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LA GLERA DEL FUTURO SI SVELA

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Tradizione e innovazione sono alla base del successo del Prosecco. Il 29 gennaio a Rauscedo, VCR presenta le nuove varietà di Glera resistenti alle malattie per affrontare le sfide future con una viticoltura sempre più sostenibile.

Ore 10 VCR Research Center, Via Ruggero Forti 4 – Rauscedo (Pn).

Cambia il clima, cambia il mercato, deve cambiare anche il vigneto. Il miglioramento genetico è la chiave per unire sostenibilità, qualità e tipicità anche per il mondo che ruota attorno alle fortune del vitigno Glera, con il quale è prodotto uno dei vini di maggior successo al mondo: il Prosecco doc e docg.

L’Italia gioca il ruolo di apripista nello sviluppo dei Piwi, i vitigni resistenti alle malattie fungine frutto di programmi di incrocio mirato e sono cinque le varietà figlie di Glera in rampa di lancio. Quattro arrivano da VCR, Vivai Cooperativi Rauscedo, una è frutto dei programmi di ricerca avviati presso il Crea Viticoltura ed Enologia di Conegliano (Tv) da Riccardo Velasco.

L’evento “La Glera del futuro” organizzato il prossimo 29 gennaio 2026 alle ore 10 presso il VCR Research Center di via Ruggero Forti 4 a Rauscedo, in provincia di Pordenone, offrirà l’occasione per scoprirle tutte e cinque mettendo a confronto le micro-spumantizzazioni ottenute presso le cantine sperimentali dei centri di ricerca in una degustazione tecnica comparativa alla cieca che metterà alla prova la capacità di tecnici, produttori e opinion leader di distinguerle rispetto ai vini stile Prosecco ottenuti dai parentali. Un evento che assume i connotati di una vera festa del Prosecco grazie alla presenza dei Consorzi Prosecco Doc, Conegliano Valdobbiadene Prosecco Superiore Docg, e Asolo Montello che tutelano questo tesoro italiano capace di guardare al futuro.

Sostenibilità, leggerezza, ricerca di novità e tipicità sono i driver che guidano le scelte di acquisto di Millennial e GenZ, le nuove generazioni di consumatori che dettano i trend dei mercati di tutto il mondo. L’analisi di questa evoluzione è affidata in occasione dell’evento friulano a Denis Pantini, dell’Osservatorio Wine monitor di Nomisma.

«Le nuove varietà figlie di Glera – dice Yuri Zambon, direttore di VCR – sono state selezionate nel rispetto dell’impronta sensoriale del parentale Glera, pur presentando quadri aromatici con sfumature diverse e soprattutto diverse capacità di adattarsi ai diversi areali di coltivazione italiani». La resistenza a peronospora e oidio è poligenica, ovvero assicurata da almeno due o tre geni di resistenza a peronospora e altrettanti a oidio, consentendo un elevato standard di sostenibilità grazie alla notevole riduzione dei trattamenti fungini. La selezione ha mirato anche a sviluppare genotipi in grado di far fronte ai pesanti effetti del climate change nei vigneti del Nord Est.  L’Unione Europea consente dal 2021 di utilizzare i Piwi nelle Doc (Reg. 2021/2117, nuova ocm unica) e il nostro Paese sta mettendo mano al Testo Unico della vite e del vino per consentirne l’utilizzo anche nelle nostre più rinomate denominazioni.

L’universo del Prosecco in Italia è articolato in tre grandi areali di produzione gestiti dai tre Consorzi del Prosecco doc, Asolo Montello Docg e Conegliano Valdobbiadene Prosecco Superiore Docg, senza dimenticare il Consorzio dei Colli Euganei doc (dove la Glera assume il tradizionale nome di Serprino).

I Consorzi di Tutela collaborano già in parte nei programmi di sviluppo delle varietà resistenti figlie di Glera con l’obiettivo di coniugare sostenibilità e tipicità.

