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Wine press review for Thursday March 5 -2026

Italian wineries, Italian wine producers, and wine news.

Italian Wineries

Lungoparma: A New Identity for Parma Wine

Following the acquisition of the historic Antico Consorzio Vitivinicolo Parmense , the Gandolfi Group is relaunching the local winemaking project with the Lungoparma brand. The goal is to reinterpret Parma’s conviviality with a contemporary twist. Among the first products is Oro 99 , a brut sparkling wine made from Chardonnay grapes using the Charmat method, designed for aperitifs and to showcase the region’s convivial side.

Masi Agricola: lower turnover but higher profitability

Masi Agricola ‘s 2025 results confirm a widespread trend in the sector: slightly declining sales but improving margins. The company reported revenues of €64.4 million (-3.7%) , but EBITDA grew to €7.1 million compared to €6.7 million in 2024. A management model focused on quality and protecting value.

Fontanafredda launches the Barolo della Tenacia

The historic Piedmontese winery continues its “Renaissance” project, dedicated to the sentiments that drive collective rebirth. The new 2022 Barolo del Comune di Serralunga d’Alba is dedicated to Tenacity and is part of the winery’s “Green Renaissance” vision.

Veraison expands its wine platform

The group led by Edoardo Freddi continues its process of consolidating the sector with new strategic transactions. In 2025, Cantine Alcesti , the Conti Sertoli Salis brand, and the joint venture with Vallebelbo joined the group. The project aims to create distinctive production hubs geared towards foreign markets .

Cantina Produttori Valdobbiadene: protecting historic vineyards

The cooperative is introducing a direct vineyard management service to support suppliers who are no longer able to tend the vines. The initiative aims to preserve the quality of the grapes and the continuity of the supply chain in the delicate Prosecco Superiore region.

Villa Corniole among Forbes’ 100 Iconic Wineries

For the second consecutive year, the Trentino-based winery from the Cembra Valley has been included in Forbes’s international list of 100 iconic wineries , thanks to the quality of its wines and classic method sparkling wines.

Italian Wine and Oenology

Alcohol-free wines: the market is changing

The spread of no- and low-alcohol drinks signals a structural shift in alcohol consumption. New generations prioritize moderation, health, and more selective drinking opportunities, pushing the industry to rethink products and marketing.

Generation Z and wine: the way we drink is changing

Young people aren’t abandoning wine: they’re changing the rules of consumption. The key words are authenticity, sustainability, and identity . Consumption is becoming more occasional and conscious.

Wine Communication: A New Language Is Needed

According to several industry professionals, wine has gradually taken on an overly elitist aura. The challenge today is to restore it to an experiential and accessible dimension, especially to attract new consumers.

Three threats to Tuscan vineyards

Three main critical issues emerged during the Blood of the Earth 2026 technical meeting:

  • climate changes impacting Sangiovese
  • spread of flavescence dorée
  • increase in harmful insects such as the ficus moth and Planococcus ficus

Deadline for new vineyard plantings extended

The Ministry of Agriculture has extended the deadline for submitting permit applications for new vineyard plantings to April 17, 2026. Expansion remains limited to 1% of the national vineyard area per year .

Anti-fraud operation “Vinum Mentitum”

2.5 million liters of falsely certified DOC and IGT wine , worth more than €4 million , were seized. The operation was conducted by the ICQRF and the Guardia di Finanza to protect Made in Italy products.

Agrivoltaics: an economic opportunity for agricultural companies

According to studies presented at Fieragricola 2026 , an agrivoltaic system can generate 65,000–85,000 euros of annual value per hectare , with an operating life of approximately 30 years.

International

Fine Wines: Signs of Recovery in the Secondary Market

According to the Liv-Ex platform, the market for fine investment wines is showing positive signs at the beginning of 2026.

  • Liv-Ex 100: 0.6%
  • Champagne 50: 1.4%
  • Italy 100: 0.7%

Top performers include:

  • Barolo Bruno Giacosa 14.3%
  • Sangiovese Soldera 12%
  • Masseto 2022 7.8%

Italy remains a leading player in the collectible wine segment.

Campari: revenues exceed 3 billion

The group closed 2025 with a turnover of over €3 billion and a net profit of €386 million . The dividend grew by 54% , while the new generation of the Garavoglia family joined the board of directors.

