poderi Campopian di Tinazzi: high-altitude viticulture and hospitality. Located at 670 meters above sea level in Valpolicella, the Tinazzi family’s estate represents a response to the changing climate. The altitude and the terroir offer opportunities to preserve the wines’ freshness and balance and develop new hospitality experiences.

Wine Garden opens in Prata di Pordenone. Le Monde and La Ponca inaugurate a space dedicated to wine tasting, typical Friulian products, and events. The project transcends the traditional retail model, offering a meeting place surrounded by greenery and designed to showcase the local area.

2. ITALIAN WINE, MARKET AND OENOLOGY

Italian wine market: €3.1 billion, but sales are declining. According to NielsenIQ, in the twelve months ending August 2026, the Italian market is worth €3.1 billion, with over 713 million liters sold. The market recorded a decline of 1.3% in value and 2.8% in volume. Sparkling wines and Champagne grew by 1.1% in value and 1.4% in volume, while Metodo Classico sparkling wines recorded increases of over 6% in value and 9% in volume. Dynamic appellations include Lugana DOC, Langhe DOC, Primitivo di Manduria DOC, Valpolicella Ripasso DOC, and Vermentino di Gallura DOCG.

Italian wine, signs of recovery for non-EU exports. Between July and September 2026, exports to non-European markets grew by nearly 8% in value. In the first nine months of the year, turnover reached approximately €3.3 billion, a 3% decrease compared to 2025. The United States is driving the quarterly recovery, with exports increasing by nearly 17% in value. Sales to Russia, China, and Brazil are also growing, but it remains to be seen how much the recovery depends on restocking inventories.

Franciacorta: high reputation, but greater knowledge of its production method is needed. An Ipsos Doxa survey presented during Milan Wine Week found that 94% of Italians are familiar with the name Franciacorta, but only 42% understand its production method. 75% say they’ve tasted it at least once, and 50% drink it. Quality, prestige, and a connection to the region are its main strengths; the challenge is to expand consumption opportunities beyond special occasions.

Independent winemakers: direct sales and wine tourism support revenues. The Nomisma Wine Monitor-FIVI survey, presented in Rome on October 22, shows that direct sales represent an average of 20% of the revenues of member companies that adopt this channel, while wine tourism contributes 14% of their revenues. Over 90% of winemakers sell directly from their wineries, and 56% report an increase in wine tourism revenues over the past two to three years. Member companies cultivate an average of approximately 11 hectares, 85% of which are located in hillsides or mountains.

Natural wine: high prices and accessibility at the center of the debate. On the eve of the fourth edition of the Augusta fair in Turin, founder Piero Crocenzi draws attention to rising prices and the lengthening of the supply chain. Distribution, restaurants, the scarcity of certain labels, and speculative practices can drive away consumers. The sector is challenged to reconcile economic sustainability, production identity, and accessibility.

Natural wine and residues: a comparison of production sustainability. The debate on winemaking and agricultural practices contrasts the use of pesticides, organic farming, and the perception of healthiness. Compliance with legal limits does not exhaust the discussion on multiple residues, while organic practices limit the use of certain substances. Natural wine, however, does not automatically equate to greater healthiness: alcohol content remains a key factor in assessing consumption.

Climate change and premature aging: Nicola Biasi proposes an algorithm. Rising temperatures are altering grape ripening and the evolution of wines, which can be ready for consumption too soon and lose freshness and aging potential. Nicola Biasi proposes an algorithm-based approach to study and preserve aging potential, with the goal of improving the longevity of wines.

Aosta Valley: 38 grape varieties and 450 hectares of mountain wine. Aosta Valley viticulture leverages a rich biodiversity and extreme terrain. Morainic and sandy soils, slopes exceeding 30%, terraces, and manual cultivation characterize approximately 450 hectares of vineyards, with an average annual production of approximately 16,000 hectoliters. The regional DOC represents a model of mountain viticulture with a strong territorial identity.

Malvasia, Mediterranean heritage and a cultural project. The Venetian Malvasia Pop Up project showcases the 19 Malvasia varietals present in Italy through tastings, itineraries, and cultural initiatives. The historic connection with Venice and the Serenissima’s trade routes inspired an experience that won the 2026 Iter Vitis Award for the best wine-related food and wine experience.