Il sostegno delle istituzioni e l’attenzione verso l’innovazione sono necessari per riuscire a cogliere le opportunità connesse a un mercato che, in questo particolare momento storico, vive una fase di forte ripensamento.

L’identikit di VCR

VCR, Vivai Cooperativi Rauscedo è la realtà leader nell’innovazione in viticoltura capace, in quasi un secolo di storia, di coniugare fiducia nel progresso e tutela della tradizione per offrire ai produttori il migliore materiale genetico per costruire i vigneti e le migliori opportunità per raggiungere mercati sempre più lontani.

Il cuore dell’attività di ricerca sviluppata presso il VCR Research Center, la sede dell’evento, è il miglioramento genetico attraverso la costituzione di cloni (oggi sono più di 530 quelli targati VCR) e varietà resistenti (sono 14 quelle già registrate, sviluppate assieme all’Università di Udine). Dal 2015 VCR ha avviato in autonomia un lungimirante progetto per la costituzione di nuove varietà resistenti alle malattie attraverso la tecnica dell’incrocio guidato. La Glera resistente è la prima tappa di questa nuova avventura scientifica, un nuovo vitigno capace di assicurare una maggiore sostenibilità mantenendo la qualità enologica che ha assicurato il boom di questo vino in tutto il mondo. I 1200 ettari di barbatellai più altrettanti di piante madri marze gestiti da VCR assicurano a questa realtà vivaistica la capacità di riprodurre velocemente le quantità di Glera resistente richiesta dal mercato.

Tea-Piwi, due strade che possono intersecarsi

Il 2026 dovrebbe essere anche l’anno dello sdoganamento in Europa delle Tea (o Ngt), le nuove tecniche di evoluzione assistita, un nuovo entusiasmante capitolo per il breeding delle specie agrarie a cui VCR vuole dare il suo contributo. Una strada che, secondo l’esperienza di VCR, non sarà alternativa ma potrà essere parallela o addirittura intersecarsi con quella degli incroci mirati per sviluppare nuove varietà sempre più sostenibili ed efficienti.

Le nuove varietà di Glera in degustazione

  • Glera-R-VCR-2
  • Glera-R-VCR-4
  • Glera-R-VCR-5
  • Glera-R-VCR-7
  • Crea-Ve- 7_3_8

Sono le sigle con cui sono state presentate le nuove varietà figlie di Glera presso il CPVO, l’ente che si occupa della registrazione e tutela delle nuove varietà vegetali in Europa. L’evento di Rauscedo offrirà l’occasione per conoscerne le caratteristiche e i nomi.

Wine press review for Friday January 9 -2026

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Wine news, Italian wineries and wines.

Italian wineries

Terre d’Oltrepò, Regional meeting: Councilor Beduschi convenes commissioners. In Lombardy, the compulsory liquidation of the cooperative is being discussed: the liquidator, the joint stock company’s governance, and the Regional government are meeting to determine the timing, scenarios, and operational responsibilities.

Terre d’Oltrepò: Collis Veneto Wine Group also at the table. During the meeting at Palazzo Lombardia, the possibility of structural support (or direct intervention) from Collis Veneto emerged: a hypothesis “yet to be defined,” but potentially decisive in giving the case an industrial trajectory.

Terre d’Oltrepò, a decisive month for overcoming the crisis. The Venetian presence changes the “specific weight” of the situation: from a local crisis to a possible cooperative rescue/integration operation , with implications for suppliers, supply chain and positioning.

Italian cellars full: too much wine, few buyers Stocks as of November 30, 2025, reach 53.4 million hectolitres (8.6%) : production outpacing sales, more cautious consumption, economic pressure and friction on exports.

Wine tourism accounts for 25% of wineries’ revenues. The Global Wine Tourism Report 2025 depicts wine tourism as a key component of the wine industry: on average, it accounts for 25% of revenues , rising to 32% outside Europe. Tourism isn’t just a side dish: it’s a lever for economic growth and resilience.