Wine Events

Turin Wine Fair 2026

The event confirmed the growth of contemporary Piedmontese wine:

  • over 5,000 participants
  • more than 2,000 B2B operators
  • masterclass sold out
  • strong interest in minor grape varieties and young producers.

Wild Wines 2026 – Rome

From March 7th to 9th, the event dedicated to natural wine returns with:

  • over 120 European winemakers
  • tastings and direct market
  • inaugural event “Naturally Wild”.

Sources of Wine – San Casciano dei Bagni

On March 28th , a new event will be born that combines wine and spa treatments in the Tuscan village between Val d’Orcia and Valdichiana .

The Seasons of Wine – Spinelli Cellars Tour

The tour will continue on March 19th in Cadeo (Piacenza), featuring tastings and masterclasses dedicated to Abruzzo wines.

Women of Wine 2026

The Women’s Wine Days return until March 15th with the theme:

“Women, Wine, Food”

A national project that unites culture, sustainability, and the social role of wine.

Garda DOC at ProWein 2026

The Garda DOC Consortium will present the new regulations at the international fair ProWein in Düsseldorf (15-17 March) .

Territories and Wine Culture

Monferrato unites the consortia

The Barbera d’Asti , Asti Spumante , and Vini d’Acqui Consortia announce a strategic collaboration to promote the UNESCO territory with a shared vision.

The historic Vini&Oli wine shop in Naples

Since 1939, the La Marca family has run one of the city’s historic wine bars, also frequented by Vittorio De Sica , now in its fourth generation.

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Wine press review for Wednesday March 4 -2026

Wineries, Italian wine producers, and wine news.

Italian Wineries

Veraison Group grows with new acquisitions in the Italian wine sector.

2025 marks a year of growth for Veraison Group , a majority holding company of Edoardo Freddi’s FreedL Group, which closed the year with 7% growth. Among the most significant transactions:

  • entry into the capital of Cantine Alcesti in Marsala
  • joint venture with Vallebelbo in Piedmont
  • management of the Conti Sertoli Salis brand in Valtellina

The goal is to build strategic territorial platforms and strengthen Italian wine exports.

Amarone Monteci: Tradition and Innovation in Valpolicella

Monteci’s 2018 Amarone della Valpolicella Classico is made from a blend of Corvina, Corvinone, and Rondinella grapes and aged for 48 months. Alongside its traditional production methods, the winery is introducing innovations such as digital vineyard mapping and practices to increase biodiversity and soil health.

Fabbiano Winery, a new generation of Sannio wine

Mario Fappiano represents the fourth generation of the family and has been leading the winery’s new production phase since 2018. His economic expertise and openness to modern technologies are helping the Sannio-based winery earn significant recognition from leading wine guides.

Enio Ottaviani: From Demijohn to Model Cellar

A family history that began in the 1960s with the sale of wine in demijohns between Romagna and Marche, and over time has evolved into a modern winery. The project continues to maintain a strong connection to the land and the human dimension of wine.

Mazzotti Winery in Sassari Targeted by Thieves

Another break-in in the city center: around 4 a.m., unknown assailants smashed the window of the Mazzotti winery and stole the cash register. This incident has rekindled security concerns for businesses in the area.

Spèra di Siddùra among the best Italian white wines

The Vermentino di Gallura DOCG Spèra from the Siddùra winery took third place in the “Best Italian Wines” competition, created by Luca Maroni, with a score of 96.

Tinteris 2024, the mountain rosé from Cantina Giorni

At over 900 meters above sea level, in the Lucanian village of Pignola, Tinteris 2024 is born: a mountain rosé produced with Cabernet Sauvignon grown in an alpine territory of the Lucanian Apennines.

Italian Wine and Oenology

Ultraviolet rays improve the quality of grapes

Research from the University of Pisa indicates that the targeted use of UV-C rays during grape ripening can improve harvest quality without reducing productivity. This experiment was also observed at the Tenuta dell’Ornellaia estate in Bolgheri.

Drones and artificial intelligence in viticulture

In Valdobbiadene, a conference sponsored by Coldiretti Treviso highlighted technologies such as drones and AI applied to precision viticulture. A strong signal of innovation in the heart of the UNESCO Prosecco Hills.

The “Superiore” designation is born for Morellino di Scansano

The Maremma DOCG regulations officially introduce the new Morellino di Scansano Superiore category, positioned between Annata and Riserva.

PIWI in Trentino: the La Cióla project

The Bondaion – BD Ranch winery focuses on PIWI-resistant grape varieties. Among its wines, the 2023 La Cióla stands out, a wine made from Solaris grapes grown at an altitude of 760 meters.

