Italian wineries, Italian wine producers, and current Italian wine news.
A brief overview of the main news in the wine sector, including wineries, markets, wine tourism, and events.
ITALIAN WINE AND ITALIAN ENOLOGY
Exports and economic weight of Italian wine
Wine continues to represent one of the pillars of the national agri-food sector.
Key data 2025
Italian agri-food production: €80.1 billion (3.9%)
Food and beverage trade balance: €15.4 billion
Wine contributes 46.7% of the trade balance of the entire Italian agri-food sector.
The wine sector’s central role in the competitiveness of Made in Italy products has been confirmed.
Implications
Wine remains the main driver of Italian agri-food exports, compensating for the structural deficit in primary agricultural production.
The No-Lo and Low Alcohol segment is growing
Mack & Schühle Italia expands Grapur
The company launches the first Low Alcohol Brut Sparkling Wine of the Grapur brand.
Characteristics
9.5% vol.
About 60 kcal per 100 ml
Sustainable packaging
Lightweight bottle and recycled materials
Trend
The market for low-alcohol wines continues to develop in response to the new demands of consumers oriented towards well-being and moderation.
Wine and health: more scientific research is needed
According to Professor Francesco Montorsi (San Raffaele Hospital in Milan):
There is a lack of definitive studies on the relationship between wine and health.
It is necessary to distinguish between types of drinks, quantities and methods of consumption.
The key concept remains moderation .
Scenario
The topic will become increasingly central to the European debate on health policies and responsible consumption.
Focus on Italian Grape Varieties
Trebbiano d’Abruzzo
Trebbiano is experiencing a phase of strong qualitative reevaluation.
Trend
More ambitious productions
Longer refinements
Growing recognition from national critics
Wines of Summer 2026
The main seasonal selections highlight:
Vermentino
Pigato
Bardolino Chiaretto
Territorial rosés
Fresh and gastronomic sparkling wines
Consumers are increasingly favoring light, savoury and territorial wines.
ITALIAN WINERIES
Radikon presents POP
The historic Oslavia winery launches its new line:
POP
White
Red
A project born to engage with a wider audience while preserving the identity of the border area between Italy and Slovenia.
Angoris (Friuli Venezia Giulia)
The Locatelli family continues to enhance the estate.
Wine recommended
Collio Pinot Grigio Locatelli 2024
Strengths:
Freshness
Flavor
Territorial elegance
Giodo Trees (Etna)
Carlo Ferrini’s project confirms the qualitative growth of the northern slope of Etna.
Wine recommended
Carricante 2023
Profile:
Citrus fruits
Volcanic minerality
Great acid tension
Argiolas (Sardinia)
One of the symbols of Sardinian winemaking.
Wine recommended
Vermentino di Sardegna Is Argiolas 2025
The cellar:
230 hectares of vineyards
2 million bottles per year
Strong presence on international markets
San Leonardo (Trentino)
The consolidation of the Metodo Classico project continues.
Wine recommended
Trento DOC Blanc de Blancs Private Reserve 2018
Over 10 years of investment in sparkling wine production.
Sardi Farm (Tuscany)
Celebrate the 15th harvest of Primavere Rosé .
A pioneering project that anticipated the growth of the premium Italian rosé market.
Sant’Alda Court (Valpolicella)
Marinella Camerani celebrates:
40 harvests
Amarone DOCG 2015 celebratory
Publication of the book Discovered Roots
An acknowledgment of one of the most influential figures in Italian organic and biodynamic viticulture.
Torrevilla (Oltrepò Pavese)
A new 425 kW photovoltaic system has been inaugurated.
Benefits
Annual production: 470,000 kWh
Emission reduction: 235 tons of CO₂
Strengthening corporate energy sustainability
Lands of Oltrepò and La Versa
Important industrial operation.
Operation
The historic La Versa winery is acquired by Mack & Schühle Italia.
Meaning
A strategic move for the relaunch of one of the most historic Italian sparkling wine brands.
Heroic vineyards in the Apennines
Gregorio Ceccarelli (Pistoia Mountains)
Goal achieved:
10,000 bottles produced
Next goal: first mountain sparkling wine
An example of the valorization of viticulture in inland areas.
INTERNATIONAL
Switzerland: New rules on wine imports
The Federal Government is proposing a revision of import quotas.
Objective
Support companies that purchase and process Swiss grapes.
Debate
Favorable producers
Importers are against the possibility of price increases and reduced availability of foreign labels.
