BEVERAGE IS THE PROTAGONIST WITH AN ENTIRE DEDICATED PAVILION AND A SPECIAL PROGRAMMING FOR THE SOLOBIRRA, SPAZIO VIGNAIOLO AND RPM-RIVA PIANETA MIXOLOGY AREAS.

Hospitality – The Hospitality Show also this year offers an exclusive and complete showcase on the world of beverages, with wholesalers, suppliers and producers for one of the driving sectors of the global economy, in an unmissable meeting between exhibitors, visitors and buyers.

There will be plenty of space for beverages throughout the C3 pavilion – from beer to liqueurs, waters, roasters and coffees, wineries, infusions and juices, up to non-alcoholic drinks – and in the three special areas that will liven up pavilion B4 until Wednesday 5 February: Solobirra , dedicated to craft beer, Spazio Vignaiolo for an in-depth look at wine tourism, and RPM-Riva Pianeta Mixology reserved for the art of mixology.

“ The beverage market in Italy continues to grow, offering important opportunities to the Ho.Re.Ca. world – explains Giovanna Voltolini, Exhibition Manager of Hospitality-Il Salone dell’Accoglienza . – With a total estimated value of 160 billion euros (Circana 2024 data), the out-of-home sector is constantly evolving, with new trends that stimulate the creativity of producers and the search for innovative solutions by hospitality operators. ”

In the Spazio Vignaiolo, the collaboration with the Consorzio Vignaioli del Trentino continues, bringing to the fair a collective of 80 wineries, from Trentino and with representatives from Valpolicella, Marche and other Italian regions. All the companies are members of FIVI – Federazione Italiana Vignaioli Indipendenti , guaranteeing an authentic experience and a deep connection with the territory. The Hospitality stage is the perfect showcase for companies that stand out for limited production, artisanal care and authenticity of the products and have the opportunity to create connections, explore collaborations and discover new business opportunities.

In addition to the tasting stands, Spazio Vignaiolo hosts the Wine Arena , an area dedicated to training and learning with a rich program of meetings and tastings for industry professionals, which opens on Monday 3 February at 11:00 with an inaugural toast. Among the most interesting events, the Consorzio Vignaioli del Trentino will delve into the evolution of wine tourism: on 3 February at 15:00 there will be the talk “ Enoturismo Trentino, economia in anteriore ” with the presentation of the latest data from the sector that highlight the ever-increasing importance of the sector in the socioeconomic panorama of the territory; on Tuesday 4 February, after the morning in-depth discussion at 11:00 on the relationship between AI and professionals, at 15:00 Barbara Nappini, president of the Board of Directors of Slow Food Italia , will take the stage for an overview of sustainability, lifestyles and new consumption models; the cycle ends with the meeting “ Tourist potential of the wine product ” which examines the fundamental role of cellars and producers in tourist attractiveness, scheduled for Wednesday 5 February at 11:00.

Also in the Wine Arena, on February 5th at 11:00 an analysis on the “ Tourist potential of the wine product ”, while at 14:30 an event curated by Wine Meridian to discover the economic value of wine tourism and its future prospects entitled “ Presentation of wine tourism data 2024 and focus on direct sales opportunities ”. Following, the award ceremony for the Best Wine Hospitality Manager , the competition that celebrates the best wine tourism professionals. The day will end with a networking moment dedicated to the creation of the Hospitality Manager Manifesto. During all three days at 13:00, in collaboration with Slow Food Trentino-Alto Adige , the Slow Food Chefs will talk about their role as promoters of local food systems and custodians of biodiversity.

One of the main new features for 2025 is represented by the experiential initiatives of H Experience that also involve RPM – Riva Pianeta Mixology with The Spirits Escape : an immersive journey in stages through four Rooms designed to awaken all the senses. An engaging and multisensory journey lasting about 30 minutes (upon reservation via the Hospitality Digital Space app) in which, under the guidance of expert mixologists, in a continuous dialogue between real and virtual, bartenders and restaurant and hotel professionals will be able to try their hand at experimenting with innovative tequila-based cocktails.

