Tuesday 8 April masterclass with Gabriele Gorelli, the first Italian Master of Wine; presentation of the Digital Passport, conferences and tastings.

From 6th to 9th April Pavilion 11, stand C4, over 50 labels.

The Consorzio di Tutela del Primitivo di Manduria is preparing to participate in the 57th edition of Vinitaly, the famous International Wine and Spirits Exhibition, which will be held in Verona from 6 to 9 April 2025. With a rich calendar of events, tastings and innovative presentations, the Consortium will be present in Pavilion 11, stand C4 , where it will present over 50 labels of Primitivo di Manduria DOC and DOCG.

The events will start on Sunday 6 April at 12:00 at the Consortium stand, with a tasting led by Davide Gangi and Antonio Scatigna of Vinoway. To participate, you can send an email to info@consorziotutelaprimitivo.com

On Monday 7 April at 1:00 pm the conference “Wine and new generations: crisis or evolution?” will be held at the Conference Hall of the Puglia Region. The debate will involve experts in the sector such as Donato Pentassuglia , Councillor for Agriculture of the Puglia Region, Novella Pastorelli , President of the Consortium and Union of Consortia for the Protection of Wines with Designation of Origin of Puglia (Ucovip), Alessandro Rossi, Wine Manager of Partesa for Wine, Christian Scrinzi, General Manager of Collis Wine Group, the young oenologist Francesco Fortunato , the journalist Marco Sciarrini and Marta Cotarella , co-founder of the Accademia Intrecci. The moderator will be Davide Gangi of Vinoway Italia.

Tuesday, April 8 will be a day dedicated to innovation. At 1:30 pm, at the Conference Hall of the Puglia Region, the new State band, the “Digital Passport” of Primitivo di Manduria wine, a QR code that will offer detailed information on the product, will be presented. The presentation will take place together with the Istituto Poligrafico e Zecca dello Stato.

Following this, from 2.45pm to 4pm, a highly relevant masterclass will be held entitled “Wine and the successful communication strategy of a territory”, with the participation of two figures of absolute prestige: Gabriele Gorelli , the first Italian Master of Wine , one of the world’s leading figures in the field of sommellerie and wine culture, and Vincenzo Russo , expert in Consumer Psychology and Neuromarketing at IULM University, an international authority in understanding consumer behavior and in the application of neuroscience to marketing. Their expertise, combined in this masterclass, represents a unique opportunity to explore how strategic communication can elevate and strengthen the image of a wine territory, such as Primitivo di Manduria, on global markets (Participation: info@consorziotutelaprimitivo.com or by contacting the stand directly)

“We are excited to present new products and unique tastings to promote our Manduria PDO. – says Novella Pastorelli, President of the Consortium for the Protection of Primitivo di Manduria – This year too we are here to support the quality of Italian wine and our companies that produce an excellent Primitivo di Manduria. At Vinitaly we will preview a QR code that will be inserted inside the State bands of each of our labels. By scanning it, the consumer will be able to access the Digital Passport of Primitivo di Manduria, a section that will contain key information such as the serial and seal control code, the year of production, the batch and the certification. Furthermore, it will be possible to consult details on the producer and the Consortium for the Protection as well as suggestions on food pairings and recipes that enhance Primitivo di Manduria wines. With this initiative we aim to make each bottle even more traceable, offering those who buy our wines a complete and detailed overview of the quality and history of the chosen product, as well as providing a valuable service to our customers. companies. And then great tastings with prominent names, including Gabriele Gorelli, the first Italian Master of Wine, who chose us as excellence”.

Family Tasting, dedicated baskets and walks immersed in nature, here are some activities proposed by Umbrian wineries also designed for the little ones.

Snacks, treasure hunts, picnics in the vineyard: even children can find their space in the cellar and experience its most authentic dimension, linked to contact with nature. Certainly not glasses of wine, but organic juices and genuine food produced on the farm : who said that wine tourism designed for parents should exclude the little ones?

