Italian wineries, Italian wine producers, and current wine news.
Italian wineries
Lunelli Group closed 2025 with a slight decrease in revenue of €134 million, but confirmed its strategy of focusing on high-end sparkling wines and strengthening its classic method and Prosecco Superiore wines internationally.
Mosnel celebrates 190 years of history in Franciacorta: 41 hectares of organic vineyards in Passirano and 250,000 DOCG bottles by 2025.
In Marsala, Nino Barraco confirms an artisanal vision of natural wine, linked to coastal parcels, Mediterranean flavor, and territorial identity.
Carpineto presents its 2024 Chianti Classico, confirming the group’s influence in the main Tuscan denominations with over 225 hectares of vineyards.
Enoteca Vini di Toscana in Siena showcases great Italian and international labels, including icons like Masseto.
Italian wine and Italian oenology
Soave is preparing a major quality overhaul: DOC in the plains, DOCG only in the hills, a new designation pyramid, and a reduction in the number of hectares claimed to curb overproduction.
Female-led agriculture is growing: in Italy, there are over 400,000 farms run by women . Viticulture stands out as a virtuous sector, with no gender gap in performance.
The new EU regulation on copper residue limits brings to a close a long regulatory process that had raised concerns in the European agricultural and wine sectors.
Veneto is launching a 2026-2027 call for winemaking investments: €8.5 million for farms, wineries, technology, processing, and marketing.
In Val di Cembra , 29 winemakers and distillers have joined together in a committee to promote wine, the region, dry stone walls, and tourism.
Ciliegiolo emerges as the Maremma’s signature grape: fresh, elegant, and immediate, it offers a unique take on the great Tuscan reds.
Bonarda dell’Oltrepò Pavese is being relaunched with the “La Mossa Perfetta” project, a collaborative initiative by 14 companies across the entire supply chain.
International
The EU-Mercosur agreement comes into force, destined to modify trade relations between Europe and South America, with a progressive reduction in tariffs and significant impacts on exports, businesses and geographical indications.
Italian wine is closely monitoring the Hormuz crisis , which risks increasing energy, transport, and fertilizer costs and putting pressure on price lists.
Lombard wines are growing in Canada , with exports increasing by 7% and the presence in Toronto of the Oltrepò Pavese, Valtènesi, Lugana and Valtellina consortia.
Burgundy continues to sustain high prices thanks to the structural limitations of production: the most prestigious vineyards cannot expand, making the supply rare and sought-after.
Wine events
Land of Wine 2026 takes place in Peschiera del Garda from 1 to 3 May, with tastings, typical products, music and Veneto wines.
On May 1st, the Pigozzo winery offers tours, tastings, and pairings at Cantina Salvan – Vigne del Pigozzo.
Cantina Bentivoglio opens its May concert calendar with the Mauro Mussoni Quintet.
From Centorame , in Casoli di Atri, May Day is celebrated among vineyards, music, food, and company wines.
The preview of San Giorgio di Vino 2026 arrives in Bologna, with over 60 wineries taking part on May 9th and 10th.
The 2026 Mevania Wine Festival hosts over 50 wineries and dedicates this edition to the Slow Wine Coalition and Women in Wine.
On June 10th, Valtènesi in Tavola returns to Villa Galnica, a format dedicated to the dialogue between the wines of the denomination and local cuisine.
O-Vini , a food and wine festival featuring wines, local products, and conviviality, returns to Costalunga di Faedis.
At Villa Contarini , from May 1st to 3rd, over 300 Italian labels will be the protagonists of “Città in Vino”.
Final summary
The day confirms a sector undergoing strong transformation: denominations are reviewing their quality strategies, companies are focusing on value and identity, wine tourism is becoming increasingly central and international markets remain decisive but complex.
Italian wine faces costs, tariffs, geopolitical instability, and evolving consumption patterns, but it still boasts key assets: recognized territories, distinctive grape varieties, historic wineries, collaborative projects, and a growing ability to integrate production, tourism, and local storytelling.
