Wine Report of October 20, 2025

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Recent Key Points

  • Italian wine exports in the first months of 2025 reached approximately €2.8 billion (1.5% in value) and 703 million litres (2.1%) in the first six months.
  • As of September 30, 2025, there were approximately 36 million hectoliters of wine in stock in Italian wineries: a 9.6% decrease compared to July but a 1.3% decrease compared to September 2024.
  • The 2025 Italian harvest is estimated at 47.4 million hectolitres (8% compared to 2024), with generally good-excellent quality but with signs of overproduction and pressure on prices.
  • In Tuscany, a voluntary reduction in yields is expected for 2025, from approximately 2.7 million to 2.4 million hl, in order to safeguard quality, reputation and average price.
  • Italian exports to the United States and other non-EU markets are showing signs of weakness: in July-August 2025, a decline of -28% in value compared to 2024 despite price reductions (~-17%) to counter tariffs.
  • Technological innovation is gaining ground: a recent study highlights the application of artificial intelligence in viticulture, production, and wine tourism as a lever for efficiency and strategic differentiation.
  • In the M&A segment, for example, an anonymous Chinese investor acquired the Calmére Estate Winery (Napa USA) for $16.8 million in cash , with plans to expand into Asia.

M&A Radar

Deal / RumorParties involvedSize (if known)GeographySource & date
Purchase Calmére Estate (Napa, USA)Anonymous Chinese investor / Peju familyapproximately US$ 16.8 MUSA – Napa Valley
Global M&A (update)(see general M&A panorama)

Prices & Harvest: mini box

  • DOC grapes in Veneto/Vicenza: provisional prices between €40-€60/quintal (with organic premiums) for the 2025 harvest. (Local market signals source)
  • Wholesale grape prices in Italy: suggested range 2025 between US$1.19-5.46/kg (approx. €1.10-€5/kg) depending on variety/territory.
  • 2025 harvest conditions: good grape health, estimated good-excellent quality, but in some areas of the South (Puglia, Sicily) concerns about water stress.
  • Cellar stock: 36 Mhl as of September 30, 2025 (Italy) representing a significant existing base before the new harvest.
  • Trend: with the harvest increasing (8%) and stocks already high, strong pressure is expected on the prices of both grapes and bulk wine if not accompanied by action to contain yields or diversify markets.