with updated useful insights as a basis for the wine/cellar sector:
Key news (5–7 points)
- In Italy, the 2025 harvest is estimated at 47.4 million hectolitres (8% compared to 2024), with quality ratings of “very good / excellent” in many regions.
- The first half of 2025 saw Italian wine exports record a decline in volumes (-3.0%) but a stability in values, thanks to a growing average price per litre (2.6%).
- In France, the Comité Champagne has reduced the maximum yield for the 2025 harvest to 9,000 kg/ha (approximately −10%) to contain excess stocks.
- The US/EU tariff environment continues to generate tensions: new protectionist measures are hitting entry-level European wines and redefining margins on US shelves.
- The bulk wine market is showing weakness: sluggish demand, high inventories, and difficulty generating attractive deals.
- Artificial intelligence is consolidating its role: predictive models, environmental monitoring, optimization of resources in the vineyard and cellar, and wine tourism management with automation are among the emerging applications.
- The Italian export voortrekkers are preparing for Vinitaly.USA 2025 in Chicago (October 5–6), with strong Italian participation and B2B meetings focused on pricing dynamics and brand positioning.
M&A Radar
| Operation / Rumor | Parties involved | Dimensions / Notes | Geography | Source / Date | 
|---|---|---|---|---|
| Viva Wine Group acquires Delta Wines | Viva Wine Group (Sweden) → Delta Wines (NL) | ~ EUR 57 million for 89% of the shares | Europe, NL & Northern Europe distribution network | |
| Overshine Collective acquires Reeve Wines and Martha Stoumen | Overshine (holding company of former Google executive) → Sonoma wineries | Equity & brand operations (including festivals, labels) | California, USA | 
Prices & Harvest (mini box)
- Italy (general) : estimated production 47.4 million hl (8% vs 2024) with good quality grapes.
- Veneto : grapes estimated at around 14 million quintals, 3–5% compared to 2024.
- Champagne : maximum yield reduced to 9,000 kg/ha (−10%) to contain stocks.
- Price trends : Italian exports recorded average prices rising (2.6%) in the first half of 2025, despite a drop in volumes.
- Harvest / Yield Notes : In Italy, the harvest started early almost everywhere. Some areas in central and northern Italy indicate possible drops of 10–20% in volumes, but the grapes will be healthy thanks to favorable weather.





