Key Updates (5–7 essential points).
- 2025 harvest in Italy : Coldiretti estimates production of approximately 45 million hectoliters (9.5% higher than 2024), with good to excellent quality. However, uncertainty in foreign markets (especially in the US due to tariffs) is weighing on the positioning strategy.
- Veneto leads the way : a fruitful harvest is expected in both quantity and quality, with production reaching approximately 14 million quintals (3-5% vs. 2024). The region remains the heart of Italian exports (almost €3 billion).
- Italy: High inventories and an uncertain context : before the start of the harvest, significant production surpluses are expected in several areas, with consumption stagnating and a wine market in stagnation.
- Italian exports: overall holding steady, US declines in Q2 : In the first six months of 2025, Italian wine exports grew by 1.5% in value (€2.8 billion) and 2.1% in volume (703.5 million liters), outperforming globally. However, the United States saw a 7% decline in volume in Q2 post-stockpiling.
- Diversification of trade routes : Chianti and Prosecco producers are looking to South America, Asia, Africa, and the Middle East to mitigate tariff risks and preserve the value of their exports.
- California Harvest in deep crisis : the 2025 harvest looks even more critical than the already dramatic 2024: consumption at an all-time low, agricultural surplus, abandonment and massive uprooting of vineyards (over 100,000 tons of grapes left in the fields).
- Innovation and sustainability with AI : a recent study highlights how artificial intelligence is making its way into sustainable viticulture, optimizing irrigation, monitoring, production, and wine tourism itineraries through predictive tools and personalized experiences.
M&A Radar
(There are no recent M&A transactions in today’s data.)
Prices & Harvest – Mini-box
| Voice | Main details |
|---|---|
| National harvest | ≈ 45 M hl (9.5% vs 2024), good to excellent quality. |
| Veneto | ≈ 14 M quintals, 3-5 %, solid quality. |
| Surplus and inventories | Expected excess production, stagnant consumption and high inventories. |
| Average DOC-DOCG prices (May-25) | E.g. Chianti: €110/hl (-6.4% month); Chianti Classico: €332.50/hl (-1.5% ) |
- Title : “Italian Harvest 2025: Between Abundance and Global Uncertainty, Managing Value” Focus : Highlighting how to transform production growth (Italy and Veneto) into strategic value, managing the surplus with alternative trade routes, premium traceability, and technological leverage.
- Title : “Tariffs and consumption at a minimum: Italian wine changes course” Angle : underline the need for geographical diversification (South America, Asia, Africa) and structured communication as a defensive and opportunity choice, beyond the US crisis.
- Title : “California in free fall: a lesson for Italian wine” Angle : describing the American crisis (production collapse, abandoned land) as a mirror of systemic risk, stimulating proactive strategic reflection, from yield management to AI.