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Wine press review for Saturday July 25 -2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Wine Idea presents a new summary of the main news from the Italian and international wine sector.

Italian Wineries

Montalcino Winery Relaunches Its Identity and Hospitality

Cantina di Montalcino (Prosit Group) is embarking on a new strategic path, focusing on territorial identity, hospitality, digitalization, and greater consumer proximity, making wine more accessible without sacrificing quality.

San Felice invests in the Chianti Classico soils

Having completed its organic conversion, San Felice is strengthening its “Suoli” project to enhance the terroir, sustainability, and quality of its wines, with new investments in its Bolgheri winery.

Réva Winery Addresses Climate Change

In the Langhe, canopy and water management have preserved the quality of Barolo despite the extreme heat, with positive prospects for the 2026 harvest.

Bosca continues to invest in low- and no-alcohol products.

The historic Piedmontese company is expanding its offering of low-alcohol and non-alcoholic wines, reflecting the evolution of consumption and modern conviviality.

Andriano Winery Highlights Its 2023 Merlot Gant Riserva

The historic Alto Adige cooperative confirms its high level of quality with an elegant and structured Merlot Riserva, born from limestone-clay vineyards.

Pico Maccario joins the OniWines strategy

The Oniverse group strengthens its portfolio with Pico Maccario, a leading Piedmontese company specializing in the great wines of the Langhe and Monferrato regions.

Italian Wine and Oenology

The supply chain signs the protocol for an ethical harvest

A certification system has been established in the Langhe to ensure regular work, worker protection, and greater transparency in the winemaking supply chain.

New powers for the Protection Consortia

The new ministerial decree expands the role of Consortia, which will be able to intervene more actively in managing supply, sustainability, wine tourism, and even in collecting market price data.

Vinarius: A new business model is needed.

The Italian Wine Shops Association is calling on the entire supply chain to rethink margins, prices, and consumer relations to revitalize wine in the restaurant industry.

DOC alone is no longer enough

In the premium segment, the importance of the company brand, the reputation and identity of the producer, in addition to the designation of origin, is growing.

Wine must speak to young people

Women of Wine are leveraging new languages, social media, and authenticity to bring Generation Z closer to the world of wine.

Made in Italy also includes wine

The wine industry generates over €45 billion in annual production and represents one of Italy’s main economic and cultural ambassadors around the world.

CAP 2026: Advances of up to 85%

Agea is advancing Common Agricultural Policy payments to support liquidity and agricultural businesses following tensions on international markets.

PFAS: Traces also detected in Veneto wine

A study by Ca’ Foscari University highlights the presence of short-chain PFAS in most of the wines analyzed in contaminated areas of Veneto.

Mach Foundation accelerates research

New technical days dedicated to viticulture and fruit growing to transfer innovation directly to agricultural companies.

Wine tourism and cycle tourism grow together

South Tyrol launches the “Wine & Bike Collection” project, integrating wine, territory, sports, and hospitality to attract new visitors.

Lambrusco Sorbara conquers the summer

Increasingly popular as a summer wine thanks to its freshness, lightness and versatility in pairings, even with fish.

Spergola takes center stage again

The historic Reggio Emilia grape variety is experiencing a new era of appreciation thanks to the growing attention paid to native vines.

Alice Pedrinelli named best sommelier at AIS Lombardia

A new concept in sommeliers has been recognized, based on listening to customers and the ability to recommend the most suitable wine, not the most expensive.

International

New US tariffs on European wine

New US tariffs ranging from 10% to 12.5% are coming into effect. The Italian Wine Union fears further impacts on exports after losses already estimated at €360 million.

Diageo cuts staff

The British group is launching a restructuring with cuts of between 20% and 30% in some departments to contain costs.

Ukrainian manufacturer waives Concours Mondial awards

Big Wines is returning the medals it won by challenging the recognition of Crimea as a separate category in the international competition.

Awards and Recognitions

Freccianera among the 50 best wines in the world

Franciacorta Satèn Millesimato 2022 won the prestigious “Best in Show” award at the 2026 Decanter World Wine Awards, the only Italian sparkling wine in the world’s Top 50.

Territories and Wine Tourism

Two wineries to discover the Collio

A journey through the soils, microclimates, and identities that make Collio one of Italy’s most fascinating appellations.

Gioconda wine supports Meyer

The Valdarno di Sopra DOC Consortium is donating proceeds from the “Ponte di Vini” event to the Meyer Children’s Hospital Foundation.

The summer pilgrimage to Valentini

Like every year, thousands of enthusiasts flock to Loreto Aprutino to purchase the Valentini family’s famous bulk wine.

