Italian wineries, Italian wine producers, and Italian wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINE: MARKET, CONSUMPTION, AND SCENARIOS
They consume less wine and bottling is decreasing
Valoritalia’s 2025 Report confirms a slowdown in the supply chain:
Bottling 2025: -2.1%
January-May 2026: -5.4%
Italian wine exports 2025: -3.7% in value
Positive signs:
DOC and DOCG: 1%
Sparkling wines: 1.7%
Rosé: 5.7%
Still whites: 6.3%
In great difficulty:
IGT wines: -11%
Red wines: -13%
Strategic indication
The larger denominations and more structured Consortia show greater resilience than the micro-denominations.
Italian cellars still very full of wine
According to ICQRF data updated to May 31, 2026:
49 million hectoliters of wine in stock
5.4% compared to 2025
4.2 million hectolitres of must (37.4%)
Distribution:
Veneto: 12.3 million hl
Tuscany
Puglia
Emilia-Romagna
Piedmont
Strategic indication
Production management for 2026 will be crucial to avoid further pressure on prices.
Italian wine risks reaching the point of no return
At the international workshop “Geopolitics and Wine” in Rome, academics and businesses highlighted:
decline in global consumption
geopolitical instability
inflation
growing international competition
Key message
A national control room is needed to guide the sector’s transformation.
Wine-restaurant pact to boost consumption
A concrete proposal emerges from the National Convention of Women in Wine:
more territorial wine lists
more balanced markups
tax incentives for those who promote local PDOs
Objective
Bringing consumers closer to wine through the Horeca channel.
ITALIAN WINE AND INNOVATION
The No-Lo and dealcoholized phenomenon is growing
Valdo enters the European stadiums
The new VALDO PURØ Alcohol Free Blanc de Blancs debuts in the hospitality area of the Cegeka Arena in Genk (Belgium).
Emerging trend:
moderate consumption
new audiences
Northern European markets
Garda DOC focuses on low alcohol wine
The Garda DOC Consortium is accelerating its No-Lo segment.
Focus:
foreign markets
young consumers
Northern Europe
Challenge
Develop new products without compromising the identity of the name.
Delle Venezie: label dedicated to wines with a low natural alcohol content
The DOC Delle Venezie Consortium requests:
specific recognition on the label
greater transparency for the consumer
The following experiments also continue:
Pinot Grigio with a low natural alcohol content
resistant vines
The Schioppettino looks to the future
The Prepotto area continues to invest in promoting its iconic grape variety through experiential events and promotional activities.
The sparkling wine that matures in a salt mine
The Sicilian Tenuta San Giaime presents “Sotto Sale”:
Classic Method
36 months of refinement
Active salt mine in the Madonie Mountains
An example of strong territorial characterization.
Bortolomiol: 60 Years Since the Prosecco Brut Revolution
We remember the innovative path of Giuliano Bortolomiol, who introduced the first Prosecco Brut di Valdobbiadene in the 1960s.
A historic transition that changed the Italian sparkling wine market.
Wine tells the story of climate change
According to the analysis by Wired, Coldiretti and ISPRA:
By 2050:
increasingly earlier harvests
vineyards at higher altitudes
increased pressure on water resources
increase in ESG obligations
Scenario
Less quantity and higher quality.
Young people and wine: the problem is communication
Generation Z confirms its interest in wine but highlights:
too traditional language
distant communication
need for greater presence on social media
ITALIAN WINERIES AND STRATEGIC OPERATIONS
Compagnia del Gusto Acquires Cantine Romagnoli
New consolidation operation in the sector.
Objective:
build a premium national platform
enhance historic brands
strengthen territorial identities
Moncaro returns to auction
The second attempt to sell the assets of Terre Cortesi Moncaro has begun.
For sale:
cellars
vineyards
accommodation facilities
farmhouses
machinery
Prices reduced by 20%.
Russiz Superiore: 150 Years of Collio History
The Felluga family continues to represent one of the symbols of quality Friulian viticulture.
Modigliana: The new Maurizio Costa winery is born
From a family project to a structured entrepreneurial reality.
An example of new entrepreneurship in Italian wine.
Tenuta di Castellaro: A Model of Advanced Wine Tourism
The Aeolian winery enters the top 10% of Tripadvisor experiences worldwide for 2026.
