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LA GLERA DEL FUTURO SI SVELA

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Tradizione e innovazione sono alla base del successo del Prosecco. Il 29 gennaio a Rauscedo, VCR presenta le nuove varietà di Glera resistenti alle malattie per affrontare le sfide future con una viticoltura sempre più sostenibile.

Ore 10 VCR Research Center, Via Ruggero Forti 4 – Rauscedo (Pn).

Cambia il clima, cambia il mercato, deve cambiare anche il vigneto. Il miglioramento genetico è la chiave per unire sostenibilità, qualità e tipicità anche per il mondo che ruota attorno alle fortune del vitigno Glera, con il quale è prodotto uno dei vini di maggior successo al mondo: il Prosecco doc e docg.

L’Italia gioca il ruolo di apripista nello sviluppo dei Piwi, i vitigni resistenti alle malattie fungine frutto di programmi di incrocio mirato e sono cinque le varietà figlie di Glera in rampa di lancio. Quattro arrivano da VCR, Vivai Cooperativi Rauscedo, una è frutto dei programmi di ricerca avviati presso il Crea Viticoltura ed Enologia di Conegliano (Tv) da Riccardo Velasco.

L’evento “La Glera del futuro” organizzato il prossimo 29 gennaio 2026 alle ore 10 presso il VCR Research Center di via Ruggero Forti 4 a Rauscedo, in provincia di Pordenone, offrirà l’occasione per scoprirle tutte e cinque mettendo a confronto le micro-spumantizzazioni ottenute presso le cantine sperimentali dei centri di ricerca in una degustazione tecnica comparativa alla cieca che metterà alla prova la capacità di tecnici, produttori e opinion leader di distinguerle rispetto ai vini stile Prosecco ottenuti dai parentali. Un evento che assume i connotati di una vera festa del Prosecco grazie alla presenza dei Consorzi Prosecco Doc, Conegliano Valdobbiadene Prosecco Superiore Docg, e Asolo Montello che tutelano questo tesoro italiano capace di guardare al futuro.

Sostenibilità, leggerezza, ricerca di novità e tipicità sono i driver che guidano le scelte di acquisto di Millennial e GenZ, le nuove generazioni di consumatori che dettano i trend dei mercati di tutto il mondo. L’analisi di questa evoluzione è affidata in occasione dell’evento friulano a Denis Pantini, dell’Osservatorio Wine monitor di Nomisma.

«Le nuove varietà figlie di Glera – dice Yuri Zambon, direttore di VCR – sono state selezionate nel rispetto dell’impronta sensoriale del parentale Glera, pur presentando quadri aromatici con sfumature diverse e soprattutto diverse capacità di adattarsi ai diversi areali di coltivazione italiani». La resistenza a peronospora e oidio è poligenica, ovvero assicurata da almeno due o tre geni di resistenza a peronospora e altrettanti a oidio, consentendo un elevato standard di sostenibilità grazie alla notevole riduzione dei trattamenti fungini. La selezione ha mirato anche a sviluppare genotipi in grado di far fronte ai pesanti effetti del climate change nei vigneti del Nord Est.  L’Unione Europea consente dal 2021 di utilizzare i Piwi nelle Doc (Reg. 2021/2117, nuova ocm unica) e il nostro Paese sta mettendo mano al Testo Unico della vite e del vino per consentirne l’utilizzo anche nelle nostre più rinomate denominazioni.

L’universo del Prosecco in Italia è articolato in tre grandi areali di produzione gestiti dai tre Consorzi del Prosecco doc, Asolo Montello Docg e Conegliano Valdobbiadene Prosecco Superiore Docg, senza dimenticare il Consorzio dei Colli Euganei doc (dove la Glera assume il tradizionale nome di Serprino).

I Consorzi di Tutela collaborano già in parte nei programmi di sviluppo delle varietà resistenti figlie di Glera con l’obiettivo di coniugare sostenibilità e tipicità.

Il sostegno delle istituzioni e l’attenzione verso l’innovazione sono necessari per riuscire a cogliere le opportunità connesse a un mercato che, in questo particolare momento storico, vive una fase di forte ripensamento.

L’identikit di VCR

VCR, Vivai Cooperativi Rauscedo è la realtà leader nell’innovazione in viticoltura capace, in quasi un secolo di storia, di coniugare fiducia nel progresso e tutela della tradizione per offrire ai produttori il migliore materiale genetico per costruire i vigneti e le migliori opportunità per raggiungere mercati sempre più lontani.

