From masterclasses to a partnership with the Marco Polo Hotel Institute, this edition brings natural wine to the heart of the City of the Lanterna.

Taste , learn , and meet winemakers: VinNatur Genova expands the narrative of natural wine through training sessions, educational collaborations , and meetings throughout the city. On February 8th and 9th , at the Magazzini del Cotone in the Porto Antico, the event organized by VinNatur – Associazione Viticoltori Naturali (Natural Winemakers Association) brings together tastings from 90 winemakers from 17 Italian regions, accompanied by a rich program of thematic masterclasses, an educational project, and evening events with producers.

The Marco Polo Hotel Institute in Genoa has joined the 2026 edition as a partner , marking a significant step forward: students will be able to learn how to present wines to the public, understand the dynamics of a professional event, and take part in lessons dedicated to natural wine. During the masterclasses , the young people will also be involved in service , assisting the winemakers and helping to ensure a comprehensive and carefully curated tasting experience for participants.

Three events are scheduled for Sunday, February 8th, each with a different focus. At 11:30 a.m., “Microbiological Alterations of Wine ,” led by agronomist Giacomo Buscioni , will take place: an hour to learn how to recognize the main organoleptic alterations of microbiological origin through a blind tasting of samples modified in the laboratory by Food Micro Team, a specialist in the microbiology of fermented foods. This will be followed at 1:30 p.m. by “T’Indovino ,” a blind tasting challenge for couples on volcanic wines: competitive, fun, and a way to test your sensory skills without the aid of a label. At 4:00 PM, journalist and wine selector Gianpaolo Giacobbo will host Deep-dive: refermented wines, featuring four winemakers who will present two vintages of the same sparkling wine—the current one and one selected from their personal archives—to closely observe how bubbles change over time and what it means to cultivate the longevity of a style often considered immediate.

In an evolving landscape, direct dialogue between producers and the public takes on even greater value: “The wine industry is experiencing an undeniable moment of change, amid stalled commercial dynamics and economic uncertainty,” explains Gianpaolo Giacobbo . “However, I believe that if natural winemakers continue to do what they do best, promoting methods and territories, natural wine will not lose market share but, on the contrary, will attract increasingly informed consumers. In this context, events like VinNatur Genova become even more important for conveying knowledge and building valuable relationships.”

The VinNatur Genova experience is rounded out with a food area , offering gastronomic specialties from various Italian regions. These include pinsa from Genoese Farina, anchovies from Delicius, a historic Parma company, and cured meats from the Valli Unite organic farming cooperative in Costa Vescovato (AL), alongside dishes prepared by the Trattoria dell’Acciughetta bistro. The entrance ticket to the event includes a single drink . The event will be complemented by special dinners in restaurants in the City of the Lantern, showcasing the pairing of cuisine and natural wines.

The visit will be accompanied by the Meccanismi digital platform, designed to streamline the experience: a system that helps you navigate the tasting tables, create a thoughtful tasting itinerary, and avoid getting lost in the multitude of offerings. Entrance tickets can be purchased exclusively on-site: €25 per day, including a glass of wine and a drink in the food area. The masterclasses will be available for pre-sale on Meccanismi for €35, which includes the event entrance ticket.

VinNatur Genova in brief: When : Sunday, February 8th and Monday, February 9th 2026 Where : Magazzini del Cotone – Porto Antico di Genova Opening hours : both days from 10:00 am to 6:00 pm Entrance : Tickets can only be purchased on-site, €25 per day including a glass for tastings and drinks in the food area. Accompanied minors do not pay admission and are not permitted to taste. Useful information for those arriving by train: – from Genova Piazza Principe station: 10/15 minutes on foot – bus 35 towards Via Vannucci, get off at Gramsci 2/Darsena metro or line 1, starting from the Marittima/Principe Fs stop, get off and terminus in Piazza Caricamento – metro, towards Brignole, get off at San Giorgio Website: www.vinnatur.org

The symbol of the Italian aperitif in the world is the protagonist of a long weekend of the Salone and a week of events in Turin, between contemporaneity and history. February 22nd at the Museo del Risorgimento.

2026 is a year like no other for the culture of fine drinking: it marks the 240th anniversary of the official birth of Vermouth , created under the shadow of Turin’s porticoes in 1786. To honor this legendary legacy, Turin once again becomes the national and international stage for the third edition of Il Salone del Vermouth, scheduled from Saturday 21 to Sunday 22 February 2026, at the National Museum of the Italian Risorgimento.

The 2026 edition is designed as a major experiential and cultural hub, offering a contemporary, as well as historical, vision of a product that symbolizes identity and innovation. The show will not only be a showcase, but a collaborative celebration featuring over 30 producers , sparking a unique dialogue between internationally renowned names, historic local excellences, and emerging young producers who are injecting new life and creativity into the category.