Strengths:
heroic viticulture
biological
resort
catering
local culture
INTERNATIONAL SCENARIO
France: Organic wine crisis
According to Agence Bio:
organic vineyard areas are decreasing
organic farms are decreasing
sales are slowing down
Causes:
drop in consumption
lower profitability
uprooting of vineyards
Swiss success at the Mondial du Merlot
The Mendrisio Social Winery conquers:
4 gold medals
Best result among Ticino wineries.
European Wine Summit 2026
On June 25, Taranto will host the European debate on the future of wine.
Main topics:
new CAP
competitiveness
innovation
sustainability
investments
AGRICULTURAL POLICY AND SUPPLY CHAIN
The ColtivaItalia Decree has been approved
Over 1 billion euros for the period 2027-2029.
Main resources:
900 million for food sovereignty
150 million for generational turnover
14.5 million for research and innovation
CMO Wine 2026/2027
The evaluation phase for projects promoting Italian wine in third countries has begun.
WINE EVENTS
Emilia-Romagna
Divine Sunset – Fiscaglia (June 20)
Friuli Venezia Giulia
Corno di Rosazzo Wine Fair (June 19-23)
Prepotto’s Schioppettino in Villa (June 27)
Piedmont
Roero Wine Fest – Turin (June 24)
Liguria
Solstice DiVino – Vineyards on the Riviera
Veneto
Sunsets in Ongaresca (July)
Aperitifs at the Tenute Tomasella Winery (June 23 – July 28)
Lazio
Rocca in Cantina – Tolfa (June 26-27)
Campania
Casavecchia & Pallagrello Wine Festival (July 3-5)
STRATEGIC CONCLUSION
This week confirms a now clear message: the problem with Italian wine isn’t quality, but the balance between production and demand.
The guidelines that emerge most strongly are:
Production and inventory control.
Growth of the premium DOC and DOCG segment.
Development of low- and no-alcohol wines.
Strengthening wine tourism as a source of profitability.
Consolidation of companies through acquisitions and mergers.
More modern communication towards the new generations.
Adapting to climate change and new sustainability requirements.
Italian wine is entering a new phase: less volume-oriented and increasingly focused on creating value, territorial identity, and consumer experience.
Press review provided by Wine Idea.
Italian wineries, Italian wine producers, and current wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINERIES
New mountain vineyards: growing interest in local areas
In the Belluno area, the Le Rughe farm is starting a new vineyard in the hamlet of Bes. The initiative has sparked debate among producers and residents, who are demanding greater guarantees regarding environmental and landscape impacts.
Moncalisse inaugurates a new Trentodoc winery.
Moncalisse, a project by sisters Julia and Karoline Walch, was born in Civezzano (Trentino) and integrates wine, architecture, sustainability, and wine tourism in one of the most suitable areas for the Classic Method.
Cantina Mesa stars in I Love Rosé
The Sardinian winery founded by Gavino Sanna is participating in the fourth edition of the event dedicated to the island’s rosés, confirming the growing interest in this type of wine.
Contini Winery Celebrates 30 Years of Karmis
In Cabras, the “Karmis 30 Experience” was well attended, with special guest chef Carlo Cracco. Karmis confirms its position as one of Sardinia’s iconic wines.
White Vermouth from Timorasso: Elisa Semino’s New Challenge
La Colombera presents an innovative Vermouth Bianco built around Timorasso, designed to be consumed pure and not for mixing.
Terre Cortesi Moncaro: Second Auction Underway
The Ministry of Enterprise is relaunching the sale of the assets of the historic Marche cooperative with a 20% reduction in the starting prices.
Damilano: a century of entrepreneurship
Giovanni Damilano turns 100. A historic figure who contributed to the development of important businesses in wine, food distribution, and mineral water.
ITALIAN WINE AND OENOLOGY
Federdoc: Decisions needed on production reductions
President Giangiacomo Gallarati Scotti Bonaldi calls on the entire supply chain to assume concrete responsibility to avoid imbalances between supply and demand. The possibility of uprooting vineyards has not been ruled out.
Wine crisis: farmers demand rapid action
Cia Agricoltori Italiani Piemonte e Valle d’Aosta urges politicians to intervene with long-term planning for the sector.
