“The alcohol-free wine market has grown by 500% in the last 5 years, and the US blockade, which is causing damage of over 300 million euros (UIV estimates) to the export of our wines, is expected to lead to a 400% boom in the alcohol-free wine market in the next 5 years, also thanks to a strong increase in demand from Muslim countries.
Alcohol-free products (500% from 2021) are a new frontier for Muslims and Gen Z.
“Demand for kosher wine will also increase, estimated at 100%,” estimates Prosecco entrepreneur Sandro Bottega, head of the eponymous Veneto winery. “At a time when trade is being impacted by protectionist pressures, I emphasize the need to strengthen our presence in Muslim countries, which contain some of the most interesting alternative markets. Our winery in Bibano di Godega (TV) has also distinguished itself in the production of alcohol-free products, which have grown by approximately 500% over the past five years (2021-2025) and will increase by 400% over the next five years. This is a niche market for which further growth is expected in the near future, which will help offset the potential reduction in turnover caused by US tariffs,” commented Veneto wine entrepreneur Sandro Bottega.
Sandro Bottega, president of Bottega Spa, adds: “Bunches of grapes from the same vineyard can be used to make a kosher sparkling wine or, alternatively, a halal, alcohol-free sparkling drink. My greatest hope is that these two products can convey a message of peace and bring together, with a symbolic toast, two civilizations with thousands of years of history behind them.” Bottega continues: “Finally, for a few years now, we have been producing two wines, a limoncino and an alcohol-free amaro. These products are a different, yet not antithetical, expression of our tradition and are aimed primarily at Generation Z. I would also like to raise a toast to them, to unite, beyond demographics, the different age groups and strengthen a dialogue that has seemed somewhat tarnished for some time.”
“Today more than ever, the word peace is necessary to restore common sense and normality to the consciences of some of the world’s greats. Greed and ego have led us to an unlikely situation where 80 years of civilization, reasonableness and progress have been lost. We can do very little except offer governments around the world our “Wine of Peace” and produce both traditional sparkling wines, sparkling wines with Halal or Kosher certifications, and No/low alcohol versions for Generation Z. In short: technology, passion and a lot of naturalness to bring a toast of peace across the planet. We have always shown a sincere interest in all cultures, fully respecting the religious, ethical and cultural dictates of different peoples. The fruits of the earth, such as grapes, lemons, alpine herbs, are a common heritage, regardless of the latitude of origin, and lend themselves to being processed and transformed in different ways. It should therefore not be surprising that Bottega is able to produce, even in compliance with Kosher parameters and Halal modality, with the achievement of the respective certifications from the competent religious authorities in the matter”, concluded Sandro Bottega, wine entrepreneur at the head of the historic company Bottega SpA of Bibano (TV), among the leaders in Italy for the production of Prosecco