The heart of the event will be the Vermouth Show on February 21 and 22, 2026 , hosted at the National Museum of the Italian Risorgimento. It will welcome producers, industry professionals, and the public for a comprehensive program of meetings, tastings, and in-depth discussions. The Show also stands out as the only Italian and international event entirely dedicated to Vermouth to include an exclusive B2B day : the two days open to the public will be joined on Monday, February 23 , by a half-day dedicated to the trade, designed as a time for producers, buyers, distributors, and industry professionals to meet, network, and discuss ideas.

Alongside the main events , the Vermouth Salone will extend to the entire city with the Fuorisalone , scheduled for February 16-22, 2026. This week of events will enliven Turin with tastings, cultural events, guest shifts, editorial presentations, and dedicated menus. Cocktail bars, restaurants, bistros, historic cafés, and cultural spaces will be involved in an urban narrative that strengthens the profound bond between Vermouth and the city where it was born.

The 2026 Salone del Vermouth is enriched by a network of excellent partnerships that expand the experience beyond the confines of the museum.

Vermouth Cabrio with Somewhere will offer an exclusive panoramic tour on an open-top bus among the secrets of Savoy Turin , combining the historical story of the city with itinerant Vermouth tastings and, for the occasion, will also be intertwined with another anniversary: that of the Tramezzino in its centenary .

The collaboration with Eataly and the Carpano Museum will instead give rise to educational masterclasses and experiential dinners where Vermouth will become the protagonist and key ingredient of sophisticated food pairings.

And again, with Lavazza , an unprecedented meeting will take shape dedicated to the exploration of the aromatic and historical affinities between the ritual of coffee and that of Vermouth : two pillars of Turin’s social life .

Finally, the Caffè Sorici will be the protagonists of a journey dedicated to the rediscovery of Vermouth and Tramezzino through the stories of the city’s most historic places.

The 2026 Salone del Vermouth is enriched by a network of excellent partnerships that expand the experience beyond the confines of the museum.

Vermouth Cabrio with Somewhere will offer an exclusive panoramic tour on an open-top bus among the secrets of Savoy Turin , combining the historical story of the city with itinerant Vermouth tastings and, for the occasion, will also be intertwined with another anniversary: that of the Tramezzino in its centenary .

The collaboration with Eataly and the Carpano Museum will instead give rise to educational masterclasses and experiential dinners where Vermouth will become the protagonist and key ingredient of sophisticated food pairings.

And again, with Lavazza , an unprecedented meeting will take shape dedicated to the exploration of the aromatic and historical affinities between the ritual of coffee and that of Vermouth : two pillars of Turin’s social life .

Finally, the Caffè Sorici will be the protagonists of a journey dedicated to the rediscovery of Vermouth and Tramezzino through the stories of the city’s most historic places.

Alongside the main event, the Fuorisalone will transform the city of Turin into an open-air laboratory for an entire week . The collaboration will extend to restaurants, cocktail bars, and bistros, creating an ecosystem of widespread events featuring guest bartenders and chefs from international mixology and signature cuisine, as well as literary gatherings with book presentations and historical insights in the city’s cafés.

The Vermouth Passport will also be born, a new interactive tool designed to guide the public through the different stages of taste and collect experiences in the participating venues.

Now in its third edition, the Vermouth Show confirms its position as a cultural and strategic platform of national and international scope for the promotion of Vermouth and as a tool for promoting and attracting the city of Turin and Piedmont, helping to strengthen Turin’s position as the national and international capital of Vermouth .

Conceived and curated by Laura Carello , the Vermouth Show is now the leading event dedicated to Turin’s historic aromatized wine and serves as a strategic platform for the cultural and economic promotion of Vermouth. Through the involvement of leading producers, top industry players, and the specialized press, the event contributes to the city’s tourism and food and wine development and promotes the business culture associated with Made in Italy and Made in Turin , with a keen eye on sustainability, innovation, and the future of the sector.

Officially created in Turin in 1786 , Vermouth has its roots in an ancient tradition that combines herbal knowledge, wine culture, and the art of mixology. Originally conceived as a “Hippocratic wine,” prized for its aromatic and digestive qualities, Vermouth has gradually established itself as a symbol of Turin’s conviviality and elegance, over time becoming a staple of aperitifs and international mixology.

Turin , thanks to the work of historic producers, artisans, and contemporary innovators, has preserved and renewed this legacy, transforming Vermouth into an iconic product capable of engaging with global markets. The Vermouth Show was created precisely with the aim of telling and promoting this story, connecting past and present and restoring Vermouth to its rightful international cultural role as a global symbol.

