A network portal of Wine Idea. Discover the world of Wine idea

Wine Report of September 28, 2025

information from the world of wine and wineries.

Recent News (5–7 points)

  • Heitz Cellar is changing a historic partnership: for the 2025 harvest, it will no longer purchase all of its grapes from Martha’s Vineyard, breaking a tradition spanning more than 60 years.
  • Chapel Down (UK) abandons £32m plan for new winery in Canterbury, citing weak demand for English wine.
  • In France, wine production in 2025 is estimated at 37.4 million hectoliters (a slight increase on the previous year) but below the five-year average, due to heat waves and summer drought.
  • In the United States, some California wineries are reporting that state bureaucracy is hindering operations, exacerbating an already complex situation in the local wine industry.
  • In the first 6 months of 2025, Italian wine exports recorded growth in value of 1.5% (approximately €2.8 billion) and in volume of 2.1% (703.5 million litres) in the main world markets.
  • In Australia, the bulk wine market is under pressure: grape purchase prices (“crush prices”) are weak despite a slight recovery in demand.
  • The academic study “Artificial intelligence for sustainable wine industry” (July 2025) confirms that AI is increasingly implementable to optimize irrigation, monitoring, winemaking process management, and wine tourism strategies.

M&A Radar / Current Operations

Deal / rumorParties involvedValue (if known)Geography / focusSource / date
Gallo acquires Whiny Baby (a Gen Z-oriented brand)Rooster / Whiny Babynot disclosedUSA / Youth & Alternative Market

Prices & Harvest (mini box)

  • Italy – 2025 harvest Estimated production is around 47.4 million hectolitres , an 8% increase compared to 2024. Grapes generally in good health, favorable climatic conditions in many regions.
  • Bulk wine prices & market
    • In Australia: pressure on bulk markets, with weak grape prices and low demand for bulk wine.
    • In the US / California: Expected stable or slight contractions in bulk values, given the persistent weakness of the market.
  • Territorial notes
    • In Franciacorta, the harvest began with excellent prospects: healthy grapes, a balanced climate, and an estimated 7% increase in exports.
    • In southern Italy (Puglia, Abruzzo, Calabria), yield increases are recorded (even 15-25%) compared to 2024, while in Tuscany a 15% decrease is reported.

Wine Report of September 27, 2025

information from the world of wine and wineries.

Recent news (5–7 points)

  • Masi Agricola has secured €40 million in financing from a banking syndicate to support strategic and infrastructure objectives, including its “Experiential Hub Monteleone 21.”
  • Heitz Cellar (Napa) is breaking with historic tradition: for the 2025 harvest, it will no longer purchase all of Martha’s Vineyard’s production, selling part of the grapes to other producers.
  • Chapel Down (UK) abandons £32m winery project in Canterbury, citing stagnant demand for English wines.
  • Vinarchy (Pernod Ricard/Accolade merger) has consolidated 11 wineries and its headquarters in Adelaide, focusing on the relaunch of the Hardys, Jacob’s Creek and Campo Viejo brands.
  • Table wine sales in the United States are declining: over the last 52 weeks, volume has fallen by 6.2%, reflecting declining demand.
  • In Italy, a “bountiful” 2025 harvest is expected: estimates indicate around 47.4 million hectolitres , with growth compared to 2024.
  • The academic study “Artificial Intelligence for Sustainable Wine Industry” (July 2025) confirms that AI technologies (machine learning, computer vision, predictive models) can optimize irrigation, soil management, winemaking processes, and the wine tourism experience.

M&A Radar / Current Operations

Deal / rumorParties involvedValue (if known)Geography / focusSource / date
Vinarchy (Pernod Ricard & Accolade merger)Pernod Ricard / Accolade → Vinarchynot fully disclosedAustralia / Consolidation of global brands
Iris Vineyards → WarRoom CellarsAcquisitionunknownUSA / Napa (boutique winery)

Prices & Harvest (mini box)

  • 2025 Harvest – Italy : estimated at ~47.4 million hectoliters, up from 2024.
  • Inventories & Domestic Demand : Food inventories remain stable until July 31, 2025, and the large-scale retail sector is showing positive trends for sparkling wines.
  • Prices / trends on bottled / bulk / DOC wines • In Italian large-scale retail trade, DOC wines recorded a -0.9% in value and a -2.4% in volume in 2024; DOCG wines decreased by -1.8% in value / -3.1% in volume. • During 2025, in various markets, a decrease in table wine sales in the United States was recorded (volume -6.2%).
  • Climate conditions / yields : alert for water stress and heat waves in some Italian regions — risk of quality decline and regional variability.

Wine Trends in Italy from September 22nd to 26th, 2025

The Italian wine market continues to experience challenging times, with tariffs, falling prices, and new cultural and commercial challenges.

US exports: mixed signals

In the United States, Italy’s leading trading partner, July 2025 saw a significant decline in value of 21.1%. In the first seven months of the year, the overall figure was down 1.1% (€1.2 billion), although volumes grew (6.1%). The average price per liter fell to €5.48 (-6.8%), further compressing margins.
Sparkling wines are holding up better: up 4.3% in value (€357.3 million) and 14% in volume, but with prices falling to €4.63/liter (-8.5%). Bottled wines are struggling (-2.7% in value, but down 4.3% in volume), while bulk wines are plummeting (-39.5%).

