Cocchi Vermouths are confirmed as among the favorites of great international bartenders, conquering first place in the Best Selling Brands and Top Trending Brands categories of the Annual Brands Report, edited by the British magazine Drinks International.

The Annual Brands Report, based on the preferences of the most influential professionals in the beverage industry, is considered one of the most authoritative rankings in the world. The research is conducted on 100 establishments chosen from those that have appeared in recent editions of The World’s 50 Best Bar (1-100), the Spirited Awards of Tales of the Cocktail, as well as national competitions such as the 50 Best Bars of North America and Asia and other competitions such as the Class Bar Awards similar competitions around the world.

This double recognition replicates last year’s success and consolidates the historic Asti-based company as an essential reference brand for the best bartenders in the world.

Cocchi proudly celebrates this milestone, which testifies to the constant appreciation and uncompromising quality of its products, undisputed protagonists of international mixology.

THE INVESTIGATION METHOD

The annual Drinks International Report draws up top ten rankings for product categories (not only Vermouth but also Gin, Bitters, Whisky for example), according to a double ranking: the Best Selling one, which takes as indicators the sales volumes in the specific channel of high-level bars, and the Top Trending one, which rewards the trendiest brands.

The rankings are compiled based on the feedback of a panel of industry experts (restaurant owners, bar managers and bartenders) on the three best labels of their restaurants for each of the two rankings.

“The consistency of quality and service over the years: these are the levers with which Cocchi has conquered and maintained this leading role. A great result for the brand but also for the denomination “Vermouth di Torino”, brought here to the top of the charts – says the CEO of Cocchi, Roberto Bava -. We were also very pleased by the statement in the Sunday Times by Jane MacQuitty: « Cocchi Vermouth di Torino is a festive negroni essential from the gold-standard vermouth producer ».   Our Vermouth confirms itself as a classic in the category”.

President Noal: “A result that is the merit of all the producers. Proud to be ambassadors in the world of a unique territory”

Asolo Prosecco sets a new historic record, reaching 30 million certified bottles.

An extraordinary result for the Consorzio Vini Asolo Montello and for the denomination, which shows constant growth not only in quantity, but also in quality, with a progressive increase in the value of the product, an objective that the Consortium has long set itself and will continue to pursue.

“We are proud of the goal achieved – explains the President of the Asolo Montello Consortium Michele Noal -, thanks to the work of our producers, who have been working for years to grow the denomination. An important choral effort, the result of the numerous initiatives that over time have made this result possible. In fact, Asolo Prosecco has been able to win the interest of national and international critics, who have assigned our wines excellent scores thanks to the commitment of the companies that have believed in the projects to promote the territory and have invested in quality”.

An important factor in the growth of the denomination is the consolidation and development of foreign markets : the United States remains the leading country for exports, but Asolo’s bubbles are also arousing increasing interest in Japan , where the Consortium brought its labels for tasting last November, during the Tokyo stage of the Slow Wine World Tour.

“Our wines – continues Noal – tell the world about a unique place, a territory of which we are proud ambassadors. Through the glass we have the opportunity to make known the village of Asolo and its charm, the wonderful hills that surround it and the food and wine excellences of our places. These are the lands of Canova and Palladio, in the Abbey of S. Eustachio Giovanni Della Casa wrote the Galateo. This is also where the red wines of Montello and Recantina are born, a variety grown locally for centuries and saved from extinction thanks to a long research work”.

After a 2024 marked by change, with the renewal of institutional positions and the establishment of three Commissions – agronomic, technical-legal and promotion – the Consorzio Vini Asolo Montello faces 2025 with confidence: “We will take part in the main trade fairs (Vinitaly, Vinexpo and ProWein) and the SloWine Tour in the United States. Not only that: we are also planning to strengthen the activities of protection of denominations at an international level. We want to continue with ever greater incisiveness in the actions of protection and surveillance, without forgetting the strong training and information activity aimed at operators and institutions that deal with food and wine and tourism in our territory”, concludes President Noal.

Vincenza Alessio Librandi among the 50 most influential women in the wine and spirits sector, in the “List of 50” of the Women in Wine & Spirits Award 2024. This important recognition comes thanks to her commitment to the “CORALE” project, symbol of the fight against gender violence, promoted by Le Donne del Vino.

International recognition comes thanks to “CORALE”, the wine symbol of the fight against gender violence, the result of the collective project promoted by Donne del Vino.

Vincenza Alessio Librandi, mother of Raffaele and Paolo Librandi and aunt of Teresa and Francesco Librandi, today at the helm of the historic winery of the same name in Cirò Marina, officially named a few weeks ago in the prestigious “List of 50” of the Women in Wine & Spirits Award 2024, the international recognition that celebrates the most influential women leaders in the wine and spirits sector worldwide. The prestigious achievement is the result of a virtuous path that began with “CORALE”, the wine symbol of the fight against gender violence, born from the collective project promoted by the National Association Le Donne del Vino. An initiative that focused on the strength of shared work and the value of social awareness, demonstrating how wine can be a spokesperson for messages of justice and change.
The “CORALE” project is not just a wine, but a manifesto of social commitment. A tangible symbol of the transformative power of wine, born from the collaboration of ten Calabrian producers united under the aegis of Le Donne del Vino. Each bottle contains the value of sharing, the strength of women and the desire to contribute concretely to raising awareness against gender violence. “CORALE” has traveled between events and presentations, gathering consensus and attention, and becoming a vehicle for messages of justice and change.
It is precisely from this collective experience that Vincenza Alessio Librandi was nominated for the Women in Wine & Spirits Award 2024, one of the most prestigious international awards that celebrates female figures capable of redefining the rules of the wine and spirits sector. Her nomination was supported by the “Le Donne del Vino” Association, which wanted to highlight her crucial role not only as a protagonist of the “CORALE” project, but also for her entrepreneurial and social vision.
Vincenza Alessio Librandi has been able to embody the values of inclusion, sustainability and social responsibility. Her activity has embraced a broad concept of “care” and “vision”, promoting projects that put the community and the territory at the center. Since 2019, she has held the role of regional delegate for Calabria within the National Association “Le Donne del Vino”, promoting training projects, wine tourism courses for schools and initiatives to enhance the wine landscape.
The Women in Wine & Spirits Award is not just an award, but a celebration of the talent and global impact of women in the industry. The 2024 edition received hundreds of nominations from around the world and recognized women who have distinguished themselves through leadership, innovation, and social responsibility. Vincenza Alessio Librandi’s nomination found space in the prestigious “Corporate Social Responsibility” category, rewarding her 360-degree commitment to ethical and conscious viticulture.
The nomination of Vincenza Alessio Librandi in the “List of 50” represents not only a personal but a collective recognition, bringing the whole of Calabria under the spotlight of the international wine scene. It is the triumph of a choral vision, just like the wine she helped create. The echo of this success resonates not only among the rows of Cirò Marina, but throughout the world of wine, reminding us that change is always possible, especially when it is carried forward by a “CHORAL” action of determined voices.

