Italian wineries, Italian wine producers, and Italian wine news.
The main news from the world of wine, oenology and Italian wineries .
ITALIAN WINE: MARKET, CONSUMPTION, AND SCENARIOS
They consume less wine and bottling is decreasing
Valoritalia’s 2025 Report confirms a slowdown in the supply chain:
Bottling 2025: -2.1%
January-May 2026: -5.4%
Italian wine exports 2025: -3.7% in value
Positive signs:
DOC and DOCG: 1%
Sparkling wines: 1.7%
Rosé: 5.7%
Still whites: 6.3%
In great difficulty:
IGT wines: -11%
Red wines: -13%
Strategic indication
The larger denominations and more structured Consortia show greater resilience than the micro-denominations.
Italian cellars still very full of wine
According to ICQRF data updated to May 31, 2026:
49 million hectoliters of wine in stock
5.4% compared to 2025
4.2 million hectolitres of must (37.4%)
Distribution:
Veneto: 12.3 million hl
Tuscany
Puglia
Emilia-Romagna
Piedmont
Strategic indication
Production management for 2026 will be crucial to avoid further pressure on prices.
Italian wine risks reaching the point of no return
At the international workshop “Geopolitics and Wine” in Rome, academics and businesses highlighted:
decline in global consumption
geopolitical instability
inflation
growing international competition
Key message
A national control room is needed to guide the sector’s transformation.
Wine-restaurant pact to boost consumption
A concrete proposal emerges from the National Convention of Women in Wine:
more territorial wine lists
more balanced markups
tax incentives for those who promote local PDOs
Objective
Bringing consumers closer to wine through the Horeca channel.
ITALIAN WINE AND INNOVATION
The No-Lo and dealcoholized phenomenon is growing
Valdo enters the European stadiums
The new VALDO PURØ Alcohol Free Blanc de Blancs debuts in the hospitality area of the Cegeka Arena in Genk (Belgium).
Emerging trend:
moderate consumption
new audiences
Northern European markets
Garda DOC focuses on low alcohol wine
The Garda DOC Consortium is accelerating its No-Lo segment.
Focus:
foreign markets
young consumers
Northern Europe
Challenge
Develop new products without compromising the identity of the name.
Delle Venezie: label dedicated to wines with a low natural alcohol content
The DOC Delle Venezie Consortium requests:
specific recognition on the label
greater transparency for the consumer
The following experiments also continue:
Pinot Grigio with a low natural alcohol content
resistant vines
The Schioppettino looks to the future
The Prepotto area continues to invest in promoting its iconic grape variety through experiential events and promotional activities.
The sparkling wine that matures in a salt mine
The Sicilian Tenuta San Giaime presents “Sotto Sale”:
Classic Method
36 months of refinement
Active salt mine in the Madonie Mountains
An example of strong territorial characterization.
Bortolomiol: 60 Years Since the Prosecco Brut Revolution
We remember the innovative path of Giuliano Bortolomiol, who introduced the first Prosecco Brut di Valdobbiadene in the 1960s.
A historic transition that changed the Italian sparkling wine market.
Wine tells the story of climate change
According to the analysis by Wired, Coldiretti and ISPRA:
By 2050:
increasingly earlier harvests
vineyards at higher altitudes
increased pressure on water resources
increase in ESG obligations
Scenario
Less quantity and higher quality.
Young people and wine: the problem is communication
Generation Z confirms its interest in wine but highlights:
too traditional language
distant communication
need for greater presence on social media
ITALIAN WINERIES AND STRATEGIC OPERATIONS
Compagnia del Gusto Acquires Cantine Romagnoli
New consolidation operation in the sector.
Objective:
build a premium national platform
enhance historic brands
strengthen territorial identities
Moncaro returns to auction
The second attempt to sell the assets of Terre Cortesi Moncaro has begun.
For sale:
cellars
vineyards
accommodation facilities
farmhouses
machinery
Prices reduced by 20%.
Russiz Superiore: 150 Years of Collio History
The Felluga family continues to represent one of the symbols of quality Friulian viticulture.
Modigliana: The new Maurizio Costa winery is born
From a family project to a structured entrepreneurial reality.
An example of new entrepreneurship in Italian wine.
Tenuta di Castellaro: A Model of Advanced Wine Tourism
The Aeolian winery enters the top 10% of Tripadvisor experiences worldwide for 2026.
Strengths:
heroic viticulture
biological
resort
catering
local culture
INTERNATIONAL SCENARIO
France: Organic wine crisis
According to Agence Bio:
organic vineyard areas are decreasing
organic farms are decreasing
sales are slowing down
Causes:
drop in consumption
lower profitability
uprooting of vineyards
Swiss success at the Mondial du Merlot
The Mendrisio Social Winery conquers:
4 gold medals
Best result among Ticino wineries.
European Wine Summit 2026
On June 25, Taranto will host the European debate on the future of wine.
Main topics:
new CAP
competitiveness
innovation
sustainability
investments
AGRICULTURAL POLICY AND SUPPLY CHAIN
The ColtivaItalia Decree has been approved
Over 1 billion euros for the period 2027-2029.
Main resources:
900 million for food sovereignty
150 million for generational turnover
14.5 million for research and innovation
CMO Wine 2026/2027
The evaluation phase for projects promoting Italian wine in third countries has begun.
WINE EVENTS
Emilia-Romagna
Divine Sunset – Fiscaglia (June 20)
Friuli Venezia Giulia
Corno di Rosazzo Wine Fair (June 19-23)
Prepotto’s Schioppettino in Villa (June 27)
Piedmont
Roero Wine Fest – Turin (June 24)
Liguria
Solstice DiVino – Vineyards on the Riviera
Veneto
Sunsets in Ongaresca (July)
Aperitifs at the Tenute Tomasella Winery (June 23 – July 28)
Lazio
Rocca in Cantina – Tolfa (June 26-27)
Campania
Casavecchia & Pallagrello Wine Festival (July 3-5)
STRATEGIC CONCLUSION
This week confirms a now clear message: the problem with Italian wine isn’t quality, but the balance between production and demand.
The guidelines that emerge most strongly are:
Production and inventory control.
Growth of the premium DOC and DOCG segment.
Development of low- and no-alcohol wines.
Strengthening wine tourism as a source of profitability.
Consolidation of companies through acquisitions and mergers.
More modern communication towards the new generations.
Adapting to climate change and new sustainability requirements.
Italian wine is entering a new phase: less volume-oriented and increasingly focused on creating value, territorial identity, and consumer experience.
Press review provided by Wine Idea.