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Morning Report for September 10, 2025

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on the world of wine and wineries—streamlined, strategic, and designed to assist you as a consultant in the sector:

Morning Report for September 10, 2025

Key updates

 

  • French 2025 production below the five-year average. France expects a harvest of 37.4 million hectoliters, 3% lower than in 2024 but 13% lower than the average; drought and the felling of over 20,000 hectares of vineyards are penalizing some regions.
  • The global wine market holds up despite decades-low production. Despite the decline in global production, trade flows remain strong, and Italy’s adaptability emerges as a model of stability.
  • Portugal activates an emergency fund for Douro winemakers. €15 million has been allocated to support small producers, dispose of surpluses, and initiate structural reforms in the sector.
  • Growing Innovation: Grape Exosomes Market to Double by 2031 Growing demand in the health and beauty sectors is driving the prospect of the market doubling within a few years.

 

Prices & Harvest

  • Italy : 2025 harvest estimated at 45 million hectoliters (9.5% on 2024), with good quality but concerns about US duties at 15%.
  • Tuscany : production expected at around 2.4 million hl , slightly down (from 2.7 million in 2024), with an organic share of 13-15% (10% per year).
  • Italian stocks : down 8.8% compared to June, with the sharpest drops in PGI and table wines.
  • Bulk wine market : In Chile, the harvest is down by around 25%, pushing prices higher and encouraging more early buying.

Ideas for professional posts

  1. Title: “Italy 2025: A growing harvest and exports contested between opportunities and US tariffs” Angle: How to use the positive production forecast to support strategic dialogues with foreign buyers and diversify markets, despite the new tariffs.
  2. Title: “Structural Resources for the Douro: Lessons for Italian Wine” Focus: Explain how the Portuguese emergency fund can inspire similar mechanisms (private and public) to support struggling wineries at the local and community levels.
  3. Title: “Innovating with Science: Grape Exosomes and New Paths to Value Beyond the Bottle” Angle: Highlighting the ability to open new segments—health, beauty—through technological innovation, offering a valuable perspective for strategic partners.

Morning report for Sunday, September 9, 2025

with:

Here’s our updated morning report on the world of wine and wineries, designed as a strategic foundation for a professional post.

Key Updates

  • US Study on Alcohol Risks Withdrawn The US Department of Health has withdrawn the “Alcohol Intake and Health Study,” which linked even just one drink a day to health risks, fueling uncertainty about future nutritional guidelines.
  • Nigeria’s wine market is growing. Weekly consumption has reached 7%, with an annual market of approximately 28,000 tons. Demand is driven by imports, primarily from France, the USA, Spain, South Africa, and Italy.
  • Chianti diversifies export markets In response to US tariff threats, the Chianti Consortium is pushing for new export outlets: South America, Asia, Africa, the Middle East, and Canada.
  • Valpolicella under tariff stress The exclusion of wine and alcohol from the EU-US tariff shield entails a 15% duty, with an estimated impact of up to €317 million annually on mainstream wines such as Valpolicella and Ripasso.
  • Strategic Acquisitions in California Natural Wine Overshine Collective, led by David Drummond, has acquired Reeve Wines and Martha Stoumen Wines while retaining the founders involved—a symbolic value in the hybridization of tech and wine.
  • Artificial Intelligence at the Service of Sustainability A recent study highlights how AI (predictive analytics, computer vision, chatbots) is already being used to optimize irrigation, production, and food and wine tourism, making wineries more efficient and attractive.

M&A Radar

  • Overshine Collective (David Drummond) : Acquisition of Reeve Wines and Martha Stoumen Wines in California. Strategy focused on natural wines and emerging brands. Founders still in the spotlight.

Ideas for Professional LinkedIn Posts

TitleAngle
“Chianti rethinks exports: how to diversify between geoeconomics and tariffs”analyzes the strategic choice of looking towards emerging markets as a proactive response to US difficulties.
Valpolicella under attack: dramatic tariffs, what can a trusted advisor do?shows how to support with a medium-term strategy, protecting brand value and resilience.
“AI Enters the Cellar: From Vineyard to Tourist, the Sustainable Revolution”It tells how technology is becoming a concrete lever for efficiency and customer experience, not just digital hope.

Morning Wine Report for August 30, 2025

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Italian wine trend 2025 today.

