Fermento Milano is the first event to have its own Metaverse that extends the duration of the wine event and amplifies the possibilities of interaction with producers.

MILAN, SEPTEMBER 13, 2024 – The Enoverse Fermento Milano will be inaugurated next Friday, September 13. The inauguration will take place in two ways: with an in-person event from 8:00 pm to 10:30 pm, at the Sala Hack of G-Gravity, in Via Legnone 2 in Milan and, in parallel, in the Metaverse accessible at the link fermentomilano.enoverse.io where it will be enough to take the elevator to the first floor where there is a piano, to enjoy the event.

This will be the occasion to discover and learn in detail all the key elements of the project , navigate the space, verify the activation of all the areas and functions and welcome the many real visitors in this virtual world , filling the glasses and toasting together!

FERMENTO MILANO: A SPECIAL EVENT –   Fermento Milano is a unique wine event that combines tradition and innovation in the world of wine. Organized by the Milanese Delegation of FISAR (Italian Federation of Sommeliers, Hoteliers, Restaurateurs), it has now reached its 8th edition , consolidating itself as an unmissable event for wine lovers and professionals in the sector.

The main event will take place on Sunday 20 October 2024 , from 11.00 to 21.00, at the prestigious Meliá Milano Hotel***** , in Via Masaccio 19: here, over 1,200 participants, including numerous professionals from the Ho.Re.Ca. sector , will have the opportunity to immerse themselves in a 360-degree wine experience.

The beating heart of Fermento Milano are the Tasting Benches where 80 Producers from all over Italy will present their best creations. Each Winery will bring up to 6 labels , offering participants the chance to taste around 500 different wines . It is therefore a unique opportunity to explore the richness and diversity of the Italian wine heritage in just one day.

Fermento Milano is not limited to Tastings: during the event, 9 thematic Masterclasses will be held in the Torre Galfa and Torre Gae Aulenti Halls. These sessions will involve Producers, Consortia, Institutions and Consulates, offering insights into the latest trends and techniques in the world of wine.

INNOVATION AND EXPERIENCE WITH VIRTUAL REALITY – Innovation is at the heart of Fermento Milano 2024, which this year introduces a virtual grape harvest experience created in collaboration with Sicilian wineries Wine Space and Curatolo Arini . Using VR viewers , participants will be able to immerse themselves in a realistic grape harvest simulation , involving all five senses: a unique way to bring the public closer to the wine production process, even if they are physically far from the vineyards.

THE METAVERSE – The true revolution of Fermento Milano is its Metaverse , called “ Enoverse Fermento Milano ”.

Active from September 2024 , this virtual environment extends the event experience far beyond the physical and temporal boundaries of the main event . In the Metaverse, participants can, from the comfort of their own homes:

• create your own avatar and move freely within the virtual environment designed for Fermento Milano;
• participate for free in interviews and talks with producers;
• visit the Enoverse Fermento Milano by chatting with your friends and other visitors of Enoverse Fermento Milano in the virtual world;
• chat with Ebe , the AI avatar who knows everything about Fermento;
• interact with the geographical totem of the Italian Regions to learn about the names and characteristics of the wines present in Fermento and interact with the pairing totem to discover which wines present in Fermento pair with your favourite dishes;
• purchase Fermento tickets (entrance to the Tasting Benches, VR events and Masterclasses);
• buy wines from the Fermento online shop ;
• attend concerts and exhibitions ;
• have fun with gamification to win vouchers and prizes;
• for Ho.Re.Ca operators and professionals , meet the producers during the events or visit the virtual tasting counter, obtain information on the wines and receive a purchase proposal for their premises.

FERMENTO MILANO SHOP – To facilitate the purchase of the wines tasted, Fermento Milano has enhanced its online shop that allows participants to purchase wines from the producers present at the event. The Fermento Milano staff takes care of managing orders, logistics and shipments, making the purchasing experience simple and convenient .

The Fermento Milano online sales channel will be available from September 1st to October 31st both on the Fermento Milano website and within Enoverse Fermento Milano for an even more engaging experience.

ADVANTAGES FOR PRODUCERS – For producers, Fermento Milano offers significant advantages. In addition to visibility during the physical event, the Metaverse offers extended exposure for several months. The possibility of direct sales through the online shop and networking opportunities with professionals and enthusiasts make Fermento Milano a valuable platform to promote their products.

n the month of September, a rich calendar of events will see the food and wine products of this corner suspended between Piedmont and the Aosta Valley among the protagonists.