Spring is the perfect season to rediscover the pleasure of being outdoors, and the Umbria Wine Tourism Movement invites nature lovers of all ages to experience activities designed to make wine an engaging discovery even for the youngest. Umbrian wineries are preparing to welcome guests with initiatives tailored for families.

Prosciutto di Norcia PGI, bread and oil, fruit juice and treasure hunt with a final prize: this is the proposal of the winery Scacciadiavoli , historic winery of Montefalco.

The Carini Company in Perugia welcomes young visitors with corners dedicated to play and creativity, non-alcoholic aperitifs with company products and the opportunity to explore the company, in contact with the animals present, sheep, pigs and geese. The large panoramic bench Big Bench #248 becomes the perfect place for a picnic among the olive trees, while during the tour of the cellar you can discover the production phases of wine and other company products.

The Roccafiore Cellar   in Todi it defines itself as a “family-friendly” winery and thus offers the “family Tasting”, with a tour of the winery and vineyards, followed by a guided tasting of wines for adults and fruit juices for the little ones, who can have fun with coloring sheets.

Experiences in the cellar also become an opportunity to spend time immersed in nature: Terre de La Custodia , located in the hills of Montefalco, offers a year-round attentive welcome to families, with areas dedicated to children in the tasting room, placemats to color and a child-friendly “aperitif” with fruit juices and small snacks. For those who love nature, it is possible to organize picnics with menus dedicated to children or participate in demonstration activities of the wine supply chain, led by the winemaker and the brand ambassadors of the cellar.

Arnaldo Caprai also offers the possibility of organizing tours among the vineyards, while in the wine shop a children’s area has been set up with tables and materials for drawing. The “Kid Experience” includes a non-alcoholic cocktail and a winemaker’s sandwich for the little ones, while during the picnic the children will receive a basket made just for them: active from April 22nd to September 30th the Pic-Nic in Vigna is the ideal experience to discover the landscape surrounding the winery. A Wine Educator will accompany you during the visit to the vineyard and the winery and then, at the end of the guided tour, a picnic with lunch in the vineyards.

La Veneranda offers a half-price tasting plate for children, while Cantina Farchioni welcomes families with non-alcoholic aperitifs, small snacks and demonstration activities on the wine supply chain, accompanied by winemakers and brand ambassadors.

This spring, the Umbria Wine Tourism Movement transforms a visit to the winery into an opportunity for discovery for the whole family. A journey into the heart of Umbria where wine becomes an experience, a game and sharing, giving the little ones moments of fun and adults the opportunity to savor the territory in all its nuances.

Many other wine tourism itineraries curated by Umbrian wineries can be consulted on the social channels of the Umbria Wine Tourism Movement.

Sauvignon Blanc, which debuts with the new vintage at Vinitaly, will be followed by the other references of the brand. Objective: to relaunch and enhance the denomination.

Aware of its role as ambassador of the territory, Mandrarossa – top brand of Cantine Settesoli – bets on Menfi Doc and debuts at Vinitaly with the 2024 vintage of Urra di Mare, claiming the label no longer as Doc Sicilia, but with the Menfitana denomination . In the near future, Cartagho , Bertolino Soprano , Cavadiserpe , Santannella and Bonera wines will also pass from Sicilia Doc to Menfi Doc. Mandrarossa’s goal is in fact to relaunch and enhance the denomination by focusing on the strong territorial and oenological identity , as well as on wine tourism .

“The Menfi area – explains Giuseppe Bursi , President of Cantine Settesoli – is a unique place, where the conditions for viticulture are optimal: the area extends up to 440 meters above sea level, with significant temperature variations and the constant presence of sea breezes. These characteristics give the Menfi Doc wines of Mandrarossa a marked minerality, acidity and freshness, peculiarities that make them immediately recognizable. On these hills there are also five different types of soil: after a careful zoning study we have selected the most suitable terrains for each vine, giving even more value to our products. Our goal is therefore to underline the strong bond between Mandrarossa and its place of origin, still little known and valued”.