Il cuore dell’attività di ricerca sviluppata presso il VCR Research Center, la sede dell’evento, è il miglioramento genetico attraverso la costituzione di cloni (oggi sono più di 530 quelli targati VCR) e varietà resistenti (sono 14 quelle già registrate, sviluppate assieme all’Università di Udine). Dal 2015 VCR ha avviato in autonomia un lungimirante progetto per la costituzione di nuove varietà resistenti alle malattie attraverso la tecnica dell’incrocio guidato. La Glera resistente è la prima tappa di questa nuova avventura scientifica, un nuovo vitigno capace di assicurare una maggiore sostenibilità mantenendo la qualità enologica che ha assicurato il boom di questo vino in tutto il mondo. I 1200 ettari di barbatellai più altrettanti di piante madri marze gestiti da VCR assicurano a questa realtà vivaistica la capacità di riprodurre velocemente le quantità di Glera resistente richiesta dal mercato.

Tea-Piwi, due strade che possono intersecarsi

Il 2026 dovrebbe essere anche l’anno dello sdoganamento in Europa delle Tea (o Ngt), le nuove tecniche di evoluzione assistita, un nuovo entusiasmante capitolo per il breeding delle specie agrarie a cui VCR vuole dare il suo contributo. Una strada che, secondo l’esperienza di VCR, non sarà alternativa ma potrà essere parallela o addirittura intersecarsi con quella degli incroci mirati per sviluppare nuove varietà sempre più sostenibili ed efficienti.

Le nuove varietà di Glera in degustazione

  • Glera-R-VCR-2
  • Glera-R-VCR-4
  • Glera-R-VCR-5
  • Glera-R-VCR-7
  • Crea-Ve- 7_3_8

Sono le sigle con cui sono state presentate le nuove varietà figlie di Glera presso il CPVO, l’ente che si occupa della registrazione e tutela delle nuove varietà vegetali in Europa. L’evento di Rauscedo offrirà l’occasione per conoscerne le caratteristiche e i nomi.

Wine press review for Wednesday January 7 -2026

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Wine news, Italian wineries and wines.

Italian wineries

Pievalta – Verdicchio Castelli di Jesi DOCG San Paolo Riserva 2022 Pievalta, an organic and biodynamic winery in the Marche region associated with Barone Pizzini, confirms the value of Verdicchio as a great terroir-based white wine. The 2022 Riserva San Paolo, produced only in the finest vintages, displays structure, elegance, and potential for development, strengthening the path toward a DOCG that increasingly reflects the Castelli di Jesi identity.

Aia dei Colombi Winery (Guardia Sanframondi) The Pascale family’s winery expands its range with white vermouth, red vermouth, and Aglianico chinato. This project stems from experimentation and a consistent agricultural and winemaking vision, capable of enhancing the vineyard beyond traditional wine.

Cantina Settecani closes 2025 with growth. The Modena-based cooperative closed 2025 with a turnover of €6.75 million (8.7%). Bottled wine, the domestic market, and especially exports are growing, now active in 33 countries, with strong growth in Asia and North America.

Montevetrano: enterprise, identity, and global markets The Campania winery is a prime example of Southern Italian success: an iconic wine born of passion and vision, capable of establishing itself on international markets while maintaining a strong territorial identity.

Novacella Abbey – Praepositus Wines A vertical tasting illustrates the value of time, place, and the historical continuity of one of Alto Adige’s most fascinating regions, where spirituality, terroir, and wine have coexisted for centuries.

Maremma Toscana Bevorosa 2024 – Arillo in Terrabianca A rosé designed for everyday consumption and food pairing, which interprets wine as a cultural gesture and not just a product, with a visual and stylistic language consistent with the company’s philosophy.

Cantina Produttori del Gavi: 75 years of activity. Alessandro Cazzulo confirmed as president for a second term. The historic cooperative celebrates 75 years by strengthening governance and continuity in one of Italy’s most established white appellations.

Italian wine and Italian oenology

Will 2026 be the year of Lambrusco? According to Bloomberg analysis, wine is changing: less formality, more drinkability, more whites and sparkling wines. Lambrusco perfectly captures this shift in tone, in a context marked by climate, new consumption styles, and the pursuit of value.

Histoire d’O(risi): the Sicilian grape rediscovered. With the updated Terre Siciliane IGT regulations, orisi is officially back among the permitted varieties. This recovery of biodiversity demonstrates how Italy’s ampelographic heritage still holds the potential to surprise.

