With the “Roots” concept, the Umbria Pavilion told its story through identity, culture and territory: 1000 square meters for 56 leading wineries, 30 events and great institutional cohesion.

Vinitaly 2025 stands out for its great professionalism and involvement of industry operators, buyers and journalists.

Vinitaly 2025 ended with great satisfaction for UmbriaTop : the cooperative company, which brings together the majority of the regional wine companies, coordinated and promoted the participation of the regional wine supply chain under the banner of “ Roots ”, the key concept for the layout and narration of the Umbria Pavilion. A strong and clear message: the roots of Umbria are not only agricultural, but cultural, identity-based, community-based . A common thread that linked the 30 events proposed to a select and competent audience of international buyers, trade press and operators, including talks, guided tastings and technical meetings, through which Umbria told its past, present and future history.

“ In this edition of Vinitaly we have reiterated a concept – underlines Simona Meloni , Councilor for agricultural and agri-food policies, tourism and the PNRR – Umbrian wine is not just agri-food excellence. It is identity, it is culture, it is an extraordinary lever for the tourist development of our territory, it is an element of recognizability. For this reason, today more than ever, we need an ambitious, shared and recognizable project: a real Umbria brand that combines quality, narration and strategic vision. At Vinitaly, in addition to promoting our labels, we have laid the foundations for a development model that systematizes wine tourism, agriculture and culture, capable of bringing out the authentic soul of Umbria, not in competition with other regions, but in its uniqueness: the land of villages, uncontaminated landscapes, widespread hospitality, know-how and good wine ”.

“ Vinitaly 2025 stood out for its professional, focused and business-oriented atmosphere, with a constant flow of qualified visitors. – declared the president of UmbriaTop, Massimo Sepiacci – A central element was the strong harmony between institutions and operators in the sector in planning and prospects. Our producers, who appreciated the calm and effectiveness of this edition, noted great attention from buyers and the press, and a growing interest in our wines, which know how to tell the story of Umbria with authenticity. ” The spaces of the Umbria Top events area (Pavilion 2 – from A9 to F9) – this year too have been developed on two levels that act as inclusive containers for institutions, bodies, testimonials who contribute with their activities to promoting and enhancing the uniqueness of the territory: Department of the PNRR, agricultural and agri-food policies, mountains and internal areas, parks and lakes, tourism and sport, Chamber of Commerce of Umbria and Promocamera Umbria, Assogal Umbria – with its 5 Gal, 3A Agri-food Technology Park of Umbria. Numerous tastings and insights, designed under the format “Umbria Wine Academy” for a calendar of events aimed at making known the productions, stories, projects, faces of Umbrian wine. Positive participation of AssoGal Umbria: the 5 regional Gal, presented the first living lab on experiential tourism, in collaboration with the National Rural Network and with the participation of some Gal of the various Italian territories. The attended meeting demonstrated how teamwork and comparison with other partners can lead to innovative ideas for rural territories. Territorial identity, participatory animation, multidisciplinarity, the key words that emerged in all the stories presented.

Among the important events, the presentation of the publication “ Roots: the echo of the origins ”, presented for the first time, in the presence of the scholars and experts who contributed to the drafting of the publication. The volume intends to travel and rediscover the origins of Umbrian wine production through a multidisciplinary approach, to discover the strengths of the small but precious Umbrian production, between botanical, agronomic and environmental peculiarities of the territory and cultural ideas, historical stories, testimonies of agricultural and rural archaeology, thanks to the contribution, among others, of the University of Perugia, the University for Foreigners of Perugia, 3A Agri-food Technology Park of Umbria, Torgiano Wine Museum, AIS Umbria.

“ Not just a publication, but a declaration of belonging and an act of collective memory . – explains Gioia Bacoccoli , UmbriaTop coordinator – The “Radici” project was born from the desire to narrate the strengths of the regional winemaking industry starting from its origins. Pliny the Elder in his Naturalis Historia narrates: «Umbrorum gens antiquissima Italiae existimatur», or «The Umbrians are considered the most ancient people in Italy». The word VINÙ is written in the Eugubine Tablets (Gubbio), the longest and most important ritual text of ancient Italy, as Professor Augusto Ancillotti teaches, and attests to the use of wine for sacred and ritual purposes. In short, wine has been made in Umbria since time immemorial. All that remains is to start writing a story that is both new and ancient at the same time ”.

Berlin Packaging, the world’s largest Hybrid Packaging Supplier® specializing in the supply of glass, plastic and metal packaging and closures, returns to Distilleria Marzadro after the success achieved on the market with the customized version of the Fuerte bottle, designed in 2021 by Studio One Eleven, the driving force behind the company’s innovation, to offer another story of success and customization.