In 2024: 38 international events, 120 inspections, 4 training courses and incoming and promotional activities.

Novella Pastorelli “Primitivo di Manduria will continue to be the protagonist of a story that intertwines territory, tradition and innovation. A narrative that the Consortium is proud to share with the entire world”.

2024 was a year full of milestones for the Consorzio di Tutela del Primitivo di Manduria, which confirms its role as a protagonist in the promotion of one of the symbolic wines of the Apulian territory. A path made of promotion, protection and innovation, with an eye always turned to the future and the challenges of a constantly evolving market.

Primitivo di Manduria has traveled far this year, making itself appreciated as always in Italy and abroad. No less than 38 international events have seen the Consortium as a protagonist in strategic markets such as Germany, the Czech Republic, Denmark and Poland. Each event has been an opportunity to tell the uniqueness of the Dop Manduria by bringing it to the attention of an increasingly large and passionate public.

“Among the most significant moments – explains Novella Pastorelli, president of the Consortium for the Protection of Primitivo di Manduria – was the celebration of the 50th anniversary of the DOC, which took place during the 56th edition of Vinitaly through masterclasses and conferences. Moments that not only consolidated the prestige of the denomination but also reaffirmed the value of Primitivo di Manduria as a national cultural heritage. Another important stage was that of Venice, a city that is a symbol of art and luxury, where, in the historic location of the Casino, we had the honor of presenting our wine in a highly prestigious international context. To complete this visibility strategy, advertising on national television networks and in the airports of Brindisi, Bari and Milan Malpensa, which further strengthened the image of the Dop Manduria as an ambassador of Made in Italy”.

Not just international events. This year, the Consortium hosted eight internationally renowned journalists from countries such as Korea, the USA, Singapore and Canada. Thanks to the collaboration with Gambero Rosso International, the guests explored the territory, visited the member wineries and discovered the beautiful landscapes. An initiative that helped strengthen the bond between territory and wine, telling a story of excellence that goes beyond the bottle.

The surveillance and protection of Primitivo di Manduria are one of the main priorities of the Consortium, which has invested considerable resources to guarantee the quality and authenticity of the wine, while protecting the brand and its denomination. The Consortium has implemented a proactive and widespread approach through the training of internal staff, preparing them to take on the role of surveillance agents.

Thanks to this strategy, 120 samplings were carried out on an international and online scale, demonstrating the commitment to continuous and widespread surveillance. This year, the inspectors were present in Germany, Switzerland, Denmark, the Czech Republic, Poland and Italy, monitoring the market positioning of Primitivo di Manduria bottles and online channels to prevent fraud and protect the quality of the product.

“The protection and supervision of the Primitivo di Manduria brand are a fundamental aspect of our activity – states Pastorelli – that the Consortium has always approached with great seriousness and determination. Over the years, we have undertaken numerous opposition actions against the improper use or unauthorized imitations of our brand in various international markets. In the past, we have taken legal action in Turkey, Germany, Vietnam, Chile, China and Italy to protect the authenticity and prestige of our denomination. We await the official outcome but our commitment continues with determination. Defending the brand is essential to protect companies and safeguard the end consumer”.

2024 also saw a significant focus on training . Courses were organized for members on fundamental topics such as bottle labeling according to the new EU Regulation, phytosanitary defense and the different species of leafhoppers. At the beginning of 2025, a special focus will be dedicated to Neuro Selling and Neuro Marketing with Professor Vincenzo Russo, Professor of Consumer Psychology and Neuromarketing at the Free University of Languages and Communication IULM in Milan, who will guide participants on a journey through consumer psychology and innovative sales techniques.

“The future of the Consorzio di Tutela del Primitivo di Manduria is already in full swing,” Novella Pastorelli enthusiastically states. “In the first months of 2025, we will be present at prestigious international food and wine events, such as Wine Paris 2025, Food Expo Greece in Athens and ProWein in Düsseldorf. These will be perfect opportunities to let the world know about the uniqueness of our wine, which embodies all the strength and history of our territory.”

Looking to the future, Pastorelli underlines an ambitious goal: “The vinification of Primitivo di Manduria DOC Rosato represents an important challenge that aims to diversify and enrich our offer, keeping the values of tradition intact”.

“This year’s balance sheet – he concludes – is not only a celebration of the goals achieved, but above all a springboard towards new horizons and new challenges. Primitivo di Manduria will continue to be the beating heart of a story that intertwines territory, tradition and innovation. It is a narrative that we are proud to share with the world”.