Wine as conviviality: a plea from wine critic Eric Asimov. In the New York Times, the wine critic invites us to rediscover wine as a shared beverage, linked to the table and socializing, rather than as an exclusive symbol of prestige or expertise. The message emphasizes the importance of accessible opportunities, gastronomic culture, and moderate and informed consumption.

The 100 Best Wines and Winemakers of Italy 2027. The new Corriere della Sera guide, edited by Luciano Ferraro with a selection of wines by James Suckling, chronicles the evolution of the sector through producers, territories, and appellations. Eredi Fuligni’s 2021 Brunello di Montalcino is listed in the previews as Italy’s best wine. The presentation is scheduled in Milan on October 29th, with newsstands launching October 30th.

3. WINERIES AND INTERNATIONAL WINE

Champagne: Italy is slowing, but the market remains robust in the long term. In 2025, Champagne shipments to Italy fell 7%, to 7.79 million bottles, compared to a global contraction of 2.1%. In the first nine months of 2026, global shipments from France grew 3.2%, with exports increasing 6.8%. For Italy, available data indicate substantial stability compared to 2025. Over the past ten years, the Italian market has nevertheless grown from 6.4 to 7.8 million bottles.

Krug presents the Grande Cuvée 174ème Edition. The house presented the new edition of its flagship Champagne in Florence, a blend of wines from numerous vintages and crus. The composition comprises 54% Pinot Noir, 29% Chardonnay, and 17% Meunier, with 36% reserve wines. The 2018 vintage makes up 64% of the blend, complemented by a selection of wines from other vintages.

Slovenian Styria, Europe’s Best Wine Region 2027. The Slovenian region of Styria has been recognized as the European Best Wine Region 2027 by European Best Destinations. The region’s recognition is based on the quality of its wines, cultural heritage, wine tourism itineraries, gastronomy, hospitality, and sustainability. Maribor is home to Stara trta, a historic, still-productive vine recognized by the Guinness Book of Records.

Nikka launches two 40-year-old Japanese whiskies. The new Artist Series features eight single casks from Japanese distilleries Yoichi and Miyagikyo, including two whiskies distilled in 1986 and matured for four decades. The collection, designed by La Maison du Whisky and distributed in Italy by Velier, combines distillation and fine photography. The presentation took place at Whisky Live Paris 2026.

4. WINE EVENTS, WINE TOURISM AND TERRITORIES

Milan Wine Week 2026: Market, Consumers, and New Strategies. NielsenIQ’s Wine IQ forum presented data on the Italian wine market, highlighting the driving role of sparkling wines and the need to reach more discerning consumers. The event, taking place in Milan until October 25, also explored the relationship between appellation awareness, consumption opportunities, and knowledge of production methods.

WineAI Forum in Conegliano: Artificial Intelligence in the Vineyard and Cellar. On Monday, October 26, at CIRVE in Conegliano, researchers and companies will discuss artificial intelligence, sensors, drones, precision viticulture, and the digitalization of winemaking processes. The program includes discussions on the market, predictive models, regulatory aspects, and sensory analysis, as well as vineyard trials and application workshops.

FIVI: A discussion on the future of independent winemakers in Rome. The “Vino & Futuro” initiative, held on October 22nd at the Capitoline Hill, presented the results of the Nomisma-FIVI research on the opportunities for direct sales, wine tourism, and the promotion of wine in the restaurant industry. The discussion focused on production identity, biodiversity, consumer relations, and the economic sustainability of family-run businesses.

Velia and Magna Graecia: wine at the center of the FISAR congress. On Saturday, October 24th, at the Velia Archaeological Park, the FISAR national congress explores the connection between wine, archaeology, and regional promotion. The initiative involves institutions, universities, and experts and aims to develop new synergies between cultural heritage, agri-food production, and wine tourism. The congress will take place in Ascea Marina from October 23rd to 25th.

BEVI 2026: Sansepolcro showcases the wines of the Tiber Valley. The Borgo Eccellenze Vinicole Italiane event returns to Sansepolcro on October 24th and 25th. Producers from the Upper Tiber Valley include Aliotti, the Milton winery, and the Ombraluce project, which is committed to the restoration of old vineyards and Apennine viticulture. Tastings and meetings featuring local wines are scheduled.

Autumn in the Cellar: concludes in Sicily. The event, promoted by IRVO, concludes on October 24th in Sambuca di Sicilia and on October 25th in Marsala. The program highlights the wine-growing landscapes, rural traditions, and cultural identity of the regions, in conjunction with the first Italian Wine Landscape Day, promoted by Iter Vitis.