Another key lever for the promotion of Menfi Doc is wine tourism, a strategic asset in which Mandrarossa strongly believes: “Here the hills meet the sea, next to the vineyards we find expanses of olive trees: it is a still uncontaminated landscape, an enchanting Mediterranean idyll. When we welcome people to our winery, we also tell them about this wild and fascinating place. Promoting Menfi means focusing on experiential tourism : the beauty of nature must become an added value to attract visitors and give impetus to the denomination. To preserve this extraordinary heritage we must also think about the future, dealing with the climate changes underway: we are adopting shorter pruning, shading nets and evaluating the use of resistant rootstocks, as well as promoting dryland farming techniques among our members”.

The first Menfi Doc wine is Mandrarossa Urra di Mare , 100% Sauvignon Blanc. The beneficial action of sea breezes gives a fresh wine with delicate vegetal notes, a new and territorial expression of Sauvignon. Straw yellow in color with bright golden reflections, its aroma is intense, with aromas of citrus, peach, apricot and hints of mint and basil. On the palate it presents excellent harmony between fruit aromas and minerality, with a fresh and persistent finish.

Stand Vinitaly Cantine Settesoli – Mandrarossa: Pavilion 2 – Stand D39

A shared commitment between the Consortium, regional institutions and Trentino wine companies to enhance and strengthen the international presence of Trentino.

A shared commitment: collaboration and growth of the territory.

The Consorzio Vini del Trentino is preparing to return as a protagonist at Vinitaly 2025 , the international wine fair that will be held from 6 to 9 April at Veronafiere, with a large and innovative exhibition space that extends over 3000 square meters in pavilion 3, dedicated exclusively to Trentino. A year of successes and new synergies is reflected in a growing participation, involving 44 wine companies in pavilion 3 and a further 14 companies present in the broader context of Vinitaly, supported by institutions and the Trentino network.

A shared commitment: collaboration and growth of the territory

This year’s edition will see the active and coordinated participation of the Consorzio Vini del Trentino, with the fundamental support of the Autonomous Province of Trento, Trentino Marketing, and various important regional institutions , all committed to promoting the food and wine excellence of the territory. Institutional collaboration continues to be one of the central aspects of this participation, aimed at strengthening the image of Trentino as the beating heart of wine innovation and environmental sustainability.

A distinctive element of the stand will be the corner dedicated to institutions , where visitors and buyers (mainly from Europe and the USA) will be able to immerse themselves in Trentino’s heritage through food and wine experiences and unique thematic itineraries thanks to the Trentino Wine and Flavours Routes, the Dolomites Cheese Route and the Apple and Flavours Route of the Valli di Non and Valli di Sole.

Tastings and heritage: the heart of the proposal

The Consorzio Vini del Trentino will propose a series of tastings guided by expert sommeliers, focused on Trentino native wines , to offer an immersion

complete in the different varieties of wine that make Trentino a territory rich in biodiversity. As a backdrop, the Trentodoc Institute will offer tastings dedicated to the famous Trentino Classic Method , a symbol of the quality and winemaking art of the region.

There will also be contributions from other prestigious entities, including the Edmund Mach Foundation, which will take care of tastings and hospitality at its stand, and the Istituto Tutela Grappa del Trentino, which will offer unique sensory experiences with the tasting of the renowned Grappa del Trentino. Mixology will have a leading role, with expert bartenders ready to present and offer innovative cocktails based on Grappa del Trentino , in an explosion of flavors that combines tradition with the art of mixing.

A step towards the future: sustainability and innovation

The participation of the Consorzio Vini del Trentino at Vinitaly 2025 is part of a broader project that focuses on sustainability and innovation as a strategic lever for the future of the wine sector. In addition to promotional activities and B2B meetings, the Consortium will continue to support research and development of sustainable practices, aiming for a future that combines tradition and innovation, in the name of quality and protection of the territory.

The Consortium thus confirms itself as a key player in the promotion of Trentino wine at a national and international level, with a proposal that ranges from wine quality to the culture of the territory, from support for innovation to the valorization of tradition.