wineries associated with the Umbria Wine Tourism Movement as part of Cantine Aperte in Vendemmia, an experiential version of the successful format created by the Wine Tourism Movement.

Many activities and experiences are proposed on Saturdays 21st and 28th and Sundays 22nd and 29th September, during the most important moment of the wine-growing year.

From hand-picking to foot-pressing, whether they are direct experiences that require first-hand involvement or that allow you to witness the processing phases up close, Umbria offers wine lovers the chance to participate in Cantine Aperte in Vendemmia again this year. Dozens of wineries that are members of Movimento Turismo del Vino Umbria are taking part in the initiative on Saturdays 21 and 28 and Sundays 22 and 29 September, an experiential version of the successful format created by Movimento Turismo del Vino. Not just educational grape harvesting, but also entertainment, tastings and experiences – including tasty snacks based on typical local products, picnics immersed in the vineyards and brunches in the cellar with garden products -: for two weekends the Umbrian wineries are opening their doors for a sensory journey that celebrates the arrival of the autumn season and the grape harvest. ” Cantine Aperte in Vendemmia is certainly a precious event for all wine enthusiasts who can become ‘winemakers for a day ‘”, underlines the President of Movimento Turismo del Vino Umbria Giovanni Dubini . ” The cellars, in fact – he continues – reveal themselves to visitors allowing them to get to know the complex production process behind a bottle of wine. The protagonists are not only the great Umbrian wines but also the Dop, Igp products and the traditional specialties that the MTV cellars offer, for a journey into the most authentic taste of the territory “. The Umbrian cellars that adhere to the initiative are 15 : Terre Margaritelli, Roccaforte, Le Cimate, Terre de La Custodia, Goretti, Azienda Agricola Carini, Saio, Moretti Omero, La Veneranda, Tenuta Alzatura, Agricola Mevante, La Fonte, Palazzone, Chiorri, Arnaldo Caprai. The detailed programs of the Cantine Aperte in Vendemmia dell’Umbria are available on the website www.mtvumbria.it and on the social media of the Umbria Wine Tourism Movement

The names of the 5 personalities identified by the Award Juries as the best interpreters of the fil rouge “The virtuous circle of Beauty”, the theme chosen for this edition, have been revealed.

APPOINTMENT IN VALPOLICELLA Friday 25 October 2024 Signing of the Amarone Barrel at the Masi cellars Award Ceremony at Monteleone21.

• The Civiltà Veneta Award is awarded to the Trieste entrepreneur Riccardo Illy , to the Vicenza sculptor Arcangelo Sassolino and to the environmental activist and writer Sara Segantin , originally from the province of Trento.
• The International Civilization of Wine Award goes to Donatella Cinelli Colombini , a Tuscan producer and pioneer in promoting cultural winemaking movements.
• The Grosso D’Oro Veneziano is awarded to Opera Don Calabria , a ‘multinational charity’ founded in Verona and now active in 5 continents.

The press release states the reasons for the awards and the statements of Isabella Bossi Fedrigotti, President of the Masi Foundation, and Sandro Boscaini , Vice President of the Foundation and President of Masi, whose photo is also attached.

The event will be held on Friday 25 October 2024 with the signing of the Amarone Cask at the Masi cellars and the Awards Ceremony at Monteleone21.

MOTIVATIONS 43rd MASI PRIZE MASI VENETIAN CIVILIZATION PRIZE
Recognition to personalities – Venetian by birth, by family or by adoption – who have distinguished themselves in the fields of literature,
of art, journalism, science, entertainment and economics, and who with their work have promoted and enhanced the
the ability of the Venetian people in the widest fields of human activity, making themselves bearers of the fundamental values of that land
shaped by the Serenissima Republic of Venice and its thousand-year-old civilization.
Riccardo Illy (entrepreneur from Trieste)
“ in recognition of his contribution to the excellence of the Illy product and to the global renown of the brand in the combination of Good and
Beautiful. His extraordinary commitment and his ethical and cultural entrepreneurial vision are manifested in the Polo del Gusto and in the
Illy Art Collection where beauty, sustainability and quality intertwine harmoniously”.
Arcangelo Sassolino (sculptor from Vicenza)
“in recognition of his research and the resulting work closely linked to the artistic Beauty expressed by matter and its
phenomena, from mechanics and technologies. His art, which looks to the future, transforms culture into a field of intense and
continue reflection”.
Sara Segantin (Trentino nature writer)
“for the commitment, the publications and the collaborations that place her and her work in a dimension of enchantment for Beauty and
Goodness of nature, with attention to sustainability and “justice
climate” necessary for its conservation. A refined sensitivity allows it to perceive not only Beauty but also
fragility of the world and its repercussions on humanity”.

MASI INTERNATIONAL WINE CIVILIZATION AWARD
It is dedicated to the great world of viticulture and rewards the most representative personalities who have contributed at a high level
international to exalt the ancient culture of the vine and wine.
Donatella Cinelli Colombini
“for her work as a producer, promoter and disseminator of the vine and wine through the valorization of the aesthetics of the
landscape and to be a leading figure in wine tourism through initiatives such as the Wine Tourism Movement and
Cantine Aperte. And again, for the passionate commitment in the Women of Wine Association and, consistently, for the organization
of an ‘all-female company’ in Casato Prime Donne in Montalcino”.