Sicily: A difficult 2025 but a positive outcome. Despite market challenges, Sicily remains a cornerstone of Italian wine, thanks to biodiversity, systemic planning, and the driving role of the Sicilia DOC.

Consumer Choices and Neuroscience: 85% of wine purchasing decisions are driven by visual and perceptual factors (label, packaging, price), only 15% by taste. This is a key finding for rethinking communication and positioning.

Wine inventories on the rise: strategies to rethink. Inventories are growing for the third consecutive year. Prosecco and Amarone are holding steady, but inventories of Pinot Grigio, Soave, and IGT are significantly increasing. The issue is not just production, but strategic and commercial.

Consumption declines in Tuscany. Wine consumption will decline by 15 to 20% in 2025. Consumption by the glass and attention to quality are growing. Less quantity, more selection: a structural, not a cyclical, sign.

Less alcohol, more awareness. The “drink less but drink better” trend continues to gain traction even during the holidays. New consumption habits require a rethinking of product offerings and formats.

International

A Sancerre sold out in the US thanks to Taylor Swift. A brief appearance in a documentary made the Sancerre from the Terres Blanches estate a media sensation: it sold out in the United States and sparked a surge in online searches. A powerful example of how pop culture and wine can be intertwined.

Wine clubs: subscription wine is worth $12.4 billion. The channel is growing thanks to personalization, storytelling, and algorithms. Interest in wine isn’t declining, but the way consumers are engaged is changing.

From Bordeaux to Sherry: wines to rediscover in 2026. According to the New York Times, the future also depends on the revival of underrated classics. Fashions fade, but quality remains.

Wine and Climate Change: According to the OIV, global production dropped 10% in 2023 due to extreme events. Italy, Spain, and South America were among the hardest hit. Climate is becoming a structural variable in the winemaking industry.

EU, CAP, and Mercosur: Brussels promises an additional €45 billion for agriculture in the 2028–2034 budget, paving the way for the Mercosur agreement. This decision will also have a direct impact on European wine.

Wine events

The Chianti Consortium on a mission to Nigeria. The first official mission to Africa for Chianti DOCG: 13 wineries in Lagos for an event with industry professionals, press, and importers. A strategic step toward new emerging markets.

Rotaria: Roero as told by the locals. An independent, self-funded initiative debuts in Pollenzo, focusing on the connection between wine and its territory, outside of traditional competitive logic.

Masi: a journey through the Venetian Territory. A tasting day dedicated to the group’s wineries, showcasing their historic identities and international vision.

Casa Isabella – La Cantina del Duca (Mottola) Reopens a space dedicated to wine as a cultural and emotional experience, in the spirit of hospitality and local storytelling.

Gastronomic Calabria: Restaurants Not to Miss The Ristoranti d’Italia 2026 guide depicts a mature Calabria, where cuisine, wineries, and short supply chains interact with growing awareness.

Thanks for listening. Today’s wine press review was brought to you by WINEIDEA.IT .

See you tomorrow.

Agricultural land: why some increase in value and others lose it

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Regulations, supply chains, and trends that are redrawing the value map.

Something less visible than a revolution, but much more impactful, is happening in the agricultural world: a silent selection of value.

Some lands are becoming increasingly sought-after, while others remain stagnant or are declining. This isn’t by chance, nor is it simply a matter of agronomic quality. What makes the difference today are the rules, supply chains, and consumption .

2024 captures this transition well. The average value of agricultural land in Italy reached €22,400 per hectare , a 1% increase. A modest but significant increase: after years, it outpaces inflation and signals that land is once again being viewed as an economic asset , not just an inherited legacy.

But talking about “land prices” in a generic sense is misleading. The market isn’t a single thing: it’s a constellation of local micro-markets, which react very differently to the same stimuli.

An increasingly polarized geography of value

The 2024 numbers show a clear divide:

  • Northeast : €47,100/hectare, the most expensive and competitive area
  • North-West : €35,200/hectare (2.3%)
  • Center : €15,100/hectare
  • South : €13,300/hectare (1.9%)
  • Islands : €8,600–9,000/hectare

These differences aren’t the result of market sentiment. They’re the result of concrete factors: logistics, water availability, the presence of structured supply chains, leading companies, strong brands, and the real possibility of turning land into income .

Where a major brand arrives, or where a denomination becomes a driving force, the landscape changes status. Where, however, a crop loses commercial appeal or is left out of the mainstream, its value tends to decline.