“Italian Wine 2025: Between Tariffs, Emerging Markets, and Digital Sustainability”

  1. US tariffs at 15%: a real pressure on exports
    • From 7 August 2025, European wine will be hit by 15% tariffs in the US, with shipping deadlines extended for temporary protection.
    • The most exposed denominations, such as Prosecco, are considering rapid strategic choices.
  2. US exports still growing, but diversification is needed
    • In the first 5 months of 2025, exports to the United States increased by 5.7% in value (approximately €838.7 million), compared to a global decline of –0.8% (€3.2 billion).
    • Consortia such as Chianti and Prosecco producers are accelerating their expansion into South America, Asia, the Middle East, Africa, and Canada.
  3. High inventories and a struggling domestic market
    • Inventories remain critical: 43.6 million hl as of June 30, 2025, with wineries already reducing yields to avoid excesses.
    • Domestic consumption, especially among young people, is declining due to health-conscious choices and more restrictive regulations.
  4. Premium exports and sales dynamics promise momentum
    • Mediobanca analyses indicate an estimated growth of 1.7% in total revenues and 2% in exports for 2025, with sparkling wines in the lead (4.4% revenues, 6.1% exports).
  5. Wine tourism 4.0 and digital sustainability as critical levers
    • Wine tourism remains a strategic lever: multisensory experiences, personalization, and post-Vinitaly digitalization are at the heart of the wine tourism recovery.
    • Furthermore, recent studies report the positive impact of Artificial Intelligence on sustainability, production, and the wine tourism experience.
  • #ResilientExport
  • #EmergingMarketsStrategy
  • #DigitalWineTourism

Conclusion

Italian wine faces a crucial moment: US tariffs are putting pressure, but the American market is holding firm. The structural surplus requires rapid decisions regarding inventories and returns, while premium performance offers hope. Revitalization requires new markets, wine tourism synergies, and digital innovation. As a trusted partner with vision and execution, your strategic advantage lies in transforming these challenges into high-impact, high-value operations.

GARDA DOC PROTAGONIST ON LA7D WITH “IN CUCINA CON SONIA” AND DOP EXCELLENCE

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Garda DOC wines in the new season of the television format “In Cucina con Sonia”, broadcast on LA7d. A significant opportunity to discover DOP products and European savoir-faire..

From today until the beginning of July, Garda Doc wines together with Salame di Varzi DOP, Prosciutto Crudo di Cuneo DOP and Montasio DOP cheese will be the protagonists of the new season of the television format “In Cucina con Sonia”, now in its 7th edition on LA7d and hosted by the charismatic Sonia Peronaci, a leading figure in the Italian culinary scene.

” We are thrilled to participate in this initiative that celebrates European savoir-faire. The collaboration with “In Cucina con Sonia” represents an extraordinary opportunity to enhance Garda DOC wines and, together with the other consortia involved, celebrate their quality and authenticity. Through the discovery of local excellence and unique pairings, the public will be able to get closer not only to the richness of our wines, but also to the complete experience that Garda has to offer, made up of breathtaking landscapes, culture and hospitality ” said Paolo Fiorini, President of the Garda Doc Consortium.

The first 10 recipes will be broadcast during the summer programming, while the last 4 will be proposed in the winter season, starting from October 2025. The initiative is part of the larger European project “DOP Excellence: an all-European savoir-faire”, co-financed by the European Union, which aims to strengthen the knowledge and competitiveness of four DOP products that are symbols of European know-how: Garda DOC wines, Salame di Varzi DOP, Prosciutto Crudo di Cuneo DOP and Montasio DOP cheese.

This edition will bring to the stage 14 exclusive recipes, designed to enhance the DOP products protagonists of the campaign. Sonia Peronaci, with her experience and passion, will guide viewers through creations that enhance the authentic flavors of Italian excellence and will invite them to discover new and surprising combinations.

Among the culinary creations that will brighten up the summer season, the spinach gnocchi enriched with Salame di Varzi, gorgonzola and mushrooms stand out, sublimed by the combination with Pinot Grigio. The imagination continues with the mini frico tacos, crunchy and colorful, which welcome crunchy vegetables, Salame di Varzi and Montasio, also accompanied by Pinot Grigio. For lovers of sweet and savory flavors, the mini cheesecake with Montasio mousse and a red fruit coulis presents itself as a refined pleasure to be enjoyed together with Chardonnay. Added to these are the baked onions with potato cream and crumbs of salame di Varzi combined with Chardonnay. The pork fillet with Montasio cream and asparagus, a dish with a strong character, finds its balance thanks to Chardonnay, while the sweet fritters with Montasio, raisins and pine nuts are surprising with Pinot Grigio.

The project “DOP Excellence: a European savoir-faire” will continue with new strategic actions including, it is planned, the carrying out of promotional activities in the points of sale of the Italian GDO, and further study trips in the territory, aimed at involving experts and enthusiasts. The collaboration with a production of such a high level as “In Cucina con Sonia” confirms itself as one of the key tools to guarantee the continuity of the story of the DOP excellences involved.

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