Ticino: Tenuta Bally & von Teufenstein
The historic Swiss winery confirms its willingness to invest and innovate despite market difficulties.
Message
Tradition and adaptation remain the key elements for facing the new competitive landscape.
AGRICULTURE, VINEYARDS AND SECTOR POLICIES
Popilia Japonica Emergency
Northern Italy is worried.
Affected crops
Screw
Hazelnut
Orchards
Vegetables
Corn
Risk
Infestation more severe than in 2025.
Hail in Eastern Veneto
Very serious damage to vineyards among:
Pramaggiore
Annone Veneto
Loncon
Estimates
Production losses of up to 100%.
Critical issues
The production formation of the 2027 harvest has also been compromised.
Emilia-Romagna
New resources for rural development.
Allocation
An additional 49 million euros.
Destination
Innovation
Competitiveness
Animal welfare
Environmental sustainability
Trentino
The system for exchanging agricultural labor between companies has been approved.
Objective
Reduce the difficulty of finding staff during peak seasonal periods.
WINE TOURISM AND EVENTS
Welcome Vermentino – Castelnuovo Magra
Event dedicated to:
Vermentino from the Hills of Luni
EVO oil
Slow Food
Tastings and gastronomic workshops
Summer in the Piedmontese cellars
The phenomenon of: is growing:
Dinners among the vineyards
Tables in the woods
Outdoor events
Wine tourism is evolving towards immersive and convivial experiences.
Sicilia DOC welcomes summer
According to Wine Monitor Nomisma:
Key data
Wine tourism generated over €3 billion for Italian wineries in 2025.
Average incidence
21% of company turnover.
Vulture Italian City of Wine 2026-2027
The official program is underway.
Goals
Territorial promotion
Tourism
Culture
Promotion of Lucanian wine
DoctorWine – Wines for Summer 2026
A national event in Fregene dedicated to Italian summer wines.
Focus on:
Whites
Rosés
Sparkling wines
Easy-drinking reds
Falstaff White Wine Party
Albino Armani will be present with a selection of white wines from:
Trentino
Veneto
Friuli Venezia Giulia
Wandering Wines – Puglia
An event dedicated to Apulian natural wines, with tastings spread throughout the historic center of Parabita.
Artusian Festival 2026
From June 27th to July 5th in Forlimpopoli.
Central theme:
Food culture
Identity heritage
Food and wine tourism
THE THREE STRATEGIC THEMES OF THE DAY
1. Wine tourism continues to grow
Wineries are transforming into places of experience, hospitality, and direct contact with the consumer.
2. Sustainability and innovation accelerate
Photovoltaics, sustainable packaging, alcohol reduction, and public investment are driving the sector’s transformation.
3. Climate and plant diseases remain the main threats
Hail and Japanese Popilia confirm that agricultural risk management is now a strategic priority for winemaking companies.
QUIDQUID – Wine & Business Intelligence “Understanding today’s wine to anticipate tomorrow’s wine.”
Press review provided by Wine Idea.
Italian wineries, Italian wine producers, and current wine news.
A brief overview of the main news in the wine sector, including wineries, markets, wine tourism, and events.
ITALIAN WINERIES
Masi focuses on light and contemporary wine
Masi’s Fresco line strengthens its positioning for everyday consumption and mixology. Sustainable packaging, low weight, a clear alcohol content, and new consumption opportunities represent the company’s response to market changes.
Siddùra launches “Èros”
The Sardinian winery presents an innovative project: a red wine served chilled (10-12°C), designed for summer consumption. Two years of research have led to the creation of a new category of drinking experience.
Cantina Terlano dominates the Decanter Awards 2026
The Alto Adige cooperative won 5 Platinum Medals , becoming the most awarded winery in the 2026 edition of the Decanter World Wine Awards.
Feudo Stagnone enhances the Marsala area
Cantine Birgi promotes the territorial brand “Feudo Stagnone”, linked to the largest lagoon in Sicily and over 450 hectares of vineyards in the area.
Valpanera Winery Relaunches Friulian Wine Tourism
The historic Friuli Aquileia DOC winery, led by young entrepreneurs under 30, organizes summer events featuring wine, food, and music.
Tenuta Santa Maria and its signature Amarone
The Bertani family enhances one of the most fascinating places in Valpolicella, combining historical heritage, architecture, and great wine production.
Di Sipio: From a family dream to an Abruzzo excellence
The Ripa Teatina company continues to grow in the Classic Method, with around 10,000 bottles produced annually of Chardonnay and Pinot Noir.
