Italian wineries, Italian wine producers, and current wine news.
ITALIAN WINE: MARKET, EXPORTS, AND POLICIES
Government: Wine exports are worth 8 billion
Prime Minister Giorgia Meloni, speaking at the Unione Italiana Vini Assembly, confirmed the government’s support for the sector.
Key points:
Italian exports close to 8 billion euros
over 10% of national agri-food exports
opening up to new markets
protection of Italian names in international trade agreements.
UIV raises the alarm
The Assembly of the Italian Wine Union highlighted a complex scenario.
The main data:
world exports in decline
US demand still weak
decreasing consumption
Bulk prices dropping sharply
increase in DOCG, DOC and IGT downgradings
over 53 million hectolitres present in Italian cellars.
President Lamberto Frescobaldi calls for courageous decisions:
reduction of yields
temporary halt to new plants
rebalancing between demand and production.
The United States remains the most difficult market
According to the UIV Observatory:
exports to the USA continuously decreasing
duties weigh heavily
weak dollar
American consumption has been declining for five years.
The goal becomes to diversify international markets.
ITALIAN WINERIES
Marchesi Antinori
The Antinori winery also confirms its role in cultural promotion.
Through the Antinori Art Project , the family continues a tradition of artistic patronage that began centuries ago, transforming the winery into one of Italy’s leading references for wine and contemporary art.
Terlano Winery
The South Tyrolean cooperative confirms the extraordinary longevity of its white wines.
Vertical tastings of:
Quartz Sauvignon
Vorberg Pinot Bianco
demonstrate how the great white wines of Alto Adige can evolve over many years.
Arrigoni
The historic Ligurian winery tells the story of the value of heroic viticulture among:
Cinque Terre
Hills of Luni.
An example of manual agriculture that protects the landscape.
Querciabella
New restyling for:
Mongrana Bianco House
debut of the new Rosé
with a more contemporary image dedicated to younger consumers.
Toso
The new Asti Rosé DOCG was presented, created for:
modern consumption
low alcohol content
greater versatility in combinations.
ITALIAN WINE AND CONSUMPTION
The market is changing
According to Roland Berger, global alcohol consumption could decrease by 50% by 2050.
The main trends:
greater attention to health
growth of No-Lo Alcohol products
Functional Drinks
use of Artificial Intelligence along the entire supply chain.
Consumers are increasingly selective
Riccardo Cotarella emphasizes the need to revive the culture of conscious drinking, especially among the younger generations.
Drink less but better
The question is oriented towards:
quality
experiences
premium wines
wine tourism
responsible consumption.
DENOMINATIONS AND TERRITORIES
Oltrepò Pavese
The Consortium is working on the new Montenapoleone denomination, intended for great premium still wines.
The goal is to increase the economic value of the vineyards.
Gavi
One of the most exported Italian white wines in the world continues to represent one of Piedmont’s historic denominations.
Prosecco
The heat slows down the ripening of the Glera.
The harvest could return in mid-September.
Valpolicella
For the reds, however, an early harvest is expected.
VINEYARD, CLIMATE AND INNOVATION
Extreme heat
High temperatures are altering the vegetative cycle of the vine.
More and more important:
smart irrigation
climate monitoring
canopy management
new technologies.
Sunrise
The event returns on July 16th:
Technique and Innovation in the Vineyard
dedicated to solutions to the effects of climate change.
AGRICULTURE
Young farmers
The new regional tender has been published.
Available:
9 million euros
to promote:
generational change
investments
innovation
sustainability.
Small peasant property
The Court of Cassation clarifies that collapsing buildings cannot benefit from the tax breaks provided for small peasant properties.
PIEDMONT
Piedmont presents a two-speed scenario.
Positive aspects:
regional exports better than the national average
over 100 million euros allocated to the sector.
Critical aspects:
high inventories
reduction in grape prices
transformation of surpluses into vinegar and alcohol.
FOOD AND WINE
Smart Wine Bar
Reverso opens in Milan, the first Italian wine bar with:
TO THE
virtual sommelier
smart dispenser
over 1,500 labels.
Food pairing
Increasing attention is being paid to the relationship between wine, cocktails, and contemporary cuisine.
WINE TOURISM
Wine tourism continues to represent one of the main drivers of development for Italian wine.
Among the initiatives:
The Nights of Wine
The Cat Village in the Oltrepò Pavese
immersive experiences in Valpolicella
tourism between Conegliano and Valdobbiadene.
INTERNATIONAL SCENARIO
The UIV Observatory highlights:
Global wine consumption has decreased by 16% in the last six years
China’s slowdown
difficulties in the United States
growth of premium wines
need for innovation and greater added value.
TODAY’S TOPICS
Italian exports still under pressure.
Over 53 million hectolitres still in the cellar.
UIV calls for production reduction.
The Government confirms its support for the sector.
The role of wine tourism is growing.
AI and digitalization enter the wine supply chain.
The climate is increasingly crucial for the 2026 harvest.
No & Low Alcohol increasingly prominent.
Italian wineries focused on quality, experience, and value.
QUIDQUID NEWS – The daily review dedicated to the world of wine, wineries, oenology, and Italian agri-food.
Press review provided by Wine Idea.