Authentic, sustainable, regenerating experiences in contact with nature in every part of Italy. Violante Gardini Cinelli Colombini: “40% of wine lovers look for relaxing activities and a good 30% prefer active experiences. To respond to these requests, MTV wineries are organizing walking itineraries that are all different and all exciting in the territories of the best Italian wines”

“Vigneti Aperti” From March to the end of October, in the cellars of the Movimento Turismo del Vino visitors will find “Wine trekking” and a free night for Agricamper Italia campers.

“Vigneti Aperti” is back with a new formula that combines visits to the cellars with outdoor itineraries. A proposal designed for nature lovers, outdoor activities, young people and families, but also for the curious who want to discover the territories where wine is produced. From March on the website of the Movimento Turismo del Vino (national and regional) the “Wine trekking – i paesaggi del vino” proposed by the MTV cellars will be published. Those arriving in the wine districts in a camper and wanting to sleep near the cellars will find the addresses on the Agricamper Italia portal.

Vigneti Apert i, the first event of the year of the Movimento Turismo del Vino. The days, increasingly longer and sunnier, increase the desire to spend more time outdoors: from this desire is born the trekking among the wine landscapes . The idea is to transform each vineyard into a “stop” of an itinerary that the wine tourist can follow, step by step, to fully know each territory, the native plants and its typical products by coming into contact with the winemakers and producers of the place.

A regenerating initiative dedicated not only to wine tourists, but also to families, trekking enthusiasts, road travellers and anyone who wants to slow down and reconnect with the rhythms of nature. For seven months, from March to October, Vigneti Aperti will lead to the discovery of the wine-growing landscapes of each region, to learn where and how wine comes from, through the story of local wine-making traditions and curiosities related to each vineyard, and then delve into all the secrets of production. The perfect combination of nature, well-being and the pleasure of tasting for an experience in the vineyard and in the cellar that promotes a healthy lifestyle and respect for the environment.

“Vigneti Aperti represents the essence of contemporary wine tourism – says Violante Gardini Cinelli Colombini, President of the Movimento Turismo del Vino – offering an experience in the cellar that adds value to the tasting and integrates interesting and fun activities immersed in the greenery. According to the ISMEA 2024 Report on wine tourism, 40% of wine lovers are looking for relaxing and regenerating activities among the vineyards while 30% of wine tourists prefer active experiences.

It is clear that the desire to live outdoors is growing rapidly and MTV wineries are ready to satisfy it by offering experiences dedicated to relaxation, well-being and careful and conscious consumption of wine, which has been carried out for years thanks to our collaboration with Wine in Moderation . An approach that has distinguished the Movement since its foundation and underlines how wine is an experience to be lived, remembered and told”.

Vigneti Aperti promotes sustainable and local tourism that is increasingly sought after by today’s wine tourists. In fact, again in relation to the ISMEA 2024 Report, sustainability emerges as one of the main drivers of choice: 66% of wine tourists declare that they choose companies that adopt renewable energy , while 68% also pay attention to the social sphere , participating in initiatives to support local communities. From this evidence, the memorandum of understanding between the Movimento Turismo del Vino and Agricamper Italia was born, a collaboration aimed at enhancing wineries and their territories, encouraging camper tourism, a sector that has gained significant momentum and new popularity following the Covid pandemic. According to a survey conducted by Enit, in 2023 open-air tourism, including the camper sector, generated a turnover of 6 billion euros, with 11 million arrivals and 70 million presences, marking a new record for the sector.

“We are launching this partnership with great enthusiasm with the aim of promoting wine tourism with a particular focus on campers – says Violante Gardini Cinelli Colombini, President of the Movimento Turismo del Vino – a public that loves to explore every territory in an authentic way, savoring every nuance. In reference to the data from the National Observatory of Wine Tourism of Nomisma Wine Monitor carried out on a representative sample of 265 wineries, a good 20% of our wineries have a rest area . With Agricamper we share the goal of providing a unique travel experience, encouraging the discovery of lesser-known production realities, wineries often outside the major tourist circuits, but still full of charm . An opportunity to give a concrete boost to local communities, supporting their economies and promoting more sustainable and conscious tourism.”