The Consorzio di tutela Vini Caluso Docg, Carema e Canavese Doc will be an autumn full of initiatives , where the absolute protagonists will be the wines produced in the Canavese area, a fascinating corner of Piedmont rich in history and traditions. A series of institutional and associative events promoted by the Consortium and dedicated to both operators in the sector and wine enthusiasts will highlight the main characteristics of the wines born from these lands, with the aim of making participants discover the spirit of these places.

From September 11th to 16th there will be the historic Festa dell’Uva di Caluso , now in its 91st edition: among the many initiatives proposed, Wednesday 11th at 6:00 pm, the Walk through the vineyards of Erbaluce, while on Sunday 15th September the tasting stand DiVino Canavese ci Prendi gusto… , in Spurgazzi park, will highlight the wines of the area combined with local gastronomic specialties. On the same day, at 12:00 in Piazza Ubertini, the awards ceremony of the Grappolo d’Oro Competition will elect the best producers of Erbaluce di Caluso Docg still, sparkling and passito chosen from the labels presented. The wines are evaluated strictly blind by the tasting commission coordinated by Professor Vittorino Novello, of the Department of Agricultural, Forestry and Food Sciences of the University of Turin, and composed of the professor of the University of Turin Luca Rolle, the president of AIS Piemonte Mauro Carosso, the ONAV taster Umberto Genova and the oenologist Maurizio Forgia. Finally, the nomination of the Ninfa Albaluce 2024 cannot be missed, from which the vine takes its name that has found its chosen home in Caluso. The Festa dell’Uva di Caluso is an event organized by the Municipality of Caluso, the local Pro Loco, and the Regional Wine Shop of the Province of Turin.

The city of Ivrea will instead host this year’s third edition of Eroica – Festival of Heroic Viticulture and Alpine Cheeses , scheduled for Saturday 21 and Sunday 22 September and organized by the Fondazione Contrada Torino Onlus. The tastings and tasting stands scheduled in various parts of the UNESCO heritage city, such as the 19th-century Piazza Ottinetti and the Sala Capitolare Santa Marta, aim to help people discover both the food and wine products of Canavese and the variety of landscapes of a unique territory.

On Monday 23 September at 10.30 am, Viaggio Reale will be held at the AIS Piemonte headquarters: Tastings and Masterclasses with the Strada dei Vini di Torino , an initiative promoted by the Associazione Strada Reale dei Vini di Torinesi, the Consorzio dei Vini del Piemonte and AIS Piemonte di Torino with the patronage of the Enoteca Regionale dei Vini della Provincia di Torino and in collaboration with the Salone del Vino di Torino. The event represents an exclusive opportunity to discover and appreciate the excellent wines of the Strada Reale dei Vini di Torinesi and the evocative territories that pass through it.

To conclude a September full of events for Caluso Docg, Carema and Canavese Doc wines and their producers will be Andar per Cantine Antiche , an event that will be held in Carema on Saturday 28 September . The evening is part of the broader program of the 72nd edition of the Carema Grape and Wine Festival , organized by the Andar per Cantine Antiche association with the collaboration of the town’s associations and the Carema Doc producers. The event includes a food and wine tour in the medieval village of Carema and a visit to the cellars set in a fairy-tale landscape, crossed by dry stone walls, an art recognized as an Intangible Heritage of Humanity by UNESCO in 2018.

Edoardo Freddi International, the first Italian export management company in the wine sector, is pleased to announce the beginning of a prestigious partnership with Monteverro, a renowned winery located in the heart of Maremma, at the foot of the medieval village of Capalbio.

This collaboration represents a significant step for both companies, united by a common passion for excellence and quality in the world of wine.

Founded in 2012 by Edoardo Freddi, Edoardo Freddi International has established itself as a true “business accelerator” for Italian wineries that aspire to become protagonists on international markets. With a managed turnover that in 2023 exceeded 86 million euros, the company is committed to connecting producers with the best foreign importers and distributors, creating a global network capable of enhancing the best of the Italian wine sector.
Monteverro, with its 40-hectare estate on the Silver Coast, represents excellence in the production of top-quality wines. The passion for the land and for wine, combined with a pioneering approach, led the founders Georg and Julia Weber to create a unique wine project, which stands out for its respect for the terroir and local traditions, with a particular focus on sustainability and innovation.
This partnership marks the beginning of a new era for Monteverro, which will benefit from the experience and network of Edoardo Freddi International to further strengthen its presence on international markets. In particular, the company will focus on key markets in Asia, Eastern Europe and the UK, where Monteverro wines will be able to conquer an increasingly wider audience of enthusiasts and connoisseurs.
“Edoardo Freddi International has always had the mission of promoting the best of Italian wine in the world – said Edoardo Freddi, founder and CEO of the company – We are excited to begin this collaboration with Monteverro, a company that shares our same values of excellence, innovation and respect for tradition”.
Georg Weber, founder of Monteverro, added: “We have always believed in the power of a shared vision and we are convinced that Edoardo Freddi International is the ideal partner to accompany us on this new path of growth. Together, we are ready to take our wines to new heights, consolidating our position on global markets”.
This partnership will not only strengthen Monteverro’s international presence, but will also help consolidate Edoardo Freddi International’s role as an ambassador of Italian wine excellence in the world.

