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Wine Trends in Italy and Worldwide | October 12–16, 2026

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Wine market, exports, inventories, and consumption: the sector seeks a new balance. White and sparkling wines are growing, red wines are struggling, while Prosecco and new markets offer opportunities.

Weekly WINE IDEA News Review – Updated October 15, 2026, with previews of events on October 16 and 17.

The picture of the week

Italian wine is undergoing a transformation. After months of slowdown, bottling shows the first signs of stabilization, but the recovery remains uneven.

White and sparkling wines are holding up better, while reds continue to lose ground, and high inventories are increasing pressure on wineries. Internationally, exports and consumption are slowing, while markets like China are offering new opportunities for development.

The challenge isn’t just about selling wine: it’s becoming increasingly important to adapt production, product ranges, distribution, and positioning to new consumer habits.

The key numbers of the sector

Italian bottlings, January–September

-3.0%

9.86 million hectoliters – Valoritalia

Italian stocks, September 30

62.7 million hl

Wine, musts, and new wine in fermentation – ICQRF

World exports, first half of the year

-5.1%

Export Value – OIVE

Prosecco DOC in China, first semester

30%

Export growth on an annual basis

1. Italian market: signs of recovery, but not for everyone

According to Valoritalia, in the third quarter of 2026, bottlings decreased by only 0.3% compared to 2025, while September recorded growth of 4.9%.

In the first nine months of the year, 9.86 million hectolitres were bottled, a decrease of 3%.

The differences between categories are significant:

  • DOC and DOCG: in the third quarter they grew by 5% and 4.9% respectively.
  • IGT: recorded a contraction of 18.9% in the same period.
  • Whites remain stable: 1.8% in the first nine months.
  • White sparkling wines: 1.3%.
  • Red wines: -8.8%.

Bottling trend by type, January–September 2026

-10%-6.5%-3%0.5%4%Still WhitesSparkling WhitesReds

Percentage change over the same period in 2025. Source: Valoritalia.

The market is therefore increasingly placing a premium on freshness, versatility, and ease of consumption. It’s essential for wineries to assess whether their product line still meets real demand.

Valoritalia data refers to denominations certified by the organization and does not automatically represent the entire national production.

2. Stocks: over 62 million hectoliters in Italian cellars

The ICQRF Cantina Italia report, updated to September 30, 2026, highlights overall availability of approximately 62.7 million hectoliters, divided as follows:

TypologyAmountAnnual variation
Wine41 million hl14.2%
Musts12.8 million hl50.5%
New wine in fermentation8.9 million hl92.8%

The three categories include products at different production stages and should not all be considered as wine already marketable.

Veneto accounts for 24.9% of national wine stocks. Among the denominations, Prosecco DOC accounts for 3.3 million hectoliters, followed by IGT Toscana with 1.4 million and IGT Puglia with 1.3 million.

56.8% of wine stocks are DOP and 25.3% IGP. Red wines predominate in both categories.

The main critical issue is the balance between production, inventories, and sales capacity. If inventories continue to grow without adequate commercial absorption, the risk of pressure on prices and companies’ working capital will increase.

3. Piedmont: €1.5 million to reduce unsold wine

The Piedmont Region has earmarked a €1.5 million investment to facilitate the transformation of unsold DOC and DOCG wines from vintages up to 2025.

The contribution may reach 0.40 euros per liter, with eligible quantities ranging from 30,000 to 400,000 liters per beneficiary and a maximum of 160,000 euros.

The measure favors processing into products other than wine, such as vinegar, excluding distillation. The deadline for the call for proposals is November 30, 2026.

It is an intervention that aims to reduce stocks and offer companies an alternative outlet for part of the unsold product.

4. Large-scale distribution: possible cuts to assortments in 2027

The slowdown in sales is pushing some large-scale retailers to review their wine assortments.

According to Winemag, a major national group has informed suppliers that it will review its references and commercial collaborations during the 2027 negotiating campaign.

Among the most exposed products are structured red wines and labels with slower rotations.

For wineries that rely heavily on large-scale retail trade, the risk concerns not only sales volumes, but also shelf presence and bargaining power.

It is therefore important to diversify channels, strengthen commercial relationships, and evaluate the actual profitability of each product.

5. Prosecco DOC: China grows by over 30%

China still represents a limited market in terms of volumes, but it is interesting for the development of Prosecco DOC.

In the first half of 2026, exports to the country increased by over 30% compared to the same period in 2025. The Chinese market is estimated to be around one million bottles per year.

The Prosecco DOC Consortium organized two masterclasses in Beijing with over 100 university students, dedicated to the denomination, tasting, and Italian culture.

The initiative also involved Generation Z, invited to propose new forms of communication and consumption opportunities.

The most interesting fact is strategic: in emerging markets, it’s not enough to export a bottle; you need to build awareness, recognition, and relationships with local consumers.

