Here’s a concise and actionable update for the wine sector, useful for guiding strategic decisions about acquisition, divestment, or positioning.
Bullet points
- Italian wine exports in the first eight months of 2025 recorded a decrease of -2.9% in volume (≈ 1.37 billion litres) and -1.9% in value (≈ €5 billion) compared to the same period of the previous year.
- In the first half of 2025, according to the report of the 12 main international destinations, Italy recorded a 2.1% growth in volume and 1.5% in value for wine exports.
- The global wine market is experiencing a decline in consumption and production volumes to the lowest levels in decades: the crisis in numbers is being offset by selective growth in premium wines.
- At a technical/production level: for bulk wine in Italy, in 1H 2025, indicative average price ~ €0.78/litre (2.1% compared to the previous period) but with weak demand.
- For the 2025 Italian harvest: initial estimate of ~47.4 Mhl (8% vs 2024), but some revisions bring the forecast towards ~44 Mhl; overall quality is reported as “good-excellent”, but weather uncertainties and supply/demand imbalance risks persist.
- In the technological and digital fields: an academic study highlights how AI (machine learning, computer vision) is emerging as a strategic lever in viticulture, production, and wine tourism.
- A significant M&A transaction: Groupe Castel (via its subsidiary CASTEL‐Vins) has acquired 100% of the Italian wine e‑commerce platform Tannico, previously controlled by Campari Group and Moët Hennessy.
M&A Radar
| Deal / Rumor | Parties involved | Geography | Size / Notes | Source & Date |
|---|---|---|---|---|
| Acquisition of Tannico | CASTEL‑Vins ← Tannic (Campari & Moët Hennessy) | Italy (wine e-commerce platform) | 100% acquired, amount undisclosed | (Oct 20, 2025) |
| Repurchase of 51% of Cantine Torrevento by the Apuliana company itself | Torrevento ← Prosit Group | Puglia, Italy | Renationalization of control operation, amount not specified | (13 n |
Prices & Harvest
- Average price of bulk wine in Italy (1H 2025): ~ €0.78/litre , 2.1% compared to the previous period.
- Grape prices in some areas: for example, in Veneto/Vicenza for DOC grapes ~ €40-60/q.– (higher organic premiums) and in Pavia Barbera DOP ~ €48/q (range €40-55/q) – generally downward trend compared to previous years.
- Italian stocks: as of October 31, 2025, wine stocks ~ 44.5 Mhl (23.8% compared to September 30, 2025; 5.2% vs. October 31, 2024) – signals potential overaccumulation.
- Italy 2025 harvest: initial estimates ~47.4 Mhl (8% vs 2024) but revised to ~44 Mhl; quality reported as good–excellent but be wary of weather and demand.