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Wine Report of October 27 2025

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on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

  • Italian wine exports in the first seven months of 2025 recorded a slight decline: -0.9% in value (≈ €4.63 billion) and -3.4% in volume (~1.23 billion liters). The US market is in negative territory (€135.4 million from €183.8 million a year earlier).
  • Italian exports in the first six months of 2025 showed a modest increase: 1.5% in value and 2.1% in volume.
  • Italian exports to the United States in the summer months (July-August 2025) show a drastic drop of -28% in value compared to the same period in 2024, despite producers having reduced average prices.
  • In the innovation/viticulture segment, an academic study highlights that the adoption of AI (machine learning, computer vision) is growing in the viticulture sector to optimize irrigation, vineyard monitoring, and smart production.
  • For the 2025 harvest, Italy is estimated at ~47.4 million hectoliters (8% compared to 2024) with healthy grapes, but in a context of uncertain global demand.
  • In the M&A/technology segment, Enartis and Parsec have signed an agreement to create a globally integrated player specializing in winemaking automation solutions.
  • At the European level, M&A activity in the spirits/wine sector is at a 27-year low: reasons include low operating liquidity, complex logistics, and a focus on efficiency/distribution.

M&A Radar

  • Deal: CASTEL-Vins acquires 100% of Tannico (an Italian wine e-commerce platform) from Campari Group and Moët Hennessy. Source: 20 Oct 2025.
  • Deal: Enartis Parsec signs global integration agreement (automation/control winemaking solutions). Source: 7 days ago.

Prices & Harvest – Mini Box

  • 2025 harvest: Italy estimated at ~47.4 million hl (8% vs 2024) thanks to positive general conditions.
  • Grape prices (Umbria): Sangiovese sold for approximately €26-30/quintal , Merlot/Cabernet ~€28-30/quintal; approximately ‑30% less in value compared to the previous year.
  • Bulk wine price: in Italy – for example Toscana rosso ≈ €200/hl, organic Maremma rosso ≈ €155/hl.
  • Regional Notes: Although production is increasing, some areas are reporting potential overstocking and slow markets.

Wine Report of October 26 2025

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on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Key Updates

  • In Italy, the 2025 harvest is estimated at around 47.4 million hl , 8% compared to 2024: a recovering volume that brings the country back to the world top of production.
  • Italian exports in the first six months of 2025 recorded a modest increase: 1.5% in value to approximately €2.8 billion and 2.1% in volume (~703.5 million litres).
  • However, the US market is reporting a sharp decline: sales to the United States in the months of July-August 2025 will decrease by 28% in value compared to 2024.
  • In the global bulk wine segment: exports in June 2025 equal to ~16.5 million hl (-2.3% compared to the same period in 2024) but stable value at ~€1.2 billion (-0.3%), with an average price rising to ~€0.78/litre (2.1%).
  • In the fintech/wine equity sector: for example, the company Feudi di San Gregorio issued two tranches of bonds for €5 million (€3 million over 7 years and €2 million over 6 years) to finance development and innovation.
  • The innovation/viticulture sector: an academic study finds that AI (machine learning, computer vision) is increasingly being adopted in viticulture contexts—vineyard monitoring, irrigation optimization, smart production.
  • An important strategic decision has been made in the wine-technology segment: the merger (or acquisition) of Enartis (wine-making solutions) and Parsec (automation and process control) to create an integrated global player.

M&A Radar

  • Transaction : Castel-Vins acquires 100% of the Italian e-commerce platform Tannico (previously controlled by Campari Group Moët Hennessy) – Italy/Europe.
  • Transaction : Enartis acquires Parsec – a process/automation specialist – to consolidate its integrated technology offering for global wineries.

Prices & Harvest – Mini Box

  • Fresh grapes in Italy: wholesale price in the last 4 weeks between US$3.68–5.52/kg (~€3.4‑5/kg) for generic grapes.
  • Italian bulk wine: average price ~€0.78/litre (2.1% vs first half 2024) for bulk exports ~€155 million to Italy in H1 2025.
  • Production: Harvest reported to be increasing (8% year/year) in Italy but some areas (e.g. Tuscany) have voluntarily chosen to reduce yields (e.g. from ~2.7 million hl to ~2.4 million hl) to preserve quality.
  • Climate notes: in the Alto Adige area the harvest is completed, healthy grapes despite the temperature variations.