“We are extremely pleased to collaborate with Movimento Turismo del Vino in this initiative that celebrates the beauty and uniqueness of the Italian wine landscapes,” says Pauline Nava, founder of Agricamper Italia . “This partnership represents a wonderful opportunity for our campers, who come from different European countries, to explore and experience the culture of Italian wine up close, integrating their love for nature and sustainable travel. Through these experiences, we not only enhance the territory but also help promote respectful and conscious tourism, away from the crowds and focused on a more intimate and authentic experience of the territory, making it possible to discover our beauties all year round. This approach is in line with the values of sustainability that both of our organizations fervently support.”

The Agricamper app has filters that allow you to easily find the wineries that are members of the Movimento Turismo del Vino on the map. Users can view them, discover their services and directly book a free 24-hour stop, enjoying a suggestive experience near the vineyards.

Whether it is among the rolling hills of central Italy, the terraced vineyards on the Alpine slopes or the bush vines overlooking the sea, each territory is to be discovered by living a regenerating experience in the cellar, protecting the environment and, at the same time, safe in compliance with the new highway code.

The appointment with the “Vini Eroici” at Pitti Taste 2025 closed successfully.

Let’s talk about heroic viticulture, an important event in the journey among the excellences present at the eighteenth Pitti Immagine food fair. A journey full of presentations: masterclasses, talks, meetings and tastings, which involved over 750 participating companies. This year, the three-day event in Florence also discussed heroic viticulture, in particular wines that come from volcanic vineyards, at high altitude, terraced, on steep slopes or overlooking the sea. A journey to discover and learn and taste, through the presence of twenty courageous winemakers who grow vines in extreme situations, in atypical climates, save forgotten, disappeared vines, dare to adopt winemaking methods with refinements at high altitude, under the snow or at the bottom of the sea, unique wines. These heroic winemakers are the safeguard of their territories, a heritage for all.

New for this edition: The Taste MasterClasses dedicated to heroic wines “The courage to be unique: heroic wines that look at the sea” Speaker: Wine Critic Zosimo (Carmelo Sgandurra) Destro Vini, Count Gherardo degli Azzoni Avogadro, Biagi Vini, Casale del Giglio, Marisa Cuomo, Az. Agr. Cav. Emiro Bortolusso, Azienda Agricola Toscani, Salvatore d’Amico

“The courage to be unique: heroic wines“ Speaker: Paolo Lauciani Biagi Vini, Marisa Cuomo, Podere La Botta, Radoar, Giovani Dri il Roncat, Sandro De Bruno, NiMa, Azienda Agricola Toscani, Destro Vini, Vigne Muzanu

“The courage to be unique: the bubbles of heroic lands” Speaker: Paolo Lauciani Mike Dalto, Biagi Vini, Sandro De Bruno, Tenute Lombardo, Az. Agr. Cav. Emiro Bortolusso, Tenuta Stella, Destro Vini, Cembra Cantina di Montagna

On the occasion of Wine Paris, the leading trade fair in the sector, scheduled in Paris from 10 to 12 February, Bottega is introducing a historic innovation in the world of Prosecco, simultaneously presenting 4 different vintages of the well-known sparkling wine.

