Morning Wine Report for September 3, 2025

with:

“Italian Wine: Resilience, Markets, and Strategic Innovation in 2025”.

  1. The 2025 harvest promises abundance and quality. Coldiretti forecasts approximately 45 million hectoliters , 9.5% higher than 2024, with quality standards ranging from good to excellent. However, regional differences persist.
  2. Italian exports hold firm: 1.5% in value and 2.1% in volume In the first six months of 2025, exports to the 12 main global markets recorded sustained growth, exceeding the global average.
  3. USA: tariffs impact, but alternative markets are buoyant. After a 22% decline through March due to advance inventories, imports fell by 7% between April and June. Canada (11%), Germany (10%), and Brazil (9.2%) offset the decline.
  4. New global horizons for Italian producers Faced with uncertainty over tariffs, Chianti is expanding towards South America, Asia, Africa and the Middle East as “new strategic markets”.
  5. Wine tourism and digital sustainability: levers for recovery Wine tourism continues to strengthen as a strategic asset for 2025, while digital innovation and the adoption of technologies like AI represent fundamental levers for optimizing resources and enriching the experience.

Italian Wine: Resilience, Markets, and Strategic Innovation in 2025

  1. 2025 harvest growth: 9.5%, with good-excellent quality — but strong differences between regions.
  2. Exports remain stable: 1.5% in value and 2.1% in volume in the first six months, above the global average.
  3. USA under pressure from tariffs (15%): –7% from April to June. Canada (11%), Germany (10%) and Brazil (9%) strengthen.
  4. Chianti is expanding: they are targeting South America, Asia, Africa, and the Middle East as future growth hubs.
  5. Wine tourism is increasingly central, with technology and AI emerging as key elements for efficiency, sustainability, and experiential engagement.

In a complex context, experience—our primary asset—makes the difference: as a strategic partner, we help transform challenges into tangible opportunities, coordinating diverse skills towards concrete results.