Wine Report of October 11, 2025

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Key Updates (5-7 points)

  • In France, the Ministry of Agriculture has revised downwards its estimated 2025 production to 36 million hectoliters , 1% less than 2024 and well below the five-year average, due to heat waves and summer drought.
  • In Italy, wine exports in the first half of 2025 grew in value (1.5%) and volume (2.1%), reaching €2.8 billion and ~703.5 million litres.
  • However, the Italian harvest is in its final stages: over 75% has already been harvested, and updated estimates place it at around 44 million hectolitres , slightly below initial forecasts.
  • In Tuscany, some consortia have approved a controlled reduction in yield (from 2.7 to 2.4 million hl), to protect the quality and positioning of the wine.
  • The European spirits/wine M&A market has seen a collapse in transaction volumes, reaching its lowest level in nearly 27 years.
  • A recent transaction: the Caffo group acquired the Italian Wine Brands plant (linked to the Cinzano brand) in a deal that reshapes part of the landscape of major national brands.
  • On the innovation front, a recent study highlights how AI can be applied in viticulture, production, and wine tourism to improve sustainability, efficiency, and customer engagement.

M&A Radar

Operation / RumorParties involved / notesSize (if known)GeographySource / date
Caffo purchases IWB / Cinzano plantCaffo Group acquires Italian Wine Brands’ Cinzano plantnot disclosedItaly
Transfer of Cinzano/Frattina from Campari to CaffoCampari sells its brands to Caffo for €100 million.~€100 m

Prices & Harvest (mini box)

Region / varietyNotes on performance / conditions / performancePrice (if reported) / comparative trend
Italy (overall)>75% harvest completed; lush quality, good health conditionsBulk wine prices signal downward pressure, due to surplus and weak demand
TuscanyStrategic choice to reduce yield from 2.7 to 2.4 million hl to protect quality
Veneto / Prosecco / Pinot GrigioPositive grape conditions, quantitative increases expected in some areas despite cautious trends
FranceEstimated production decrease due to summer heat effect / reduced yields