The price of wine over the last twenty years

An analysis based on price lists from 2006 to today highlights a significant increase in the prices of many wines, although not uniformly across the different categories.

Red or white wine: what really distinguishes them?

Between structure, acidity and aromatic profile, the differences between reds and whites are not only chromatic but also derive from winemaking techniques and varietal characteristics.

Wine and socialising

Some observers believe the decline in consumption may reflect deeper social changes. Wine, however, remains a cultural and symbolic element that has been present in convivial gatherings for over 11,000 years.

Wine at the restaurant changes shape

Sommeliers of starred restaurants report a change in consumption:

  • more wines by the glass
  • slimmer wine lists
  • opening to dealcoholized wines.

Cannonau doesn’t speak to young people

A study coordinated by IULM University in Milan highlights a cultural gap between young people and Cannonau. The project “Cannonau: Young Wine” aims to develop new communication languages for Gen Z and Millennials.

International

Swiss wine production 2025: lower quantity but higher quality

Production reached 82 million liters , above 2024 but below the ten-year average. The quality of the grapes was described as “remarkable.”

Georgia: New Law on Vines and Wine

The Georgian Parliament is updating its winemaking regulations to foster the sector’s commercial development and align it with international market demands. Among the issues discussed is a review of the lengthy maceration process for orange wines produced in qvevri.

Wine Events

Wine Spectator celebrates the new generation of Italian wine

The famous American magazine dedicates its April 2026 cover to the new generations of the great Italian wine families: among them Gaja, Walch, Masciarelli and many other symbolic entities of the national winemaking.

Conegliano launches ITS course on spirits and mixology

The new training program “Specialized Technician in Distillates & Mixology” has been launched at ISISS Cerletti, with the support of the Veneto Region and the National Grappa Consortium.

Digital wine tourism: the Italian Cellar Door platform is born

Lombardy launches the italiancellardoor.wine portal, a project that aims to connect wineries, regions, and the DOP economy to strengthen the national wine tourism offering.

Wine tourism: between wine and art in Valdobbiadene

The Bortolomiol winery opens the Artist’s House to the public, a space born from the artist residency project among the vineyards of the Prosecco DOCG hills.

March of the Castles of Susegana

The historic non-competitive walk returns to the hills of Conegliano Valdobbiadene on Sunday, March 8, with the support of the Conte Collalto winery.

Duca di Salaparuta celebrates women in wine

On March 8th, the historic Casteldaccia cellars will be open for a special event, with tastings dedicated to the family’s female members.

Altroconsumo at Do the Right Thing!

From March 13th to 15th in Milan, Altroconsumo is promoting meetings on responsible consumption with the program “Challenging Taboos in the Age of Perfection” , created in collaboration with the Master’s in Corporate Communication at the University of Siena.

Custoza: Between Wine and Territorial Identity

The Veronese village is renewing its signage, focusing on its food and wine identity with the message “Land of Custoza DOC wine and broccoli.”

Today’s wine press review is brought to you by WINEIDEA.IT

See you tomorrow for the latest news from the world of wine.

Advanced Container-Based Vending System for Wine, Water and Beverages – Industrial Technology with Full 24/7 Sales Control

In today’s wine and mineral water market, the real challenge is not only producing well, but selling better: protecting margins, managing stock, tracking flows, securing payments, and doing it 24 hours a day.

The REVOLUTION 20 2.0 Special was designed with this logic in mind: not a simple vending machine, but a technological platform housed inside a 20’ High Cube container, ready to be installed and operational in tourist areas, town squares, wineries, mineral water springs, logistics hubs, or company premises.

It is industrial automation applied to direct sales.

A Smart 20-Lane Storage System

At the core of the system is a high-capacity automated warehouse.

It features 20 storage lanes, arranged on 4 overlapping levels, each composed of 5 parallel lanes.

Each lane can hold up to 35 packages, for an overall average capacity of approximately 768 units, depending on the format (for example, 1.5 or 2-liter square packages).

Maximum package dimensions:

  • Width: 200 mm

  • Length: 310 mm

  • Height: 350 mm

Compatible with:

  • Bottled water

  • Beer

  • Bag-in-box wine

  • Coffee capsules or pods

  • Other packaged products within compatible dimensions

Each lane is driven by a chain with push paddles that convey the product toward the robotic handling system.