Alto Belice is seeking a manager for the 2026 harvest.
The call for tenders for the lease of the business unit of the historic Sicilian winery has been published. The objective: to ensure production continuity and safeguard the company’s assets.
Santa Maria della Versa: Unions on standby
Following the sale of the historic Pavia winery, the CISL (Italian Workers’ Confederation of Labour) is demanding clarity on the industrial plan and employment prospects.
ITALIAN WINE AND OENOLOGY
Cristina Mercuri: “It’s time to invest.”
Italy’s first female Master of Wine urges the sector to respond to the crisis with courage and strategic vision. The major appellations must continue to innovate and invest.
Collio in search of a new identity synthesis
The Friuli region confirms its role as a benchmark for great Italian white wines, but is reflecting on the best way to convey its uniqueness to the markets.
The best Italian wines between 10 and 15 euros
There is growing interest in accessible, quality wines produced by emerging regions and wineries offering excellent value for money.
Boom in refermented and ancestral wines
Interest in bottle-fermented wines continues to grow, and they are increasingly present on wine lists and in specialized wine shops.
Chianti: a discovery that rewrites history
An archaeogenetic study shows that in Etruscan and Roman times, white grapes predominated in the Chianti area.
Young people and wine: the relationship continues
Vinitaly shows that wine continues to fascinate new generations, who, however, demand simpler language, accessible prices, and less elitist communication.
The wine of the Vatican
The first 5,000 bottles were produced in Castel Gandolfo by the Borgo Laudato Si’ project, which combines sustainability, social inclusion, and regenerative agriculture.
Moriantigu: the new Vermentino from Sulcis
Locci’s Domu expands its offering with a Vermentino di Sardegna DOC that showcases the Mediterranean terroir of Sulcis.
Ian D’Agata made honorary citizen of Novello
An important recognition for the renowned wine critic for his contribution to the promotion of Italian grape varieties and territories.
Wine after wine
The cultural debate on the role of wine in contemporary society is growing, amidst the consumer crisis, climate change, and the changing habits of younger generations.
INTERNATIONAL SCENARIO
Made in Italy exports over 15 billion
In the first four months of 2026, Italy recorded a trade balance of over 15 billion euros. The United States, Switzerland, and China drove international demand.
United Kingdom strategic market
Despite the slowdown in imports, the British market remains one of the main outlets for Italian wine, with exports worth over €816 million in 2025.
California: less quantity, more quality
Californian viticulture is addressing climate change and new consumption patterns by focusing on more balanced, lower-alcohol wines that are more closely tied to the territory.
Switzerland: Clash over Imports
New rules for wine import quotas are dividing traders and producers. The debate centers on the protection of national viticulture.
Giovanni Rana: “We need to communicate better.”
The founder of Italia del Gusto emphasizes the need to strengthen the international promotion of Italian wine and food through more effective communication.
WINE TOURISM AND CONSUMPTION
Wine tourism continues to grow
According to the IlGolosario Wine Tour Observatory:
Over 60% of wineries have seen an increase in direct sales.
25% show growth between 11% and 30%.
Millennials are the most dynamic segment.
82% of visitors are looking for complete and immersive experiences.
Over 40% of companies plan new investments in hospitality.
Cellars become places of experience
From tables among the Roero vineyards to outdoor events, wineries are transforming hospitality into a new source of economic value.
Wineries Experience accelerates wine tourism
Demand is growing for digital platforms to book tastings, visits, and stays at Italian wineries.
WINE EVENTS
European Wine Summit 2026
– Taranto – June 25
The event, organized by CEEV, will bring together European institutions, businesses, and industry associations to discuss the future of European viticulture, the CAP, and international competitiveness.
San Giovanni Night: Wine and Tradition
– Ragone (Forlì)
Tastings, bread-making workshops, and nocino liqueur production to celebrate conviviality and rural culture.
Valpanera under the Stars
– Fiumicello Villa Vicentina (UD)
Four evenings in July dedicated to wine, food, music, and local culture.
Summer in the Piedmontese cellars
– Roero and Langhe
Dinners among the vines, picnics, tastings, and large gatherings confirm the growth of experiential wine tourism.
THE 5 TRENDS OF THE WEEK
Investing in local denominations and brands.
Wine tourism is increasingly crucial to the profitability of wineries.
Researching new languages to win over young consumers.
Growth of light, fresh wines and new ways of drinking them.
Strong international recognition of Italian quality despite the market slowdown.