Bottega is the first Prosecco winery to take on a major challenge in the name of absolute quality, which is the result of study and research, as well as long experiments, to which the agronomists and oenologists of the Bibano di Godega (TV) company have dedicated themselves for over 3 years. In this Parisian exhibition context, 4 different vintages are launched: 2021, 2022, 2023 and 2024. The aim is to fully grasp and enhance the potential of a grape variety, Glera, which can express not only freshness and aroma, but also structure and complexity. These are wines of great substance with the characteristics of a true Reserve that, even before the law recognized this type for Prosecco, Bottega began to produce with 12-month fermentation in an autoclave. The result is complex aromas, persistence on the palate and flavor. These elective characteristics, together with longevity, therefore make these sparkling wines similar, if not superior to many established Champagnes. In detail, they are characterized by unique peculiarities that elevate their quality to 360°: Selection of individual vineyards in the most suitable plots among the UNESCO World Heritage Hills; Glera grapes grown in the name of sustainability and harvested only by hand when they are perfectly ripe; Pre-fermentation cryomaceration, to fully safeguard the organoleptic charge of the grapes; Aging in new “horizontal” autoclaves, the result of the most advanced technological research applied to quality oenology; Long fermentation times, to obtain wines with different organoleptic expressions depending on the individual vintages and the different crus. They are all Extra Brut sparkling wines, suitable for important pairings, not only as an aperitif, but also tasty first courses and white meats or even game. The idea, born a few years ago and pursued with foresight, aims to give Prosecco a new image and to constitute a stimulus to the training of new generations of entrepreneurs, capable of producing excellent crus that will be requested all over the world and served in the best restaurants, starred and traditional, but all high class. The top of the range of the “Prosecco Premium Vintage Collection Bottega” line will be the Gold Stardust, 2021 vintage, still in the maturation phase (€250 retail price per bottle). In the meantime, another release, 2021 vintage, has been ready for a week. It is Black Stardust (€119 retail price per bottle). Regarding the packaging, the external surface of the bottle is enriched with 3,000 black crystals, positioned by hand to give a stardust effect. It is an unprecedented total black finish further embellished by the glittery label and capsule. In a few days the first 4,000 bottles have already been sold.

The Eternal City Celebrates Wine Culture

We remind you that the last places are available to participate in the IV edition of the Rome Wine Expo Event 8-9-10 March 2025 Rome.

After the success of past editions, we are convinced that the city of Rome, the center of wine culture in Italy, deserves an exclusive event aimed at a knowledgeable and passionate audience. This is why we are confidently proposing the fourth edition of the Rome Wine Expo event. The name we have chosen for the event clearly demonstrates the universal purpose we have given ourselves: meeting, business, masterclass, training and promotion. – TASTING BANKS, MASTERCLASSES AND WORKSHOPS Through the tasting benches and masterclasses we will examine the different territorial declinations. Great importance will be given to the masterclasses in order to delve into the various terroirs. The venue of the event, the masterclasses for the 2025 edition are being defined. The interested producers will be contacted by the organization to intervene in the conference room.

-WINE SALE AT THE EVENT

New for this edition is the sale of wine directly by the producer at the exhibition stand on March 8 and 9.

On March 10th the day will be dedicated to the meeting with the operators and the awards ceremony.

COST OF TASTING STAND FOR 3 DAYS:

Classic workstation 130 x 90 cm = 650 VAT

Reduced workstation 90 x 90 cm = 450 VAT

PROVISIONAL PROGRAM OF THE EVENT Saturday 8 March 2025 2:00 pm Opening of tasting stands 2:00 pm/8:00 pm Masterclass to be defined 8:00 pm Closing of tasting stands Sunday 9 March 2025 2:00 pm Opening of tasting stands 2:00 pm/8:00 pm Masterclass to be defined 8:00 pm Closing of tasting stands Monday 10 March 2025 day dedicated to operators 11:00 am Opening of tasting stands 2:00 pm Rome Wine Expo Excellence Awards 5:00 pm Closing of the event

– LE ECCELLENCE DI ROME WINE EXPO COMPETITION Riserva Grande’s mission has always been to enhance the territory as the primary expression of the exclusivity of each wine. To this end, we have decided to announce a double competition within the event. On the afternoon of Monday 10 March, the wines selected based on categories established by a panel of professional tasters and the participants in the event will be awarded. 1. A commission of experts gathered in a jury will award the wines selected for the final. Each participating company can send a maximum of 3 references by 30 January 2025. 2. All the wines present at the event will instead be voted on by the participants during the days of the event, who will indicate their preferences through a digital system. Participation in the Eccellenze is free and does not involve any additional costs. To join the competition, we will send the participation methods and the membership form to the wineries that will join the event.

– WHO IS THE EVENT AIMED AT? The aim of ROME WINE EXPO is to involve in particular the operators of the sector, such as 1. Specialized and non-specialized press (media diffusion of the Event) 2. Ho.re.ca circuit: Wine shops, Restaurants, Hotels 3. Roman representation agencies 4. Wine & food bloggers 5. Sommeliers and enthusiasts 6. International buyers 7. Private consumers