Activation is managed through gear motors with patented automatic clutches, ensuring precision, safety, and operational continuity.

The pushing speed is 10 meters per minute, adjustable depending on cycle settings.

Dual-Axis Robotic Arm: Industrial Precision

The picking system is based on a 2-axis robotic arm (X and Y) with transfer grip.

  • X axis: ball recirculation guides, closed-loop chain motorization, encoder reading

  • Y axis: ball recirculation guides, closed-loop chain motorization, encoder reading

Inverters integrated with encoders allow axis interpolation to optimize picking and unloading times.

The result is higher speed, reduced wear, and greater reliability.

A belt conveyor installed on the arm shelf can pick up to 2 packages per cycle and direct them toward the exit system.

Dual Guillotine Exit System: Security and Control

The ejection system is designed to guarantee:

  • Protection against tampering

  • Product safety

  • Controlled flow management

It consists of a double guillotine mechanism positioned above the discharge belt:

  1. The robotic arm deposits the product into the compartment with the first guillotine open.

  2. The first guillotine closes automatically.

  3. The second guillotine opens, allowing controlled release toward the free-roller conveyor.

This mechanism prevents unauthorized access inside the machine.

Control Panel: Industry 4.0 Ready

The REVOLUTION 20 2.0 Special integrates an advanced management system.

Main components:

  • 2.0 sheet metal panel with increased depth, weather-protected

  • Internal air conditioning unit for cooling and dehumidifying monitors and payment systems

  • Industrial PC with data exchange toward basic warehouse management software

The industrial PC enables:

  • Integration with management software

  • Sales traceability

  • Remote monitoring

  • Compliance with Industry 4.0 technological requirements

Electrical setup requires:

  • A 0.3 A differential switch

  • An Ethernet cable for data connection

Integrated and Autonomous Payment Systems

The system is designed to maximize revenue collection and simplify financial management.

It includes:

  • Coin acceptor with change dispenser (Innovative Technology – hopper)

  • Banknote reader with change dispenser (NV200 Innovative Technology)

  • MYPOS Sigma card terminal

The myPOS Sigma terminal features:

  • Wi-Fi, Bluetooth, and integrated SIM

  • Electronic money account with free IBAN

  • Immediate transaction settlement

  • Compatibility with magnetic stripe, chip, and contactless cards

It allows SEPA/SWIFT transfers to any bank account worldwide.

No dedicated traditional bank account is required.
It operates autonomously and does not require external apps.

Optional:

  • CRT288 age verification reader (for alcohol sales)

  • Internal lockable protection box for readers and coin systems

Customer Interface: Simple and Modern Experience

The customer interacts through:

  • 21” touch screen

  • 32” monitor (optional for advertising)

  • Audio system (optional) with voice guidance

Through the touch screen, users can:

  • Select product and quantity

  • View total amount

  • Choose payment method

The system automatically manages change for cash payments.

20’ High Cube Container: Ready-to-Use Structure

The vending system is installed inside a 20-foot High Cube container, ready for operational installation.

Dimensions:

  • Length: approximately 6000 mm

  • Width: approximately 2400 mm

  • Height: approximately 2900 mm

Technical features:

  • 40 mm insulated walls

  • Complete electrical system

  • Wall-mounted air conditioning unit

  • Marine plywood flooring with metal sheet covering

It is a self-contained, transportable, and immediately installable structure.

Why It Is a Strategic Solution for Wineries and Mineral Water Sources

This system is not just a vending machine. It is a tool for:

  • Direct margin control

  • 24/7 sales without personnel

  • Controlled stock rotation

  • Traceability and management integration

  • Monetization of tourist areas or corporate spaces

For a winery, it means selling wine, bag-in-box, or complementary products continuously, even outside opening hours.

For a mineral water source, it means controlling the territory, eliminating intermediaries, and collecting revenue in real time.

Here, technology is not decorative; it is functional to economic performance.

The future of direct sales is not only digital. It is physical, automated, integrated, and remotely controllable.

FORBUS – The Business and Innovation Generator for Italian Wineries

In today’s wine industry, quality alone is no longer enough.

You may have an outstanding terroir, a modern winery, an elegant label. But if you do not control numbers, cash flows, margins, positioning, and distribution channels, the market will control you.

What is needed is method.
What is needed is vision.
What is needed is direction.

