“Envisioning2035 Wine (R)evolution – Strategic Plan for Italian Wine” is the title of the morning study that will be held on Wednesday 11 June 2025 at the Terrazza Belvedere of Palazzo Regione Lombardia in Milan.

WEDNESDAY 11 JUNE from 10.00 to 13.00 at Terrazza Belvedere piazza Città di Lombardia, 1 – Milan.

This is a Summit with two stated objectives. To promote a discussion at the sector level on the critical issues that slow down the competitiveness of the Italian wine system by advancing proposals for action. And to become an annual event to analyze and re-orient, in the broadest and most shared way possible, the competitive strategies of the country system.

Envisioning2035 aims to be a moment of discussion that involves all the actors operating in the wine world to gather analyses, experiences and reflections on the current moment, but above all to project into the near future in order to define a development strategy for the Italian wine system. During the morning, the “Envisioning2035 Manifesto” will be presented, from which the interventions of the panelists will derive.

It will therefore be an opportunity to take stock of the entire wine sector from various angles, together with some of the most important players in the sector, including: Danny Brager (alcoholic beverage consultant “Brager Beverage”); Gabriele Castelli (head of the legal-administrative area of Federvini); Roberta Crivellaro (Managing partner Withers World-Wide); Luca Ferrari (corporate lawyer Withers World-Wide); Vladi Finotto (Director of the Master’s Degree in Agri-food Economics at Ca’ Foscari University of Venice); Edoardo Freddi (exporter and CEO FreedL Group); Roberta Garibaldi (president of the Italian Association of Food and Wine Tourism); Priscilla Hennekam (wine influencer and consumer expert); Robert Joseph (Journalist and wine expert); Christine Mauracher (Director of the Master’s Degree in Food and Wine at Ca’ Foscari University of Venice and President of the Society of Agri-food Economics); Alessandro Mutinelli (CEO Italian Wine Brands); Ettore Nicoletto (Industry Expert); Denis Pantini (Nomisma\Wine Monitor) and Fabio Piccoli (Director of the Wine Meridian publishing group).

There will be other experts who will join the group of contributors later, so as to make the work even more complete and, consequently, the “Envisioning2035 Manifesto” more relevant and interesting for the entire wine sector.

“I decided to promote, through FreedL Group, this Summit together with Ettore Nicoletto because I feel, first of all as a person deeply involved in this sector, the need to open a space for real dialogue. Italian wine needs a structured moment of collective reflection. As entrepreneurs, we feel the responsibility to facilitate discussion and stimulate a shared vision, which looks beyond individual companies and aims at the competitive strengthening of our country system. This is only the first step of a path that we want to make continuous and increasingly inclusive”, comments Edoardo Freddi, one of the main organizers of this initiative.

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FreedL Group is an Italian family-run multinational, founded by Edoardo Freddi in 2018, that invests and grows in the world of Food & Beverage with a clear vision: discovering unexpressed entrepreneurial talents and guiding them towards a sustainable and synergic evolution. Through an innovative holding model, it offers strategic support and centralized services – from infrastructure to finance – leaving maximum management autonomy to the controlled companies. This “light” approach allows to enhance the potential of each reality, creating virtuous connections between skills, markets and ideas. The strength of FreedL Group lies in listening: the team is close to consumers, attentive to global trends and ready to seize every opportunity along the entire supply chain, in over 100 countries. With a portfolio composed of commercial companies, production and trading companies, a creative agency and a B2C company, FreedL Group is much more than an investor: it is a growth accelerator, a catalyst of synergies, an engine of innovation.

Monday 12 May 2025 10am-1pm for the press and operators Open to the public from 4.30pm to 7pm Palazzo Birago – institutional headquarters of the Turin Chamber of Commerce Via Carlo Alberto, 16 – Turin.

The 2024 harvest saw the arrival of three new typologies of the Doc Pinerolese. In addition to Nebbiolo , the Turin denomination is enriched with two white wines: Bian Ver and Malvasia .

To celebrate this important milestone and to promote the wines and excellence of the Turin area, the Turin Chamber of Commerce is promoting the event “Torino DOC: the white wines that seduce” on Monday 12 May at Palazzo Birago to tell the story of the encounter between Pinerolese Bian Ver and Malvasia and the other whites from the Turin wine-growing areas.

The day is hosted in the prestigious rooms on the Piano Nobile of Palazzo Birago, the institutional headquarters of the Turin Chamber of Commerce, and is divided into several moments dedicated to communicators, Ho.Re.Ca. operators and the general public.

White wines will be the absolute protagonists with the Bian Ver, Malvasia (Moscata and aromatic Candia), Erbaluce, Baratuciat vines, but in the Enoteca space some reds will also be offered such as the Carema Doc, a fascinating mountain Nebbiolo, and various variations of the Freisa di Chieri Doc.

It starts at 10:00 , in the Sala Giunta, with a conference on the winemaking of white grapes in the Turin area as well as on the process of obtaining the new types of Doc Pinerolese. Talks are planned by professors Vincenzo Gerbi and Stefano Raimondi, the oenologist Gianfranco Cordero and the president of the Malva Arnaldi Foundation, Danilo Breusa, moderated by Alessandro Felis.

At 12.30 a masterclass is planned for operators and journalists to delve into the new typologies of Doc Pinerolese; to follow the free tasting where the white wines will be the absolute protagonists with the vines Bian Ver, Malvasia, Erbaluce, Baratuciat.

This will be followed by a round table discussion with representatives of tasting and sommelier organisations (AIS, FISAR and ONAV) and the restaurant industry, in particular operators in the Mangébin circuit.