Upper Piedmont more resilient to export slowdown
The denominations based on Nebbiolo show greater resilience thanks to limited production, competitive prices and smaller inventories.
Sicily: Cooperatives on alert for the 2026 grape harvest
Cooperative organizations are calling for a crisis distillation to address phytosanitary problems and quality difficulties that are particularly affecting red grape varieties.
Valoritalia: Data Becomes a Strategic Tool
The 2026 Annual Report highlights a sector in transformation:
Bottling 2025: -2.1%
First 5 months of 2026: -5.4%
Sparkling wines: 1.7%
Rosé: 5.7%
Whites: 6.3%
Rossi: over -13%
More structured denominations demonstrate greater adaptability.
Francesco Liantonio: Economic and social sustainability at the center
The Valoritalia president emphasizes the need to redistribute value throughout the supply chain and strengthen companies’ positive impact on local communities.
Packaging and perceived value
According to Mario Di Paolo (Spazio Di Paolo), design and packaging will play an increasingly strategic role in winning over new generations of consumers.
Generation Z: How to Talk to Tomorrow’s Consumers
The United States highlights the need to develop languages, content, and digital tools capable of engaging young people without sacrificing the identity of wine.
Energy efficiency in the cellar
In Bertinoro, a focus will be on Conto Termico 3.0 (Thermal Account 3.0) and the opportunities to reduce energy costs and improve the sustainability of wineries.
TEAs are advancing in Europe
The European Parliament’s Environment Committee has approved a new step towards the use of Assisted Evolution techniques (AI) to develop more resistant and sustainable crop varieties.
INTERNATIONAL AND FUTURE SCENARIOS
Wine in 2040 according to Artificial Intelligence
ChatGPT, Claude and Gemini predict:
growth of NoLo (No Alcohol and Low Alcohol) wines;
new producing countries favored by climate change;
reduction in the use of heavy bottles;
more selective and less mass consumption.
The wine of the future will be increasingly linked to experience and cultural identity.
Geopolitics and wine: a new vision is needed
The Italian Academy of Vine and Wine urges the sector to move beyond defensive approaches and strategically address issues such as consumption, climate, innovation, and global competition.
Spirits: Exports remain stable despite declining consumption.
The distilled spirits sector maintains good export capacity, reaching 1.7 billion euros in 2025.
Investments in high-altitude vineyards
From Trentino to Veneto, the debate over large-scale investments in mountain areas is growing. Economic opportunities and the protection of local communities remain the central themes.
WINE EVENTS AND WINE TOURISM
Serprino Festival 2026
From June 20th to July 6th, the festival dedicated to Serprino dei Colli Euganei returns, featuring wineries, historic villas, culture, and tastings.
Wine along the Appian Way
In Brindisi, six meetings between June and September will discuss the wineries and winemaking history along the ancient Appian Way.
Wine Nights in Friuli Venezia Giulia
It kicks off on June 21st in Prepotto with tastings, music, culture, and research activities on wine consumers.
Sicilian wine tourism is growing rapidly
According to the Assovini Sicilia and Lumsa report, winery visits are becoming an increasingly significant component of company revenue.
The Women of Wine propose a new pact with the restaurant industry
Objective: to promote local PDOs through more distinctive wine lists and tax incentives for those who promote local wines.
Colico in Cantina 2026
Three tasting itineraries dedicated to Italian, Valtellina, and Lake Como wines.
Balbiano tells the story of the Turin hills
Tasting dedicated to Freisa and the historic wines of the Chieri area.
Wine Bank: June Events
Events in Friuli Venezia Giulia, Piedmont, Milan, and Pollenzo dedicated to important Italian companies such as Bellavista, Petra, Sella & Mosca, Scarpa, and Barone Pizzini.
VinoVip Cortina 2026
On July 12th and 13th, one of the most authoritative Italian wine summits, organized by Civiltà del Bere, returns to the Dolomites.
Calabria in the Chalice
The Merano WineFestival brings Calabria to the forefront of national and international wine conversations, highlighting the connection between winemaking, gastronomy, and the region.
Strategic Scenario of the Week
Today’s news confirms five trends that are redefining the sector:
Controlling supply to avoid market imbalances.
Wine tourism as a source of growing profitability.
Economic sustainability even before environmental sustainability.
Genetic and technological innovation as a competitive factor.