Wine Events

Goblets of Stars 2026

From July 24th to August 16th, tastings, concerts, picnics, astronomical observations, winery tours, and wine tourism initiatives will return throughout Italy.

Glasses in Arquà

From July 24th to 26th, Arquà Petrarca hosts over 20 wineries and numerous food producers in one of the most beautiful villages in Italy.

Malvasia in Porto

On July 31st in Muggia, forty winemakers and artisan producers will celebrate Malvasia with a special twinning between the Upper Adriatic and the Aeolian Islands.

A weekend of wine, street food, and entertainment

Numerous food and wine events enliven the weekend with tastings, concerts, and initiatives dedicated to rosé wines.

Brought to you by WineIdea.it – Information and networking for the world of wine, wineries, and strategic operations in the wine sector.

See you at the next show.

Wine press review for Friday July 24 – 2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Wine Idea presents a new summary of the main news from the Italian and international wine sector.

Italian Wineries

Vitevis invests in bottling : the Veneto cooperative completes a new production line that increases bottling capacity by 25%, ready for the 2026 harvest.
Bortolomiol celebrates the 60th anniversary of Prior Brut : the historic Prosecco Superiore di Valdobbiadene celebrates a wine that anticipated the evolution of the Brut style in the area.
Mack & Schühle relaunches La Versa : after acquiring the historic Oltrepò Pavese winery, the group is focusing on the Classic Method Pinot Noir and supporting the need for industrial mergers in the Italian wine industry.
Cantina del Taburno confirms its leading role in the Sannio area, promoting Aglianico and Falanghina through over 300 members and 600 hectares of vineyards.
Albino Armani is working to restore the vineyards devastated by the tornado in the Adige Valley, aiming to save part of the 2026 harvest.
The Farnesina launches a multimedia project dedicated to Italian signature wineries to promote wine, architecture, and wine tourism in international markets.

Italian Wine and Oenology

In the first quarter of 2026, world wine trade recorded a decline of 7.5% in value and 7.9% in volume , confirming a still difficult international market.
Veneto is growing : regional agriculture will reach 8.5 billion euros in 2025 (7.4%), with a harvest exceeding 15 million quintals.
Flavescence dorée : alarm is growing and authorities are calling on winegrowers to carry out mandatory checks and promptly remove infected plants.
ClimaVitEr develops new strategies to make viticulture in Emilia-Romagna more resilient to climate change.
Italian study on sulphites : research from the Polytechnic University of Turin highlights that, in addition to alcohol, sulphite content could also influence driving behavior.
Fine Wine : Liv-Ex indices show signs of stabilization and a slight improvement in the outlook for the second half of 2026.
High inventories and declining consumption continue to represent one of the main critical issues in the European wine sector.
Vinarius emphasizes that the drop in consumption cannot be attributed exclusively to prices charged in restaurants.

International Scenario

France : Over 770,000 hectoliters requested for crisis distillation, with Bordeaux among the areas most affected.
Champagne : yield for the 2026 harvest set at 8,800 kg/ha , the fourth consecutive year of reduction to rebalance stocks.
Bordeaux continues to face structural challenges due to changing consumer tastes, generational turnover, and growing international competition.

Territory, Environment and Viticulture

Over 1,000 signatures in the Belluno area against the expansion of intensive vineyards and for greater regulation of pesticide treatments.
In Follina, discussions continue over the new Ligonto vineyard, with requests for a suspension of operations and environmental inspections.
Piedmont expands the possibility of carrying out controlled burning of agricultural waste, also including vineyards and orchards during authorized periods.

Market, Business and Trends

Industry operators are calling for greater industrial aggregation to create internationally sized Italian groups.
The Fine Wine segment is showing signs of recovery, supported above all by great Italian wines.
There is growing interest in simpler, more accessible wine communication, which is closer to new consumers.
Wine tourism experiences continue to represent one of the main tools for promoting Italian wineries.

Wine Events

The Wine Nights liven up Friuli Venezia Giulia with events in Palazzolo dello Stella, Codroipo, and Premariacco.
Calici di Stelle 2026 debuts in Gorizia with new tastings and events directly in the wineries of Friuli Venezia Giulia.
Wine Not? returns to Rometta (Sicily) on August 2nd with tastings, culture, and a celebration of local excellence.
The Brunello di Montalcino Consortium is stepping up international promotion efforts in the United States, Canada, the United Kingdom, and Italy.

The most relevant news of the day

World wine trade opens 2026 with a -7.5% .
Veneto records record growth in agriculture (7.4%).
⚠ Controls against flavescence dorée have been strengthened.
Vitevis increases bottling capacity by 25%.
France and Champagne are taking measures to rebalance the market.
Fine Wines are showing the first signs of recovery.
Investments in promotion, wine tourism, and innovation are growing to support Italian wine.