The 2025 signal: the market starts moving again

Another indicator deserves close attention. In the first half of 2025, sales showed a shift in pace:

  • –2% in the first quarter
  • 3.7% in the second quarter

It’s not a boom, but it’s a sign of a return to decision . After a long wait-and-see phase, investors and operators are beginning to evaluate concrete operations again. The main reasons are two:

  • CAP 2023–2027 , which offers a more stable framework for those investing in the medium to long term
  • More readable regulations , especially on the fiscal and patrimonial level

When the rules become less opaque, capital tends to come back into play.

Why land is worth (or isn’t worth) today

The value of a piece of land doesn’t depend on its size, but on its economic function within its context . The question to ask isn’t “how beautiful is it,” but: what can it realistically become in the next ten years?

The factors that have the greatest impact today are:

  • location and logistical accessibility
  • urban planning destination and constraints
  • water availability (often decisive)
  • inclusion in certified supply chains or strong brands
  • environmental and landscape constraints
  • exposure to climate risks
  • compatibility with energy or multifunctional projects

Land increases in value when it enters a credible economic narrative . It declines when it remains outside of the flows, or when it produces something the market no longer demands.

The fiscal lever that changes strategies: 2025 Budget Law

The real break comes at the regulatory level. With the 2025 Budget Law, the ability to revalue land for tax purposes becomes a structural possibility.

Owners of land owned as of January 1, 2025, can update the market value by paying a substitute tax of 18% (it was 16% in the previous two years).

Key conditions:

  • Expiration: November 30, 2025
  • certified appraisal drawn up by a qualified professional, based on technical-economic criteria

It’s not a technical detail: aligning tax value with real value changes the way we plan sales, generational transitions, corporate transactions, and investments . Land ceases to be an “uncertain” variable in the accounts.

Owners and investors: two different effects, same direction

For landowners, reassessment is a strategic assessment: updating today can reduce future rigidities . It’s not an automatic choice, but a tool to be evaluated with capital considerations.

For buyers, the effect is equally significant: more transparency means fewer negotiating deadlocks and greater fluidity in transactions. Real estate markets function better when values are legible.

Unused lands and new projects: the potential to change the map

In the long term, the real playing field is different. Italy has over 4 million hectares of uncultivated land and approximately 14,000 hectares of public land , with an estimated value of around 180 million euros .

Over €1 billion is planned for the 2024–2028 period for recovery, innovation, and sustainability, with a focus on young entrepreneurs and new management models.

If these policies become real projects, their value will not only depend on the initial price, but on the ability to transform the territory into a business , using modern tools: water management, technology, short supply chains, economic sustainability even before environmental sustainability.

It’s not a fad: it’s a phase change

The real turning point isn’t a single fact. It’s the changing climate:

  • prices that are holding up again
  • more stable tax rules
  • more selective investors
  • lands that are valuable if they are “useful” for something

Land is no longer an indistinct commodity. It has once again become a strategic choice , rewarding those who understand supply chains, anticipate consumption, and understand where major market flows are going—and where they are leaving.

My dad always told me, remember that the earth always gives you food!

Wine press review for Wednesday December 3 – 2025

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News on Italian wine and oenology.

ITALIAN WINERIES

Conte Collalto Winery – Christmas as a Rite of Identity. The historic Conegliano-Valdobbiadene winery offers Manzoni Bianco and Vinciguerra for the holidays, wines that tell a tale of millennia-old roots and conviviality. The hills cultivated for over a thousand years by the Collalto family are once again the focus.

Cantine Ermes – Investments in Oltrepò and new “Oltrepo” line: Eight new tanks (40% capacity), the first line of seven wines dedicated to the region, and a confirmed growth path. President Rosario Di Maria speaks of strong synergies with producers and institutions following the acquisition of the Canneto Pavese winery.

Cantina Belpoggio – Twenty Years Celebrated in Montalcino At Benvenuto Brunello, the winery recounted two decades of history with “Decanting2Decades.” An immersive celebration between Castelnovo dell’Abate and the Abbey of Sant’Antimo, the ideal cradle of Sangiovese.

ERT1050 – The Classic Mountain Method according to Oniwines. A sustainable vertical viticulture project for Trentodoc Classic Method has been launched in Brentonico (Trentino). The winery is a “fortress” nestled in Monte Baldo.

Palazzo Lodron – Day 2 of the Advent Calendar Between Trento and Lake Garda, an elegant, handcrafted production takes shape, with award-winning wines and an underground cellar that showcases a four-century-old heritage.

