Italian wineries, Italian wine producers, and current wine news.
Italian wineries
MASI launches the King’s Pinot Noir from Oltrepò Pavese
In preparation for Vinitaly, the Masi Group presents Pinot Noir del Re , the first still Pinot Noir produced on the Tenuta Casa Re estate in Montecalvo Versiggia, acquired in 2023. The wine is made from a clonal selection across 15 hectares of vineyards and is aged for six months in oak. This project strengthens the Verona winery’s presence in one of Europe’s most renowned Pinot Noir regions.
Valdo celebrates 100 years of innovation and new strategies.
The centenary of the historic Valdobbiadene sparkling wine house coincides with an important strategic phase:
- A return to still wines thanks to the acquisition of Friuli’s I Magredi
- launch of the non-alcoholic sparkling wine Purø
- consolidation of Prosecco production on 150 hectares of vineyards .
Cantina Valpolicella Negrar: Historic Management Change
Christian Zulian becomes the new general manager with technical responsibilities, while Carlo Callari takes over the winemaking department. This concludes the era of Daniele Accordini, a key figure in the cooperative’s development over the past thirty years.
Cantina Valle Isarco celebrates 65 years of Alpine viticulture.
The South Tyrolean cooperative, founded in 1961 and today made up of over 100 members, represents one of the most interesting models of mountain viticulture , with vineyards between 250 and 1000 metres above sea level.
Forbes names Fattoria di Grignano among the 100 most iconic wineries.
Tommaso Inghirami’s company has been included in the Iconic Wineries 2026 list, a recognition that recognizes not only the quality of its wines but also innovation and protection of the local area.
Italian wine and Italian oenology
Horeca 2025: Aperitifs and premiumization drive the market
According to data from the CDA consortium, the out-of-home drinks market will record in 2025:
- 0.66% in value
- -0.92% in volume
A balance supported by prices and consumer mix. Lighter, more experiential options are growing, with a strong emphasis on aperitifs.
Italian wine exports close 2025 with a decline
The UIV Observatory records:
- total exports 7.78 billion euros (-3.7%)
- volumes -1.9%
The main causes are:
- tariffs and dollar devaluation
- drop in demand in the USA (-9.2%)
- contractions in the UK, Canada and Switzerland.
However, some European markets such as Germany, France and the Netherlands are holding up.
The debate on the Italian “fine wine” model
A critical reflection is emerging in the international press: has Italian wine really surpassed the French model or has it simply adapted the commercial concept of fine wine , based on rarity, longevity and collectible value?
Walter Massa relaunches the debate on Gutturnio
The Colli Tortonesi winemaker criticizes the commercial use of the Gutturnio name for inexpensive sparkling wines, arguing the need to promote it as a great still red wine with strong ties to the region.
Cooperatives under accusation in the Piedmont debate
Former president of the Barolo Barbaresco Consortium Matteo Ascheri attributes part of the difficulties facing Piedmontese wine to the cooperative wineries, accused of failing to innovate their production system sufficiently.
The Barolo Consortium defends the Langhe system
President Sergio Germano responds to a dossier on vineyard labor management, emphasizing that many estimates of undeclared work are theoretical and do not represent the actual production situation in the Langhe.
Landslides in the UNESCO Prosecco Hills
The Association for the Heritage of the Conegliano Valdobbiadene Hills is calling for faster interventions to restore slopes affected by landslides following extreme weather events.
Agri-food exports from the province of Cuneo
In 2025, the primary sector will reach 4.6 billion euros , with strong growth in Poland and good performances in Russia and Israel.
International
After Campari, Kunze-Concewitz invests in non-alcoholic beverages
The former CEO of the Campari group is participating in the venture builder Liquide Ventures , a project dedicated to the development of new non-alcoholic and low-alcohol brands, a segment experiencing strong growth among younger consumers.
Bollinger 2018 arrives in Italy with Meregalli
La Grande Année 2018 and La Grande Année Rosé 2018 are making their debut on the Italian market, champagnes aged on the lees for over seven years and vinified in used oak barrels.
Fantini named best Italian producer at Mundus Vini 2026
The Abruzzo winery wins the title of Best Italian Wine Producer and numerous awards, including:
- Best of Show Montepulciano d’Abruzzo
- Best of Show Castile-La Mancha White.
A shower of medals for Cantina Valtidone
The Emilian cooperative conquers:
- 3 golds and 1 silver at Mundus Vini
- 2 golds at the Berliner Wine Trophy.
Double international gold for Sardinian Syrah
The Marganai wine from the Arriali winery in Iglesias won gold at both the Berliner Wine Trophy and Mundus Vini 2026, rewarding a winemaking project that combines Syrah and Carignano.
Wine events
Slow Wine Fair 2026: Community and Sustainability
At the fair organized by Slow Food, the area dedicated to the Slow Wine Coalition stood out, a space for discussion on biodiversity, agricultural work and sustainability of the supply chain.
Best Wine Stars 2026
From May 16th to 18th, the international event returns to Milan at the Palazzo del Ghiaccio, featuring tastings, masterclasses, and professional meetings.
DiVinNosiola 2026
On March 27th in Trentino, a masterclass led by Giuseppe Carrus will compare two iconic grape varieties: Nosiola trentina and Albana di Romagna .
Cantina Jazz in Pisa: wine and music
The “Five Wednesdays of Emotions” series combines tasting and sensory exploration of wine, music, and neuroscience.
Wines of the Heart in Genoa
The event dedicated to micro-productions and rediscovered grape varieties confirms the growing attention towards distinctive and niche wines.
Harrykuminciamu: Solidarity Tasting in Sicily
Assovini Sicilia is organizing a large tasting in Catania on March 28th to support businesses affected by the cyclone that damaged the coast.
New languages for telling about wine
The Affinamente cultural format brings psychology, music, and storytelling into the cellars, a sign of an increasingly experiential approach to wine communication.
In summary: the strategic signals of the week
Three dynamics clearly emerge:
1. Changing aperitif and non-alcoholic beverage consumption and premiumization are reshaping the market.
2. Wine is moving towards less volume, more identity, territory and storytelling.
3. Wine becomes a cultural experience: events, tourism, music, storytelling, and sustainability are now an integral part of the product.
Wine is no longer just agriculture. It is becoming a cultural and economic ecosystem .
And it is precisely here that the great strategic opportunities for wineries and territories are being played out today.