“Italian Wine Today: Resilience Between Markets, Innovation, and Sustainability”.
- Campania on the Rise: Volcanic Terroir and Rediscovered Native Grape Varieties Campanian wines are benefiting from the resurgence of native grape varieties such as Fiano, Greco, and Aglianico, thanks to a fertile terroir and ambitious producers.
- US 15% tariffs on EU wine effective August: a complicated scenario for Italian exports. Effective August 1, 2025, the United States has imposed a 15% tariff on European wines and spirits. This represents a blow to a key market for Italian wine.
- Post-Pompeii: Ancient Viticulture Meets Modernity In Pompeii, a twenty-year collaboration began between the Archaeological Park and Tenute Capaldo to produce wines according to Roman techniques, combining historical heritage and contemporary taste.
- Wine tourism: a challenge won between experiences and strategic business. There are over 14.5 million food tourists in Italy: for 38%, a visit to a winery is essential, and 71% willingly participate in guided tastings.
- AI and Sustainability: Wine Tourism and Production Redefined Recent studies highlight how Artificial Intelligence is transforming viticulture and wine tourism through intelligent vineyard management, optimized irrigation, chatbots, and virtual tastings.
- #ResilientExport
- #InnovativeWineTourism
- #WineThatGuides
Strategic conclusion
Italian wine demonstrates remarkable resilience: regions like Campania are renewing their reputation with native grape varieties, while wine tourism remains a strategic lever with solid numbers. However, new US tariffs are forcing a rethink of export strategies. At the same time, the integration of technological innovations like AI and the valorization of cultural heritage represent concrete levers for maintaining international leadership. In this context, your decades of experience and strategic vision are vital decision-making resources: turn these challenges into competitive advantages.