La Sabbiona – Special Go Wine Award for its Famoso The Faenza winery wins the “Good… I didn’t know it!” award for its “VIP” Ravenna IGP Famoso, the fruit of a journey that began 18 years ago to relaunch this ancient grape variety.

ITALIAN WINE AND ITALIAN OENOLOGY

40 years since the methanol scandal. The scandal that changed Italian wine forever. Since late 1985, over 2.5 tons of methanol were discovered illegally used by multiple wineries: 23 deaths, 150 poisonings, and a turning point for regulations and the perception of quality.

Italian wine: between new frontiers and the sparkling wine boom. The Nomisma study describes a sector with 30,000 processing companies, a €16 billion turnover, and a key role in sparkling wines. Growing importance for exports and perceived quality.

Italy sells more wine to China. According to the Federvini Observatory, despite tariffs and global uncertainty, Italy is holding up better than its competitors. Its ability to adapt to new markets is growing, while France and Chile are experiencing more severe contractions.

Gangmastering in Agriculture – 2,500 “Shadowed” Workers in Friuli Venezia Giulia. The phenomenon of “landless self-employed workers” of Pakistani origin leads to unfair competition and exploitation. The regional observatory reports a 68% increase in two years.

INTERNATIONAL

Libby Brodie – The teetotaler consultant rewriting the rules of wine. An influential figure in the drinks industry, a technical taster and “Wine Translator,” she aims to democratize wine by eliminating snobbery. Seemingly paradoxical: she’s teetotal.

France looks to Italy for promotion Jérôme Bauer (Cnaoc) points to the Italian model as a reference: Italy invests 100 million/year in promotion, France only 40. A unitary “Wine of France” project has been called for.

The wine crisis in France: tariffs, climate, 70-year low harvests, war in Ukraine, and plummeting sales in China. Thousands of winemakers take to the streets demanding a bailout.

The renaissance of natural wines in Turkey. Thanks to the work of Sabiha Apaydin, Turkey (the world’s fifth-largest grape producer) is reshaping its identity with native grape varieties and natural wines. The “Kök, Köken, Toprak” symposium is becoming an international reference.

WINE EVENTS

Open Cellars at Christmas 2025 – Wine tourism celebrates December. A national event of the Wine Tourism Movement: tastings, illuminated villages, and a green approach thanks to the collaboration with Earth Day Italy.

Go Wine – Presentation of “Cantine d’Italia 2026” 911 wineries selected, 270 Impronte d’Eccellenza (Imprints of Excellence), 5,180 wines nominated. Focus on hospitality, wine culture, company museums, and storytelling.

Cantine d’Italia recognizes Brescia’s wine tourism. Franciacorta and Garda confirm their position as cutting-edge hubs. Bellavista is among the 25 wineries awarded the Tre Impronte (Three Fingerprints) award.

Michelin – The “Wine Selection” and “Grappoli” system are launched. “Michelin Grapes” are now available, with scores ranging from 1 to 3 based on agronomic quality, technique, identity, balance, and consistency. France leads the way (Burgundy and Bordeaux), while Italy is expected to join in 2026.

Civitas Vini – Cori celebrates history and cellars A new widespread event is born on December 7th and 8th: museums, cellars and art dialogue in an experiential journey dedicated to the Cori DOC.

The Wine & Spirits Vintage Auction – December 11 in Milan: Wannenes is auctioning 585 lots from three prestigious collections, including Giorgio Manenti’s historic cellar. A tasting of rare labels is also scheduled.

Sicily’s Wine Region – The 2026 Guide Presented. Il Giornale di Sicilia and Slow Wine present a mosaic of excellence, from large wineries to small family-run businesses.

Italian City of Wine 2026–27: Vulture Conegliano-Valdobbiadene doubles its title. For the first time, two regions share the title, uniting Basilicata and Veneto in a two-year program of wine tourism and cultural initiatives.

2025 Rome Wine Award – Calabria on the podium The 2024 Terre di Gerace Bianco (Barone Macrì) takes second place among white wines made from native vines in the national selection.

EXTRA / SOCIETY

Nduja, wine, and lobbying at the Chamber of Deputies – The “Calabrese ceremony” A political tasting featuring Pecorino Reggino and Greco Nero cheeses, organized by MP Domenico Furgiuele. Guests included parliamentarians, managers, and the inevitable presence of the President of the Republic.

Thanks for listening: today’s press review is brought to you by WINEIDEA.IT . Tomorrow, a new look at the wine landscape, always keeping our compass focused on the essential: reading the signs before they become evident.

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