In the Mixology Arena , visitors will be able to sign up for masterclasses led by the companies present, focusing on the world of mixology. An opportunity to learn more about the characteristics of the labels on display and how to best use them. On Monday 3 February, the event begins at 2:30 pm with a tasting experience for a journey through the flavours of coffee in modern mixology. This will be followed by five meetings moderated by Carlo Vischi, a consultant in the agri-food and food tourism sector: at 4:00 pm, mountain whisky in the Trentino version of the Italian style will be discussed, in a guided tasting and an in-depth look at the products that tell and enhance the territory of origin. On Tuesday 4 February, Albino Ferri of Accademia Ferri, together with pastry chefs Damiano Carrara – connected from Lucca – and Nicolò Antoniazzi, will lead the meeting ” Exalting sweets with exclusive infusions “: a focus on how to enhance pastry creations with original combinations, to increase revenues and margins. In the afternoon, don’t miss the #Teatour , a journey to discover tea, personalized infusions and Italian haute cuisine, with the participation of chef Peter Brunel. On Wednesday 5 February, the morning starts again with “ Tea in the Hotel – Business areas for infusions in hospitality ” to discover how to make the service offered to guests in accommodation facilities exclusive. At 2:30 pm, we’ll talk about “ Non-alcoholic is adult stuff ” discovering the secrets to exploit the new trends in no- and low-alcohol drinks, with Alessio Boggiero and Tommaso Vergano of Amore Liquido, an independent distributor, and Andrea Garbin, sommelier at Peter Brunel Ristorante.

The Mixology Arena program concludes at 4pm on Wednesday, February 5 with L’Heure Rose. The Syrah Grape Gin Hour, a masterclass with Roberta Pasini, Winemaker of the Azienda Agricola Le Fontanelle, and the talented Leonardo Veronesi, Barman and Owner of the Rivabar Cocktail Bar in Riva del Garda.

There are many new features but also confirmations in the beverage sector, such as the participation of the collective of Bavarian craft breweries “Bayerisches Bier IGP” , thanks to the co-financing of the Ministry of Food, Agriculture, Forestry and Tourism of Bavaria, and the coordination of the Italian-German Chamber of Commerce ITALCAM.

The Solobirra area will host a selection of the best craft beers and the Beer Arena stage will feature tastings and many insights into the sector. Wednesday, February 5th, an appointment with “ The Italian way of Pils ”, a classic style enriched with hops from our country that has officially entered the Brewers Style Guidelines. Carlo Vischi moderates the talk between some of the best Italian producers.

On Monday 3 February, instead, focus on digital excellence in the Ho.Re.Ca. sector with the awarding of the Horeca Social Stars , the most active and creative venues on social media.

The complete program is available online and on the Hospitality Digital Spac e app, with which you can also plan appointments with exhibiting companies, consult the new interactive map and the exhibitor and product catalog.

About Hospitality – The Welcome Hall

Organized by Riva del Garda Fierecongressi, Hospitality is the leading international trade fair in Italy dedicated to Ho.Re.Ca. operators. With an exhibition area of over 45,000 square meters, the event is the most complete in Italy, with a vast training program and a large audience of companies and professionals in the Contract & Wellness, Renovation & Tech, Food & Equipment and Beverage areas and in the special areas Solobirra, RPM-Riva Pianeta Mixology and Spazio Vignaiolo. The open-air proposal in the Outdoor Boom pavilion and space for experiential concepts of design and inclusive planning.

The 49th edition will take place in Riva del Garda, from 3 to 6 February 2025.

On January 24, 2025, one of the four monumental steles created by the internationally renowned Friulian artist Giorgio Celiberti was placed outside the Gradis’ciutta winery in San Floriano del Collio.

With this solemn moment, the beginning of the extraordinary year of Gorizia and Nova Gorica European Capital of Culture 2025 was anticipated.