Cantina Marilina wins the 2025 Made in Italy Promotion Award. Recognition for its ethical and sustainable supply chain, with a focus on territorial impact and ESG consistency: a sign of how “Made in Italy” today means both a model and a product.

Monteverro among the best wineries in the world: double gold at Best Wine of the World 2025. Entry among the Best Wineries of the World and two Gold Medals (Monteverro and Chardonnay 2019): an award that strengthens international perception and high-end positioning.

Gianni Tessari and the 2025 wine “time capsule.” A symbolic gesture that becomes a message: 2025 is a complex year, to be “archived” but also to be studied to make more informed choices in 2026.

Leonardo Zanchi is no more. The disappearance of a key figure for Umbria and for Ciliegiolo : when a visionary producer leaves, a legacy of style, identity and community remains.

Italian wine and Italian oenology

Dealcoholized: the future is shared dealcoholization (and business is accelerating) The Masaf-Mef decree finally opens up to Italian companies: the most realistic direction is the third-party / shared hub model, because the “in-house” system will not be for everyone.

Wine has always survived crises by changing shape: dealcoholization as continuity. Scenario analysis: declining consumption, regulatory pressure, market volatility, and climate are pushing for a profound reorganization. Dealcoholization not as a “betrayal,” but as a systemic adaptation .

Snow returns to whiten the vineyards: a panacea for viticulture. After a warm and dry 2025, the cold of Epiphany brings back more wintery conditions: useful for physiological rebalance and to curb false springs and early budbreaks.

What does Harry Potter have to do with the future of wine? Attilio Scienza’s new book, “The Art of Wine Storytelling,” bridges history, philosophy, trends, and practical advice. The key word here is “storytelling,” seen as a competitive tool, not as decoration.

W1neShot: wine in a recyclable can and “simpler” consumption. A proposal to bridge the gap with young people: practical packaging, usability, and conviviality. The real issue: not the can itself, but how consumption rituals and occasions are changing .

The Glera of the future is revealed: new resistant crosses and a technical tasting. Focus on Piwi and genetic improvement: five “Glera-daughter” varieties ready for launch. See you on January 29, 2026, at the VCR Research Center (Rauscedo) for a comparative trial.

Wine: Coda di Volpe from an ancient vineyard to be rediscovered. A story of vines and people: rediscovery always depends on two things: agricultural identity and the ability to transform it into perceived value.

International

France: AOP wine sales -29.3% from 1996 to 2024. Significant numbers for a symbol of the European appellation model: between climate, rules, market and competitiveness, the tension is between identity and flexibility .

USA: New Dietary Guidelines 2025-2030, no quantitative threshold for alcohol. The document contains a general recommendation (“limit consumption for better health”) without numbers: a sign that the regulatory and cultural environment remains sensitive and potentially more restrictive.

Wine events

Friuli Venezia Giulia – “The Great Vertical Tastings of the Wine Cities” 2026 Opening in San Dorligo della Valle – Dolina: Thursday, January 15th at 7:30 PM at Cantina Parovel. Theme: “Pair It Yourself!” with native wines and local pairings.

AGIVI renews its partnership with Best Wine Stars. Promotion reserved for members: 25% off participation packages until January 31, 2026 (request the partner code from AGIVI).

Uniamo 2026 (Palermo) – program of the third edition From January 15th to 18th : “unconventional” dinners and meetings in restaurants and places of taste, with a focus on the “contemporary tavern” as a cultural and social space.

Focus Operations & Assets (QUIDQUID selection)

Tenuta bio Frascati DOC/DOCG (Montecompatri – Rome) Organic since 1996, double cellar (new historic), Roman spring and potential hospitality: perfect operation for immediate local wine tourism brand near Rome.