A proposal declined in several variants with decorations studied in detail to enhance the products

Distilleria Marzadro is an important Italian company that uses traditional and innovative methods to produce high-quality grappas and liqueurs and needed to develop a completely customized bottle, dedicated to its fine gins, creams and liqueurs, with packaging capable of communicating the craftsmanship and premium quality of its products, while maintaining a strong brand identity.

“To best enhance our products, it is essential that the packaging also communicates quality and identity. Berlin Packaging has once again proven to be a reliable partner, capable of interpreting our needs and accompanying us on a path of renewal that combines functionality and aesthetics” says Alessandro Marzadro, CEO of Distilleria Marzadro .

The solution: Berlin Packaging’s elegant interpretation

Studio One Eleven translated the partner’s needs by customizing an existing proposal characterized by an elegant and distinctive design, declining it in multiple versions for the distillery’s iconic products, such as Noiela grappa, Crema Alpina liqueur and Luz gin. Its conical shape designed to highlight the label and its rounded shoulder contribute to giving balance to the lines: the result is a bottle with a strong presence despite its limited height.

The details that further enrich the appearance of the container are also special. The thick bottom , characterized by a personalized band with the customer’s logo in embossing , and the non-standard band mouth that offers a further opportunity for customization through the application of a small label, make each bottle unique and special.

Finally, the embossed finish present on Noiela and Luz Gin recalls the craftsmanship and authenticity of traditional processes.

“We are proud that Distilleria Marzadro has chosen us again to create the most suitable packaging to enhance the tasting of their prestigious spirits. The continuity of this collaboration has led to a successful result that reflects the synergy we seek between content and container, knowing how to best express it” underlines Damiano Cavedon, Market leader Italy of Berlin Packaging .

An innovative master born from companies: 5 modules, 4 months of training and 3 months of internship for 20 participants. Hiring in companies for the best students.

The Consorzio Italia del Vino in collaboration with Luiss Business School announces the launch of the Wine Business Program 2025, an innovative educational path created to train young talents destined to cover strategic roles in Italian wine companies.

The program is aimed at graduates and university students, including undergraduates, motivated to build a career in the world of wine and aims to bridge the gap between academia and business , providing skills that are immediately usable in the job market.

“The project – emphasizes Roberta Corrà , President of Italia del Vino – intends to respond to a current criticality of the sector, the lack of specialized managerial figures, offering a concrete solution through an excellent program capable of combining international vision, academic rigor and experience in the field. The result of several years of work, the plan that we have created together with the professors of the Luiss Business School represents a virtuous model of collaboration between universities and businesses, oriented towards the growth of young people and the competitiveness of the Italian wine sector on global markets”.

The proposal will consist of 4 months of classroom training at the Luiss Business School in Rome. The teaching modules in English will focus on viticulture, oenology, marketing, export, sustainability, digitalization and innovation with the integration of emerging technologies such as Artificial Intelligence applied to the wine sector, practical workshops and wine tasting sessions. It will conclude with a three-month internship within the companies of the Consorzio Italia del Vino.

“This collaboration combines academic rigor and concrete application,” says Rita Carisano, General Director of the Luiss Guido Carli University, former Director of Confindustria Verona. “With the Wine Business Program 2025 we intend to train professionals with strategic vision, transversal skills and sensitivity to the innovation dynamics that are transforming the wine sector. The partnership with Italia del Vino demonstrates our commitment to making training a driver of economic and social development, through courses designed to impact the production fabric in a tangible and lasting way but above all by offering a real opportunity for employment.”

The project is supported by a network of technical partners who share its goals and is open to new collaborations. During the entire duration of the course, students will be hosted in Rome on the Luiss Business School campus and in facilities identified by companies during the internships. At the end of the course, the best candidates selected by a commission of experts and representatives of the sector will be able to access a fixed-term employment contract in one of the companies of the Consortium, transforming training into a concrete professional opportunity.

Nice is Barbera 2025 changes pace: the «Piedmont Red» meets music.

From May 9th to 12th in Nizza Monferrato (Asti) there will be Barbera Forum with over 70 producers and 400 labels for tasting. Four days of celebration with tastings, food and music played in the city squares. At Vinitaly the novelty of “Nizza, Barbera & Music” is announced in collaboration with Collisioni Festival: three stages and a program of concerts and DJ Sets throughout the weekend.

Big news for the 2025 edition of Nizza è Barbera: this year the event dedicated to Barbera d’Asti docg and Nizza docg is enriched by “Nizza, Barbera & Music” , in collaboration with Collisioni Festival. Four days from 9 to 12 May of celebration, tastings, food and wine and concerts in Nizza Monferrato (Asti).

The program was previewed at Vinitaly in the Piedmont Pavilion: the Barbera Forum confirms itself as the beating heart of the event with over 70 producers and more than 400 labels under the Foro Boario. On Monday, entry will be reserved for industry professionals.