The work, located at the Gradis’ciutta winery, promoter and organizer of the initiative, is the symbol of cross-border collaboration between Italy and Slovenia and a tribute to the cultural unity that this border land has embodied for centuries. With their slender shape and the incisions that recall the word as a signature and pact between community and culture, Celiberti’s sculptures are a universal invitation to peace, reflection and collective responsibility. In total, the steles created by the sculptor Celiberti are 4 and the others have been placed in the municipalities of Nova Gorica and Gorizia and in front of the Ferdinand winery.

“Welcoming a work of such value into our cellar is not only an honor, but a further step towards strengthening the bond between art, wine and territory,” says Robert Princic , owner of Gradis’ciutta. “ This stele represents our commitment to safeguarding and promoting the beauty, culture and collaboration that characterize Collio and Brda .”

The inauguration was a moment of great significance, with the participation of the mayors Rodolfo Ziberna and Samo Turel and the producers, Robert Princic and Matjaž Četrtič, who together gave life to Sinefinis , a wine project without borders . Born from a shared passion for the territory and the desire to break down barriers, Sinefinis is an example of unique collaboration in the European panorama. This project, which celebrates Ribolla Gialla – Rumena Rebula as the symbolic variety of Collio and Brda, has given life to cross-border bubbles from Italian and Slovenian grapes that tell a story of unity and sharing.

The collaboration with the artist Giorgio Celiberti is a further chapter of this vision. His works, with their strong symbolic message, amplify the cultural and human value of Sinefinis, demonstrating how wine and art can unite to overcome geographical and cultural borders. “The stele placed at Gradis’ciutta is not only a monument, but a tangible symbol of our vision: to transform borders into bridges , uniting people, traditions and different perspectives,” underlines Princic.

Sinefinis, with its roots in Collio and Brda, is a forerunner of the Nova Gorica and Gorizia 2025 project, having anticipated the idea of cross-border collaboration already seventeen years ago. The ambition of Robert Princic and Matjaž Četrtič is not limited to the production of quality wines, but extends to the promotion of a cultural and sustainable model, capable of inspiring other realities to follow their example.

This moment represents a fundamental piece of a path that sees Gradis’ciutta committed not only to the valorization of the Collio, but also to the construction of a shared future through the dialogue between art, wine and community. A future where culture becomes the true glue between peoples, histories and territories.

Presents San Bruzio Vermentino Superiore Maremma Toscana Doc.

The new label of the Grosseto cooperative aims to demonstrate how long refinement can give Vermentino new, original expressions.

A new creation enriches the Le Vigne line by Cantina Vignaioli Morellino di Scansano : it is San Bruzio Vermentino Superiore Maremma Toscana Doc 2023 , an unprecedented label from the Grosseto cooperative that demonstrates how time can be a precious ally for this variety.

“We had been toying with the idea of ​​working on the long aging of Vermentino for some time,” explains Benedetto Grechi , President of Cantina Vignaioli Morellino di Scansano, “and with San Bruzio we succeeded. We want to explore all the nuances and tell the story of the versatility of this variety, which has found its ideal place in Maremma, where its characteristics can express themselves at their best. The Le Vigne line already included San Rabano Vermentino Maremma Toscana Spumante Doc and Vigna Fiorini Vermentino Maremma Toscana Doc. It was precisely the tasting of some old vintages of Vigna Fiorini that made us understand that Vermentino has an interesting aging potential. That’s where the idea for San Bruzio came from. It’s a wine that can be drunk young, but it offers extraordinary notes and sensations two or three years after the harvest.”

The new reference takes its name from the ancient rectory of San Bruzio, built around the year 1000 near the village of Magliano in Toscana (Grosseto), perhaps on the remains of a pagan temple. Today only the ruins of the building remain, but the charm of the place is unchanged, so much so that a legend says that Destiny resides in these lands.

San Bruzio is produced with Vermentino grapes , grown with spurred cordon on a silty sandstone soil. About a third of the bunches used are harvested at regular ripeness and kept in the cell, while the rest remain in the vineyard for another two weeks, to encourage the development of fruity aromas. After 48 hours of cold maceration with the skins, the free-run must is extracted and fermented; it is then aged in steel for six months together with the fine lees. Once ready, the wine is bottled starting in the month of July following the harvest.