Quartu, Contus, and Sonus de Prama: winery tours and tastings. On October 23rd and 24th, the Fois and Fra Ponti wineries will host events dedicated to the culture of Campidano wine. Tastings, traditional products, music, and stories revive the memory of the ancient magasinus de binu (wine merchants) and highlight the local food and wine heritage.

Evino previews the FIVI Wine Market with “Being Winemakers.” On Friday, October 23rd, in Selvazzano Dentro, Enoteca Evino offers a guided tasting with winemaker Claudia of the Del Rebene winery. This event previews the Independent Winemakers Wine Market, scheduled for BolognaFiere from November 21st to 23rd, 2026.

Monteleone21 wins the Global Best of Wine Tourism award. The Masi-based winery in Valpolicella received international recognition during the Great Wine Capitals conference in New Zealand. The award recognizes the estate’s food and wine experience and immersive hospitality. The Verona Chamber of Commerce will also spearhead a project to create an international academy dedicated to wine tourism.

Malvasia Pop Up: Venice showcases Italian varietals. This cultural and food and wine project dedicated to the 19 Italian Malvasia varietals combines tastings, navigation, and urban itineraries. The 2026 Iter Vitis Award recognizes the ability to use wine as a tool for cultural storytelling, tourism promotion, and sustainable development.

DRINK – The Art of Winemaking explores the Collio region on Sky Arte. The new episode, “A Toast with Casanova,” premieres Saturday, October 24th and takes viewers to Spessa Castle, in the province of Gorizia. The program explores the history of Friulian viticulture, its architectural heritage, and the relationship between tradition, winemaking research, and hospitality.

5. HIGHLIGHTS: TRENDS AND PROSPECTS

Today’s news outlines five priorities for the Italian wine sector:

  • Direct sales and wine tourism: increasingly important tools for strengthening margins and consumer relationships.
  • Markets and consumption: the value of Italian wine remains high, but declining volumes require new marketing strategies.
  • Innovation and climate: artificial intelligence, precision viticulture, and research into the evolution of wine become strategic levers.
  • Sustainability and territorial identity: biodiversity, mountain viticulture, responsible agricultural practices, and landscape protection strengthen the recognizability of our products.
  • Communication and new consumption opportunities: appellations must transform awareness into knowledge, making wine more understandable and accessible to a wider audience.

WINE IDEA – Wine Press Review Friday, October 23, 2026

Today’s press review is brought to you by WINEIDEA.IT .

Thanks for listening. See you tomorrow.

Wine press review for Thursday October 22-2026

with:

The main news from the world of wine: markets, wineries, harvests, winemaking innovation, exports, and events.

1. ITALIAN WINERIES

Rauscedo Winery celebrates 75 years of winemaking history.

Founded in 1951 in Friuli-Venezia Giulia, Cantina Rauscedo celebrates 75 years of activity, celebrating the connection between viticulture, nursery tradition, and cooperation. The company brings together 296 members, cultivates 1,832 hectares of vineyards, and recorded over €32 million in revenue in the 2024/2025 financial year. The winery’s portfolio includes Pinot Grigio, Sauvignon, Ribolla Gialla, Chardonnay, Glera, and red grape varieties. Its environmental commitment is also growing, with over 308,000 kWh produced from photovoltaic energy.

Varvaglione 1921 joins the Leonardo Committee

The Apulian winery Varvaglione 1921, based in Leporano, has joined the Leonardo Committee, an organization that promotes Italian entrepreneurial excellence in international markets. This recognition strengthens the Taranto-based company’s positioning and collaboration opportunities with leading Made in Italy brands.

Resisters and Renitens: Nicola Biasi’s PIWI Project

The Resistenti Network, founded in 2021 under the leadership of winemaker Nicola Biasi, brings together six Italian wineries producing wines from PIWI grape varieties, selected for their resistance to fungal diseases. This project has resulted in Renitens, a wine made by blending the production of its member wineries: Albafiorita, Tenuta della Casa, Ca’ da Roman, Colle Regina, Poggio Pagnan, and Vin de la Neu. The initiative promotes innovation, sustainability, and collaboration among producers.