6. Global wine exports: volumes and turnover decline

According to Trade Data Monitor data processed by the Spanish organization OIVE, in the first half of 2026 international wine trade recorded:

  • -5.1% in value, for 15.8 billion euros.
  • -8.1% in volume, for approximately 4.2 billion litres.
  • -6.1% in value for packaged wine.
  • -12.3% in value for bulk wine.

Sparkling wines show greater stability, with a 0.5% increase in value and a slight 0.6% decrease in volume.

Italy remains the world’s leading exporter in terms of quantity, with 986.4 million liters, but recorded a 6.2% drop in export value.

The slowdown is affecting many producing countries and is linked to weaker consumption, economic uncertainty, and international trade difficulties.

7. United States: More selective consumers and greater attention to prices

The American market remains fundamental for Italian wine, but it is changing rapidly.

According to SipSource, the wine and spirits sector has seen a 6.7% decrease in volume and a 5.8% decrease in revenue over the last twelve months.

Sales for home consumption are weaker than those for the restaurant channel.

In wine, the lower-priced segments continue to suffer, while products above $16 are showing greater resilience. The $20 to $29.99 segment saw a 0.9% increase in revenue.

Prosecco, Sauvignon Blanc, and Champagne are showing positive signs in some recent surveys.

For Italian producers, the American market remains strategic, but requires greater attention to price, distribution, positioning, and commercial continuity.

8. Identity of Italian wine: fewer imitations and more territory

Andrea Lonardi, Master of Wine and co-author with Jessica Dupuy of Italianity: The Culture of Italian Wine, draws attention to a key element for the future of the sector: the recognizability of Italian wine.

According to Lonardi, Italy must better valorize its own grape varieties, the diversity of its territories, and a winemaking style consistent with its own tradition, avoiding imitating international models.

Among the signature red grape varieties, he highlights Nebbiolo, Sangiovese, and Nerello Mascalese. Among the whites, he points to interesting prospects for Vermentino, Verdicchio, Grillo, Soave, and Friulano.

The message also applies to business management: to compete, better organized companies, commercial skills, and long-term strategies are needed.

Territorial identity can become a competitive advantage only when accompanied by consistent quality, sales potential, and brand recognition.

9. Wine and health: the debate on communication

During a visit to the Zorzettig winery in the Colli Orientali del Friuli, Minister Francesco Lollobrigida supported the need to strengthen the promotion of Italian wine, highlighting its culture and connection to the region.

He also drew attention to the changing consumer habits of young people and the opportunities offered by some Asian and African markets.

The debate concerns the way wine is described and perceived.

From a health perspective, it is important to distinguish the cultural valorization of wine from scientific evidence: alcohol consumption poses health risks, even at moderate levels, and cannot be presented as risk-free.

10. Veneto and Friuli-Venezia Giulia: Quality and Adaptability According to Slow Wine 2027

The Slow Wine 2027 guide, scheduled for presentation on October 17 in Milan, captures a sector beset by commercial difficulties, rising costs, and climate change.

The anticipated editorial data highlights the importance of the North East:

TerritoryWineries reviewedLabels
Veneto161523
Friuli-Venezia Giulia and Slovenian Primorska127378
Total288901

In Veneto, a trend is emerging toward fresher, more balanced wines, even in appellations traditionally associated with full-bodied products, such as Valpolicella.

Friuli-Venezia Giulia confirms its high average quality, supported by the identity of the Eastern Hills, Collio and Carso, despite extreme weather events and production difficulties.

The guide also notes a growing focus on sustainability, with 1,204 organic or biodynamic wineries and 3,005 wines packaged in bottles weighing no more than 450 grams.

These advance data will be confirmed with the official presentation of the guide.

11. France: wine is also a cultural heritage

A Deloitte study commissioned by Vin & Société analyzed the cultural value attributed by the French to their winemaking heritage.

The average declared willingness to pay to preserve it is equal to 94 euros per year per person, which rises to 123 euros for further enhancement initiatives.

70% of those interviewed associate wine with conviviality, while 53% consider it a cultural heritage to be promoted.

These are values estimated through a survey, not contributions actually paid.

The research highlights an important aspect for Italy as well: the value of wine depends not only on the bottles sold, but also on the landscape, history, tourism, and knowledge passed down.

12th OIV Congress in China: Innovation and Sustainability at the Center

From October 12 to 16, 2026, Yinchuan, in China’s Ningxia Province, will host the 47th World Congress of Vine and Wine.

The event, organized within the OIV, includes 420 scientific contributions dedicated to research, innovation, and sustainability.

The choice of China demonstrates the growing international interest in a country that, in addition to representing a consumer market, is developing its own manufacturing identity.

For the global sector, it is becoming increasingly important to combine winemaking tradition, technological innovation, and adaptation to climate change.

Wine press review for Thursday October 15-2026

with:

Italian wineries, Italian wine producers, and current wine news.

Wine market, Italian wineries, 2026 harvest, investments, sustainability, wine tourism, and events.

Good morning,

WINE IDEA presents the main news from the wine sector for Thursday, October 15, 2026, with updates on Italian wineries, market trends, new production trends, and wine events.

