“Italian Wine 2025: Between Growth, Dynamic Markets, and New Global Opportunities”.

1. 2025 production to grow strongly and with good quality. Coldiretti forecasts around 45 million hectolitres , 9.5% higher than 2024, with quality levels ranging from good to excellent, although strong regional differences remain.
2. Exports expand in North American markets. Italian exports to the United States increased by 2.5% in the first half of the year, driven by a pre-tariff “stockpiling effect.” Growth in Canada is even more significant, at 11%, supported by changes in local purchasing preferences.
3. New opportunities with strategic trade agreements. The approval (pending ratification) of the EU-Mercosur agreement and the agreement with Mexico opens access to high-potential Latin American markets. Brazil and Mexico could become key destinations for Italian wines, thanks to reduced tariffs and the strengthening of geographical indications.
4. Wine tourism: a constantly evolving strategic asset Wine tourism in Italy today represents a vital resource: 9% of revenues in 2024, with authentic experiences integrated with hospitality, tastings, and experiential activities linked to local production.
5. Innovation, Sustainability, and AI: Levers for the Future In a context of growing geopolitical and environmental complexity, smart technologies—such as AI applied to viticulture, manufacturing, and tourism—are becoming essential tools for optimizing processes, promoting experiential engagement, and strengthening strategic resilience.

“Italian Wine: Resilience, Markets, and Strategic Innovation in 2025”.

1. The 2025 harvest promises abundance and quality. Coldiretti forecasts approximately 45 million hectoliters , 9.5% higher than 2024, with quality standards ranging from good to excellent. However, regional differences persist.
2. Italian exports hold firm: 1.5% in value and 2.1% in volume In the first six months of 2025, exports to the 12 main global markets recorded sustained growth, exceeding the global average.
3. USA: tariffs impact, but alternative markets are buoyant. After a 22% decline through March due to advance inventories, imports fell by 7% between April and June. Canada (11%), Germany (10%), and Brazil (9.2%) offset the decline.
4. New global horizons for Italian producers Faced with uncertainty over tariffs, Chianti is expanding towards South America, Asia, Africa and the Middle East as “new strategic markets”.
5. Wine tourism and digital sustainability: levers for recovery Wine tourism continues to strengthen as a strategic asset for 2025, while digital innovation and the adoption of technologies like AI represent fundamental levers for optimizing resources and enriching the experience.

Italian Wine: Resilience, Markets, and Strategic Innovation in 2025

1. 2025 harvest growth: 9.5%, with good-excellent quality — but strong differences between regions.
2. Exports remain stable: 1.5% in value and 2.1% in volume in the first six months, above the global average.
3. USA under pressure from tariffs (15%): –7% from April to June. Canada (11%), Germany (10%) and Brazil (9%) strengthen.
4. Chianti is expanding: they are targeting South America, Asia, Africa, and the Middle East as future growth hubs.
5. Wine tourism is increasingly central, with technology and AI emerging as key elements for efficiency, sustainability, and experiential engagement.

In a complex context, experience—our primary asset—makes the difference: as a strategic partner, we help transform challenges into tangible opportunities, coordinating diverse skills towards concrete results.

“Italian Wine Today: Resilience Between Markets, Innovation, and Sustainability”.

1. Campania on the Rise: Volcanic Terroir and Rediscovered Native Grape Varieties Campanian wines are benefiting from the resurgence of native grape varieties such as Fiano, Greco, and Aglianico, thanks to a fertile terroir and ambitious producers.
2. US 15% tariffs on EU wine effective August: a complicated scenario for Italian exports. Effective August 1, 2025, the United States has imposed a 15% tariff on European wines and spirits. This represents a blow to a key market for Italian wine.
3. Post-Pompeii: Ancient Viticulture Meets Modernity In Pompeii, a twenty-year collaboration began between the Archaeological Park and Tenute Capaldo to produce wines according to Roman techniques, combining historical heritage and contemporary taste.
4. Wine tourism: a challenge won between experiences and strategic business. There are over 14.5 million food tourists in Italy: for 38%, a visit to a winery is essential, and 71% willingly participate in guided tastings.
5. AI and Sustainability: Wine Tourism and Production Redefined Recent studies highlight how Artificial Intelligence is transforming viticulture and wine tourism through intelligent vineyard management, optimized irrigation, chatbots, and virtual tastings.

• #ResilientExport
• #InnovativeWineTourism
• #WineThatGuides

Strategic conclusion

Italian wine demonstrates remarkable resilience: regions like Campania are renewing their reputation with native grape varieties, while wine tourism remains a strategic lever with solid numbers. However, new US tariffs are forcing a rethink of export strategies. At the same time, the integration of technological innovations like AI and the valorization of cultural heritage represent concrete levers for maintaining international leadership. In this context, your decades of experience and strategic vision are vital decision-making resources: turn these challenges into competitive advantages.