Morellino di Scansano: Four wines earn Tre Bicchieri awards

Four Morellino di Scansano DOCG wines have received Gambero Rosso’s Tre Bicchieri (Three Glasses) award: Fattorie Le Pupille’s 2025 Morellino di Scansano, Provveditore’s 2025 Morellino di Scansano Irio, Cantina Vignaioli Scansano’s 2024 Vigna Benefizio, and Roccapesta’s 2024 Vigna Liuzza Riserva. This recognition recognizes the diverse expressions of Maremma Sangiovese, from young, fresh wines to versions suitable for aging.

Velenosi promotes Pecorino cheese from the Marche region

Angela and Marianna Velenosi recount the evolution of the Marche winery, which began with a strong focus on red wines and is now increasingly focused on whites. Pecorino represents a key expression of this transformation, responding to market changes and the desire to promote the region.

Zaccagnini: Innovation in the cellar and new prospects for Verdicchio

A visit to the Zaccagnini winery in Staffolo, Marche, offers a glimpse into the relationship between tradition, production investments, and new challenges for Verdicchio. The company promotes the local winemaking heritage and integrates wine production with olive oil production.

Tamborini’s Ticino sparkling wines awarded by Falstaff

Three sparkling wines from the Ticino winery Tamborini exceed 90 points in Falstaff’s ratings: Quaranta SanZeno Pas Dosé Metodo Classico obtains 93 points, Venti SanZeno Pas Dosé 91 and Vallombrosa Blanc de Blancs (ValloBrut) 90. The results confirm the stylistic variety of sparkling wine production in the Canton of Ticino.

2. ITALIAN WINE AND ITALIAN OENOLOGY

The 2026 harvest in the Piacenza area: healthy grapes despite the heat

The harvest in the Piacenza area began early, in some cases as early as early August, due to high temperatures. According to Confagricoltura Piacenza, the health of the grapes and the production results were overall better than expected. Critical issues remain related to low acidity, the higher alcohol content of some red wines, and the difficulties experienced by young vineyards. For producers, attention now shifts to market stability.

Alto Adige: early harvest and good quality prospects

The 2026 harvest in Alto Adige ended early after a warm spring, a scorching summer, and limited rainfall. Despite the challenging weather, the grapes were healthy, and the quality outlook is positive. Among the most promising varieties are Chardonnay, Pinot Noir, and Lagrein. Rainfall at the end of August favored ripening, while a hailstorm caused limited damage in the Isarco Valley.

Oltrepò Pavese: exports up 60% in four years

Wine exports from the province of Pavia increased from €25.2 million in 2021 to €40.2 million in 2025, representing growth of nearly 60%. This figure emerges from TEHA Group’s Visione Vino 2026 report. Oltrepò Pavese, Lombardy’s main vineyard area, boasts over 11,500 hectares and approximately 3,000 hectares of Pinot Noir. Production of Metodo Classico sparkling wines is also growing, supported by the relaunch of the Classese brand.

Veneto wine exports slow: -8.4% in the first half of 2026.

According to Veneto Agricoltura, regional wine exports reached €1.32 billion in the first six months of 2026, down 8.4% compared to the same period in 2025. In 2025, the value of exports had already fallen by 1.1%, to €2.93 billion, despite increased volumes. Veneto still accounts for 36.3% of Italian wine exports. Still and sparkling wines constitute the main segments, while the United States, Germany, and the United Kingdom are the key markets.

Italian wine is regaining market share in non-European markets

Between July and September 2026, Italian wine exports to non-EU countries grew by nearly 8% in value. In the first nine months of the year, however, the balance remained negative at 3%, with exports totaling approximately €3.3 billion. The United States led the quarterly recovery, with increases of nearly 17% in value and 6.6% in volume. Positive signs also came from Russia, China, and Brazil. According to the Italian Wine Union, it remains to be seen whether the recovery reflects increased consumption or, more importantly, restocking.

Milan Wine Week 2026: Quality and Value at the Center of the Market

During Milan Wine Week, the Wine IQ – A Glass of Insights forum, curated by NielsenIQ, analyzed consumption, distribution, and industry prospects. The Italian wine market is worth approximately €3.1 billion, with over 713 million liters sold according to data presented as of August 2026. In a context of changing purchasing habits, quality, territorial identity, and the ability to communicate value are becoming strategic levers for companies.