Highlights include the slowdown in wine consumption, new European anti-crisis measures, funding for vineyard sustainability, the growth of wine tourism, and Italian wineries’ strategies for enhancing quality and local produce.

1. Italian Wineries – Production, Innovation, and Investments

Terlano Winery: Vorberg Pinot Blanc defies time. A vertical tasting of nine vintages, from 1997 to 2023, confirms Vorberg’s longevity. This Alto Adige Pinot Blanc maintains freshness, elegance, and balance even after many years of aging, showcasing the winemaking expertise of Rudi Kofler and his predecessor, Sebastian Stocker.

Ruggeri presents Revén, the new Valdobbiadene Prosecco Superiore. The historic winery, founded in 1950, launches Revén Millesimato 2025, made from grapes grown on ten particularly steep slopes of Valdobbiadene, aged on the lees for six months. The project celebrates the heroic viticulture of the UNESCO World Heritage hills.

ARPEPE: Valtellina Nebbiolo and long macerations. The Valtellina winery confirms a production philosophy based on macerations that can last up to 138 days and long aging. A tasting of six vintages highlights the evolutionary potential of Chiavennasca, the Nebbiolo grown on Alpine terraces.

Barone Rotondo Winery: a 17th-century icehouse becomes a winery. In Barile, in the Vulture area, the restoration of a 17th-century underground structure, up to 17 meters deep, creates new spaces for aging and tasting. A project that combines historical heritage, architecture, and the promotion of Aglianico del Vulture.

Tenuta Mariani inaugurates a new sustainable winery. The property features a structure of over 450 square meters, built according to bioarchitecture criteria. The 2026 harvest is expected to see a 15% increase compared to 2025, with an estimated production of approximately 42,000 bottles. The inauguration will be accompanied by the Filari d’Arte exhibition.

Cordero di Montezemolo: Barolo meets art. Il Tratto, a limited edition of Barolo Monfalletto 2022 created with artist Boban Pesov, is born in the Langhe. The project offers a collector’s box set of three bottles, combining family identity, terroir, and creativity.

Tenute Lu Spada has been recognized by the 2027 AIS Vitae Guide. The Grigiombra Organic Vermentino Salento IGT 2025 received a 90/100 rating and the recognition of Excellence. This result strengthens the Brindisi winery’s quality positioning.

Franciacorta: confirmations and new recognitions from Gambero Rosso. The Vini d’Italia 2027 guide awards 13 Franciacorta wines with Tre Bicchieri, highlights two rare labels, and recognizes Antica Fratta for the first time. The region confirms its production quality, winemaking precision, and capacity for long aging.

Workplace safety: tragedy at a cooperative winery in Abruzzo. In Scerni, in the province of Chieti, a 23-year-old worker lost his life while working with machinery. An investigation is underway to reconstruct the accident. The incident highlights the importance of prevention and safety in wineries.

2. Italian Wine and Oenology – Market, Harvest, Sustainability, and Territory

Brachetto d’Acqui: a positive 2026 harvest. The Consorzio Vini d’Acqui reports healthy, well-structured grapes despite the challenging weather. According to President Ricagno, Brachetto has demonstrated a good ability to adapt to high temperatures.

Lazio: Cesanese is growing, and white wines are gaining popularity. Recent tastings confirm the qualitative evolution of Cesanese, especially in the areas of Piglio, Olevano Romano, and Affile. More elegant and contemporary interpretations are emerging, along with a greater focus on regional whites.

Lazio Roots: five consortia united to promote the region. The project involves 550 wineries and 413 farmers, bringing together Roma DOC, Frascati, Cesanese del Piglio DOCG, Abbacchio Romano PGI, and Ricotta Romana PDO. The goal: to strengthen the recognition and competitiveness of Lazio’s agri-food sector.

Prosecco: 667 million bottles in 2025. The sector confirms its international strength, with over 82% of production destined for export. Conegliano Valdobbiadene Prosecco Superiore DOCG reaches approximately 98 million bottles, while Asolo DOCG reaches 32 million. Interest in premium labels, reserves, and signature wines is growing.

Bardolino: versatility and tourism to address changing consumption patterns. In the discussion promoted for the Consortium’s centenary, market prospects indicate a decline in wine sales towards 2035, with red wines facing particular challenges. Bardolino is focusing on drinkability, the Italian market, tourism, and new consumers.

Slow Wine 2027: Inventories and weak consumption are holding back wineries. The new guide highlights producers postponing bottling or releasing certain vintages, especially red wines, due to unsold stock. The publication includes 7,809 wines reviewed and 2,059 winery profiles. Signs of vitality are also emerging from the South and from new generations of producers.

Wine and health: Lollobrigida calls for greater promotion. During a visit to the Zorzettig winery in the Colli Orientali del Friuli, Agriculture Minister Francesco Lollobrigida advocated promoting Italian wine, combating the loss of consumers, and strengthening its presence in Asian and African markets. His statements on responsible drinking and health represent a political position: from a health perspective, alcohol consumption poses health risks even at low doses.

