Marco Felluga’s Friuli Bianco DOC Just Molamatta has been restyled, debuting at Vinitaly 2026 with a new visual identity designed to showcase the wine through a contemporary language.
A CONTEMPORARY LANGUAGE SIGNED BY THE VISION OF ILARIA FELLUGA.
Marco Felluga ‘s Friuli Bianco DOC debuts at Vinitaly with a new visual identity, designed to showcase the wine through a contemporary language: clean lines, bold colors, and the denomination at the center, expressing a clear vision of how a historic company can evolve while remaining true to itself.
The restyling project was born with the aim of enhancing the denomination, making it more visible and central, while also strengthening shelf recognition. The label, with its essential and distinctive design, introduces a contemporary visual code, in which geometric shapes evoke the world of wine and the table: the circle representing the grape, the square representing the table, the triangle representing the glass. A bold graphic design that communicates with the present, maintaining the “Just Molamatta” signature as a common thread between past and future. The name “Molamatta” recalls the hills on which the vineyards from which this wine is produced, while the term “Just” evokes the simplicity and lightness of the product, designed to be enjoyed in company, in the spirit of conviviality.
“Friuli Bianco DOC – Just Molamatta perfectly represents our approach to wine today: immediate, authentic, and deeply rooted in the terroir ,” says Ilaria Felluga . ” With this redesign, we wanted to clarify our message, simplifying the language without losing our identity. It’s a natural step on a journey that looks to the future while maintaining our strong roots.”
The wine remains true to its nature, clearly expressing the characteristics that make Friuli one of the benchmark regions for great Italian white wines. Freshness and elegance are combined with a pronounced savory flavor, in a balanced and direct profile, with notes of apple and pear.
This restyling represents, above all, the expression of a new evolutionary phase led by Ilaria Felluga, sixth generation of a family whose history in the world of wine has its roots in Istria over 150 years ago. Led by Marco Felluga and Russiz Superiore, she interprets the generational transition with a concrete and market-oriented approach, with a clear vision: to make wine more accessible, contemporary, and appealing to new consumers. This approach also includes the decision to lower the alcohol content, to encourage a more contemporary and informed consumption.
The official debut will take place at Vinitaly (Hall 5 – Stand D3), scheduled for April 12–15, 2026, in Verona. There, visitors will have the opportunity to discover the new Marco Felluga Friuli Bianco DOC Just Molamatta and learn more about a project that marks a significant evolution for the winery. Along with the Friuli Bianco DOC – Just Molamatta 2025, it will also be possible to taste the new vintages of Marco Felluga wines, including the Mongris Pinot Grigio Collio DOC, and Russiz Superiore.