Brought to you by WineIdea.it – Information and networking for the world of wine, wineries, and strategic operations in the wine sector.

See you at the next show.

Trends of the Week – Italian Wine July 20–24 – 2026

with:

Strong exports, weaker market: Italian wine enters a new phase.

The week ends with a picture that confirms a now structural change in the wine sector.
On the one hand, Italian wine continues to strengthen its global leadership and now represents 23% of global exports , up from 18.7% ten years ago. On the other, the critical issues related to slowing consumption, rising inventories, price pressure, and uncertainty on international markets are increasingly evident.

The sector isn’t facing a quality or reputation crisis. On the contrary, Italian wine continues to be one of the strongest symbols of Made in Italy. The real challenge lies in balancing production, demand, and the ability to create value.

1. Italy consolidates its world leadership

Nomisma data confirms that wine is the most competitive sector of the Italian agri-food sector.

In 2025, Italian wine reached 23% of world exports , further strengthening its international position.

Italian agri-food exports also exceeded $67 billion , demonstrating growth that was higher than that of almost all of its main international competitors.

Wine therefore continues to be one of the main economic ambassadors of Made in Italy.

2. Exports to slow in the first months of 2026

While the long-term outlook remains positive, data from the first months of 2026 show a clear slowdown.

In the first four months:

Italian exports down 6.8% in value
volumes at -3.7%
United States at -15.4%
United Kingdom and Germany also decreasing.

The causes are now known:

geopolitical tensions
trade tariffs
slowdown in consumption
reduction in purchasing power
greater caution among importers.

However, interesting markets such as Brazil, China and Mercosur are emerging, which are recording significant growth and today represent important diversification opportunities.

3. Full cellars and a more cautious market

One of the most discussed topics of the week concerns the increase in inventories.

As of June 30, there were over 46.5 million hectolitres of wine in Italian warehouses, an increase of 6.7% compared to last year.

Veneto alone concentrates almost a quarter of the national reserves.

The situation is not yet being interpreted as an emergency, but it requires very careful management of supply.

The main Consortia are in fact adopting preventive measures:

storage of surpluses
yield control
prudent management of production
more intense promotion on the markets.

The shared objective is to avoid an oversupply that could compromise the value of the denominations.

4. Less quantity, more value

One of the strongest messages comes from both Angelo Gaja and the president of the Italian Wine Union, Lamberto Frescobaldi.

Both converge on the same vision:

it’s not about producing more, it’s about producing better.

Future growth will come through:

balance between supply and demand;
reduction of production pressure;
valorization of denominations;
international promotion;
greater attention to emerging markets.

The logic of exclusively quantitative growth now seems to belong to the past.

5. The consumer changes

Market research confirms a profound evolution in consumer behavior.

Price is no longer the main criterion for choosing.

Today the consumer is looking for:

real quality;
origin of raw materials;
transparency;
sustainability;
information easily found online.

Nearly one in two people check product information directly on their smartphone before purchasing.

For wineries, this means that digital communication, reputation, and credibility become as strategic as the product itself.

6. Wine must become culturally relevant again

Among the most interesting contributions of the week was Dario Stefàno’s reflection.

The problem with Italian wine is not just overproduction.

The real challenge is to bring wine back to the center of people’s lives.

The new generations live different experiences than the past.

For this reason, the sector will have to invest more in:

wine culture;
communication;
new languages;
consumer relations;
territorial identity.

Wine tourism will continue to be an important lever, but it alone is not the solution.

7. World trade is also slowing down

The slowdown does not only concern Italy.

In the first quarter of 2026, global wine trade lost around 600 million euros .

The United States saw the most significant decline in imports, while nearly all major countries show weaker demand than in 2025.

The international scenario therefore confirms that the sector is going through a phase of normalization after the years of strong post-pandemic growth.

8. Positive signals from the territory

Alongside the critical issues, there are also encouraging elements.

Veneto continues to confirm its position as the driving force of Italian agriculture with a gross production exceeding 8.5 billion euros .

The 2025 harvest exceeded 15 million quintals of grapes , confirming the productive strength of Italy’s main wine-growing region.

On the qualitative front, the International City of Wine Competition has recognized some of the world’s finest winemaking, confirming the growing importance of quality and a strong connection to the local area.

Wine press review for Thursday July 23 – 2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Wine Idea presents a new summary of the main news from the Italian and international wine sector.

Italian Wineries

Prosecco: Follador and Gregoletto’s alternative vision

Producers Loris Follador and Giovanni Gregoletto share a business model based on passion, local culture, and the involvement of new generations. A testament to the value of family business in Prosecco.

