Morning Wine Report for September 2, 2025

with:

“Italian Wine Today: Abundance, Resilience, and Global Challenges”.

  1. 2025 harvest on the rise: quality and quantity despite disparities. Coldiretti forecasts overall production of around 45 million hectoliters, with excellent quality, although differences persist between southern and northern regions.
  2. Italian imports to the US drop due to tariffs, but other markets stand out. After a positive first quarter, between April and June US imports decreased by 7% due to the 15% tariff. In contrast, Canada (11%) and Germany (10%) are showing positive trends.
  3. US Court of Appeals questions EU wine tariffs At the end of August, the Court confirmed the illegitimacy of the procedures that led to the imposition of the 15% tariffs, a strong indication that they may be lifted.
  4. Strategic Dialogue on the North American Market: Vinitaly Business Forum 2025. The wine2wine Vinitaly Business Forum announces the new “ITA Track – North America,” in collaboration with the Italian Trade Agency, to address the challenges of the US, Canadian, and Mexican markets. The event will be held in Chicago in October.
  5. Moderate optimism: growth expected for sales and exports in 2025 Major producers estimate an increase in total sales of 1.7% and in exports of 2%, thanks in particular to sparkling wines (4.4% sales, 6.1% exports).

Italian Wine Today: Abundance, Resilience, and Global Challenges

  1. Generous and high-quality 2025 harvest — despite regional disparities, production will be close to 45 Mhl.
  2. US tariffs weigh on imports: -7% between April and June. But Canada (11%) and Germany (10%) are growing.
  3. US Court challenges 15% tariffs on EU wine: opening up new scenarios.
  4. In October, at the wine2wine Business Forum in Chicago, the challenges of North America will be addressed with the new “ITA Track”.
  5. Major producers look to 2025 with confidence: 1.7% sales, 2% exports, boom in sparkling wines: 4.4% sales and 6.1% exports.

In a turbulent international environment, the Italian wine industry demonstrates a balance between strategic vision and operational capability. When faced with challenges, we are ready to transform them into real opportunitie