Promoting the territory and denominations as a lever for differentiation.
Italian wine is not only facing a difficult economic situation, but also a structural transformation that requires new industrial, commercial, and positioning strategies.
Press review provided by Wine Idea.
Italian wineries, Italian wine producers, and current wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINERIES
Chianti DOCG: Rosé arrives and the Terre di Vinci subzone is born.
The new Chianti DOCG regulations come into force, with two important changes: the introduction of Chianti Rosé DOCG and the new Terre di Vinci subzone. The goal is to expand the appellation’s offerings and meet the growing demand for rosé wines in Italian and international markets.
Nadia Zenato is aiming for Sansonina
Corporate reorganization in the Zenato family: Nadia Zenato is selling part of her shares to her brother Alberto, who becomes the majority shareholder of the historic winery. Nadia will retain a minority stake and dedicate herself entirely to the Sansonina project, a flagship Lugana winery.
The Versa goes to Mack & Schühle Italia
The acquisition of the historic Oltrepò Pavese winery by the German group Mack & Schühle Italia has been completed. This transaction represents a significant injection of cash for Terre d’Oltrepò and opens up prospects for the region’s revitalization.
Tenuta Gorghi Tondi introduces the 375 ml format
The Sicilian winery is expanding its offering with half bottles to strengthen its presence in restaurants and tap into new consumption patterns focused on tasting and serving by the glass.
Carlo Cracco opens the Vistamare farmhouse
After wine, oil, and other agricultural products, Carlo Cracco and Rosa Fanti opened the Vistamare farmhouse in the Romagna hills, combining hospitality, catering, and local development.
Bellussi and the Martellozzo family
The Martellozzo family continues to promote Prosecco Superiore DOCG through the Bellussi brand, linking wine, culture, and patronage with support for institutions such as the Venice Biennale and the Teatro La Fenice.
Cantine Ascheri: Wine, Hospitality, and Territory
An integrated model that combines vineyards, tastings, dining, and wellness in the Langhe, confirming the growth of experiential wine tourism.
ITALIAN WINE AND OENOLOGY
PFAS alert in Veneto wines
A study by Ca’ Foscari University found traces of PFAS in 75 out of 76 bottles from contaminated areas between Verona, Vicenza, and Padua. This issue raises new questions about environmental sustainability and supply chain safety.
Iron chlorosis: a vineyard emergency in 2026
Heavy spring rains have led to widespread iron chlorosis. Experts recommend a combination of soil, drainage, rootstock, and nutrition interventions to limit production damage.
Ancient Sicilian Vines: A Resource for the Future
Sicily continues to recover historic varieties such as Inzolia Nera, Virdisi, Usirioto, and Muscatidduni. Biodiversity, climate adaptation, and territorial identity are becoming strategic assets.
TDN and hydrocarbon scents in white wines
Growing attention is being paid to the phenomenon of TDN, the compound responsible for the petroleum notes in many Italian white wines. This element can contribute to aromatic complexity, but in excess, it risks becoming a defect.
Archaeology and DNA rewrite the history of Chianti
A genetic study of ancient seeds found in Cetamura del Chianti demonstrates that 2,000 years ago the area was predominantly suited to growing white varieties, overturning the modern perception of Chianti as a land exclusively for great reds.
Organic and natural wines: growth still slow
According to IWSR, organic and sustainable wines continue to grow thanks to younger consumers, but face challenges related to availability, perceived value, and communication.
Coastal wines and Mediterranean style
The trend of wines from the Mediterranean coastal areas is growing, increasingly appreciated for their freshness, territorial identity, and ability to interpret new consumption styles.
Sardinia: Wine, Food, and Territory for the Tourism of the Future
Sardinia is focusing on integrating wine, gastronomy, wellness, and sustainability to deseasonalize tourism and strengthen its international positioning.
High-Altitude Vineyards: The Debate Grows
From Trentino to Belluno, investments in high-altitude vineyards are increasing. However, local communities are demanding clear rules to prevent speculative practices and preserve the environmental balance.
Sicily: Crisis distillation requested
Sicilian wine cooperatives are calling for extraordinary measures after a harvest marked by quality problems caused by leafhoppers and physiopathies, especially in red grape varieties.
INTERNATIONAL SCENARIO
Alain Ducasse: “Wine should be served better.”