And then a very rich program of concerts spread across the three different stages planned in the city, with the special event on Friday 9 May of the concert by Eiffel 65 , the Italian band that made the world dance, with the timeless success of Blue, a box office hit from England to the USA to New Zealand. And the event evening on Saturday with the great show of Voglio Tornare negli Anni 90 , an event format made up of special effects, choreography, dancers and live sets that is becoming very popular at the major Italian festivals, with the opening act by Tuttafuffa . But the whole city of Nice will come alive thanks to the live shows spread across the different stages, including wine, music and food and wine, with non-stop live and DJ sets, which will see on stage among others the Avanzi di Balera , a historic crew of Piedmontese DJs who bring the mood of the Piedmontese dance halls of the 60s and 70s back to the squares, the Sciarada Party rock Band , with the hits of Italian music from the 70s to today; Kama , a band from Lombardy that hybridizes genres such as art-rock, electronic, jazz and post-punk.

Also in Nice for the big event will be Dj Fabri Violino , Dj Cugi and the AuTobaskers, the band led by Davide Costantini who reinterprets Italian music from the 50s to today in an original way. On Sunday 11 May , in the Piazza del Comune, Martini di Alessandria, the event has decided to dedicate an afternoon to the little ones, offering an opportunity for entertainment to children from nursery and primary schools in the area and their families, with a grand Magic Gala entitled Crazy Magic Sunday , which will see some of the most popular magicians and performers on stage, from Piero Osella, aka Mago Budinì , beloved by all the children of Piedmont, to the Italian-Brazilian ventriloquist Gi&Raf , who became famous with his talking giraffe on Rai1 and Canale5 programmes, to the award-winning Mago Contini, guest of numerous television programmes with the hybrid formula of theatre and illusionism.

As is tradition, ample space will be dedicated to food and wine, with lunches and dinners at the tasting table of wines from Nizza è Barbera producers at the Osteria Vineria La Signora in Rosso. The Notte Bianca will also return with open shops and gastronomic proposals in the city centre, where Wine Points will be set up with a selection of Barbera d’Asti Docg and Nizza Docg labels for tasting. In Piazza Garibaldi, Piazza XX Settembre and in the historic centre, the Nicesi Traders Association «Nizza col Cuore» will also organise a local street food in collaboration with the local Pro Loco. Sunday by bike in the Nizza vineyards, a Ferrari and SuperCar car rally, and a food market in the historic centre.

The event is organized by the Regional Wine Shop of Nizza , the City of Nizza Monferrato and the Nicesi Traders Association , with the patronage of the Piedmont Region, the Regional Council, the Province of Asti, the Union of Vineyards and Wines of the Hills, the Chamber of Commerce of Asti, the Bank of Asti, the Barbera d’Asti and Monferrato Wines Consortium, the Nizza Producers Association, ATL, Langhe-Roero and Monferrato Wine Landscapes, Slow Food Alessandria and Colline Nicesi, and the Pro Loco of Nizza Monferrato.

“Nizza è Barbera is much more than a wine festival – says Simone Nosenzo , mayor of Nizza Monferrato -: it is the authentic expression of the identity of a territory that has built around Barbera d’Asti not only an economy, but also a culture and a lifestyle. The 2025 edition strengthens our international vocation and, with a renewed program, opens with enthusiasm to a young and curious public, who seek in wine an experience to live, share and remember”.

“Nizza è Barbera confirms itself as an event that looks to the future of Barbera and the people who will choose it tomorrow – says Mauro Damerio , president of the Enoteca Regionale di Nizza -. Over the years we have built an experience capable of speaking to the new generations, making wine more accessible, contemporary and engaging. This year the program is enriched with a musical proposal designed together with Collisioni Festival: concerts and DJ sets, all free, which become an additional reason to come to Nizza, experience the historic center, discover the producers and their Barbera. We have thought of a shuttle service and a camping area to give everyone the opportunity to have fun in safety”.

“Our mission is to always raise the bar by offering a professional sommelier service and this year with two important tastings dedicated to the old vintages of Nizza, scheduled for Sunday and Monday. Nizza è Barbera is a virtuous example of how to bring new generations closer to the world of wine, focusing on the quality, culture and emotion of a great territory” add Filippo Mobrici , vice president of the Consortium of Barbera d’Asti and Wines of Monferrato, and Stefano Chiarlo , president of the Association of Nizza Producers.

Everyone agreed in defining «Nizza è Barbera an event that is the symbol of our territory», said in chorus the president of the Province of Asti Maurizio Rasero and the Governor of the Piedmont Region Alberto Cirio with the regional councilors Marco Gabusi and Fabio Calosso , the regional councilors Debora Biglia , Marco Protopapa and Fabio Isnardi , the president of the Viticultural Landscapes of Langhe-Roero and Monferrato Giovanna Quaglia .