Italian wineries (news, strategies, mergers, events).
Today, September 14, 2025
- Tasca d’Almerita was registered in the Special Register of Historic Brands of National Interest by the Ministry of Business and Made in Italy in 2025, confirming the historical and identity value of its Sicilian estates.
- Gruppo Mezzacorona remains a leading player in the cooperative landscape: with hundreds of members, a large vineyard area, and high production (over 45 million bottles), it represents a leading cooperative model in Trentino-Alto Adige/Sicily.
- Highlighted event: “Italian Wine in the Spotlight in New York” (September 11), where over 300 Italian labels were presented to the public and foreign operators, a useful opportunity to strengthen the positioning of the US/international markets.
Italian wines (new labels, awards, trends)
- New labels and restyling : Tenuta del Buonamico has revamped the labels of iconic wines such as Cercatoja, Il Fortino, Vasario, Mio, Vivi, and Dea Rosa to enhance the wines’ personality, an aesthetic pleasure that also supports marketing/positioning strategies.
- International recognition : Ferrari Trento received a 100/100 score from Decanter for its 2009 Riserva Lunelli, and unveiled the new 2015 vintage of its Giulio Ferrari Rosé. This reinforces the reputation of excellence for Italian sparkling wines around the world.
- Sparkling wine trends : according to Valoritalia 2025, sparkling wines recorded a 5% growth in value in the certified market, while red wines suffered a significant decline (-6.8%).
Italian wine trends (exports, consumption, economic data)
- Exports : In the first six months of 2025, Italian wine exports showed mixed results. Markets such as Canada, Japan, and Australia recorded strong growth; conversely, the UK, China, Switzerland, and South Korea reported declines.
- The first four months of 2025 closed with exports declining in both volume (-3.7%) and value (-0.9%), totaling ~2.5 billion euros. The impact of US tariffs exacerbated the situation.
- Domestic consumption : the negative trend continues, with decreases especially in off-trade channels (-4% in volume; −1.5% in value) not fully offset by increases in unit value due to premiumization.
Final summary
Italian wineries confirm that historical value, distinctive quality, and territorial identity are assets that make a difference in international markets today. However, price pressure, trade barriers, and rising costs require specific strategies: diversifying the offering, investing in sustainability, and strengthening the brand in more stable or expanding markets.
Sparkling wines continue to be a key driver, while the decline in red wines highlights that without innovation, targeted marketing, and production cost control, it will be difficult to contain losses. Exports remain the key variable for 2025: balancing risks and opportunities in foreign countries will be crucial for sustaining growth and creating real value.