From the international congress Identità Milano 2026 comes a significant reflection from the world’s most starred chef: the future of wine does not depend on forced consumption, but on quality service, moderation, and the ability to offer more advanced experiences.
Global demand for sustainable wines is growing
IWSR data confirms that new generations continue to prize organic, natural, and sustainable wines, although this segment still represents a limited share of the global market.
EVENTS, TERRITORIES AND WINE TOURISM
Asolo and Montello featured on TG2 Italia Europa
A week of television programs dedicated to the excellence of the Veneto region, with particular attention to Asolo Prosecco Superiore DOCG, Montello DOCG, and Montello Asolo DOC.
The Sant’Alessio Vineyard is born in Rome
The Roma Mater Vinorum project continues with a new educational vineyard featuring seven native varieties and environmental monitoring technologies to educate new generations.
Women of Wine: A New Pact with the Restaurant Industry
The association proposes greater promotion of Italian denominations on wine lists and tax incentives to promote local production.
Vittoria Jazz Festival “Music & Wine”
From June 26th to 28th, the combination of international jazz and the great wines of southeastern Sicily returns to Sicily.
Midsummer Celebration at Josetta Saffirio
In the Langhe, an event combining vineyard tastings, contemporary cuisine, and wine-based cocktails.
Serprino Festival 2026
In the Euganean Hills, until July 6th, events featuring wine, art, culture, and landscape dedicated to Serprino DOC.
Wine along the Appian Way
A festival celebrating the Brindisi wineries through history, tastings, and local specialties kicks off in Puglia.
Monfalcone joins the Wine Cities
The Pro Loco of Monfalcone joins the national network to promote the excellent winemaking of the Karst and Friuli Venezia Giulia regions.
Enovitis in Campo 2026
In Greve in Chianti, the spotlight is on vineyard innovation with Pek Agroline’s autonomous Slopehelper robot, dedicated to the sustainable management of cultivation operations.
Strategic Scenario of the Day
Today’s news confirms five structural trends in the Italian wine industry:
Innovation in denominations (Chianti Rosé Docg).
Consolidation and acquisitions (La Versa, Zenato).
Growing attention to environmental sustainability (PFAS, ancient vines, organic wines).
Expansion of integrated wine tourism (Cracco, Ascheri, Sardinia).
Automation and technology in the vineyard as a response to labor shortages and the need to reduce production costs.
Italian wine continues to transform: less focused on volume and increasingly oriented towards value, territorial identity, sustainability, and experience.
Press review provided by Wine Idea.
Italian wineries, Italian wine producers, and current wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINERIES
Prosecco DOC grows by 12.5%
The Prosecco DOC Consortium allocates 3,050 new hectares, increasing the denomination’s surface area from 24,400 to 27,500 hectares. At the same time, a planting freeze for the next three years is approved. Markets remain stable compared to 2024.
Pojer and Sandri: the end of one of the most iconic stories of Italian wine.
After 50 years, Mario Pojer and Fiorentino Sandri, protagonists of one of the most innovative experiences in Trentino and Italian winemaking, are parting ways.
Di Majo Norante confirms Molise’s leadership role
The 2020 Metodo Classico Brut Nature showcases one of Southern Italy’s most important wineries: 120 organic hectares, over a million bottles, and a strong territorial identity.
SassodiSole celebrates 20 years of Brunello
The Montalcino winery reaches the maturity of its project with 14 hectares of vineyards, 75,000 bottles annually and a balanced distribution between Italy and export.
Tenuta Le Forconate enhances the Tuscan border
The Barbanera family continues its project to promote the Colli dell’Etruria Centrale DOC with a modern offering that is strongly rooted in the local area.
Vitis Aurunca grows thanks to European funds
New cellar, new barrel room, and upgraded machinery fleet thanks to a combination of CAP, CMO, and CSR funds.
Iolei: Oliena’s Nepente conquers the market
The Puddu family continues to promote Cannonau di Oliena with a production that exceeds 60,000 bottles annually.
Ca’ del Bosco invests in culture
The historic Franciacorta winery is funding the restoration of Moretto’s Assumption of the Virgin in Brescia’s Old Cathedral.