MASI INTERNATIONAL VENETIAN GROSSO D’ORO AWARD
It is reserved for personalities who have contributed to spreading a message of culture in the world, generating that understanding
between peoples that develops in solidarity, civil progress and peace.
Don Calabria Opera
“bearer of the values of simplicity and the charisma of the Holy founder, she expresses herself with great sensitivity in her social initiatives
and humanitarian, health and pastoral with particular attention to marginalization, hardship and health of body and spirit.
It transforms pain into hope and dignity and makes tangible the beauty of solidarity with the commitment to the common good; it can
therefore be defined as a “multinational of Good”, present as it is in the five continents where it speaks Italian and represents a
Veronese and national pride”.

AIS Veneto hosts AIS4AID, the Second National AIS Day for Sustainability and Social, a round table where AIS will discuss the future and the issues of social, environmental and ethical sustainability.

Friday 20 September 2024, 10.00 am ​Novotel Mestre Castellana ​Via Alfredo Ceccherini, 21, 30174 Venice VE.

Four exceptional speakers will meet with the regional delegates of the Association and will tell about projects and experiences to share to build tomorrow.

Why dedicate a day to sustainability? Because for AIS this value is fundamental. Wine, even more than the vineyard, represents an ethical concept: it is the result of attention, care, ingenuity and respect for the environment.

PLAN

10.00 am
​Opening of the proceedings and initial greetings. Moderated by journalist Leonardo Feltrin
​Sandro Camilli – President AIS Italy ​
​Gianpaolo Breda – President AIS Veneto ​

THE MAN
The organizational model of sustainability
​Gianluca Cornelio Meglio – Director of the Turin Agri-Food Center
Gianluca Cornelio Meglio is an expert in the agri-food sector: he currently holds the role of General Manager of the Centro Agro Alimentare Torino, where he is responsible for supervising all activities, from administration to accounting management. His main objective is to ensure the efficiency of services and compliance with regulations, with a particular focus on the economic, environmental and social sustainability of the organization. His previous experience as Head of Legal, Corporate and Contracts Affairs at SO.GE.MISpA has allowed him to develop a solid knowledge of regulations and procedures, which he now also applies in promoting sustainable practices within the Centro Agro Alimentare Torino.

ETHICS
An Ethical Project Starting from Cork
​Carlos Veloso dos Santos – General Manager Amorim Cork Italy
Carlos Manuel Veloso dos Santos has built a successful career in the cork industry, driven by a deep passion for sustainability and innovation. His long-standing collaboration with Amorim led him to serve as CEO and General Manager of Amorim Cork Italia, the Italian leader in the production and distribution of cork stoppers. Under his leadership, the company has achieved extraordinary results. In 2011, dos Santos created Progetto Etico , a recycling program that placed sustainability at the heart of Amorim Cork Italia’s corporate strategy. This commitment to a more responsible future is also reflected in the Suber initiative, launched in 2019, which explores the creative and sustainable potential of cork, transforming it into interior design objects.

THE ENVIRONMENT
From Print to Digital Publishing
Enrico Tacchini – Director WEIJI Communication
Enrico Tacchini has spent over two decades shaping the communications and software development landscape. His passion for innovation led him to found WEIJI, a company that quickly established itself as a leader in cutting-edge digital solutions, developing pioneering solutions for the distribution of educational content and inclusive digital models for learning. In recent years, Tacchini has focused on integrating artificial intelligence for generative purposes and business process optimization.

THE SOCIAL
Disability in catering and hospitality
Raffaele Massa – Vice President AIS Puglia
Raffaele Massa is an example of how a passion for wine can be a driver of social change. AIS Delegate of Bari, Vice President of AIS Puglia and Cavaliere al Merito della Repubblica, he is a sommelier and trainer who has dedicated his career to promoting the culture of wine and social inclusion. He has organized and directed professional training courses for aspiring Sommeliers in the Bari Delegation since 2004, but his most innovative project is “Il Sommelier Astemio”, which offers a professional training course to boys and girls with disabilities allowing them to enter the world of wine and catering. The project also includes the creation of a Masseria Didattica in Bari, where participants can do a practical internship and prepare for a future career in the sector.

Presentation of the project “Adopt a vineyard with AIS Veneto”
​Piero Pellegrini – Founder Casa di Anna ​
​Gianpaolo Breda – President of AIS Veneto
“ Adotta una Vigna” is a concrete example of how a passion for wine can be a vehicle for inclusiveness and sustainability. The project supports the Fattoria Sociale Casa di Anna, which promotes social inclusion through agricultural work, planting a vineyard of resistant grapes (PIWI) managed by vulnerable people.
​The vineyard will be an open-air classroom for AIS Sommeliers, who will be able to closely follow the life cycle of the vine, study the aromas in the aromatic herb garden and actively participate in cultivation. AIS members who decide to “adopt a vineyard” will be able to follow the growth of the plants via webcam and, once the vineyard is productive, will receive three magnums of their solidarity wine.