Historic Castelli Romani winery (since 1909) Volumes, industrial capacity, retail and itineraries: assets for those seeking direct sales scale with ready-made storytelling .

Historic estate in Gradisca d’Isonzo (GO) – USA brand Single vineyard and modern cellar, brand known in the United States: here the lever is export production potential development hospitality .

“Naturalmente” agricultural brewery – complete supply chain from field to bottle (organic, malthouse, PLC, capacity 1,200 hL/year): ideal for craft/organic investors who want to scale B2B D2C .

Thanks for listening. We remind you that today’s wine press review was brought to you by WINEIDEA.IT .

See you tomorrow.

Wine press review for Thursday January 8 -2026

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wine news, Italian cellars and wines.

Italian wineries

Cantina Settecani closed 2024-25 with revenues of €6.7 million (up 9%). Growth driven by bottled wine and the domestic market (up 10%), with exports accounting for 30% of its revenues in 33 countries. This is a clear signal: when large-scale retail trade is booming and bottled wine is well-served, even a “historic” cooperative can accelerate its growth.

Montefiascone, grape prices falling: winemakers at the end of their tether. Significant reductions in deliveries (focus on Est! Est!! Est!!!), putting pressure on the supply chain. Hot topic: the “driving” role of cooperatives and the economic sustainability of winegrowers.

Mack & Schühle Italia acquires 75% of Vinicola Antonio Divella. This acquisition will bring the grape/bulk wine processing operations to a vertical level (facilities, storage, and industrial synergies). This represents a sign of consolidation and control of the supply chain in Puglia, with a multi-year growth plan starting in 2026.

Adriano Marco and Vittorio: identity, family, exports. Story of a “vertical” business (only own grapes) and generational/managerial transition: internal export manager, continuity and identity positioning.

Gianni Tessari’s “time capsule” (to be opened in 2050) A symbolic gesture that well expresses the mood of the sector: after a complex 2025, value today also comes from memory, method and long-term vision.

The 2026 Guido Tarlati Award goes to the Ferragamo family: Il Borro. Recognition for a model where hospitality, local area, and sustainability drive reputation (and demand).

Italian wine and Italian oenology

Etna: Carricante and Etna Bianco are growing (the numbers speak for themselves) . The appellation is expanding (areas, bottled wine, and production base). Etna confirms its trajectory: territorial identity, rarity, and altitude equal market appeal.

Alcohol-free wines: Decree approved, freight market expected to reach $3.3 billion by 2028. This regulatory step opens up operations on a par with other EU countries. This category should be viewed not as a fad, but as a new shelf: an opportunity for those with brands and channels.

Piedmont: €6.2 million for vineyard renovation (405 hectares). A concrete incentive for modernization and competitiveness: higher-performance systems, quality, and profitability. The real challenge is aligning agronomic investment and commercial strategy.

Masi, Ca’ Rugate, and Zeni featured in the Go Wine guide. Awards and mentions for hospitality, production, and wine museums: “serious” wine tourism continues to be an asset, not a side dish.

International

What will the wine market look like in 2026? Bloomberg Trends forecasts : bubbles remain strong, growth low/no, Gen Z more present (at least in the US), white and casual wines on the rise. Climate and geopolitical volatility remain the “metronome” of choice.

Why 2026 will be the year of Lambrusco (according to Bloomberg) Revaluation underway: from stereotypical wine to interesting and sought-after category, especially if linked to territory, style, quality and consistent positioning.

Consorzio Vino Chianti flies to Nigeria (Lagos, January 27, 2026) First time in Africa with 13 companies and masterclasses: an “emerging market” move with a focus on trade protection and training.

August 2025: What happened in wine (Winemag.it) Useful snapshot: harvest underway, market slowdown, complex weather pattern. A reminder: agricultural operations are accelerating, while sales often slow down.

Wine events

Agri-aperitifs in the Euganean Hills: Cà Vendalis (January 10–11) A “slow and authentic” winter format: artisanal wine and local products. An example of rural hospitality that focuses on the quality of the experience.