Edoardo Freddi International :
Edoardo Freddi International is the first Italian export management company in the wine sector, a true “business accelerator” for wineries that intend to play a leading role in international markets. Headquartered in Castiglione delle Stiviere (MN), where it was founded in 2012 by Edoardo Freddi, the company identifies real opportunities, supports wineries in the study and definition of commercial models and in identifying the right partners on foreign markets. Its mission is to connect producers with the best foreign importers and distributors to create an international network capable of developing and increasing business related to the world of wine. It represents the most important Italian wineries (56 to date), acting as a true “ambassador” of the best of the Bel Paese’s wine world. The 2023 managed turnover exceeded 86 million euros (6% compared to 2022), with 35 million bottles marketed especially in the markets: USA, Germany, UK, Denmark, Singapore, Belgium, Sweden, Poland and China.

Monteverro :
Passion for the land and for wine, sagacity and a pioneering spirit. These are the foundations of Monteverro, a 40-hectare wine estate on the Costa d’Argento, at the foot of the medieval village of Capalbio, in the heart of Maremma. It was the early years of the second millennium when Georg Weber decided to look for the ideal place to give life to his project of producing excellent wines. Here, in the extreme south of Tuscany, a little outside the traditional wine circuits, he found what he was looking for: an authentic and natural land, still rich in tradition and authenticity. Since 2011, Julia Weber has shared her love for Monteverro and the management of the estate with her husband. They are supported by a dynamic and international team, united by a common belief in respect for nature and people. Among them we find Matthieu Taunay, a young winemaker originally from the Loire who boasts a wealth of experience accumulated in prestigious vineyards around the world and the title of Best Winemaker of the World.

We have collected the impressions and projections for the 2024 harvest of the Consortia Asolo Prosecco and Vini del Montello, Caluso Docg, Carema and Canavese Doc and Tutela Vini Trasimeno.

The three presidents explain the prospects, between climate change and new market needs.

CONSORTIUM ASOLO PROSECCO AND MONTELLO WINES

President Michele Noal
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​The Consorzio Asolo Prosecco e Vini del Montello is preparing to face the 2024 harvest with optimism, despite the difficult weather conditions of May, June and July. Thanks to the commitment of the winemakers and technical support, the vineyards have been preserved and a quality harvest is expected.
​After the excessive rainfall of May and June, followed by the hot and dry days of the second half of July, the intense rains recorded between the end of July and the beginning of August helped restore the water balance of the plants, favoring a stable production both in quantity and quality. With the increase in the market of Asolo Prosecco Superiore Docg (15% per year), the Consortium decided to request the harvest reserve to guarantee price stability and sustainability for the entire supply chain.

CONSORTIUM FOR THE PROTECTION OF CALUSO DOCG, CAREMA AND CANAVESE DOC

President Bartolomeo Merlo

The rainy spring and hot summer herald a good quality harvest for Caluso Docg wines. The ripening times are substantially in line with those of previous years; in a few days, in fact, the winemakers of Caluso and Canavese will begin harvesting Erbaluce, a variety that benefits from the favorable microclimate of the Morenic Amphitheater. The quantity of grapes will be lower than in previous years: in the less ventilated areas, downy mildew and powdery mildew appeared, while the rains during flowering prevented many bunches from ripening. Estimated production is therefore 30% lower than in previous years. Despite these difficulties, the warm climate favored growth and downy mildew was kept under control. Currently, producers are carefully monitoring the sugar levels in the grapes. Furthermore, the presence of Popillia Japonica , although creating some difficulties, does not prevent the continuity of production. The bunches selected for the passito are healthy almost everywhere: in the northern area of ​​Canavese, in fact, some cases of downy mildew have been found.

CONSORTIUM FOR THE PROTECTION OF DOC COLLI DEL TRASIMENO WINES

President Emanuele Bizzi

The premises for the 2024 harvest are excellent, both in quantitative and qualitative terms. The grapes have an ideal phenological ripeness to be harvested in the expected times, without anticipation or slippage. After a cool spring, in fact, the hot summer allowed the development of healthy bunches, avoiding the onset of downy mildew as happened last year. In general, therefore, agronomic management was much simpler than in 2023. If the prospects in terms of product are very positive, the real challenge for companies today concerns the market: there are many subjects as well as supply, which is higher than demand.