Wine press review provided by WineIdea.it
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Ribolla di Oslavia: Identity and Resilience In the heart of Oslavia, seven winemakers preserve a unique tradition spanning borders and cultures. Ribolla becomes a symbol of territorial identity and rebirth.
Growth and Strategies – Italian Wine Brands Despite the overall decline in exports, the group is seeing growth in the UK and Eastern Europe. The market is evolving: more occasional consumption and new competition from other beverages.
Strategic Partnerships – Caviro Entrance to the Vecchia Cantina di Montepulciano: Strengthening the supply chain and developing Sangiovese synergies between Emilia-Romagna and Tuscany.
Energy efficiency in the winery: ENEA Guide presented at Vinitaly 2026: focus on reducing consumption (over 500 million kWh/year) and improving productivity.
Controls and legality : 8,000 liters of wine seized from an illegal winery in Palma di Montechiaro: increased surveillance of PDO/PGI and traceability.
Italian Wine and Oenology
Vine defense – phytosanitary innovation Zoxamide (Zoxium® 240 SC) establishes itself as the benchmark for downy mildew control: flexibility of use and integration into preventive strategies.
Agricultural diesel tax credit Reintroduced in Legislative Decree 42/2026: partial relief for energy costs, which impact up to 20% of agricultural budgets.
PAC Digitalization Dematerialization of company files and introduction of digital tools (satellites, drones, Agrifoto apps) operational from 2027.
New frontiers in wine storytelling. An innovative sensory approach with olfactory mapping developed by Claudia Scattolini for Mack & Schühle: wine told through aroma.
Falanghina del Sannio: affordable quality. Growth of the denomination and possible evolution to DOCG status: enhancing the Campania region with an excellent quality/price ratio.
Protecting denominations – Primitivo di Manduria New regulation for use of the name in derivative products: protection against Italian-sounding names has been strengthened.
Consumption and Social Change: Binge drinking is on the rise (4.45 million Italians). Wine must redefine its cultural role in light of new habits and rapid consumption.
Fine wines: a paradigm shift. From status symbol to identity experience: rarity, territory, and authenticity remain central, but with new criteria for value.
The problem of wine language Communication perceived as distant: need for simplification and greater connection with the modern consumer.
International
French wine crisis : Production in 2025 is down (34.4 million hl) and exports are down (-10% in value). The combined impact of climate change and US tariffs is putting pressure on the sector.
Wine Events
Vino da aMare – Aieta (8–10 May) Event dedicated to Calabrian wine, including tastings, culture, and slow tourism in the village on the Riviera dei Cedri.
Rose Books Music Wine – Trieste (May 2026) Multidisciplinary format between wine, culture and music promoted by the University of Trieste.
Strategic Summary for Operators
Market in transition : less volume, more value → repositioning needed (branding communication).
Efficiency and costs : Energy and agricultural inputs remain critical levers → invest in technologies and management.
Territorial value : local denominations and identities (Oslavia, Sannio) increasingly central.
Innovation : digital, sensorial, and regulatory are reshaping the supply chain.
Complex global scenario : opportunities for structured players, difficulties for traditional models.
A clear picture: the sector is not in structural crisis, but in a process of redefinition . Those who interpret change today will build a competitive advantage tomorrow.
Until tomorrow.
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Investments and development
- Herita Marzotto Wine Estates strengthens its industrial strategy with over €10 million in Kettmeir, focusing on quality and energy self-sufficiency.
Advanced hospitality models
- Massimago in Valpolicella represents an integrated wine-hospitality-wellness model, increasingly central to the company’s profitability.
- Borgo La Caccia (Garda) combines wine, art, and social inclusion, enhancing the area and its identity.
Experiences in the cellar
- Caiarossa (Tuscany) develops innovative experiential formats (picnic, biodynamics, landscape), in line with new consumer expectations.
New projects and territorial identity
- “Speco” in Bussoletti (Umbria) is born, a project that integrates wine, history, and spirituality.
- Cantina Sciore (Campania) completes the itinerary by opening its doors to welcome guests.
International collaborations
- “QuattroMani” by Pasqua Vini and Charles Smith: a synthesis of the Old and New Worlds, with a contemporary positioning.