Wine Report of October 25 2025

with:

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Key updates

  • In Italy, the 2025 harvest is estimated at around 47.4 million hl , 8% compared to 2024: a recovering volume that brings the country back to the world top of production.
  • In the Alto Adige region, the harvest ended early, with healthy, high-quality grapes: despite a season marked by significant temperature fluctuations, the qualitative result is considered promising.
  • Italian exports in the first six months of 2025 recorded a modest increase: 1.5% in value to approximately €2.8 billion and 2.1% in volume (~703.5 million litres).
  • However, the US market is reporting a sharp decline: sales to the United States in the months of July-August 2025 will decrease by 28% in value compared to 2024.
  • In the global bulk wine segment: exports in June 2025 equal to ~16.5 million hl (-2.3% compared to the same period in 2024) but stable value at ~€1.2 billion (-0.3%), with an average price rising to ~€0.78/litre (2.1%).
  • In the fintech/wine equity sector: for example, Feudi di San Gregorio issued two tranches of bonds for €5 million (€3 million over 7 years and €2 million over 6 years) to finance development and innovation.
  • A recent M&A transaction: Castel-Vins acquired 100% of the Italian e-commerce platform Tannico, previously controlled by Campari Group and Moët Hennessy.

M&A Radar

OperationParties involvedSize / geographySource
Acquisition of Tannico (Italy)Castel‑Vins ← Tannic (Campari Moët Hennessy)100% of the platform, Italy/Europe
Enartis ← Parsec Strategic AgreementEnartis – ParsecGlobal (winemaking equipment supplier)

Prices & Harvest – Mini Box

  • Fresh grapes in Italy: wholesale price in the last 4 weeks between US$3.68–5.52/kg (~€3.4‑5/kg) for generic grapes.
  • Italian bulk wine: average price ~€0.78/litre (2.1% vs first half 2024) bulk export ~€155 million Italy in H1 2025.
  • Production: Harvest reported to be increasing (8% year/year) in Italy but some areas (e.g. Tuscany) have voluntarily chosen to reduce yields (e.g. from ~2.7 million hl to ~2.4 million hl) to preserve quality.
  • Climate notes: in the Alto Adige area the harvest is complete, healthy grapes despite temperature variations.

Wine Trends in Italy — Week 20-24 October 2025

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Italian wine is going through a complex phase, but not without signs of resilience.

The trend of Italian wines in the world.

ISTAT data show an overall decline in exports in the first seven months of 2025: -0.9% in value and -3.4% in volume, equal to €4.63 billion and 1.23 billion liters. The main contributing factor is the slowdown in the US market, the main outlet for Italian producers, penalized by the new 15% tariffs introduced in August. In the US, Italian wine exports lost 28% in value in the summer two-month period, despite producers’ efforts to lower average prices by 17%.

Despite the challenges, Prosecco PDO continues to drive the sector: 10.2% in value in the first seven months of 2025, with exports worth over €1 billion, accounting for 77.7% of Italian sparkling wine sales. France also performed well, with imports of Italian sparkling wines growing by 7.3%, while the United Kingdom remained a stable market.

The global wine landscape remains tense: overall exports are declining, grape prices are falling by up to 50% in some regions like Umbria and Tuscany, and Italian wineries are struggling with excess inventories. Profitability challenges and the decline in domestic consumption—currently just over 30 liters per capita annually—are forcing the sector to rethink its economic models.

At the same time, the importance of wine tourism and innovation strategies is growing: new forms of sustainable packaging, “no- and low-alcohol” wines, and private labels are becoming tools to attract a more informed and selective consumer. However, Europe is still slow to transform wineries into true tourist destinations: only 49% of European companies have offered wine tourism activities for more than ten years, compared to 60% in the rest of the world.

The restaurant sector, after the post-pandemic euphoria, is seeing a decline in volumes but maintaining revenues thanks to the increase in average prices (10%). White wines and sparkling wines are holding up better than reds, while awareness is growing of the need to offer accessible quality and make wine “cool” for younger generations as well.

Despite the shadows, Italian wine remains a pillar of the national identity and economy: first in import share to the United States (38%) and a cultural symbol at the NIAF 50th anniversary celebrations in Washington DC. The difficulties of 2025 do not erase the excellence of the wine system, but they do require an evolution: greater efficiency, sustainability and innovation to remain competitive in an increasingly selective global market.

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