Italian wineries (news, strategies, mergers, events).

Today, September 14, 2025

• Tasca d’Almerita was registered in the Special Register of Historic Brands of National Interest by the Ministry of Business and Made in Italy in 2025, confirming the historical and identity value of its Sicilian estates.
• Gruppo Mezzacorona remains a leading player in the cooperative landscape: with hundreds of members, a large vineyard area, and high production (over 45 million bottles), it represents a leading cooperative model in Trentino-Alto Adige/Sicily.
• Highlighted event: “Italian Wine in the Spotlight in New York” (September 11), where over 300 Italian labels were presented to the public and foreign operators, a useful opportunity to strengthen the positioning of the US/international markets.

Italian wines (new labels, awards, trends)

• New labels and restyling : Tenuta del Buonamico has revamped the labels of iconic wines such as Cercatoja, Il Fortino, Vasario, Mio, Vivi, and Dea Rosa to enhance the wines’ personality, an aesthetic pleasure that also supports marketing/positioning strategies.
• International recognition : Ferrari Trento received a 100/100 score from Decanter for its 2009 Riserva Lunelli, and unveiled the new 2015 vintage of its Giulio Ferrari Rosé. This reinforces the reputation of excellence for Italian sparkling wines around the world.
• Sparkling wine trends : according to Valoritalia 2025, sparkling wines recorded a 5% growth in value in the certified market, while red wines suffered a significant decline (-6.8%).

Italian wine trends (exports, consumption, economic data)

• Exports : In the first six months of 2025, Italian wine exports showed mixed results. Markets such as Canada, Japan, and Australia recorded strong growth; conversely, the UK, China, Switzerland, and South Korea reported declines.
• The first four months of 2025 closed with exports declining in both volume (-3.7%) and value (-0.9%), totaling ~2.5 billion euros. The impact of US tariffs exacerbated the situation.
• Domestic consumption : the negative trend continues, with decreases especially in off-trade channels (-4% in volume; −1.5% in value) not fully offset by increases in unit value due to premiumization.

Final summary

Italian wineries confirm that historical value, distinctive quality, and territorial identity are assets that make a difference in international markets today. However, price pressure, trade barriers, and rising costs require specific strategies: diversifying the offering, investing in sustainability, and strengthening the brand in more stable or expanding markets.

Sparkling wines continue to be a key driver, while the decline in red wines highlights that without innovation, targeted marketing, and production cost control, it will be difficult to contain losses. Exports remain the key variable for 2025: balancing risks and opportunities in foreign countries will be crucial for sustaining growth and creating real value.

cellars, wines and general trends in Italian wine.

Wine Report of September 13, 2025

Italian wineries

• Strategic Moves – Several cooperatives and family businesses are rethinking their business models in light of declining consumption and price pressures. There is a growing focus on diversification, with expansion into hospitality and experiential tourism.
• New memberships in protection consortia – Wineries from Oltrepò and Campania aim to strengthen their collective identity, taking a cue from historic clubs (such as Buttafuoco Storico) that have successfully built shared value.
• Sustainability Investments – Projects related to renewable energy and regenerative agriculture are starting to impact budgets: no longer “ethical choices” but competitive levers.

Italian wines

• Sparkling wines increasingly central – Bubbles confirm their resilience, both in large-scale retail trade and in exports: many regions are experimenting with native grape varieties.
• Minor Grape Varieties Being Rediscovered – From Pallagrello Nero to Magliocco, the desire to differentiate oneself on international markets by showcasing typicality and territorial narrative is growing.
• Awards – Italy consolidates its presence in the 2026 guides (Slow Wine, Gambero Rosso forthcoming), with a particular focus on Sardinia, Calabria, and emerging areas of the South.

Trend of Italian wine

• Exports in precarious balance – Following ISTAT data for the first half of the year (-0.4% in value, -3.1% in volume), consortium analyses indicate that the second half of the year will be crucial in determining whether exports will hold up in 2025.
• Domestic consumption – The domestic market continues to show contractions in volumes, partially offset by the slight increase in values (inflation and premiumization effects).
• Key markets – USA and Canada remain in positive territory; Europe struggles with Germany and the UK, Asia slows; Russia declines sharply.
• Industry Reflection – More and more voices, from Slow Food to consortia, are calling for the need to reduce overproduction and focus on quality and agroecology.

Summary of September 13, 2025 : Italian wineries are undergoing a reorganization phase, amid economic pressures and the search for new avenues for growth. Native wines and sparkling wines remain the strongest assets, but the challenge remains balancing production, declining domestic consumption, and struggling exports.