Italian Wine and Italian Oenology
Wine tourism: a strategic asset
- 15 million wine tourists and €3 billion in value: wine tourism is now an industrial lever for growth, employment, and regional positioning.
- Younger audiences (Millennials and Gen Z) demand shorter, more authentic and engaging experiences.
Agronomic innovation
- Interest is growing in resistant grape varieties (PIWI), still marginal but strategic for sustainability and reduction of treatments.
Evolution of consumption
- Wine is suffering in restaurants: high prices and changing consumption patterns are reducing demand.
- Alternative segments (low/no alcohol) and new ways of enjoying it are emerging.
New products and positioning
- Val d’Oca launches Cartizze Extra Brut: a drier and more contemporary interpretation of the DOCG.
- Calabria’s quality is growing: lesser-known appellations like Savuto are gaining attention.
Culture and identity
- Luigi Veronelli’s centenary: a powerful impact on Italian winemaking still today.
- “Enoteca Culturale” is born in Siena: wine as a cultural language, not just a product.
Economic scenario
- International crisis (Hormuz) affects costs and exports: 50% reduction in raw materials, -25% average turnover from 2022.
- Need for new markets and fiscal support.
International
Markets and tourism
- Strong growth in wine tourism from German-speaking countries:
- 87% buy wine at the cellar
- Average spend €180 for complete experiences
- Italy increasingly perceived as a wine and food destination.
Fine wine and collecting
- Masterclasses on Château d’Yquem and Pandolfini/Bolaffi auctions confirm the strength of the investment wine segment.
Wine Events
Local events and promotion
- Chianti Lovers Week (3–9 May): a widespread format that takes wine outside of technical contexts.
- “Campania Stories” 2026: a positive year (13% production, 11.6% exports).
- Go Wine events and themed tastings strengthen the territorial narrative (Nebbiolo, Piedmont).
Vinitaly 2026
- Coldiretti: freeing the sector from bureaucracy and tariffs is worth €1.6 billion.
- Strong focus on innovation, sustainability, and international promotion.
Experiential events
- Aperitifs in the cellar and informal formats (e.g., Ronchis) confirm the paradigm shift towards conviviality and accessibility.
Strategic Summary for the Sector
The picture that emerges is clear:
- Wine tourism = immediate lever for margins and positioning
- Experience > product : wine is increasingly sold through context
- Pressure on margins : costs, exports and catering require strategic rethinking
- Forced innovation : sustainability (PIWI), new products, new markets
- Cultural and territorial value : a distinctive competitive element of Italy
– Those who integrate production, hospitality, and storytelling today create value. – Those who remain anchored to the product alone risk losing relevance.
See you tomorrow for the next QUIDQUID event – WINEIDEA.IT
Italian wineries, Italian wine producers, and current wine news.
Italian wineries
Serena Wines 1881 expands its positioning. At Vinitaly 2026, the company presented new directions: Classic Method, a 0.0 alcohol-free line, mixology, and a strengthening of the Quality Times concept. Prosecco remains central, but is opening up to new consumption trends.
Masi Agricola looks to 2026 with caution and ambition. The group aims to outperform the market thanks to a premium brand present in over 140 countries, despite a context marked by weak consumption and financial uncertainty.
Massimago tells the story of the Other Valpolicella Camilla Rossi Chauvenet continues to promote a more contemporary Valpolicella, with distinctive wines, hospitality, and a local story.
Cantine Lento flies with Calabrian wine on the papal journey. Rosa di Lento and Magliocco were served aboard Pope Leo XIV’s flight to Africa: a symbolic recognition for Calabrian winemaking.
Cantina Sciore expands its hospitality offering. The Ponte-based family business is consolidating its hospitality project with new spaces, after transitioning from bulk sales to bottled production.
Colli Fiorentini experiments with Chianti for young people. In collaboration with the University of Florence, “EH!” is born, a fresher, more agile and modern Chianti DOCG, designed to introduce new generations to red wine.
Italian wine and Italian oenology
People drink less in restaurants, but better . The decline in consumption is also affecting restaurants. Some establishments are responding with lower markups, more carefully curated options by the glass, and better-value wine lists.