XVI National Truffle Dog Gathering – Canale (11 January) A highly attractive local event: culture, nature and tradition as a promotional platform (also useful for wine when it fits well with the gastronomic supply chain).

OPEN VINEYARDS 2026 – Wine Tourism Movement The “vineyard” season begins again: itineraries, sensory tastings, biodiversity, and sustainability explained in the field. Winners here are those who transform the flow into contacts and sales, not likes.

La Morra Barolo arrives in Venice. An educational and sensory journey through the crus: an excellent example of “value education” outside the region, where the denomination makes itself understood (and desired).

Focus on policy and agriculture (indirect impact on wine)

EU/CAP: Lollobrigida speaks of €10 billion for Italy and a halt to cuts between 2028 and 2034. Key topic: resources and stability for future agricultural investments (worth following, because practical translation is worth more than headlines).

Fertilizers: EU moves to suspend CBAM effects on fertilizers (Italian request) If confirmed/operational, it would reduce costs and complexity on agricultural inputs: potential impact also on viticulture (margins, planning).

Più Impresa 2025 (ISMEA): incentives for young people and women. Subsidized financing of up to €1.5 million for takeovers or expansions: a useful tool for generational transitions and growth plans (pay attention to timing, digital signature, and chronological order).

Consumption & Culture (Reading Between the Lines)

Dry January: What happens to the body and mind without alcohol for 30 days? A now global cultural trend: for wine, it’s a signal of a change of tone (moderation, functionality, low/no) rather than an “enemy.” Those who know how to position themselves well don’t suffer.

Altroconsumo: Ranking of the most popular supermarkets and discount stores. Helpful reminder: shopping remains “trusted” and local; online has little impact. For many wineries, the battle is over shelves and modern channels, not just communication.

Editorial closure (QUIDQUID)

You’re not looking for a listing. You’re looking for a transaction. Valuable wineries, agricultural businesses, and mineral water sources are driven by industrial, financial, or strategic vision—not by market noise. QUIDQUID works with confidential selection, process management, and a genuine fit between the asset and the buyer.

Contact : e.zago@quidquid.eu – Cell. 39 349 8142125

Thanks for listening, we remind you that today’s wine press review was brought to you by WINEIDEA.IT .

See you tomorrow.

Wine press review for Wednesday January 7 -2026

with:

Wine news, Italian wineries and wines.

Italian wineries

Pievalta – Verdicchio Castelli di Jesi DOCG San Paolo Riserva 2022 Pievalta, an organic and biodynamic winery in the Marche region associated with Barone Pizzini, confirms the value of Verdicchio as a great terroir-based white wine. The 2022 Riserva San Paolo, produced only in the finest vintages, displays structure, elegance, and potential for development, strengthening the path toward a DOCG that increasingly reflects the Castelli di Jesi identity.

Aia dei Colombi Winery (Guardia Sanframondi) The Pascale family’s winery expands its range with white vermouth, red vermouth, and Aglianico chinato. This project stems from experimentation and a consistent agricultural and winemaking vision, capable of enhancing the vineyard beyond traditional wine.

Cantina Settecani closes 2025 with growth. The Modena-based cooperative closed 2025 with a turnover of €6.75 million (8.7%). Bottled wine, the domestic market, and especially exports are growing, now active in 33 countries, with strong growth in Asia and North America.

Montevetrano: enterprise, identity, and global markets The Campania winery is a prime example of Southern Italian success: an iconic wine born of passion and vision, capable of establishing itself on international markets while maintaining a strong territorial identity.

Novacella Abbey – Praepositus Wines A vertical tasting illustrates the value of time, place, and the historical continuity of one of Alto Adige’s most fascinating regions, where spirituality, terroir, and wine have coexisted for centuries.

