In today’s wine industry, quality alone is no longer enough.
You may have an outstanding terroir, a modern winery, an elegant label. But if you do not control numbers, cash flows, margins, positioning, and distribution channels, the market will control you.
What is needed is method.
What is needed is vision.
What is needed is direction.
FORBUS was created from this awareness. It is a structured network of professionals developed by QUIDQUID Srls, a company that for fifty years has supported entrepreneurs, industrial groups, and investors in decisive moments: acquisitions, divestments, expansions, joint ventures, industrial investments, and strategic repositioning.
FORBUS does not provide theoretical consulting.
It builds operational solutions and supports the company all the way to results.
What FORBUS Is
FORBUS – Business Generator for Wineries is a structured joint venture of professionals with real experience across the wine and oenological supply chain.
It is not a list of services.
It is a unified strategic direction capable of transforming a winery into a stronger, more recognizable, and more profitable enterprise.
The objective is clear: to create measurable value.
The Five Strategic Pillars
FORBUS operates across five key areas, because profitability does not originate from a single department, but from the intelligent integration of the entire value chain.
Viticulture
Vineyard enhancement, cost optimization, and economic and production sustainability. The vineyard is not just agronomy; it is the structural foundation of margin.
Winery Management
New organizational and decision-making tools. Flow analysis, inventory management, and production planning aligned with real market demand.
Oenology
Product optimization and stylistic coherence. The wine must express identity, but it must also be understandable and positioned for the market.
Sales
Concrete strategies to sell better and sell more. Channels, pricing, product mix, export management, and direct sales.
Communication & Branding
Clear and credible positioning. Good storytelling is not enough; product, price, and market must be aligned.
FORBUS Operational Projects
FORBUS goes beyond analysis. It activates concrete and replicable business models.
1) Management Lease & Joint Venture
A tool designed for complex phases without losing control of the company.
Lease of the business unit for 5–7 years with fixed and variable fees
Purchase option at pre-agreed values
Time to rebalance financial structure
Joint ventures and new companies to share facilities and technologies (dealcoholized wines, new beverages, innovative lines)
A strategic solution that protects the business today and creates industrial options for tomorrow.
2) Open the Winery on Weekends
Wine tourism is growing, yet too many wineries remain closed when visitors are available.
FORBUS creates a simple and profitable model:
Organized opening on Saturdays and Sundays
Guided tastings
Structured visits
Increased direct sales
Greater territorial visibility
The winery becomes a living place again, not just a production site.
3) Rent to Buy for Agricultural and Wine Businesses
A sustainable model to facilitate intelligent acquisitions.
Easier access for young entrepreneurs
Enhancement of existing businesses
Generational continuity
Managerial innovation
The project also operates through the Tenute Agricole 24 portal, specialized in professional matching between supply and demand.
4) “Stop by the Winery… There’s a Gift for You”
A platform that generates real visitor flows.
Dedicated corner with personalized gifts
Free introductory tasting
Loyalty card valid across participating wineries
Restaurant, hospitality, and B&B bookings
Seasonal offers and events
Word-of-mouth becomes a structured sales tool.
5) “Water & Wine” Project
Smart vending systems with PET and glass eco-compactors.
Incentivized collection and recycling
Points convertible into vouchers or cash
Tangible sustainability
Local community involvement
Circular economy that generates both economic and reputational value.
6) Electronic Nose and Palate
Technology applied to sensory analysis.
A portable device capable of:
Analyzing wine vapors
Collecting olfactory and gustatory chemical data
Comparing them with reference databases
Delivering objective qualitative reports
Applied research, not science fiction.
A tool that opens new perspectives on product quality and consistency.
7) Wine Days – The Winery Wine Festival
Eight days per year, before harvest.
Irresistible pricing
Intelligent inventory reduction
Direct engagement with consumers
New commercial relationships
A logistical necessity becomes a value-generating event.
8) Connected Vineyard 4.0
Digital and predictive vineyard management through the HO-W system.
Real-time monitoring of weather, soil, plants, and pests
Alerts and timely decisions
Reduced treatments
Lower costs
Greater production efficiency
Technology serving profitability.
Why FORBUS Is Different
FORBUS is not for those seeking an opinion.
It is for those seeking transformation.
It is for entrepreneurs who understand that wine is culture, but it is also business.
That passion is essential, but without structure it is not enough.
That markets select, and those who do not organize themselves will be organized by events.
FORBUS provides strategic direction that integrates viticulture, production, sales, technology, and finance into a single coherent project.
If a winery truly wants to grow, the starting point is not a new slogan.
It is a new method.