QUIDQUID – Wine & Business Intelligence “Understanding today’s wine to anticipate tomorrow’s wine.”
Press review provided by Wine Idea.
Italian wineries, Italian wine producers, and current wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINERIES AND WINE COMPANIES
Vallepicciola invests 3 million euros
The leading Chianti Classico company is embarking on a new growth phase with €3 million earmarked for distribution, services, and management reinforcement. Objectives: consolidation of the premium segment, growth in the Horeca (Horeca) sector, and international expansion.
Bersano renews the identity of his Icons
The historic Piedmontese winery reinterprets the famous “Napoleonic bottle” thanks to designer Mario Di Paolo, launching a major rebranding project that highlights nearly 120 years of company history.
New cellar for Nino Caravaglio in Salina
The historic producer from the Aeolian Islands inaugurates a new facility dedicated to Malvasia, with spaces for winemaking, aging, tasting, and tourist reception.
Tenuta Le Forconate enhances the Tuscan border
The Barbanera family continues its project to promote the Colli dell’Etruria Centrale DOC, focusing on regional, contemporary, and long-lived wines.
Di Sipio and the Dream of the Abruzzo Classic Method
From a family project to a consolidated presence in Abruzzo’s winemaking scene: the winery now produces around 10,000 bottles of Metodo Classico from Chardonnay and Pinot Noir.
ITALIAN WINE AND OENOLOGY
Market and economic scenario
Valoritalia photographs a sector in transformation
The 2026 Annual Report highlights:
Decline in PGI bottlings and red wines.
Longer shelf life for DOC, DOCG, white and sparkling wines.
Increasing concentration of production.
Sustainability is increasingly strategic for competitiveness.
DOC, DOCG and IGT down 5%
According to Giuseppe Liberatore (Valoritalia), in the first five months of 2026, all categories recorded a decline in volumes of around 5%, which is however still considered manageable.
Italian wine in front of the mirror
The real challenge is no longer tariffs but the structural changes in consumption and markets. There is a growing need to reduce supply, contain yields, and focus on value.
The Italian Academy of Vine and Wine: a steering committee is needed.
The international workshop “Geopolitics and Wine” calls for a national governance capable of coordinating strategies, innovation, and competitiveness.
IST Uva Fund: the first anti-crisis fund is born
Trentino is launching Italy’s first mutual fund dedicated exclusively to the wine sector, to stabilize farm income in the event of severe economic downturns.
Production and viticulture
Veneto: 2026 harvest in line with 2025
Despite extreme weather events and temperature fluctuations, regional production forecasts remain positive.
Data 2025:
104,000 hectares of vineyards.
14.7 million quintals of grapes.
11.4 million hectolitres of wine.
Conegliano Valdobbiadene and climate change
A study has been presented that identifies adaptation strategies:
increase of organic matter in soils;
rainwater harvesting;
new rootstocks;
anti-hail nets;
innovative canopy management.
The sub-zones become protagonists
The role of UGA (Additional Geographic Units) is growing in territories such as:
Etna
Barolo
Barbaresco
Chianti Classico
Nobile di Montepulciano Wine
South Tyrol
Marsala
The trend aims to increasingly valorize the concept of terroir.
Wine tourism
Wine tourism is growing rapidly
According to the ilGolosario Wine Tour Observatory:
over 60% of wineries increase direct sales;
almost 70% see Millennials as the most dynamic audience;
82% of visitors are looking for immersive experiences;
40% of companies will invest further in hospitality.
Wine tourism remains one of the main drivers of growth in the sector.
Communication, culture and training
Reunion Wine Business Management MIB Trieste
Over 50 industry professionals gathered in Valpolicella for the first reunion of the MIB Trieste Wine Business Management community.
Women of Wine: New Pact with the Restaurant Industry
The National Convention proposes:
more territorial wine lists;
more balanced prices;
Tax incentives for those who promote local DOP wines and products.
Enotria relaunches its cultural project
The second issue of the historic scientific wine journal has been published, accompanied by a new digital portal.
Luca Cesari: Wine must speak a simpler language
The food historian calls on the sector to communicate in a more accessible and engaging way to win over new generations.
Riccardo Cotarella wins the Bruno Lunelli Library Award
The book “Il vino, la mia vita,” an autobiographical and professional account of one of Italy’s leading winemakers, has won an award.
Ian D’Agata made honorary citizen of Novello
Recognition for the renowned wine critic’s contribution to promoting native Italian grape varieties.