MASAF: New call for proposals for vineyard sustainability. Decree No. 381401 of August 4, 2026, introduces funding for climate adaptation, environmental impact reduction, and production sustainability. The deadline for applications for the first year is November 30, 2026. The measure is open to agricultural businesses, cooperatives, and other entities eligible under the legislation.

European Wine Package: Three tools to address crises. EU Regulation 2026/2093 regulates the use of distillation, green harvesting, and voluntary grubbing-up of vineyards under specific market conditions. Support can cover operating costs and financial compensation according to percentages and requirements established by the legislation.

What does terroir really mean? Verticale magazine reopens the debate on the relationship between soil, climate, tradition, and human intervention. The debate highlights how a wine’s identity derives from the interaction between terroir, agronomic choices, and the producer’s sensibility.

3. International wine market – Consumption and exports

United States: Wine and spirits in sharp decline. According to SipSource data presented by Wine & Spirits Wholesalers of America, over the past twelve months, overall wine and spirits volumes decreased by 6.7%, while revenues fell by 5.8%. The figures for the last quarter also remained negative: -6.1% in volumes and -5.3% in revenues.

American consumers are increasingly selective. Inflation, changing habits, and market uncertainty are pushing buyers to more carefully evaluate consumption opportunities, price points, and product categories. For Italian wineries, positioning, distribution, and the ability to differentiate themselves are becoming crucial.

Global market: growing importance of value segments. Forecasts presented by the Italian Wine Union Observatory indicate continued difficulties for the popular and premium segments, while the higher-end segments show greater resilience. For Italian wine, enhancing origin, quality, recognizability, and brand identity is becoming crucial.

International wine tourism: Verona on the road to becoming a Great Wine Capital. The seven Veronese winners of the Best of Wine Tourism 2027 will participate in the international competition of the Great Wine Capitals network, scheduled for Hawke’s Bay, New Zealand, from October 18th to 22nd. The initiative promotes wine hospitality models and territorial development.

4. Wine events – Festivals, tastings, tourism and awards

Hostaria Verona – October 16-18, 2026

The Wine and Harvest Festival returns to the historic center with over 100 wineries and approximately 350 labels. Tastings, cultural events, music, and traditional products are expected. The previous edition attracted over 26,000 attendees.

DiVin October in Trentino – October 16-18

Ten events in Valle dei Laghi, Vallagarina, and other Trentino towns, including tastings, trekking, winery tours, food, and events dedicated to Reboro, Teroldego, and local wines.

Native Red in Treviso – October 18

At the Santa Caterina Museum, from 10 am to 7 pm, AIS Veneto presents the red wines of the Colli Euganei DOC, showcasing the Cabernet Sauvignon, Cabernet Franc, Merlot, and Carménère grown locally.

Morbegno in Cantina – Over 13,000 participants

The 29th edition, which concluded on October 11th, saw significant attendance. Tastings, cultural visits, and food tours also encouraged traffic to local businesses.

Best of Wine Tourism 2027 – Seven Venetian Excellences

Monteleone21, Monte del Frà, Cantina Bio Annafrancesca, Siridia, Val di Venere, Viaggia e Assapora, and Villa del Brolo were awarded for innovation, hospitality, sustainability, and local development.

Garda DOC Consortium: promotion in Verona, Milan, and Merano. The Consortium is strengthening its presence at autumn food and wine events to increase the denomination’s visibility and strengthen its relationship with industry professionals and consumers.

Valpolicella by motorbike: a new way to discover wine. A 43.6-kilometer itinerary from Verona, through Negrar and Fumane, toward Lessinia, offers an experience amidst the vineyards, landscapes, and terroirs of Amarone and Recioto. An example of integrating slow tourism with food and wine.

5. QUIDQUID – An update on the wine sector

Today’s news highlights a sector undergoing a transformation, but one in which concrete opportunities continue to emerge for wineries, wineries, and investors.

Three aspects deserve particular attention:

  • Market and competitiveness: Declining consumption, especially for red wines and in some foreign markets, necessitates a review of commercial strategies, product ranges, costs, and positioning.
  • Company Valuation: Product quality, vineyard heritage, brands, wine tourism, and production capacity are important elements in the economic evaluation of a winery.
  • Investments and development: sustainability, innovation, mergers and acquisitions can offer new prospects to companies with a sustainable industrial and commercial plan.

For wine entrepreneurs, the challenge is not just to produce quality wine, but to build companies capable of maintaining profitability, enhancing their assets, and competing in increasingly selective markets.

PRESS REVIEW BY WINE IDEA

Today’s wine press review is brought to you by WINEIDEA.IT .

News, markets, wineries, investments, and opportunities in the Italian and international wine sector.

For further information and updates:

vinievino.it · riteneagricole24.it · forbus.it

Thank you for your attention, and we’ll see you at the next WINE IDEA wine press review.

Wine press review for Wednesday October 14-2026

with:

Italian wineries, Italian wine producers, and current winemaking innovations.