Maremma Toscana Bevorosa 2024 – Arillo in Terrabianca A rosé designed for everyday consumption and food pairing, which interprets wine as a cultural gesture and not just a product, with a visual and stylistic language consistent with the company’s philosophy.

Cantina Produttori del Gavi: 75 years of activity. Alessandro Cazzulo confirmed as president for a second term. The historic cooperative celebrates 75 years by strengthening governance and continuity in one of Italy’s most established white appellations.

Italian wine and Italian oenology

Will 2026 be the year of Lambrusco? According to Bloomberg analysis, wine is changing: less formality, more drinkability, more whites and sparkling wines. Lambrusco perfectly captures this shift in tone, in a context marked by climate, new consumption styles, and the pursuit of value.

Histoire d’O(risi): the Sicilian grape rediscovered. With the updated Terre Siciliane IGT regulations, orisi is officially back among the permitted varieties. This recovery of biodiversity demonstrates how Italy’s ampelographic heritage still holds the potential to surprise.

Sicily: A difficult 2025 but a positive outcome. Despite market challenges, Sicily remains a cornerstone of Italian wine, thanks to biodiversity, systemic planning, and the driving role of the Sicilia DOC.

Consumer Choices and Neuroscience: 85% of wine purchasing decisions are driven by visual and perceptual factors (label, packaging, price), only 15% by taste. This is a key finding for rethinking communication and positioning.

Wine inventories on the rise: strategies to rethink. Inventories are growing for the third consecutive year. Prosecco and Amarone are holding steady, but inventories of Pinot Grigio, Soave, and IGT are significantly increasing. The issue is not just production, but strategic and commercial.

Consumption declines in Tuscany. Wine consumption will decline by 15 to 20% in 2025. Consumption by the glass and attention to quality are growing. Less quantity, more selection: a structural, not a cyclical, sign.

Less alcohol, more awareness. The “drink less but drink better” trend continues to gain traction even during the holidays. New consumption habits require a rethinking of product offerings and formats.

International

A Sancerre sold out in the US thanks to Taylor Swift. A brief appearance in a documentary made the Sancerre from the Terres Blanches estate a media sensation: it sold out in the United States and sparked a surge in online searches. A powerful example of how pop culture and wine can be intertwined.

Wine clubs: subscription wine is worth $12.4 billion. The channel is growing thanks to personalization, storytelling, and algorithms. Interest in wine isn’t declining, but the way consumers are engaged is changing.

From Bordeaux to Sherry: wines to rediscover in 2026. According to the New York Times, the future also depends on the revival of underrated classics. Fashions fade, but quality remains.

Wine and Climate Change: According to the OIV, global production dropped 10% in 2023 due to extreme events. Italy, Spain, and South America were among the hardest hit. Climate is becoming a structural variable in the winemaking industry.

EU, CAP, and Mercosur: Brussels promises an additional €45 billion for agriculture in the 2028–2034 budget, paving the way for the Mercosur agreement. This decision will also have a direct impact on European wine.

Wine events

The Chianti Consortium on a mission to Nigeria. The first official mission to Africa for Chianti DOCG: 13 wineries in Lagos for an event with industry professionals, press, and importers. A strategic step toward new emerging markets.

Rotaria: Roero as told by the locals. An independent, self-funded initiative debuts in Pollenzo, focusing on the connection between wine and its territory, outside of traditional competitive logic.

Masi: a journey through the Venetian Territory. A tasting day dedicated to the group’s wineries, showcasing their historic identities and international vision.

Casa Isabella – La Cantina del Duca (Mottola) Reopens a space dedicated to wine as a cultural and emotional experience, in the spirit of hospitality and local storytelling.

Gastronomic Calabria: Restaurants Not to Miss The Ristoranti d’Italia 2026 guide depicts a mature Calabria, where cuisine, wineries, and short supply chains interact with growing awareness.

Thanks for listening. Today’s wine press review was brought to you by WINEIDEA.IT .

See you tomorrow.