Drones and robots: automation enters Italian vineyards

Robots for grass management, drones, and new technologies open up opportunities to reduce repetitive work and improve efficiency in the vineyard. However, mechanization remains complex in Italian regions characterized by slopes, terraces, and traditional training systems. The challenge is to integrate innovation and manual skills, while preserving the identity of the territories and the quality of production.

Labor Inspectorate: 80% of companies inspected in the Langhe and Roero area are found to be irregular.

The Cuneo Territorial Labor Inspectorate inspected 67 agricultural companies and contractors, finding irregularities in nearly 80% of cases. Thirty-one workers were identified as undeclared, nine of whom lacked a valid work permit. Inspectors also reported 100 health and safety violations and ordered nine business suspensions.

Garattini reopens the debate on the health risks of alcohol.

Pharmacologist Silvio Garattini, founder of the Mario Negri Institute, draws attention to the health risks associated with alcohol consumption, including wine. His speech challenges the idea that moderate daily consumption is risk-free and calls for more effective health communication. The topic brings the relationship between public health, consumer information, and the economic interests of the sector back to the center of the debate.

Montosoli: An in-depth look at Montalcino’s great crus

A tasting organized as part of Ein Prosit in Udine brought together seven wines from the Montosoli hill, one of the most significant areas for Brunello di Montalcino. The initiative explored the terroir’s characteristics through labels from Baricci, Le Ragnaie, and other producers, contributing to a deeper understanding of the diverse expressions of Sangiovese.

Vertical tasting of Casa Paladin’s Gli Aceri Malbech

A vertical tasting of Gli Aceri Malbech from Casa Paladin winery in Annone Veneto, including the 2004, 2000, and 1999 vintages, was held at the FISAR headquarters in Rovigo. The meeting offered an opportunity to compare the wine’s evolution over time and delve deeper into the role of aging in interpreting vintages.

3. INTERNATIONAL WINE

Gambero Rosso World Tour 2026/2027: Italian wine restarts in Tokyo

On October 27, at the Ritz-Carlton in Tokyo, 41 Tre Bicchieri-awarded Italian wineries will inaugurate the Gambero Rosso World Tour 2026/2027 – Special 40 Years. The program includes 24 stops in 17 countries until June 2027. The choice of Japan reflects the importance of the Asian market for imported wine: in 2025, volumes decreased, while spending increased, signaling a greater focus on value and quality.

Germany: stable production and excellent quality grapes

The 2026 German harvest is expected to maintain 2025 volumes, but remain approximately 10% below the ten-year average. Drought has impacted the 13 wine-growing regions differently, while the health and ripeness of the grapes are assessed positively. In Rheinhessen, production is estimated at 2.3 million hectoliters, while in the Palatinate it will reach 2.1 million, a 12% increase over 2025.

Moët Hennessy Develops an Electronic Nose with Artificial Intelligence

Moët Hennessy, Analog Devices, and the University of California, Davis are collaborating on a project that combines chemical sensors and artificial intelligence to identify aromatic defects early during winemaking. The focus is on Fresh Mushroom Aroma (FMA), a fresh mushroom aroma observed in Champagne and other French regions. The goal is to identify the chemical signatures associated with the defect in the must, providing winemakers with proactive information to intervene before the problem manifests in the finished wine.

Bordeaux introduces a reference price for bulk red wine

Since October 20, 2026, the Conseil Interprofessionnel du Vin de Bordeaux has applied a voluntary indicator of €1,100 per tonneau to bulk transactions of Bordeaux AOP red wine, excluding organic wines. The indicator combines 50% average production costs and 50% market price. It is not a mandatory minimum price, but rather a tool to guide commercial negotiations. Bulk wine represents approximately 63% of the volumes of the Bordeaux red appellation.

Italian wine and the risks associated with climate change

The early harvests in Italy and the difficulties experienced in Germany and France highlight the growing impact of climate conditions on European viticulture. High temperatures, drought, and irregular rainfall influence harvest timing, acidity, ripening, and yields, making agronomic adaptation and technological innovation crucial.

4. WINE EVENTS AND TERRITORY PROMOTION

Trentino Winegrowers’ Festival: October 24th

On Saturday, October 24th, from 2 to 7 pm, Palazzo Roccabruna, the Trentino Provincial Wine Shop, will host the traditional Trentino Winegrowers’ Festival. Fifty wineries will be present, offering over 200 wines for tasting, representing sustainability, craftsmanship, and local identity. Special guests at the 2026 edition will be winemakers from Brescia, Lake Garda, and Franciacorta.

