When technology, taste and young ambassadors meet the world.
A new need is emerging in the world of luxury and fine dining: it’s no longer enough to sell an excellent product, it needs to reach exactly the right person.
Made in Italy agri-food products—wine, oil, pasta, cured meats, cheeses, and agricultural products—represent one of the European economy’s most valuable assets. However, this heritage suffers from two major problems:
- international counterfeiting , which subtracts value from authentic products
- a commercial chain that is too long , which often distances the producer from the final consumer
From this need, the MENTORE Project was born, an innovative model that combines technology, young professionals, and international trade to create a new form of direct distribution of certified Italian products.
It’s not just about exports.
It’s about sensorial profiling of the consumer and targeted delivery of the perfect products for him .
The technological heart: the “electronic nose and palate”
The project is based on a portable electronic device capable of analyzing a person’s olfactory and gustatory characteristics.
The system uses two different probes :
- one dedicated to olfactory analysis (nose)
- one dedicated to taste analysis (mouth)
The device collects chemical data relating to the individual’s sensory response and sends it via a smartphone app to a central server in the cloud .
gustatory_olfactory_analysis_pro…
The process takes place in several phases:
- collection of aromatic components through the olfactory probe
- analysis of the taste response using the second probe
- processing of the person’s sensory data
- comparison with a database of certified products
- generating a personalized taste profile
This system creates an individual sensory map that allows you to pinpoint exactly which wines, oils, cured meats, pastas, or other Italian products are most compatible with your preferences.
In essence, the technology does something that no trading system does really well today:
translates human taste into scientific data usable by the market.
Wine Mentors: A New International Profession
Technology alone is not enough.
It needs a network of people to take it to the world.
The project envisages the creation of a structure composed of 500–700 trained young graduates , called:
Wine Mentor
The word Mentor comes from classical tradition and indicates a trusted advisor, a competent guide .
The Wine Mentor thus becomes an ambassador of Italian taste.
His work consists of:
- visit customers around the world
- perform olfactory and gustatory analysis with the device
- collect customer sensory data
- suggest the most suitable Italian products
- manage the relationship between customers and producers
The Mentor is not a traditional salesman.
It is a hybrid figure between:
- sensory consultant
- cultural ambassador of Made in Italy
- commercial facilitator
Each Mentor will be identified via a digital card and wearable device (e.g. electronic bracelet) that records activities, contacts and transactions within the central system.
A global digital platform
The system will be coordinated by a central multi-cloud technology platform that integrates various functions:
- customer database
- certified product database
- supplier database
- system for matching tastes and products
- international e-commerce
After sensory analysis, the system automatically suggests the products most compatible with the person’s profile.
The customer will then be able to:
- receive a personalized selection
- purchase directly through the platform
- receive products with rapid logistics
The goal is to create a short supply chain, where:
the Italian producer meets the global end consumer directly.
A new way to sell wine (and more)
The project was born with wine, but the model can be applied to many products.
Among the main ones:
- Italian DOC and DOCG wine
- extra virgin olive oil
- artisanal pasta
- DOP cured meats and cheeses
- premium agricultural products
- preserves and regional specialties
In the future the system could become a complete ecosystem of Italian taste .
A customer in New York, Dubai, or Singapore could have their own digital sensory profile and automatically receive Italian products perfectly matched to their tastes.
Fight against counterfeiting
One of the most important effects of the project concerns the protection of Made in Italy.
When a client enters the Mentor system:
- buy only certified products
- receives directly from the producer or from a controlled supply chain
- avoid imitations and fake products
This creates a business network where authenticity becomes part of the service .
Opportunities for young professionals
The project also has a strong social and economic dimension.
It could create hundreds of new professional opportunities for young graduates in:
- economy
- oenology
- agriculture
- marketing
- gastronomic sciences
- hospitality
The Wine Mentor thus becomes a new international professional figure linked to the world of taste and Italian food culture.
Towards a new export model
Today, a large part of agri-food exports still follow traditional models:
producer → distributor → importer → restaurant → customer
The Mentor system proposes a different paradigm:
producer → platform → Mentor → client
Fewer steps.
More relationship.
More customization.
Conclusion
The Mentor Project represents a new vision for Made in Italy.
It doesn’t just export products.
Export experience, knowledge and taste customization .
A system where technology, young talent, and agri-food tradition meet to create a new global distribution model.
In an increasingly digital and competitive world, Italy’s real advantage could be precisely this:
transform taste into relationship and relationship into value.