INTERNATIONAL WINE
Decanter World Wine Awards 2026
Italy conquers:
27 Platinum Medal
109 Gold Medal
The absolute protagonist is the Cantina Terlano winery with 5 Platinum awards.
International gold for the Kalimera of Ischia
Cenatiempo Vini’s Biancolella “Kalimera” wins the Gold Medal at the Decanter Awards with 96/100.
European Wine Summit 2026 in Taranto
On June 25, European institutions, businesses, and associations will discuss the future of the CAP and the competitiveness of European wine.
TRENDS AND NEW CONSUMPTION
Fruit Spritz: the new light aperitif
There is growing interest in lower-alcohol cocktails, customizable and made with natural ingredients and Italian fruit.
Wine after wine
Cultural debate on the future of wine is broadening: declining consumption, changing young people’s habits, and the need to rethink the role of wine in contemporary society.
Sandro Bottega: “The wine bubble isn’t about Prosecco.”
According to the president of Bottega Spa
Prosecco continues to show solidity and growth in value, despite the general difficulties in the sector.
WINE EVENTS
Volcanic Serprino 2026
– Praglia Abbey (Padua) – June 20
26 cellars
tastings of Serprino sparkling wine and spumante
show cooking and live music
Sea and Vitovska 2026
– Duino Castle (Trieste) – June 26-27
35 cellars
over 50 labels
tastings and meetings dedicated to the Vitovska del Carso
Müller Thurgau: Mountain Wine
– Cembra Valley – July 2-5
Four days of tastings, masterclasses, excursions, and meetings on heroic Alpine viticulture.
Sub-evening 2026
– Potenza Picena (Marche) – Every Wednesday in July
Five evenings featuring wineries from the Marche and Emilia regions, along with food and wine pairing sessions.
Alba Wine Festival
– Alba (CN) – September 20th and 27th
The 28th edition of the historic event dedicated to the wines of Langhe, Roero, and Monferrato.
THE THREE STRATEGIC THEMES OF THE WEEK
1. The sector enters a phase of structural transformation
It is no longer a cyclical crisis but a change in the consumption and market model.
2. Wine tourism and direct sales become central
Wineries that invest in experience generate greater value and higher margins.
3. Climate and sustainability go from obligation to competitive advantage
From climate adaptation to mutual funds, resilience is becoming the key strategic factor for the future of winemaking businesses.
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Press review provided by Wine Idea.
Italian wineries, Italian wine producers, and Italian wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINE: MARKET, CONSUMPTION, AND SCENARIOS
They consume less wine and bottling is decreasing
Valoritalia’s 2025 Report confirms a slowdown in the supply chain:
Bottling 2025: -2.1%
January-May 2026: -5.4%
Italian wine exports 2025: -3.7% in value
Positive signs:
DOC and DOCG: 1%
Sparkling wines: 1.7%
Rosé: 5.7%
Still whites: 6.3%
In great difficulty:
IGT wines: -11%
Red wines: -13%
Strategic indication
The larger denominations and more structured Consortia show greater resilience than the micro-denominations.
Italian cellars still very full of wine
According to ICQRF data updated to May 31, 2026:
49 million hectoliters of wine in stock
5.4% compared to 2025
4.2 million hectolitres of must (37.4%)
Distribution:
Veneto: 12.3 million hl
Tuscany
Puglia
Emilia-Romagna
Piedmont
Strategic indication
Production management for 2026 will be crucial to avoid further pressure on prices.
Italian wine risks reaching the point of no return
At the international workshop “Geopolitics and Wine” in Rome, academics and businesses highlighted:
decline in global consumption
geopolitical instability
inflation
growing international competition
Key message
A national control room is needed to guide the sector’s transformation.
Wine-restaurant pact to boost consumption
A concrete proposal emerges from the National Convention of Women in Wine:
more territorial wine lists
more balanced markups
tax incentives for those who promote local PDOs
Objective
Bringing consumers closer to wine through the Horeca channel.
ITALIAN WINE AND INNOVATION
The No-Lo and dealcoholized phenomenon is growing
Valdo enters the European stadiums
The new VALDO PURØ Alcohol Free Blanc de Blancs debuts in the hospitality area of the Cegeka Arena in Genk (Belgium).
Emerging trend:
moderate consumption
new audiences
Northern European markets
Garda DOC focuses on low alcohol wine
The Garda DOC Consortium is accelerating its No-Lo segment.