Good morning,

News from Italian wineries, wine, oenology, international markets and events

In focus: the Grande Franciacorta project, the slowdown in global exports, European anti-crisis measures, the future of Italian vineyards, and wineries’ strategies for navigating a changing market.

1. Italian wineries: companies, investments, and innovation

Franciacorta – Muratori is targeting €5 million in revenue. The Adro winery expects to reach €5 million in revenue by 2026, with 380,000 bottles sold and a 4% growth rate. The Ho.Re.Ca. channel accounts for 60% of sales, while exports account for 15%. The 2021 Franciacorta Extra Brut Millè earned Gambero Rosso’s Tre Bicchieri 2027 award. The winery has 60 hectares of vineyards.

Friuli – Cantina Rauscedo is rethinking production based on the market. To mark its 75th anniversary, the cooperative hosted the conference “Common Roots, New Challenges,” dedicated to the future of Italian wine. The discussions focused on declining consumption, changing consumer behavior, sustainability, and the need to plan production based on demand.

Gavi – Villa Sparina and the promotion of great white wines. The Moccagatta family continues the project begun in 1994, focusing on the longevity of Gavi, winemaking innovation, and brand identity. This approach is also supported by the work of winemaker Beppe Caviola and a distinctive bottle design.

Langhe – Michela Adriano presents “MA,” the red wine made from secret grape varieties. Debuting on October 16th in Neive, this wine doesn’t disclose the varietals used in the blend. The goal is to attract new consumers, especially young ones, prioritizing the pleasure of tasting over technical expertise.

Valpolicella – Tommasi is showcasing historic Amarone vintages. The “Family Library” is launched, a collection bringing together the 2012, 2017, and 2022 vintages of Amarone Classico DOCG. The project complements the conservation initiatives for older vintages promoted by Bertani, Tedeschi, and Zenato, strengthening the wine’s historical and collectible value.

Alto Adige – Cantina Bozen celebrates 40 years of Huck am Bach. The cooperative celebrates the Sankt Magdalener, produced since 1986, with a commemorative label. This acknowledges the wine’s continued production and its commitment to the Bolzano region.

Trentino – Casa Pisoni presents the 2020 Riserva Extra Brut 60 months. A new Trentodoc Blanc de Blancs made from Chardonnay from the Valle dei Laghi, aged on the lees for 60 months. The 2020 vintage, disgorged in June 2026, expands the company’s reserve line.

Irpinia – Passo delle Tortore inaugurates its winery in Pietradefusi. The company, led by the De Girolamo sisters and Ilaria Facchiano, opens its doors to the public with a project that combines winemaking, family tradition, gastronomy, and local heritage.

Tuscany – Tenute del Cerro introduces tastings with BrainArt. At Fattoria del Cerro in Montepulciano, devices that detect brain activity transform the tasting experience into personalized visual compositions. The initiative is artistic and experiential, not diagnostic or scientific.

Valpolicella – Masi Monteleone21 awarded for wine tourism. The Masi hospitality center won the Best of Wine Tourism 2027 award in the Food and Wine Experiences category. This recognition recognizes the Wine First model, which places wine at the center of the gastronomic and tourism offerings.

2. Italian wine and oenology: market, harvest, and prospects

Lombardy – A “Grande Franciacorta” is proposed. A study by Michele Antonio Fino and Carmine Garzia of the University of Gastronomic Sciences proposes a new umbrella designation, based on voluntary participation, for Lombardy’s classic method sparkling wines made from Pinot Noir and Chardonnay. The idea aims to foster sustainable growth by creating potential synergies between Franciacorta and Oltrepò Pavese. This is a research proposal, not an existing designation.

Trentino – The 2026 harvest yields fewer grapes, but promising quality. The harvest concluded with generally lower yields than in 2025, with differences among production zones. According to CIA Trentino, the grape quality appears good. The progressive advancement of the harvest, which in some areas began before mid-August, confirms the impact of weather conditions on production decisions.

Friuli Venezia Giulia – Rauscedo produces approximately 95 million vine cuttings annually. The San Giorgio della Richinvelda nursery district represents one of the world’s leading centers for vine propagation, with an estimated production equal to approximately 80% of Italy’s total and a third of the world’s.

Italian Vineyards – Nursery growers are calling for investment instead of uprooting. MIVA and the FVG Vineyard Nursery Association are proposing a national vineyard renewal program, prioritizing reconversion, production efficiency, and climate adaptation over incentives for permanent reductions in vineyard area. This position is part of the debate over production surpluses and declining consumption.

European Union – Three tools to address the wine crisis. EU Regulation 2026/2093, according to the information reported, governs national interventions for crisis distillation, green harvesting, and voluntary grubbing-up. Aid is linked to market conditions such as increased stocks, lower prices, and declining sales. The measures provide compensation and incentives within specific limits, subject to applicable conditions.

Irpinia – Fiano, Greco, and Taurasi are the stars of the 2027 Tre Bicchieri awards. Eleven Irpinia wines received awards out of the 21 Campania wines: seven Fiano di Avellino, two Greco di Tufo, and two Taurasi. The longevity of the white wines, the lengthened aging process, and the pursuit of greater freshness in the Aglianico-based reds stand out.