ITALIAN WINE AND OENOLOGY
Wine at restaurants: strong differences between consumption groups
According to Federvini, 55% of customers at high-end restaurants always order wine, compared to 25% at medium-sized establishments and only 11% at budget restaurants.
Chianti DOCG opens to Rosé
A historic innovation for the Tuscan denomination: the Chianti Rosé DOCG is officially born, the first major update to the regulations in recent years.
Piedmont is the only major region with growing exports.
In the first quarter of 2026, Piedmont recorded a 0.5% increase while national wine exports fell by 8.2%.
Underwater aging: the new frontier of winemaking is growing.
The Jamin Method consolidates the scientific credibility of underwater refining, a segment that combines innovation, sustainability, and tourism promotion.
Buried amphorae like in ancient Greece
The Acroneo winery won the Grand Gold Medal at the Città del Vino International Competition thanks to winemaking techniques inspired by antiquity.
PFAS and wine
Growing scientific attention is focused on the presence of TFAs and PFAS in agricultural supply chains. The levels detected remain very low, but the topic raises new environmental concerns.
Health and alcohol consumption
New international studies are reviving the debate on alcohol’s effects, highlighting the lack of proven health benefits and possible correlations with various pathologies.
Alcohol advertising under scrutiny
The public debate continues between the economic and cultural value of wine and the health costs associated with excessive alcohol consumption.
INTERNATIONAL AND MARKETS
Made in Italy towards 660 billion in exports
According to SACE, Italian exports could reach 660 billion euros in 2026 thanks to the diversification of international markets.
Wine and fashion share the same challenges
A Pambianco-BIP study highlights similarities between fashion and wine: brands, internationalization, family governance, and the search for new markets.
Bordeaux is losing its appeal among young people
According to international analyses, younger consumers are moving away from the great Bordeaux reds in favor of more accessible and immediate wines.
Chinese wines aim for excellence
China continues its evolution from a volume producer to a premium producer, gaining growing international recognition.
New GMOs: FederBio urges caution
Call on MEPs to maintain traceability, labelling, and risk assessment of new genomic techniques (NGTs).
AGRICULTURE, SUSTAINABILITY AND REGULATION
Carbon farming and nature credits
In Bologna, the role of agriculture in climate neutrality through carbon credits, biodiversity, and innovative digital tools will be discussed.
Simplified agricultural agreement
A recent ruling by the Court of Cassation clarifies that agricultural businesses can access the minor composition agreement with more streamlined tax procedures.
Restructuring and reconversion of vineyards
Deadline for applications for the 2024-2026 RRV campaigns with advance payment is June 20.
Enovitis in Campo 2026
On June 17th and 18th in Greve in Chianti, the leading companies in the supply chain will present technologies for the vineyard of the future.
EVENTS, TERRITORIES AND WINE TOURISM
Conegliano Valdobbiadene and Vulture strengthen their twinning
The collaboration between the two territories continues as part of the 2026-2027 Italian City of Wine program.
Winery Celebration in Orta Nova
The event that combines wine, music, solidarity, and health prevention returns on June 27th.
Thirty years of Karmis
Contini Winery celebrates the iconic wine that marked the rebirth of Vermentino in Sardinia with a special evening featuring Carlo Cracco.
The Nice Winery wins the 2026 Barrel Race.
Success for the historic competition that unites tradition, territory, and the food and wine of Monferrato.
An underwater cellar in the Gulf of Follonica
The European Tiramisu project will select 15 companies to experiment with marine wine maturation.
Comino Valley on the roof of the world
Antica Tenuta Palombo’s Maturano has received another important recognition at the Concours Mondial de Bruxelles.
Milan: A wine bar with an AI sommelier arrives
Reverso opens, an innovative venue offering 100 wines by the glass and an AI-powered virtual assistant to guide customers’ choices.
Strategic Scenario
Today’s news confirms five structural trends in Italian wine:
Controlled growth of strong denominations (Prosecco DOC).
Continuous innovation in the cellar and in consumption models (AI, underwater aging, amphorae).
Growing pressure on health and sustainability issues .
Seeking new international markets to offset geopolitical slowdowns and uncertainties.
Promoting indigenous territories and grape varieties as the main competitive lever for Italian wine.
Italian wine continues to transform: less oriented towards volume and increasingly focused on value, identity, experience, and sustainability.
Press review provided by Wine Idea.