Straw yellow enriched with golden reflections, San Bruzio Vermentino Superiore Maremma Toscana Doc 2023 is characterized on the nose by notes of broom and yellow plum, with a finish of apricot. On the palate it is full, the flavor stands out which, combined with freshness, enlivens the marked structure. The sip is long and emphasizes the savory notes perceived on the nose. The glass perfectly accompanies fish dishes, white meats or fresh cheeses.

San Bruzio will be on sale starting from March 2025 at the price of 18 euros in wine shops and in the company e-shop.

Agreement signed with “ATMOSPHERE CORE”, leading hospitality in the Indian Ocean.

Atmosphere Core, a leading Asian hospitality group, has announced a special collaboration with Bottega Winery.

This innovative partnership aims to give a new connotation to the hospitality sector of the Maldives, introducing new ways to approach the world of wine and appreciate it at its best. Bottega Gold Prosecco Doc and other wines from the portfolio of the Treviso winery will be supplied exclusively to the 9 refined resorts owned by Atmosphere Core in as many Maldivian atolls. The group also plans to open the first Bottega Prosecco Bar in South Asia. The concept, created by Sandro Bottega, is dedicated to exclusive locations, to make Italian cuisine known and appreciated throughout the world, paired with Prosecco and the best wines of our country. Commenting on the new partnership with Bottega, Atmosphere Core Group CEO Salil Panigrahi said: “We are committed to providing our guests with the best possible experiences and meticulously curating every dining experience within our resorts, offering authentic food and beverages of the highest quality. We want our guests to be able to return home with lifelong memories. We can only achieve this by partnering with the world’s most dynamic wine producers. The announcement of the partnership with Bottega SpA in 2025 is a milestone moment for our company. I would like to personally thank Mr Sandro Bottega for granting Atmosphere Core this opportunity that goes beyond the presence of his brands in our resorts, but also provides us with an exciting platform to explore new concepts in 360° hospitality.” To grow the wine culture, Atmosphere Core regularly hosts winemakers and winery owners at their resorts in the Maldives to conduct exclusive masterclasses and engaging for guests.

Sandro Bottega, President of Bottega SpA, commented: “I am proud to start a partnership with a prestigious group, such as Atmosphere Core. Our main goal is to bring Italian wine culture to South Asia. The Maldives is a luxury destination, which embraces the same values of quality and elegance of our flagship product: Bottega Gold Prosecco Doc. In addition, we hope to also introduce our Bottega 0 Rosé and Bianco. Both non-alcoholic, they offer the same ritual of consumption as sparkling wines, respecting teetotalers and all those who, for whatever reason, choose to be cautious in their alcohol consumption. Finally, I am excited about the opportunity to open a Prosecco Bar, which will represent a sort of embassy of Italian cuisine in the islands”.

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The Bottega family, which has four centuries of history in the world of wine and grappa, founded the company of the same name, both a winery and a distillery. It is based in Bibano di Godega (TV), 50 km north of Venice, where it produces grappa, wines and liqueurs. Among the grappas, the prized selections of single-varietals and the spirits matured in barriques stand out. The range of Bottega wines includes Prosecco, including the well-known Bottega Gold, and other sparkling wines with great personality. In separate cellars, in Valpolicella, Chianti and Montalcino, Amarone, Ripasso, Chianti Gallo Nero, Brunello di Montalcino and other great reds are produced. The Bottega offer is completed by the varied range of fruit and cream liqueurs. The company distributes its products in 165 countries worldwide. For many years, Bottega SpA has made an unbreakable commitment to sustainability, which has led to real and concrete results in reducing the impact on the environment, society and the economy.

Atmosphere Core

Atmosphere Core is a dynamic hospitality group comprising three distinctive brands: THE OZEN COLLECTION, COLORS OF OBLU and Atmosphere Hotels & Resorts. The company operates nine resorts in the Maldives, one resort in Sri Lanka and sixteen hotels and resorts across India, which will open within the next three years. Distinctive design, an authentic sense of place, impeccable service and consistently fresh, refined cuisine lend each Atmosphere Core property a unique character.