FORBUS was created from this awareness. It is a structured network of professionals developed by QUIDQUID Srls, a company that for fifty years has supported entrepreneurs, industrial groups, and investors in decisive moments: acquisitions, divestments, expansions, joint ventures, industrial investments, and strategic repositioning.

FORBUS does not provide theoretical consulting.
It builds operational solutions and supports the company all the way to results.

What FORBUS Is

FORBUS – Business Generator for Wineries is a structured joint venture of professionals with real experience across the wine and oenological supply chain.

It is not a list of services.
It is a unified strategic direction capable of transforming a winery into a stronger, more recognizable, and more profitable enterprise.

The objective is clear: to create measurable value.

The Five Strategic Pillars

FORBUS operates across five key areas, because profitability does not originate from a single department, but from the intelligent integration of the entire value chain.

Viticulture
Vineyard enhancement, cost optimization, and economic and production sustainability. The vineyard is not just agronomy; it is the structural foundation of margin.

Winery Management
New organizational and decision-making tools. Flow analysis, inventory management, and production planning aligned with real market demand.

Oenology
Product optimization and stylistic coherence. The wine must express identity, but it must also be understandable and positioned for the market.

Sales
Concrete strategies to sell better and sell more. Channels, pricing, product mix, export management, and direct sales.

Communication & Branding
Clear and credible positioning. Good storytelling is not enough; product, price, and market must be aligned.

FORBUS Operational Projects

FORBUS goes beyond analysis. It activates concrete and replicable business models.

1) Management Lease & Joint Venture

A tool designed for complex phases without losing control of the company.

  • Lease of the business unit for 5–7 years with fixed and variable fees

  • Purchase option at pre-agreed values

  • Time to rebalance financial structure

  • Joint ventures and new companies to share facilities and technologies (dealcoholized wines, new beverages, innovative lines)

A strategic solution that protects the business today and creates industrial options for tomorrow.

2) Open the Winery on Weekends

Wine tourism is growing, yet too many wineries remain closed when visitors are available.

FORBUS creates a simple and profitable model:

  • Organized opening on Saturdays and Sundays

  • Guided tastings

  • Structured visits

  • Increased direct sales

  • Greater territorial visibility

The winery becomes a living place again, not just a production site.

3) Rent to Buy for Agricultural and Wine Businesses

A sustainable model to facilitate intelligent acquisitions.

  • Easier access for young entrepreneurs

  • Enhancement of existing businesses

  • Generational continuity

  • Managerial innovation

The project also operates through the Tenute Agricole 24 portal, specialized in professional matching between supply and demand.

4) “Stop by the Winery… There’s a Gift for You”

A platform that generates real visitor flows.

  • Dedicated corner with personalized gifts

  • Free introductory tasting

  • Loyalty card valid across participating wineries

  • Restaurant, hospitality, and B&B bookings

  • Seasonal offers and events

Word-of-mouth becomes a structured sales tool.

5) “Water & Wine” Project

Smart vending systems with PET and glass eco-compactors.

  • Incentivized collection and recycling

  • Points convertible into vouchers or cash

  • Tangible sustainability

  • Local community involvement

Circular economy that generates both economic and reputational value.

6) Electronic Nose and Palate

Technology applied to sensory analysis.

A portable device capable of:

  • Analyzing wine vapors

  • Collecting olfactory and gustatory chemical data

  • Comparing them with reference databases

  • Delivering objective qualitative reports

Applied research, not science fiction.
A tool that opens new perspectives on product quality and consistency.

7) Wine Days – The Winery Wine Festival

Eight days per year, before harvest.

  • Irresistible pricing

  • Intelligent inventory reduction

  • Direct engagement with consumers

  • New commercial relationships

A logistical necessity becomes a value-generating event.

8) Connected Vineyard 4.0

Digital and predictive vineyard management through the HO-W system.

  • Real-time monitoring of weather, soil, plants, and pests

  • Alerts and timely decisions

  • Reduced treatments

  • Lower costs

  • Greater production efficiency

Technology serving profitability.

Why FORBUS Is Different

FORBUS is not for those seeking an opinion.
It is for those seeking transformation.

It is for entrepreneurs who understand that wine is culture, but it is also business.
That passion is essential, but without structure it is not enough.
That markets select, and those who do not organize themselves will be organized by events.

FORBUS provides strategic direction that integrates viticulture, production, sales, technology, and finance into a single coherent project.

If a winery truly wants to grow, the starting point is not a new slogan.
It is a new method.

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