12.00 pm
​Conclusions
Camillo Privitera – AIS Events Area Manager

1.00 pm
Buffet for guests

3.00 pm
Best Sommelier of Veneto Competition – The challenge on stage

5.30pm
Announcement of the winner and awarding of prizes

Final toast

The setting of the space for the talk show is provided by Suber Collection by Amorim Cork Italia
For confirmations and information:

info@studiocru.it
Chiara Brunato | chiara@studiocru.com | 371 335 0217
​Veronica Guerra | veronica@studiocru.com | 380 236 3563

Fermento Milano is the first event to have its own Metaverse that extends the duration of the wine event and amplifies the possibilities of interaction with producers.

MILAN, SEPTEMBER 13, 2024 – The Enoverse Fermento Milano will be inaugurated next Friday, September 13. The inauguration will take place in two ways: with an in-person event from 8:00 pm to 10:30 pm, at the Sala Hack of G-Gravity, in Via Legnone 2 in Milan and, in parallel, in the Metaverse accessible at the link fermentomilano.enoverse.io where it will be enough to take the elevator to the first floor where there is a piano, to enjoy the event.

This will be the occasion to discover and learn in detail all the key elements of the project , navigate the space, verify the activation of all the areas and functions and welcome the many real visitors in this virtual world , filling the glasses and toasting together!

FERMENTO MILANO: A SPECIAL EVENT –   Fermento Milano is a unique wine event that combines tradition and innovation in the world of wine. Organized by the Milanese Delegation of FISAR (Italian Federation of Sommeliers, Hoteliers, Restaurateurs), it has now reached its 8th edition , consolidating itself as an unmissable event for wine lovers and professionals in the sector.

The main event will take place on Sunday 20 October 2024 , from 11.00 to 21.00, at the prestigious Meliá Milano Hotel***** , in Via Masaccio 19: here, over 1,200 participants, including numerous professionals from the Ho.Re.Ca. sector , will have the opportunity to immerse themselves in a 360-degree wine experience.

The beating heart of Fermento Milano are the Tasting Benches where 80 Producers from all over Italy will present their best creations. Each Winery will bring up to 6 labels , offering participants the chance to taste around 500 different wines . It is therefore a unique opportunity to explore the richness and diversity of the Italian wine heritage in just one day.

Fermento Milano is not limited to Tastings: during the event, 9 thematic Masterclasses will be held in the Torre Galfa and Torre Gae Aulenti Halls. These sessions will involve Producers, Consortia, Institutions and Consulates, offering insights into the latest trends and techniques in the world of wine.

INNOVATION AND EXPERIENCE WITH VIRTUAL REALITY – Innovation is at the heart of Fermento Milano 2024, which this year introduces a virtual grape harvest experience created in collaboration with Sicilian wineries Wine Space and Curatolo Arini . Using VR viewers , participants will be able to immerse themselves in a realistic grape harvest simulation , involving all five senses: a unique way to bring the public closer to the wine production process, even if they are physically far from the vineyards.

THE METAVERSE – The true revolution of Fermento Milano is its Metaverse , called “ Enoverse Fermento Milano ”.

Active from September 2024 , this virtual environment extends the event experience far beyond the physical and temporal boundaries of the main event . In the Metaverse, participants can, from the comfort of their own homes:

• create your own avatar and move freely within the virtual environment designed for Fermento Milano;
• participate for free in interviews and talks with producers;
• visit the Enoverse Fermento Milano by chatting with your friends and other visitors of Enoverse Fermento Milano in the virtual world;
• chat with Ebe , the AI avatar who knows everything about Fermento;
• interact with the geographical totem of the Italian Regions to learn about the names and characteristics of the wines present in Fermento and interact with the pairing totem to discover which wines present in Fermento pair with your favourite dishes;
• purchase Fermento tickets (entrance to the Tasting Benches, VR events and Masterclasses);
• buy wines from the Fermento online shop ;
• attend concerts and exhibitions ;
• have fun with gamification to win vouchers and prizes;
• for Ho.Re.Ca operators and professionals , meet the producers during the events or visit the virtual tasting counter, obtain information on the wines and receive a purchase proposal for their premises.

FERMENTO MILANO SHOP – To facilitate the purchase of the wines tasted, Fermento Milano has enhanced its online shop that allows participants to purchase wines from the producers present at the event. The Fermento Milano staff takes care of managing orders, logistics and shipments, making the purchasing experience simple and convenient .

The Fermento Milano online sales channel will be available from September 1st to October 31st both on the Fermento Milano website and within Enoverse Fermento Milano for an even more engaging experience.

ADVANTAGES FOR PRODUCERS – For producers, Fermento Milano offers significant advantages. In addition to visibility during the physical event, the Metaverse offers extended exposure for several months. The possibility of direct sales through the online shop and networking opportunities with professionals and enthusiasts make Fermento Milano a valuable platform to promote their products.