“Italian Wine 2025: Quality, Resilience, and New Global Challenges”.
- Italian 2025 harvest growing and of good quality Production is expected to reach around 45 million hectoliters , with an increase of more than 9.5% compared to 2024 and quality between good and excellent, despite some regional critical issues.
- Exports hold steady in value despite turbulence in key markets. In the first six months of 2025, Italian wine exports grew 1.5% in value and 2.1% in volume , outpacing the global average. However, the trend is impacted by the post-stockpiling slowdown in the United States and by fluctuating trends in key markets.
- New US tariffs: priority to diversification . A 15% tariff on European wine and spirits imports to the US will take effect August 1, 2025, a highly impactful issue for our producers. Vinitaly.USA in Chicago (October 5–6) will be a strategic opportunity to reaffirm our presence and resilience in the American market.
- Gen Z and wine: an emerging challenge. Global still wine consumption is declining, while Ready-to-Drink (RTD) wines are growing, perceived as more accessible and innovative, and favored by young consumers. The industry must adapt to this shift to remain competitive.
- Innovation and AI for sustainable resilience Artificial intelligence is proving to be a strategic lever for sustainable viticulture: smart monitoring, resource optimization, and new personalized experiences for wine tourism thanks to chatbots and recommendation systems.