Langhe – Caritas reports serious problems in seasonal work. According to Caritas Alba, the 2026 harvest revealed worrying conditions for many workers: irregular wages, precarious accommodations, and alleged contractual violations. Reported figures include approximately 6,000 seasonal workers, 16 makeshift settlements, and 4,500 meals distributed. A coordinated intervention by the institutions is required.

Cellar Security – The Antinori theft rekindles the spotlight on inventory protection. Following the theft of fine wines from the Cortona logistics hub, reportedly worth approximately €5 million, the issue of warehouse security has once again become a central theme. Beyond the financial damage, the loss of non-replicable vintages can jeopardize supplies, business relationships, and brand positioning.

Wines for Aging – Rediscovering the Value of Waiting. A cultural reflection highlights the importance of time in the development of great reds. In a market geared toward immediate consumption, preservation, maturation, and patience remain the hallmarks of long-lived wines.

3. International market and world viticulture

Global exports – Sharp slowdown in first half of 2026. According to Trade Data Monitor data analyzed by the Spanish Interprofessional Wine Organization, global exports are down 5.1% in value and 8.1% in volume compared to the first half of 2025.

WORLD WINE TRADE – JANUARY/JUNE 2026

Export value

€15.8 billion

-5.1%

Export volume

4.2 billion liters

-8.1%

Packaged wine recorded a 6.1% drop in value, to 10.63 billion euros, and a 5.3% drop in volume, to 2.24 billion litres.

Data source: Trade Data Monitor / OIVE, according to the news provided.

China – The 47th OIV World Congress looks to the future of wine. In Yinchuan, Ningxia, the International Organization of Vine and Wine Congress brings together international experts and researchers until October 16. The program includes 420 scientific papers dedicated to innovation, sustainability, and transformation in the sector. China is strengthening its role in global wine research and production.

Republic of San Marino – Fortieth anniversary of the Identification of Origin mark. The San Marino wine industry is celebrating the anniversary of the “San Marino” mark with a conference on October 17th in Domagnano, dedicated to the history of local production and future prospects.

4. Wine events, territories and wine tourism

The main events and itineraries for autumn 2026.

16

October

Neive (CN) – Presentation of the “MA” wine

Michela Adriano’s new red wine debuts at Bottega dei Quattro Vini, designed for tastings free from the constraints of varietal information.

17

October

Domagnano – 40 Years of San Marino Wine

Public conference at 9:00 a.m. in the Montelupo Hall, dedicated to the Identification of Origin mark.

18

October

Milan – Barbera d’Asti Wine Festival

At The Westin Palace Hotel, from 3:00 PM to 7:00 PM, tastings and meetings with producers of the Monferrato denominations.

7–8

November

Milis (OR) – 37th Sardinian Wine Festival

Around 20 wineries and 50 labels, featuring new wines, organic wines, and Vernaccia di Oristano. Tastings, talks, food, and crafts are also planned.

Valtellina – Autumn amidst Nebbiolo, terraced vineyards, and gastronomy. The vineyard landscapes of the Lombardy valley become a destination for slow tourism, with foliage, historic homes, Chiuro wineries, dry stone walls, and local specialties like pizzoccheri.

Piedmont and Tuscany – The foliage highlights the wine regions. Langhe, Roero, Monferrato, and Chianti offer autumn itineraries through vineyards, villages, wineries, and tastings. An opportunity to strengthen the connection between wine production and experiential tourism.

Alto Adige – Wine & Bike and Törggelen on the Wine Road. In Caldaro and the surrounding areas, bike tours, winery tours, and tastings complement the autumnal tradition of Törggelen, featuring new wines and country cuisine until November.

5. The industry picture: what emerges from today’s news

The October 14 review highlights five themes that deserve attention from producers, entrepreneurs, and investors:

  • Shrinking markets: Declining global exports require greater attention to pricing, distribution, and profitability.
  • Rethinking production: comparing uprooting and vineyard conversion highlights the need for long-term industrial strategies.
  • Commercial innovation: Cantina Rauscedo, Villa Sparina, and other companies demonstrate the importance of connecting product, market, and identity.
  • Heritage valorization: older vintages, long-lived wines, wine tourism, and new cellar experiences can create development opportunities.
  • Economic and social sustainability: worker protection, inventory security, and climate adaptation are becoming increasingly important aspects of corporate management.

The WINE IDEA perspective – FORBUS

The winemaking sector is going through a phase in which simply producing quality wines is no longer enough. It’s necessary to understand the markets, control costs, enhance company assets, and identify new business and investment opportunities.

For wineries and wineries, future value will increasingly depend on the ability to integrate production, organization, distribution, and strategic vision.

FORBUS’s reflection

The wine market is changing, and not all companies are facing this transformation in the same way. For some, the priority is strengthening their sales structure; for others, investing, finding new partners, or preparing for a generational transition.