France in the lead

In July, France surpassed Italy in exports to the US: €185.2 million versus €148.2 million. In the first seven months of 2025, French exports grew by 16.8% (€1.4 billion), with an average price nearly double that of Italy (€11.97/liter). Sparkling and bottled wines drove the performance, confirming their greater ability to hold up prices.

The cultural front: the appeal to the UN

The International Wine Academy has launched an appeal to world leaders to defend wine as a cultural, social, and human heritage, against the risk of it being reduced to a mere health threat. Among the signatories are prominent Italian winemakers such as Gaja, Zanella, Cinelli Colombini, and Lageder. The Academy emphasizes the value of moderate consumption, supported by recent scientific studies, and the need to preserve wine’s cultural identity.

New consumers in the US

The future of Italian wine also depends on renewing its target audience. UIV-Vinitaly and IWSR analyses indicate that the next American “wine lovers” will be primarily young people (Gen Z and Millennials), with a strong presence of Hispanic, African-American, and Asian consumers. States like Texas, California, Illinois, and Georgia thus become key markets for tapping into these new, high-potential communities.

Consortium strategies and the impact of tariffs

The sector is preparing for Vinitaly.USA (Chicago, October 5-6), a strategic event to gauge market reaction and defend Italy’s role in the United States. Consortia are facing a generous and high-quality harvest, but US tariffs—which rose to 15% on August 7—risk costing Italian companies up to €460 million. According to the UIV Wine Observatory, in the first three months of application, the duties have already generated an additional cost of $61 million and a 13.5% drop in import prices.

In short: Italian wine remains a leading player in the United States, but 2025 marks a crossroads: on the one hand, the challenge of prices and tariffs, on the other, the urgency of conquering new consumers and defending the cultural dimension of wine globally.

Wine Report of September 26, 2025

information from the world of wine and wineries.

Recent Key Points

  • In the first seven months of 2025, Italian wine exports recorded a slight drop in value (-1.1%) compared to the same period in 2024, reaching 1.2 billion euros , while volumes rose by 6.1% (219.5 million litres) — a sign of a compression in the average unit price.
  • The US scenario is particularly critical: the average price per litre of exported bottles fell to €5.48 (-6.8%) and bulk wine suffered a contraction in value of -39.5%.
  • Weather conditions in Italy are looking favorable: the 2025 harvest is imminent with positive expectations, while in the southern hemisphere, below-average harvests are reported for Chile and Argentina, and good ones for Australia/New Zealand.
  • The wine M&A market in 2025 remains active but selective: according to a mid-year review, there have been seven significant transactions in the wine sector so far, while investors favor strategic mergers and premium assets.
  • In Oregon, two large vineyard management operators have announced a merger, while Vinarchy (a new vehicle for Pernod Ricard Winemakers) is investing $100 million in winery redevelopments in Australia.
  • The study “Artificial Intelligence for Sustainable Wine Industry” (July 2025) highlights how the use of AI in vineyards, wineries, and wine tourism can improve efficiency, sustainability, and personalization of the customer experience.
  • In the USA, the historic Heitz winery (Martha’s Vineyard) is changing its approach: starting in 2025, it will no longer exclusively purchase all the bunches of grapes from a single vineyard, opening its sourcing to more producers to enhance the value of the territory.

M&A Radar / Current Operations

Operation / rumorParties involvedKnown value / detailGeographic area / focusSource / date
Duckhorn Portfolio acquired by Butterfly EquityButterfly Equity → Duckhorn (USA)~$1.95 billion in cash (all stock)USA / luxury wine
Viva Wine Group Acquires Delta Wines (NL)Viva Wine Group → Delta Wines (Dutch distributor)Not publicly disclosedEurope / distribution network
Major Oregon vineyard operators mergelocal operators in the vineyard management sectorvalue not indicatedUSA / managing 20,000 total acres
Vinarchy (Pernod/Accolade merger) invests in AustraliaPernod Ricard Winemakers / Accolade → Vinarchy projectUSD 100 million investmentAustralia / Winery Infrastructure Renewal

Prices & Harvest (mini-box)

  • 2025 harvest situation (Italy / Northern Hemisphere): harvest imminent, general positive expectations for quantity and quality.
  • Southern Hemisphere: Chile (below average), Argentina (average), Australia/New Zealand (above average production)
  • Bulk/bottle prices and markets (Italy USA): the average price per litre of bottled wine exported to the USA is around €5.48, down 6.8% compared to the previous year.
  • Differentiation by segment: Italian sparkling wine continues to grow in value (4.3%) but with a drop in unit price (-8.5%).
  • Volumetric vs. price trend: growth in export volumes (in some cases 4-6%) accompanied by compression of unit price lists, a sign of price competition and pressure on margins.
Style Selector
Select the layout
Choose the theme
Preset colors
No Preset
Select the pattern