Wine trends in Italy and around the world
Quick Briefing (Italy & the World)
- Italy’s 2025 harvest: estimated 47.4 million hl (8% higher than 2024) and “very good/excellent” quality; joint Assoenologi–UIV–ISMEA survey (10.09.2025).
- Italian exports H1 2025: moderate stability (1.5% value ≈ €2.8 billion; 2.1% volume ≈ 703.5 million l) ; but July–August in the USA −28% in value ; January–July in the USA −1.1% value with a falling price/litre. (11.09, 18.09, 30.10.2025).
- Cantina Italia (stock): 36 million hl present as of September 30, 2025 (-9.6% vs. July; 1.3% y/y) awaiting the new harvest. (October 31, 2025).
- Global scenario: in the first half of 2025, global exports will decline by 2.3% in value and 3.7% in volume (OEMV, 16.09.2025). France reduces its harvest estimate to 36 million hl (07.10.2025).
- Bulk wine: H1 2025 ~ 16.5 mln hl exported (−2.3% y/y) but value ≈ €1.2 bn (−0.3%) thanks to average price ~€0.78/l ( +2.1%) . (09.2025).
- 2025 grape prices: sharp drop reported in Umbria (Chamber of Commerce lists, local estimates); Sangiovese ~€26–30/q , Merlot/Cabernet ~€28–30/q , Sagrantino DOCG ~€100–140/q (18–31.10.2025). Vicenza/VR DOC indications ~€40–60/q .
- Innovation: Artificial Intelligence (vineyard monitoring, predictive irrigation, phenological/qualitative models, wine tourism) is a driver of efficiency and sustainability (2025 review).
M&A Radar
| Deal / Rumor | Parts | Size | Geo | Source (date) |
|---|---|---|---|---|
| Castel Vins → Tannic (100%) | Castel (FR) acquires Tannico from Campari & Moët Hennessy | nd | IT/FR (e-commerce/distrib.) | |
| Ulisse Estate → Montevetrano | Tenuta Ulisse (White Bridge Inv.) acquires Montevetrano | nd | IT (Campania) | |
| Caffo Group 1915 ↔ Campari | Transfer of the Cinzano & Frattina brands | €100 million | IT (aperitif/wine brands) | |
| Caffo Group 1915 ↔ IWB | Purchase of the Valle Talloria site (production unit) | nd | IT (Piedmont) | |
| Enartis → Parsec | Integration of winemaking automation solutions | nd | IT/Global (technology) | |
| Calmére Estate (Napa) | Sold to a Chinese investor (by the Peju family) |
Prices & Harvest (flash)
Grapes (€/q unless otherwise stated):
- Umbria: Sangiovese 26–30 ; Merlot/Cabernet 28–30 ; Sagrantino DOCG 100–140 (general weakness vs 2024).
- Veneto/Vicenza (DOC): indicative range € 40–60 /q, with premiums for organic.
Bulk wines (at the origin):
- PGI Italia – ISMEA index (October 2025): mixed signals; white/red between ~€5.2–5.9 per hectograde , differentiated weekly/annual variations; Tuscan Sangiovese squares ~€7.75/hectograde (20.10.2025).
- Global bulk H1 2025: average price ~€0.78/l (2.1%); volumes down.
Harvest & climate:
- Italy: Estimated 47.4 million hl ; healthy grapes, high quality; some areas (Tuscany) cut yields to protect value ( ~2.4 million hl vs 2.7 in 2024).
- France: Estimated 36 million hl due to summer heat; impact on some regions/appellations.
- Italian stock: 36 million hl at the end of September: key variable for prices in the new campaign.