on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

• Italian wine exports in the first seven months of 2025 recorded a value of approximately €4.63 billion (-0.9% vs. the same period in 2024) and a volume equal to 1.23 billion litres (-3.4%).
• Italian exports to the United States, in the period July-August 2025, show a decrease of -28% in value , despite an average reduction in prices of -17%.
• The EU-Mercosur Agreement receives the green light from the European Commission: it represents a potential strategic diversification of the markets for Italian wine towards South America.
• The M&A market in the wine and spirits segment in Europe is at a 27-year low, with only around 38 deals recorded in the sector.
• As for the 2025 harvest in Italy: very positive signs from many areas—high grape quality, yields to be monitored in some areas where drought continues to be a concern.
• In the fine-wines/international auctions segment, France sees an estimated 2025 production decline to 36 million hl (-1% year-on-year, -16% vs. five-year average) due to heat waves and drought.
• Innovative trends: The adoption of AI in the wine sector—viticulture, wine tourism, and production—is highlighted as a strategic lever for sustainability, efficiency, and competitive differentiation.

M&A Radar

Transaction/rumor: No major Italian names have recently been disclosed with monetary details; however, the segment is experiencing a sharp contraction in deals. Parties involved: Generic – European wine producers/brands and spirits groups . Size/value: Undisclosed (trend toward small targets). Geography: Europe (Italy indirectly involved). Comments: M&A activity is focused on premium or niche brands (organic, luxury, sparkling wines) in an evolving oligopolistic context.

Prices & Harvest

• Fresh grape prices (2025 campaign – Italy): indicative range for generic grapes between ~US$ 3.68 and 5.52/kg (≈ €3.40-5.10), increases compared to the two previous years.
• Bulk wine prices in Italy: recent examples – Bolgheri Vermentino ~€320/hl; Toscana red ~€200/hl; Maremma Toscana organic red ~€155/hl.
• Yields and quality of the 2025 harvest: Many areas report healthy grapes, good concentration, and ripeness (e.g., Puglia 40% vs. 2024); however, risks related to heat and drought persist in Puglia and Sicily.
• Export price trend for bottles in Italy: average export of bottles was ~€4.43/l in a recent period in Italy.

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Recent Key Points

• Italian wine exports in the first months of 2025 reached approximately €2.8 billion (1.5% in value) and 703 million litres (2.1%) in the first six months.
• As of September 30, 2025, there were approximately 36 million hectoliters of wine in stock in Italian wineries: a 9.6% decrease compared to July but a 1.3% decrease compared to September 2024.
• The 2025 Italian harvest is estimated at 47.4 million hectolitres (8% compared to 2024), with generally good-excellent quality but with signs of overproduction and pressure on prices.
• In Tuscany, a voluntary reduction in yields is expected for 2025, from approximately 2.7 million to 2.4 million hl, in order to safeguard quality, reputation and average price.
• Italian exports to the United States and other non-EU markets are showing signs of weakness: in July-August 2025, a decline of -28% in value compared to 2024 despite price reductions (~-17%) to counter tariffs.
• Technological innovation is gaining ground: a recent study highlights the application of artificial intelligence in viticulture, production, and wine tourism as a lever for efficiency and strategic differentiation.
• In the M&A segment, for example, an anonymous Chinese investor acquired the Calmére Estate Winery (Napa USA) for $16.8 million in cash , with plans to expand into Asia.

M&A Radar

Prices & Harvest: mini box

• DOC grapes in Veneto/Vicenza: provisional prices between €40-€60/quintal (with organic premiums) for the 2025 harvest. (Local market signals source)
• Wholesale grape prices in Italy: suggested range 2025 between US$1.19-5.46/kg (approx. €1.10-€5/kg) depending on variety/territory.
• 2025 harvest conditions: good grape health, estimated good-excellent quality, but in some areas of the South (Puglia, Sicily) concerns about water stress.
• Cellar stock: 36 Mhl as of September 30, 2025 (Italy) representing a significant existing base before the new harvest.
• Trend: with the harvest increasing (8%) and stocks already high, strong pressure is expected on the prices of both grapes and bulk wine if not accompanied by action to contain yields or diversify markets.

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Recent Key Points

• Italian wine exports in the first months of 2025 reached approximately €2.8 billion (1.5% in value) and 703 million litres (2.1%) in the first six months.
• As of September 30, 2025, there were approximately 36 million hectoliters of wine in stock in Italian wineries: a 9.6% decrease compared to July but a 1.3% decrease compared to September 2024.
• The 2025 Italian harvest is estimated at 47.4 million hectolitres (8% compared to 2024), with generally good-excellent quality but with signs of overproduction and pressure on prices.
• In Tuscany, a voluntary reduction in yields is expected for 2025, from approximately 2.7 to 2.4 million hl, in order to safeguard quality, reputation and average price.
• Italian exports to the United States and other non-EU markets are showing signs of weakness: in July 2025, a decline of -0.9% in value and -3.4% in volume compared to 2024.
• Technological innovation is gaining ground: a recent study highlights the application of artificial intelligence in viticulture, production, and wine tourism as a lever for efficiency and strategic differentiation.
• In the M&A segment, for example, an anonymous Chinese investor acquired the Calmére Estate Winery (Napa USA) for $16.8 million in cash , with plans to expand into Asia.

M&A Radar

Prices & Harvest: mini-box

• DOC grapes in Veneto/Vicenza: provisional prices between €40-€60/quintal (with premiums for organic) for the 2025 harvest.
• Wholesale grape prices in Italy: suggested range 2025 between US$1.19-5.46/kg (approx. €1.10-€5/kg) depending on variety/territory.
• 2025 harvest conditions: good grape health, estimated good-excellent quality, but in some areas of the South (Puglia, Sicily) concerns about water stress.
• Cellar stock: 36 Mhl as of September 30, 2025 (Italy) representing a significant existing base before the new harvest.
• Trend: with the harvest increasing (8%) and stocks already high, strong pressure is expected on the prices of both grapes and bulk wine if not accompanied by action to contain yields or diversify markets.