Before deciding whether to sell, acquire, or develop a winery, it is essential to understand its current value and, above all, its untapped value.

FORBUS supports entrepreneurs and investors in the evaluation, development, management, and sale of wineries, wineries, and beverage businesses.

Further information: FORBUS · Wines and Wine · Agricultural Estates 24

WINE NEWS – October 13, 2026

A wine press review compiled from collected news, with editorial summaries and reorganization for clear reading and improved indexing by search engines and artificial intelligence systems.

Today’s press review is brought to you by WINEIDEA.IT.

See you tomorrow with the latest news on Italian and international wine.

Wine press review for Tuesday October 13-2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Italian wineries, wine, oenology, international markets and events

Italian wine: investments, acquisitions, innovation, and regional development. From new wineries in Friuli to Prosecco Superiore, from corporate transactions to resistant grape varieties, to the growth of non-alcoholic beverages: here are the key news from the wine sector, selected and summarized by QUIDQUID.

1. Italian wineries: investments, news, and protagonists

Zorzettig is investing €10 million in the new Cantina Viva in Friuli. In Spessa di Cividale, in the Colli Orientali del Friuli, Annalisa Zorzettig inaugurates a new production facility, in the presence of Minister Francesco Lollobrigida and ICE President Matteo Zoppas. This investment confirms confidence in the future of Friulian wine, despite the market’s challenges.

Ruggeri presents Revén, the new Valdobbiadene Prosecco Superiore DOCG. The 2025 vintage is made from grapes grown on ten particularly steep slopes in Valdobbiadene. Aged on the lees for over six months, the project boasts aromatic complexity and a label that reveals the vineyards’ origins.

Cantina Rauscedo celebrates 75 years of cooperation. On October 9th and 10th, the Friulian cooperative celebrated the anniversary with the event “Le Radici del Vino” (The Roots of Wine). The event focused on viticultural research, vine cuttings, production quality, and the value of cooperation, with a masterclass led by Master of Wine Gabriele Gorelli.

Tommasi celebrates the history of Amarone. The family presents the Family Library, featuring three historic vintages of Amarone della Valpolicella Classico DOCG and a Special Edition of the 2017 vintage. The goal is to highlight the longevity, identity, and prestige of this great Veronese red.

Franciacorta, Monte Alto focuses on Pinot Noir. Alberto Tribbia recounts the journey of his winery, founded in 2014 in Clusane d’Iseo. Three hectares of vineyards and approximately 15,000 bottles annually, with a focus on quality and sustainability.

In Oltrepò Pavese, Tenuta Montelio, a blend of history and the Metodo Classico. Located in Codevilla, the winery preserves medieval monastic origins and ancient underground chambers. This historical heritage complements winemaking and the promotion of the local area.

Irpinia, Passo delle Tortore inaugurates its own winery. In Pietradefusi, the project led by the De Girolamo sisters and Ilaria Facchiano combines family tradition, local wines, hospitality, and food and wine culture.

In Calabria, Antonella Lombardo is reclaiming historic vineyards. After a career as a lawyer in Milan, she returned to Bianco, on the Ionian coast, to reclaim abandoned plots and promote the local winemaking tradition.

Puglia’s Women in Wine network is growing. Around 70 regional professionals are working to strengthen the role of women in production, winemaking, communications, and wine tourism.

2. Italian wine, oenology and the market

Acquisitions in the wine industry: major groups are active, but Gaja denies LVMH. Angelo Gaja denies negotiations for the sale of the company to the French group. Meanwhile, the industry’s consolidation continues, with deals involving Montevetrano, Jermann, La Massa, Bucci, Pico Maccario, Biondi Santi, Isole e Olena, and Attems. Generational change and market difficulties are encouraging new acquisition opportunities.

PIWI grape varieties in DOC and DOCG appellations: a bipartisan parliamentary proposal. Gian Marco Centinaio and Antonella Forattini propose a regulatory change to allow the use of resistant grape varieties in Italian appellations, in compliance with the specifications. Currently, 36 PIWI varieties are registered in the National Register, divided equally between white and red grapes.

Riesling Italico: a reflection on positioning from the Oltrepò Pavese region. Slovenian sommelier Simona Česen highlights how the same grape variety is perceived differently depending on its name: Riesling Italico, Laški rizling, or Graševina. This demonstrates the importance of communication and marketing identity.

Minister Lollobrigida is focusing on promoting Italian wine. During the inauguration of the Cantina Viva in Zorzettig, the Minister advocated investing in promotion and value creation, rather than focusing on reducing production as a response to market difficulties.

European regions are preparing the Mantua Declaration for PDO and PGI products. On October 15, the AREPO association will present a document to strengthen the protection, competitiveness, and economic development of Geographical Indications, in preparation for the European Action Plan scheduled for 2027.

Valtellina, ARPEPE celebrates the long macerations of Nebbiolo. The historic Valtellina winery presents a winemaking approach characterized by macerations that can last up to 138 days, enhancing the character of Chiavennasca and mountain viticulture.