Art and wine: wineries speak new languages. Pasqua Vini and Zenato confirm how art, photography, fashion, and culture are becoming increasingly important tools for communicating identity, territory, and brand.
NoLo Wines: the sober future of toasting is growing. Low- and no-alcohol wines are appealing to health, new habits, and young consumers, opening up an increasingly relevant segment.
Wine Prices Fall Despite Inflation According to Il Corriere Vinicolo, in March the consumer price of wine fell by 2.1%, bucking the trend of food.
The Casauria DOCG is born. Montepulciano d’Abruzzo achieves a new territorial excellence, linked to a historical and soil-climatic area with a strong identity.
Brettanomyces: integrated control is needed in the cellar. Microbiological stability requires prevention, monitoring, and combined interventions: SO₂, chitosan, bioprotection, and careful management of critical phases.
Vigneto Italia in Rome’s Botanical Garden An example of urban and extreme agriculture: 520 square meters of vineyard in the heart of the capital, between the Aurelian Walls and the Janiculum Hill.
Agricultural Expropriation: Properly Protecting Value For agricultural and vineyard land, it is essential to document actual crops, urban planning intent, and legitimate structures to protect compensation.
International
Italian wine looks to Sweden and Serbia The “Simply Italian Great Wines” tour stops in Stockholm and Belgrade, confirming the importance of diversifying export markets.
US exports drop sharply in January 2026 According to WineNews analysis of Istat data, Italian exports to the United States fell 35.2% in value, in a context also affected by the effect of tariffs.
Strait of Hormuz Crisis: Logistics Under Pressure Geopolitical tensions can impact delivery times, costs, and product availability, making greater commercial flexibility crucial.
Sardinia takes center stage in London. 27 Sardinian companies participated in the Real Italian Wine & Food Experience, with the aim of strengthening relationships and commercial opportunities in the British market.
ITA Airways renews its partnership with Aneri Italian wine continues to be an ambassador around the world, even in flight, with the strengthening of the collaboration between ITA Airways and Aneri.
Bolaffi Auction: Collectible wines such as Henri Jayer, Masseto, Barolo Monfortino, Château Latour, and Romanée-Conti are among the top lots in the “Fine Wines and Spirits” auction on May 6 and 7.
Wine events
Casarsa Wine Festival 2026 Inaugurated on April 25th with “Filari di Bolle,” markets, amusement park, technical conferences, and a focus on the ecological transition in viticulture.
Alta Langa Roma 2026 On Monday 11 May, at the Spazio Field in Palazzo Brancaccio, 47 producers will present 115 labels of Alte Bollicine Piemontesi.
Experiences among vineyards and nature at Palazzo di Varignana. Guided hikes, tastings, and immersive tours exploring the landscape, biodiversity, and the estate’s wines will resume on May 3rd.
Cantine Aperte Abruzzo 2026 On May 30th and 31st, 50 Abruzzo companies will welcome enthusiasts and visitors with tastings and cellar tours.
Vino al Vino in Cantina in Panzano in Chianti On May 2nd and 3rd, 15 wineries of the Panzano Winegrowers’ Union will open their doors to wine lovers with four dedicated tours.
Venetian bacari: the ritual of ombra and cicchetti. A tour of the bacari remains one of the most authentic Venetian social experiences, combining wine, tradition, and conviviality.
Final summary for the web
Today’s wine show confirms a sector undergoing rapid transformation: people are drinking less, but the opportunities, languages, and consumption patterns are profoundly changing. There’s a growing focus on price, wines by the glass, NoLo, mixology, and new offerings targeted at young people. Italian wineries are responding by focusing on their identity, art, hospitality, technology, and foreign markets.
On the international front, exports and geopolitics remain key issues: the United States is declining, new opportunities are emerging in Sweden, Serbia, and the United Kingdom, while global logistics require greater flexibility. Despite these challenges, Italian wine continues to stand out as a cultural, economic, and territorial asset.
Today’s wine press review is brought to you by WINEIDEA.IT .