Cantina dei Colli Romagnoli reopens independently

After separating from Terre Cevico, the cooperative embarked on a new phase, focusing on quality, foreign markets, and promoting Romagna viticulture.

Tenuta Monteti: Every Hectare is a Project

The Maremma winery continues its journey of precision viticulture, managing each parcel separately to enhance the territorial identity and quality of its wines.

Borgo Conventi: When Wine and Art Meet

The historic Collio winery strengthens the bond between culture, territory, and wine through artistic collaborations and the promotion of its history.

Attems tells the story of Collio

The Frescobaldi group winery presents its new labels, confirming Collio’s status as a prime area for Ribolla Gialla and Refosco.

Marilisa Allegrini: A Story of Leadership

The entrepreneur recounts her journey into the world of wine, from family tradition to her emergence as a leading figure in Italian viticulture.

Ermes Winery opens the 2026 harvest

Italy’s largest winemaking cooperative begins harvest in Sicily. A year characterized by lower yields but positive quality expectations.

Gabriella Favara leads Assovini Sicilia

The youngest president in the association’s history represents a strong signal of generational change in Sicilian wine.

Italian Wine and Oenology

Franciacorta hit by hail

Severe hailstorms are compromising part of the 2026 production. In some areas, losses could reach 50% of the harvest, with possible repercussions on quality.

Alto Adige: Vineyards under Climate Stress

Heat and drought accelerate grape ripening. Researchers propose new agronomic techniques, sensors, and varieties more resistant to climate change.

Langhe and Roero introduce the Ethical Seal

A certification is being created to combat the exploitation of seasonal workers and recognize companies that respect legality and social responsibility.

The Digital Notebook arrives in 2027

Farms will be required to record treatments, fertilization, and cultivation activities online, completing the administrative digitization of the sector.

New vineyard plantings 2026

The list of permits for new vineyards, valid until July 31, 2029, has been published.

Marsala towards the UGA

The Consortium proposes four Additional Geographic Units to enhance the different territorial expressions of the Marsala denomination.

Slow Wine: Sustainability Also Means Work

Equalitas draws attention to the social sustainability of the supply chain, highlighting the importance of worker protection and occupational dignity.

Denis Montanar and natural wine

The Friulian producer reaffirms a philosophy of natural winemaking and invites us to rediscover a slower pace in wine tasting.

Markets and International Scenario

Gen Z continues to drink wine and cocktails

According to IWSR, 74% of young adults consume alcohol, debunking the common belief that Generation Z has abandoned wine. Mixology is also growing with new trends.

Champagne Perrier-Jouët Blanc de Blancs

An in-depth look at the 100% Chardonnay Champagne from the French maison, focusing on terroir, production, and organoleptic characteristics.

Americans’ Favorite Italian Wines

A firsthand experience in the United States shows how American consumers increasingly appreciate elegant and balanced wines, overcoming some market stereotypes.

Climate change at the center of the debate

International producers and researchers discuss strategies for addressing the future of viticulture in an increasingly complex climate scenario.

Tastings and Wine Culture

August Wines: The Best Tastings

A selection of wines from Franciacorta, Piedmont, Southern Italy, Romagna, and Basilicata, with a focus on rosés and sparkling wines.

Pizza and wine: the culture of serving wine is growing

In Catania, the pizzeria “Sazi e Sani” demonstrates how an extensive wine list and service by the glass attract new customers, especially young people.

Wine Events

Wine Nights in Lonato del Garda on August 26-27 with tastings, wineries, and typical products.

Le Notti del Vino (Wine Nights ) sold out in Montefalco, confirming the success of wine tourism.

Vinhyria 2026 returns to Oria with over 1,000 bottles for tasting and typical local products.

Fiume di Vino brings Castelfranci to life from July 24th to 26th with Taurasi DOCG, food, and entertainment.

Pitei ‘n Cantina brings the village of Pitelli back to life with wine, traditions, and local products.

Calici di Stelle at the Villa Gianna Winery offers guided tastings and mindfulness in Lazio.

Cantina San Marino organizes aperitifs among the vineyards, open-air cinema, and live music.

Concerts, films, and tastings enliven many Italian wineries as part of summer wine tourism initiatives.

The most relevant news of the day

Franciacorta was hit hard by hail, with significant damage to its vineyards.
The 2026 harvest at Cantine Ermes in Sicily has begun.
Langhe and Roero introduce the first “Ethical Seal” against labor exploitation.
The Digital Campaign Notebook will be mandatory from 2027.
Climate change continues to represent the main challenge for Italian viticulture.
Gen Z confirms a greater interest in wine and aperitifs than commonly perceived.

Brought to you by WineIdea.it – Information and networking for the world of wine, wineries, and strategic operations in the wine sector.

See you at the next show.