Leonia degli Albizzi Frescobaldi, a pioneer of Italian winemaking. As early as the 19th century, she experimented with the Metodo Classico in Tuscany and designed a gravitational cellar in Pomino. Her wines won a gold medal at the 1878 Paris Exposition.

Castagner presents DIECIeLODE, a grappa specifically designed for tiramisu. The Treviso-based distillery offers a barrel-aged grappa with an aromatic profile designed to complement this famous Italian dessert, with notes of vanilla, cocoa, coffee, fruit, and spices.

3. Awards and award-winning Italian wines

Sardinia’s Cannonau Zibbo is among Italy’s 50 rare wines. Gambero Rosso recognizes the wine from Cantina Canneddu in Mamoiada, founded by Marco Canneddu in 2015, recognizing its territorial identity and limited production.

Sicily, Wine Sicily honors Ansaldi and Musita. At the Palermo event, which attracted 14,000 attendees, Cantina Ansaldi of Marsala received recognition for its 2020 Brut Millesimato, while Musita of Salemi was recognized for its 2025 Passopasso made from Zibibbo grapes.

Umbria, gold medal for Mi.Le.Ghi. Lilium della Serra, an IGT white produced in Gubbio with the 2025 harvest, won gold at the Mondial des Vins Extrêmes, a competition dedicated to heroic viticulture.

Alto Adige, 95 Falstaff points for Cantina Kaltern. The Kunst.Stück Merlot-Cabernet Riserva Südtirol DOC 2022 received 95 points in the 2026 evaluation, standing out for its structure, elegance, and aromatic complexity.

4. International: new consumption and perspectives

ProWein 2027 is investing in non-alcoholic beverages. The Düsseldorf event, running from March 7 to 9, 2027, will feature ProWein Zero, an area dedicated to alcohol-free wines, alcohol-free sparkling wines, alternative aperitifs, and innovative beverages. Up to 300 products are scheduled for tasting, along with professional meetings and insights into new consumption habits.

Slovenia and Croatia: Graševina as an example of commercial development. An international comparison of Riesling Italico demonstrates how denomination, perception, and communication can influence the success of the same grape variety in different markets.

European Geographical Indications, towards new development policies. The AREPO initiative in Mantua aims to strengthen the economic and territorial impact of certified products in future European Union strategies.

5. Wine events and wine tourism

Hostaria, XII Wine Festival – Verona

October 16–18, 2026

The historic center is transformed into an open-air winery with tastings, producers, consortia, music, and food culture.

Wine Melodies – Alto Adige

October 16 – November 6, 2026

Ten concerts in castles, cellars, and historic residences, accompanied by tastings of South Tyrolean wines.

Wine Festival – Wine Tourism Fair, Bivongi

October 24–25, 2026

The first edition features tastings, masterclasses, meetings, food and wine tastings, and activities to promote Calabrian wine tourism.

Milan hosts a grand tasting on October 17th. An updated selection of 445 wineries and 820 wines has been announced, including Barolo, Barbaresco, Franciacorta, Amarone, Brunello, and numerous emerging appellations. A web app allows you to browse labels and arrange meetings with producers.

Sicily, Autumn in the Cellar. The IRVO project enjoyed good participation in its October 3rd and 4th stops in Vittoria and Butera, continuing on October 10th and 11th between Etna and Nebrodi. The initiative promotes wine tourism outside the summer season.

Maierà, wine, chestnuts, and chili pepper. From October 23rd to 25th, the Calabrian village will host tastings, traditional cuisine, shows, and tours of the Chili Pepper Museum.

6. QUIDQUID | Trends to Watch

Five particularly significant themes for entrepreneurs, wineries, and investors emerge from the news of October 13th:

  1. Acquisitions and generational turnover: increased attention is being paid to wineries with heritage, brands, and growth potential, even when faced with management challenges.
  2. Industrial investments: the Zorzettig case demonstrates that some companies continue to invest in quality production facilities and positioning.
  3. Innovation and sustainability: PIWI grape varieties and new winemaking techniques open up new prospects for Italian viticulture.
  4. New consumers: the growing interest in alcohol-free wines and alternative beverages requires a rethinking of commercial strategies.
  5. Wine tourism and business development: hospitality, culture, events, and local identity can contribute to revenue diversification and the overall value of wineries.

FORBUS’s reflection

The wine market is changing, and not all companies are facing this transformation in the same way. For some, the priority is strengthening their sales structure; for others, investing, finding new partners, or preparing for a generational transition.

Before deciding whether to sell, acquire, or develop a winery, it is essential to understand its current value and, above all, its untapped value.

FORBUS supports entrepreneurs and investors in the evaluation, development, management, and sale of wineries, wineries, and beverage businesses.

Further information: FORBUS · Wines and Wine · Agricultural Estates 24

WINE NEWS – October 13, 2026

A wine press review compiled from collected news, with editorial summaries and reorganization for clear reading and improved indexing by search engines and artificial intelligence systems.

Today’s press review is brought to you by WINEIDEA.IT.

See you tomorrow with the latest news on Italian and international wine.