on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Recent Updates (Italy & Global)

• In Italy, sales in large-scale retail channels at the end of August 2025 recorded an increase of 0.6% in value, but a decrease of -1.8% in volume (in the bottled wine segment) compared to a year earlier.
• In the first half of 2025, Italian wine exports rose by 1.5% in value, reaching approximately 2.8 billion euros, and 2.1% in volume (703.5 million litres).
• The Ministry of Agriculture has allocated approximately €27 million (plus co-financing) for promotion of the 2025/26 CMO wine market on non-EU markets, with an expected impact exceeding €63 million in total.
• Globally, wine production in 2025 is expected to decline in many regions, so much so that production levels are being discussed as “lower than normal” on a fifty-year basis.
• In Tuscany, for 2025 the Consortia (e.g. Chianti) have already planned a voluntary reduction in yields of 10-15% to preserve qualitative and market balance, estimating production of around 2.4 million hl compared to 2.7 in 2024.
• In Veneto, opposite signs are being reported: forecasts call for an increase in production, with approximately 100,000 tons more grapes than in 2024, thanks to favorable weather conditions and limited phytosanitary damage.
• The innovation sector is seeing a boost in AI and digitalization: a recent study explores the application of artificial intelligence in viticulture, production, and wine tourism to optimize resources, prediction, selection, and sustainability.

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• Generic black grapes (undifferentiated), wholesale price in Italy: ~ €4.00/kg (recent data, stable compared to previous weeks)
• The bulk wine and grape market shows slow trading, high inventories, and prices under pressure in many areas (Ciatti report)
• Italian production in 2025 estimated at 47.4 million hl, 8% compared to 2024, with risk of excess supply in some areas
• Climate conditions: heat wave in summer, drought in regions such as Puglia and Sicily, but spring rainfall has mitigated the water deficit in many central and southern areas.

most relevant news for those working in the wine sector (Italy and globally).

Highlights

• Italian exports in the first half of 2025 showed a slight resilience : 1.5% in value (≈ €2.8 billion) and 2.1% in volume (≈ 703.5 million litres).
• Globally, wine production in 2025 is estimated at a 63-year low, with widespread difficulties in the main producing countries.
• The bulk wine and grape market is experiencing stagnant prices, high inventories, and sluggish demand: the market is “slow,” according to Ciatti’s reports.
• Under regulatory pressure, Italy (like Europe in general) now faces a uniform 15% tariff on wine imports to the United States (from August 2025), which penalizes the most sensitive segments.
• In the technological field, artificial intelligence is emerging as a strategic lever for sustainability, vineyard monitoring, predictive models, and personalized wine tourism.
• Despite some areas showing positive prospects (e.g. companies managing acquisition dossiers), the M&A market in the European spirits sector is reporting very low volumes, with M&A activity in the EMEA “spirits / beverages” sector at a 27-year low.

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Prices & Harvest (mini box)

• Generic black grape prices in Italy (latest report): approximately €4/kg for non-varietal/undifferentiated grapes. Trend compared to the previous year: slight overall increase in grape prices, highlighted in global reports, although affected by high inventories.
• Yields / Yields / Weather Conditions: For 2025, many areas report that production will be below the five-year average, with adverse weather conditions in various areas.
• Outlook for Italy (bulk wine focus): recovery forecast after two difficult years, with estimated production improving from recent lows.

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Highlights

• Italian wine exports in the first half of 2025 showed a slight resilience: 1.5% in value (≈ €2.8 billion) and 2.1% in volume (≈ 703.5 million litres) despite trade challenges.
• On the global market, wine is experiencing a slowdown: in the first half of 2025, the total value fell by -2.3% to €16.7 billion, with a volume drop of -3.7% (4.6 billion litres), and the average price was €3.57/litre.
• Italian harvest estimates indicate a potential harvest of 47.4 million hectoliters in 2025, an 8% increase compared to 2024, with grapes in good physiological condition and peaks of territorial excellence.
• However, not all areas perform equally: the Lambrusco area (Modena-Reggio) records a 17.2% drop in production compared to 2024, despite the high quality reported by Confcooperative.
• In Tuscany, 2.4 million hectolitres are estimated for 2025 (compared to 2.7 in 2024), with an increase in the incidence of organic wine (13–15%).
• The use of artificial intelligence (AI) in the wine sector is gaining ground to optimize irrigation, canopy monitoring, resource management, and predictive modeling in food and wine markets and tourism.
• Among the awards, Gambero Rosso’s “Vini d’Italia 2026” guide awarded 508 Tre Bicchieri and 50 rare wines, signaling a qualitative ferment and the growing importance of the top segment.

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Prices & Harvest (mini box)

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Highlights

• In Italy, “Cantina Italia” stocks as of September 30, 2025, amount to 36 million hectolitres of wine (-9.6% compared to July, 1.3% on an annual basis) awaiting the harvest.
• The bulk wine market is holding up: despite a drop in volume, the value remains around 1.2 billion euros , thanks to an average price increase of 2.1%, which brings the average price to around €0.78/litre .
• Italian wine exports in the first half of 2025 grew by 1.5% in value (≈ €2.8 billion) and 2.1% in volume (≈ 703.5 million litres), a sign of resilience despite US tariffs and trade turbulence.
• In France, estimated output for 2025 has been reduced to approximately 36 million hectoliters, down 1% year-on-year and 16% compared to the five-year average, due to summer heatwaves.
• The adoption of alternative packaging such as bag-in-box is accelerating, especially in the UK and Northern European markets, thanks to advantages in post-opening freshness and logistical sustainability.
• Innovation: Artificial intelligence applications in the wine industry are growing—from vineyard monitoring to resource optimization to personalized wine tourism.
• A recent case of recognized excellence: Vecchie Terre di Montefili (Chianti) stands out in international reviews for its stylistic consistency, quality, and authenticity.

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Prices & Harvest (mini box)