Senigallia Wine Marchet 2026: 39 wineries from the Marche region

On Saturday, October 24th, from 4:00 PM to 9:00 PM, the Foro Annonario in Senigallia will host Senigallia Wine Marchet 2026, part of the Fiera Franca (Free Fair). The 39 participating wineries will showcase their regional products through tastings and meetings with winemakers, highlighting the Marche region’s winemaking diversity and the connection between wine and its terroir.

Cantina Clavesana celebrates autumn and the end of the harvest

On Sunday, October 25th, starting at 3:00 PM, Produttori in Clavesana is organizing the Autumn Festival, featuring a chestnut festival, free tastings, winery tours, and family activities. The event, organized with the Marco Bozzolo Farm and the Slow Food Community of the Custodians of the Chestnut Groves of the Ligurian Alps, brings together wine, agricultural products, and local traditions.

Eroico Rosso 2026: Sforzato takes center stage in Tirano

The twelfth edition of Eroico Rosso – Sforzato Wine Festival returns to Tirano on Saturday, October 31st and Sunday, November 1st. The program includes tastings of Sforzato di Valtellina DOCG in historic buildings, meetings with producers, masterclasses, guided tours, and cultural initiatives. The event promotes heroic viticulture in Valtellina and the historical and landscape heritage of the Middle Valtellina.

Autumn Convention for the City of Wine in the Prosecco Hills

From November 13th to 15th, Conegliano, Valdobbiadene, and the surrounding area will host the Autumn Convention of the Città del Vino association. The program includes national assemblies, meetings between administrators and operators, and initiatives dedicated to promoting winemaking communities. The event is part of the Conegliano Valdobbiadene Italian City of Wine 2026-2027 project, which involves 14 municipalities.

Lugana Festival: tastings, music, and open cellars

From October 16th to 18th, Sirmione and the lower Garda area hosted the Lugana Festival, featuring Lugana DOC tastings, masterclasses at Palazzo Callas, music, and food events. Local wineries opened their doors to visitors, who were also connected via the Lugana Express shuttle service. The event promoted Garda white wine through a widespread wine tourism experience.

Autumn in the Cellar: Sicily’s Story Through Wine

The event, promoted by the Regional Institute of Wine and Oil (IRVO), concludes on October 25th, after a tour of seven Sicilian wineries. Tastings, winery tours, cooking demonstrations, and meetings with producers highlighted wine culture and local traditions, with a particular focus on wine tourism and the promotion of rural areas.

Wine press review for Wednesday October 21-2026

with:

Italian wine, wineries, international markets and wine events.

Champagne on the rise, California vineyards declining, Franciacorta gaining popularity, and new opportunities for Italian wine tourism. These are the key wine industry news for October 21, 2026, including innovation, investments, business trends, and wine-related events.

1. Italian wineries: companies, investments, and innovation

Terradesa: Sustainable Viticulture between Varese and Novara

Erica Battaglioli and Carlo Cioci are developing a winemaking project between Cassano Magnago and Mezzomerico. In their Varese vineyards, they are experimenting with PIWI-resistant varieties, including Solaris, Johanniter, and Souvignier Gris, with the support of winemaker Mario Falcetti.

Torrevilla: 2026 harvest anticipated in Oltrepò Pavese

The cooperative began harvesting on August 4th, one of the earliest dates in the area. The sparkling wine bases were harvested within ten days, with good quality results. The red grape production was lower due to the heat.

Count Vistarino presents Ottavia 2021

The Oltrepò Pavese winery is launching a Pinot Noir produced in 3,300 bottles, made from a north-facing vineyard at 460 meters above sea level. The project, spearheaded by Ottavia Giorgi di Vistarino, also accompanies the company’s image revamp.

Arianna Occhipinti invests in hospitality in Sicily

The winemaker, along with her cousins Giovanni and Paolo, acquired the historic Pianogrillo estate in Chiaramonte Gulfi. The project includes a country inn, approximately ten guest rooms, and a new winery.

Le Monde inaugurates the Wine Garden in Friuli

The Maccan family opens a space in Prata di Pordenone dedicated to tastings, events, and hospitality. The Wine Garden showcases Le Monde and La Ponca wines, integrating wine tourism, gastronomy, and landscape.