For journalists and professional operators, the masterclass with tasting and the tasting around are free, by booking at the following link: https://app.salonedelvinotorino.it/20250512-torino-doc/

From 4:30 pm to 7 pm, the doors will also be open to the public to let the curious and enthusiasts discover the whites, and not only, of Torino DOC, a selection that for the two-year period 2025/26 has awarded 45 wineries.

The afternoon of tastings is organized by the Salone del Vino di Torino and is dedicated not only to communication and restaurant operators, but to all enthusiasts. The tastings are offered by the four Consortia for the Protection and Promotion of Turin and by the Regional Wine Shop of the Province of Turin, in collaboration with the sommeliers of the AIS of Turin.

May 22nd at 7:00 pm the seminar “Wines of knowledge” will be held as part of Enoforum, a conference dedicated to the wine sector, hosted for the first time in Verona.

On the occasion of the 25th anniversary of Enoforum, the largest wine conference in Europe, the first event dedicated to the relationship between scientific research and consumer communication will be held. There is only one good, knowledge, and only one evil, ignorance. (Socrates)

This is the spirit of “The wines of knowledge” , which will be held as part of Enoforum , the international conference dedicated to viticulture which, for the first time, is coming to Verona .

The theme of the meeting is new and challenging. How can the value of science be transmitted and communicated to the final consumer? Behind a wine, in fact, there are experiments, trials, tests, both in the cellar and in the vineyard, which create a virtuous circle to create sustainable, excellent wines obtained from safe and guaranteed procedures. Wines that, through science and study, can be considered excellent from every point of view.

But how can we disseminate all this with appeal to the final consumer market? The hope is that this value will come out of university classrooms and company research and development laboratories to tell, in a simple and direct way to those who then buy and drink wine, that studies and technologies add, not take away from the final product.

In all fields, knowledge is recognized and appreciated: for some arcane reason, in the dissemination of the world of wine it seems the opposite happens and the use of advanced systems and science is often demonized. On the contrary, these studies and technologies often help to make wines healthier, for example through the reduction of the much discussed sulphites with the use of cold technology or other preventive and sustainable practices.

The debate first, and the tasting of wines from virtuous companies then, will have the objective of making all this understood, with important speakers and technicians, who will be able to find the right words, with wines that are very different from each other, but with the same common denominator: knowledge.

Enoforum is the largest European wine congress, aimed at oenologists, agronomists, researchers, technology suppliers, with the aim of presenting the most recent and effective innovations in the wine sector.

Nature gave us the seeds of knowledge, not knowledge itself.

Cantina Saffirio regarding wine tourism proposals to discover and taste in depth Barolo and the Langhe territory.

In Castelletto di Monforte d’Alba, where Barolo is born among ancient hills and deep silence, the Saffirio winery, which is part of Brave Wine, the wine holding company founded by the entrepreneur Renzo Rosso, chooses to transform hospitality into a natural and conscious gesture.

Here, wine tourism is not a trend to follow, but the concrete extension of an idea of wine that focuses on people, the landscape and time: time to listen, to understand, to savor. It is with this spirit that the company has built over the years a hospitality project capable of telling not only about the wines, but also about the philosophy that generated them, through experiences designed to experience the cellar as a place of relationship, discovery and shared memory. A project born from the desire to open up to those seeking authenticity and depth, and to do so with proposals that combine storytelling, tasting and immersion in the territory.

This is where the Gold Wine Experience comes from, the most intense testimony of this approach: not a simple vertical, but a journey through five vintages of Barolo chosen between 1978 and 2020, selected from the company’s historic reserve. A journey that speaks of soil, seasons, evolution, and that returns in every glass the value of time and the coherence of a production vision handed down for over two centuries. Before the tasting, the visit to the vineyards and the cellar allows you to fully understand the silent work that lies behind each vintage: a work that is rooted in respect for nature and is nourished by attention, listening and precision.

With the Barolo Experience , however, the story expands to embrace the entire history of the winery: from the first steps on the hills of Monforte d’Alba of the Saffirio family, to the discovery of the individual vineyards, up to the tasting of the four different interpretations of Barolo produced today through the Cru Castelletto Persiera, Ravera, Perno and Barolo Riserva Millenovecento48 . It is a way to enter the beating heart of the company, touch the living material of wine and understand first-hand what it means, even today, to preserve an iconic denomination with an eye to the future. For those who wish, it is possible to complete the journey with a selection of cured meats and cheeses, to make the experience even tastier.

Finally, from April to October, the Pic Nic nelle Vigne offers a moment of freedom among nature, silence and horizons of beauty: after the guided tour and tasting of four labels, guests receive a lunch box designed for two people, complete with a bottle of Barbera d’Alba Superiore and a Saffirio-branded corkscrew to take with them among the rows for a moment of authentic conviviality, to be experienced independently under the Langhe sky.

A new development created thanks to the investments made by Brave Wine, the company has recently inaugurated a new tasting room with an adjoining kitchen, a modern and functional space designed not only to host classic tastings, but also private or corporate events, thanks to the possibility of collaborating with selected caterers. A refined environment integrated into the context of the estate, where hospitality is warm, discreet and personalized

In a time when the word “experience” risks losing its meaning, Saffirio restores it to its fullest meaning: that of a profound encounter between wine and those who taste it, between the territory and those who pass through it. An invitation to slow down, listen, understand. And to take with you, at the end of the visit, not only a bottle, but the memory of a shared time, of an authentic story, of a land that lets itself be discovered in small sips.