Focus:
foreign markets
young consumers
Northern Europe
Challenge
Develop new products without compromising the identity of the name.
Delle Venezie: label dedicated to wines with a low natural alcohol content
The DOC Delle Venezie Consortium requests:
specific recognition on the label
greater transparency for the consumer
The following experiments also continue:
Pinot Grigio with a low natural alcohol content
resistant vines
The Schioppettino looks to the future
The Prepotto area continues to invest in promoting its iconic grape variety through experiential events and promotional activities.
The sparkling wine that matures in a salt mine
The Sicilian Tenuta San Giaime presents “Sotto Sale”:
Classic Method
36 months of refinement
Active salt mine in the Madonie Mountains
An example of strong territorial characterization.
Bortolomiol: 60 Years Since the Prosecco Brut Revolution
We remember the innovative path of Giuliano Bortolomiol, who introduced the first Prosecco Brut di Valdobbiadene in the 1960s.
A historic transition that changed the Italian sparkling wine market.
Wine tells the story of climate change
According to the analysis by Wired, Coldiretti and ISPRA:
By 2050:
increasingly earlier harvests
vineyards at higher altitudes
increased pressure on water resources
increase in ESG obligations
Scenario
Less quantity and higher quality.
Young people and wine: the problem is communication
Generation Z confirms its interest in wine but highlights:
too traditional language
distant communication
need for greater presence on social media
ITALIAN WINERIES AND STRATEGIC OPERATIONS
Compagnia del Gusto Acquires Cantine Romagnoli
New consolidation operation in the sector.
Objective:
build a premium national platform
enhance historic brands
strengthen territorial identities
Moncaro returns to auction
The second attempt to sell the assets of Terre Cortesi Moncaro has begun.
For sale:
cellars
vineyards
accommodation facilities
farmhouses
machinery
Prices reduced by 20%.
Russiz Superiore: 150 Years of Collio History
The Felluga family continues to represent one of the symbols of quality Friulian viticulture.
Modigliana: The new Maurizio Costa winery is born
From a family project to a structured entrepreneurial reality.
An example of new entrepreneurship in Italian wine.
Tenuta di Castellaro: A Model of Advanced Wine Tourism
The Aeolian winery enters the top 10% of Tripadvisor experiences worldwide for 2026.
Strengths:
heroic viticulture
biological
resort
catering
local culture
INTERNATIONAL SCENARIO
France: Organic wine crisis
According to Agence Bio:
organic vineyard areas are decreasing
organic farms are decreasing
sales are slowing down
Causes:
drop in consumption
lower profitability
uprooting of vineyards
Swiss success at the Mondial du Merlot
The Mendrisio Social Winery conquers:
4 gold medals
Best result among Ticino wineries.
European Wine Summit 2026
On June 25, Taranto will host the European debate on the future of wine.
Main topics:
new CAP
competitiveness
innovation
sustainability
investments
AGRICULTURAL POLICY AND SUPPLY CHAIN
The ColtivaItalia Decree has been approved
Over 1 billion euros for the period 2027-2029.
Main resources:
900 million for food sovereignty
150 million for generational turnover
14.5 million for research and innovation
CMO Wine 2026/2027
The evaluation phase for projects promoting Italian wine in third countries has begun.
WINE EVENTS
Emilia-Romagna
Divine Sunset – Fiscaglia (June 20)
Friuli Venezia Giulia
Corno di Rosazzo Wine Fair (June 19-23)
Prepotto’s Schioppettino in Villa (June 27)
Piedmont
Roero Wine Fest – Turin (June 24)
Liguria
Solstice DiVino – Vineyards on the Riviera
Veneto
Sunsets in Ongaresca (July)
Aperitifs at the Tenute Tomasella Winery (June 23 – July 28)
Lazio
Rocca in Cantina – Tolfa (June 26-27)
Campania
Casavecchia & Pallagrello Wine Festival (July 3-5)
STRATEGIC CONCLUSION
This week confirms a now clear message: the problem with Italian wine isn’t quality, but the balance between production and demand.
The guidelines that emerge most strongly are:
Production and inventory control.
Growth of the premium DOC and DOCG segment.
Development of low- and no-alcohol wines.
Strengthening wine tourism as a source of profitability.
Consolidation of companies through acquisitions and mergers.
More modern communication towards the new generations.
Adapting to climate change and new sustainability requirements.
Italian wine is entering a new phase: less volume-oriented and increasingly focused on creating value, territorial identity, and consumer experience.
Press review provided by Wine Idea.