Cascina Castlèt awarded for its accessibility

Mariuccia Borio’s winery in Costigliole d’Asti has won the 2026 Wine Hospitality Award in the accessibility category. The winery’s spaces are wheelchair accessible and the website is accessible to people with visual impairments.

I Vini di Maremma Winery: Research on Native Yeasts

The cooperative is collaborating with the Leopoldo II Agricultural Institute of Lorena and the Crisba center in Grosseto to test two strains of Saccharomyces cerevisiae yeast isolated from Vermentino grapes, with scientific verification by the CREA of Asti.

Foss Marai presents its sparkling wines in Milan

The Guia di Valdobbiadene winery promotes Cartizze, Brut Guia, and Roös rosé. The Biasiotto family-owned company focuses on high-end sparkling wines and distribution in restaurants, hotels, and wine shops.

Passo delle Tortore inaugurates its new winery in Irpinia.

In Pietradefusi, Campania, the De Girolamo sisters and Ilaria Facchiano present their new company project. At its core, it focuses on enhancing the local area, producing quality products, and engaging the younger generations.

2. Italian wine and oenology: markets, consumption and trends

Franciacorta known by 94% of Italians

According to an Ipsos Doxa survey commissioned by the Franciacorta Consortium, 94% of Italians are familiar with the appellation, 75% have tasted it at least once, and 50% say they consume it. This result is also supported by collaborations with fashion, sports, food, and culture.

Italian Agritourism: 33 Million Tourists in 2026

According to Isnart, since the beginning of the year, 33 million tourists have chosen experiences related to nature, culture, and food and wine, including 18.5 million foreigners. Eight percent seek visits to wineries, oil mills, and Wine Routes. The more than 25,000 agritourism establishments represent an important resource for the regions.

Asolo Montello: The Enoteca Diffusa is born

The Asolo Montello Wine Consortium promotes a wine tourism network involving wineries, restaurants, accommodations, and cultural operators in 18 municipalities. The project includes a digital platform and training activities, starting with a membership of 475.

Edoardo Freddi International grows in the United States

In the first half of 2026, EFI recorded a 12% increase in volume and 8% in value in the US, despite the decline in wine imports. Positive results were also achieved in Russia and in volumes in Japan. Among the most important products are Prosecco, Pinot Grigio, Montepulciano, and Pecorino.

Alcohol-Free Wines: The Evolving Italian Market

During Sober October, there’s growing interest in alcohol-free and low-alcohol products. In Italy, the sector is growing at an estimated 15%, while the global alcohol-free wine market is worth approximately $2.4 billion. Caviro, Argea, and other operators are investing in the sector.

Morellino di Scansano: Four wines awarded Tre Bicchieri

Gambero Rosso’s 2027 Vini d’Italia guide honors Fattorie Le Pupille, Provveditore, Cantina Vignaioli Scansano, and Roccapesta. This recognition recognizes the quality and expressive variety of Maremma Sangiovese.

Wine must return to speaking a simple language

Fabio Diego Morsello Angileri, Sicilian winemaker and oenologist at Millami, warns against overly technical communication, which can alienate consumers. The goal is to make wine understandable and accessible.

Asti: Producers and restaurants join forces to promote wine culture.

Luca Ferraris, Stefano Chiarlo and the Il Podestà restaurant are promoting an initiative between October and November dedicated to wine by the glass, food pairings and balanced prices, with particular attention to a young public.

The Cotarella Family: A New Dialogue with Young People

The project “Shall we have a glass? Why not!” promotes more immediate communication about wine culture. The next event is October 24th in Milan, during Milan Wine Week.

Falstaff Bar Guide Italia 2027: wine bars and wineries protagonists

The guide highlights four establishments in Milan, Rome, Verona, and Florence. Among them is Remedy in Milan, with approximately 6,000 labels and over 18,000 bottles, an example of a winery that combines selection, expertise, and hospitality.

David Khayat receives the Civiltà del Vino Award

The French oncologist, honored by the Masi Foundation, recounts his cultural and personal relationship with wine, emphasizing its historical, regional, and convivial value. A personal account, distinct from medical advice on the risks of alcohol.

3. International: markets, exports and world viticulture

Champagne: Most Valuable Brands Overtake Still Wine

According to Brand Finance 2026, the top ten global Champagne and wine brands are worth a combined $8.2 billion. Moët & Chandon leads the ranking with $2.3 billion (12%), followed by Veuve Clicquot with $1.4 billion (39%). Dom Pérignon grows by 21%, while several still wine brands decline in value.

