Official presentation of the program for the second edition of the Barbera d’Asti Wine Festival, scheduled for November 7-10, 2025, in Piazza Alfieri – Asti.
The official program of the second edition of the Barbera d’Asti Wine Festival , scheduled from 7 to 10 November 2025 in Piazza Alfieri – Asti, was presented today in the Gianni Basso Hall of the Alfieri Theater in Asti.
During the press conference, organized by the Barbera d’Asti and Monferrato Wines Consortium in collaboration with Go Wine and with the support of the Municipality of Asti , in the presence of the President of the Consortium Vitaliano Maccario , the Mayor of Asti Maurizio Rasero , Massimo Corrado of Go Wine and Livio Negro President of the Cassa di Risparmio di Asti Foundation , the contents of an edition that promises to be even richer and more varied were revealed, with events dedicated to industry professionals, enthusiasts and new generations of wine lovers.
“ The Barbera d’Asti Wine Festival represents a moment of great visibility and pride for us ,” said Vitaliano Maccario , President of the Barbera d’Asti and Monferrato Wines Consortium. “ It is a unique opportunity to showcase Barbera d’Asti and our protected denominations in an authentic and contemporary way, showcasing the work of the producers and the quality of the wines that represent the soul of our region. Through masterclasses, tastings, and opportunities for discussion, the Festival will offer visitors the opportunity to discover the extraordinary variety of the denominations protected by the Consortium, get to know our producers up close, and understand the profound bond that unites wine with the landscape, culture, and community of Monferrato. We want these days to be an opportunity for meeting, celebrating, and shared growth, capable of highlighting the strength of a region that looks to the future .”
” The Barbera d’Asti Wine Festival is an event that perfectly captures the spirit of our city: welcoming, vibrant, and deeply rooted in its roots ,” continues Asti Mayor Maurizio Rasero . ” Asti is experiencing a period of renewed cultural and tourist energy, and this event represents an important part of a broader project to enhance the area. Wine, with its history and its strong identity, becomes the common thread in a story that unites producers, institutions, and citizens. It is a sign of how, by working together, we can build a future in which tradition and innovation coexist and strengthen each other, offering Asti and the Monferrato region an increasingly international perspective. ”
“ The Foundation, through the “Culture and Territory Call” project, supports strategies aimed at the promotion and territorial development of the DOC and DOCG wines of Monferrato ,” adds Livio Negro , President of the Fondazione Cassa di Risparmio di Asti . “ The initiative aims to encourage the implementation of interventions and events aimed at the tourist and cultural valorization of the area, while at the same time promoting knowledge and dissemination of its winemaking excellence. In this way, the Foundation contributes to strengthening the identity of Monferrato and consolidating its role as a reference area in the national wine and cultural panorama .”
The Festival will kick off on Friday, November 7th at 6:00 PM with the opening talk ” Sorsi di Futuro: sostenibilità, giovani e territorio di vino ,” moderated by Federico Monga, deputy editor of La Stampa. The talk will feature representatives of the Consortium, Michelin-starred chef Antonino Cannavacciuolo, and Stevie Kim , founder of the Italian Wine Podcast, as well as prominent Piedmontese journalists. The event will be an opportunity for discussion and dialogue on the topic of sustainability and new consumption styles , an increasingly central topic in the debate on the future of Italian wine and gastronomy. Through the experiences and visions of the speakers, the talk will explore how the value of sustainability —environmental, economic, and social —is influencing the choices of younger consumers, guiding producers’ strategies, and redefining the relationship between quality, ethics, and the pleasure of food and wine.
Saturday, November 8th, will be dedicated to a cooking show hosted by resident chef Gianluca Renzi of the Michelin-starred restaurant “Le Cattedrali.” This event, open to the public, will allow you to discover the excellence of Asti’s cuisine, reinterpreted through the art of cooking by a young rising star on the international gastronomic scene. You will also have the opportunity to preview the wines that will be featured on Sunday and Monday at the tasting tables. The evening will be enlivened by a DJ set and a cocktail station, bringing a contemporary and convivial atmosphere to the city center, showcasing the versatility of Monferrato wines, even in mixology.
On Sunday 9th and Monday 10th November , Piazza Alfieri and the spaces of the historic centre of Asti, the beating heart of the event, will host tasting stands of producers open to the public and dedicated to direct encounters with the local wineries.
In-depth studies on the denominations will be the focus of four internationally renowned masterclasses held at the Alessandria-Asti Chamber of Commerce: on Sunday morning , Veronika Crecelius, journalist and correspondent for Meininger’s Wine Business International, will be followed by an appointment with Aldo Fiordelli, a prestigious author of James Suckling; in the afternoon, Pietro Russo , Master of Wine , will accompany participants on a sensory journey, while on Monday 10th, expert Costantino Gabard will close the masterclasses scheduled for the second edition of the Barbera d’Asti Wine Festival.
In addition to the main events, the program includes social gatherings, food tours, and initiatives spread across the city’s iconic locations, during a weekend that will transform Asti into the capital of Barbera d’Asti and Monferrato wines.
With its inclusive and cross-disciplinary approach, the Barbera d’Asti Wine Festival 2025 confirms its ability to combine culture, experience, and promotion, helping to strengthen the bond between wine, territory, and community.

