Wine Report of October 28 2025

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

Italian wine exports in the first seven months of 2025 show a slight decrease: -0.9% in value and -3.4% in volume.
In the first six months of 2025, Italy saw an increase in exports: 1.5% in value and 2.1% in volume (≈ €2.8 billion, 703.5 million litres).
Globally, wine exports are expected to decline by approximately -2.3% in the first half of 2025 due to a competitive environment and pressure on foreign markets.
On the harvest front, Italy is estimated to produce around 47.4 million hl in 2025 (8% more than in 2024) with healthy grapes.
Grape prices in some regions: in Umbria, Sangiovese ranges from €26-30/quintal, Merlot/Cabernet from €28-30/quintal; for Sagrantino, up to €100-140/quintal.
Viticultural innovation: smart technology, robotics, and AI applied in the vineyard and cellar are becoming strategic tools for quality and sustainability.
European wine and spirits M&A activity is slowing sharply, reaching its lowest levels in decades.

M&A Radar

Deal: Acquisition of Oregon-based Stoller Wine Group by Copper Cane Wines & Provisions – US premium segment. Source: June 15, 2025. (Rumor/Trend) – The number of M&A deals in the wine/spirits sector is sharply declining: 7 wine transactions in H1 2025 vs. higher volumes in previous years.

Prices & Harvest – Mini Box

Harvest 2025

Estimated production in Italy ~47.4 million hl (8% vs 2024).
Note: good general conditions, optimal concentration and health of the grapes in many areas.
In Tuscany: forecast of a voluntary reduction in yields from approximately 2.7 million hl to 2.4 million hl for each quality.

Grape prices

Trend

Despite a good harvest, grape prices are showing downward pressure in some regions due to potential surpluses and critical foreign markets.
Technical innovation and quality can be levers for differentiation and improved valorization.