California: Over 19,000 hectares of vineyards uprooted

Between August 2025 and August 2026, more than 19,000 hectares of vineyards were eliminated. According to the California Association of Winegrape Growers, the remaining acreage is approximately 177,700 hectares. The main causes are overproduction, declining consumption, and grape prices insufficient to support producers.

Canada: Lambrusco Finds New Opportunities in Ontario

The share of Italian wine in the Ontario market has increased from 21% to 25% since March 2025. Interest in fresh, light, and sparkling wines is growing. The Lambrusco Consortium will participate in a trade mission to Toronto on October 28th and 29th with ten Italian wineries.

Italian wine tourism: strong interest from the United States

According to AITE research for Vinitaly, 79% of Americans surveyed associate Italy with authentic food and wine experiences, and 47% consider a trip with wine tourism activities desirable in the next 24 months. Sicily, Tuscany, and Piedmont are among the most attractive regions.

France: Lérins Abbey combines vineyards and cultural tourism

On the island of Saint-Honorat, near Cannes, Lérins Abbey represents an example of the integration of viticulture, historical heritage, Mediterranean landscape, and tourism.

4. Wine events: fairs, tastings and appointments

Calendar of events mentioned in the review, with dates indicated in the original news.

DateEvent and location
October 24 – November 854th DOC and DOCG Colli Euganei Wine Exhibition, Luvigliano (PD), together with the San Martino Festival
October 24–25Autumn Festival and Divinum in Vinum, Concordia Sagittaria (VE), with tastings and local products
October 24th“Shall we have a glass of wine? Why not!”, Milan, Cotarella Family Project
October 25–26Gambero Rosso – Tre Bicchieri, La Nuvola, Rome, with presentation of the 2027 Italian Wine Guide
October 26–27Vinitaly.USA 2026, New York, promoting Italian wine
October 28–29Lambrusco Mission to Canada, Toronto, with Ten Italian Wineries
November 14–15Eroica Val di Non 2026, Novella (TN), meetings and tastings on mountain viticulture
February 1–4, 2027Hospitality, Riva del Garda (TN), with the Design for Food project

Derthona on Tour: Timorasso takes center stage in Rome

The stop at WeGil highlighted Timorasso dei Colli Tortonesi, a Piedmontese grape variety revived thanks in part to the pioneering work of Walter Massa. The focus was on the territorial identity and the ability of white wines to evolve.

Vini ad Arte 2026 moves to Milan

The Consorzio Vini di Romagna has chosen Milan to promote Albana, Sangiovese, and the Romagna subzones to professionals, distributors, restaurateurs, and journalists.

Winemakers in the Brewery: Artisanal Wine and Brewing Culture in Rome

The Be.Re. venue in Piazza Risorgimento brings together the worlds of artisanal wine and beer, showcasing independent production and new tasting opportunities.

5. Trends to follow in the wine sector

Five significant signals emerge from the news of October 21st for producers, winery owners, and investors:

  1. Brand value becomes crucial: the growth of Champagne and the notoriety of Franciacorta confirm the importance of commercial positioning.
  2. Production must adapt to demand: the uprootings in California demonstrate the consequences of imbalances between supply, consumption, and profitability.
  3. Wine tourism expands revenue opportunities: hospitality, catering, and local networks become complementary activities to wine production.
  4. Consumers and markets are changing: fresh, light wines, sparkling wines and alcohol-free products require new commercial strategies.
  5. Innovation and accessibility create value: wine research, sustainability, and inclusive hospitality contribute to companies’ competitiveness.

The WINEIDEA – FORBUS perspective

The wine market is undergoing a transformation that affects production, distribution, consumption, and corporate assets. For Italian wineries, the challenge is not just to produce quality wines, but to build businesses capable of sustaining margins, promoting the region, diversifying revenues, and identifying new business opportunities.

For those looking to invest in, acquire, or enhance the value of a winery, it’s increasingly important to evaluate assets, production organization, brand, markets, and development potential.

Press review by WINEIDEA – October 21, 2026. Editorial summary of the news provided, not subjected to independent verification.

Today’s wine press review is brought to you by WINEIDEA.IT .

See you tomorrow with new news from the world of wine.

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