Vermouth, the soul of Turin between herbalism and nobility

The Roots of Vermouth: From Hippocratic Wine to the Savoy Court . Although its official consecration dates back to 1786 in Turin, Vermouth’s roots reach deep into classical antiquity. The concept of “aromatized wine” originates with the Hippocratic wines of ancient Greece, infused with wormwood and spices for healing and digestive purposes. However, it is in the shadow of the Mole Antonelliana that this medicinal tradition was transformed into a refined convivial art.

The turning point of 1786: the invention of Benedetto Carpano

The modern story begins in a small shop in Piazza Castello, where Antonio Benedetto Carpano perfected the perfect recipe, blending Moscato wine with an infusion of over 30 herbs and spices. It was an instant success: the drink conquered the palate of King Vittorio Amedeo III, quickly becoming the official aperitif of the Savoy court. From that moment on, Vermouth ceased to be an apothecary’s remedy and became a symbol of elegance and social prestige, giving rise to Turin’s famous “aperitif hour.”

A universe of shades: red, white and dry

Over time, the original recipe has evolved into several variations, each with its own personality and specific use.

Red Vermouth : the original Turin vermouth, amber and complex. Rich in spicy and balsamic notes, it’s a staple of classic cocktails like the Negroni .

White Vermouth : sweeter and more delicate. Perfect sipped neat with ice and a twist of lemon.

Dry vermouth : characterized by a very low sugar content and a dry, pungent profile. It is the inseparable companion to gin in the legendary Martini Cocktail .

The Vermouth Show, a bridge between history and modernity

Today, Turin is experiencing a new “renaissance” of this spirit. Alongside historic giants like Carpano, Martini & Rossi, and Cinzano , a new generation of artisanal producers is rediscovering archival recipes and local botanicals, celebrating the inextricable bond with the land and the underlying wine.

The Vermouth Show was created to celebrate this dynamic legacy. Located in the heart of the city, the event serves as a stage where history meets innovation. Through guided tastings, blending workshops, and meetings with master herbalists, the Show restores Vermouth’s role as a cultural ambassador, conveying the excellence of Made in Italy to global markets.

From January 15th to 18th, four days of dinners, meetings and cross-fertilizations in the contemporary tavern.

Uniamo – Unconventional Wines and Dinners unveils the full schedule for its third edition, scheduled in Palermo from January 15th to 18th . A multifaceted journey through restaurants, bakeries, pizzerias, and trattorias, bringing together chefs, winemakers, thinkers, and artisans of taste in a series of dinners, convivial gatherings, and cultural encounters.

The heart of this edition’s project is the contemporary tavern , intended as a lively, open, inclusive place, where food becomes a common language and a tool for relationships, which takes shape through a busy schedule of events involving the venues of the Virga&Milano group – Gagini, Buatta, Aja Mola, Maison Bocum and the new Fonderia – alongside “friendly” restaurants and spaces that share the same kaleidoscopic vision of food and conviviality: Bebop, CiCala, Forno Santa Maria and Terrazze Santamarina.

Alongside cuisine, Uniamo opens its gaze to other languages: music, thought, and culture. The presence of Gae Saccoccio , a wine philosopher, and Maurizio Blatto , an observer and interpreter of international musical trends, enrich the program with insights and reflections that transcend the food, reinforcing the event’s identity as a space for discussion and cross-fertilization.

Each day unfolds like a choral narrative: from Maison Bocum’s signature breakfasts, designed as moments of lighthearted encounters, to evening dinners that unite diverse styles, regions, and sensibilities. Wine accompanies and complements the conversation, featuring some of the most interesting names in the Italian wine scene.

The journey will conclude on Sunday, January 18th with a grand finale party at the Fonderia , Uniamo’s symbolic home and a place destined to become a hub for debate on the future of food and beverage. A convivial and collective moment that celebrates the spirit of the initiative: being together, sharing, and imagining new ways of being a community around the table.

Calendar and protagonists

THURSDAY JANUARY 15

Maison Bocum – Francesco Mango (resident) and Giovanna Musumeci (Santo Musumeci Pastry Shop)

Aja Mola – Tiziana Frankforte (resident) and Kokichi Takahashi “Chef Taka” (Formica Osteria)

Gagini – Marco Massaia (resident) and Jeroni Castell (Les Moles). Guests: Gae Saccoccio and Maurizio Blatto

Foundry – Angelo Gennaro (resident) and Luca Cai (The warehouse)

Forno Santa Maria – Massimiliano Prete (Sestogusto)

FRIDAY JANUARY 16

Maison Bocum – Francesco Mango (resident) and Alessio Vabres (Bar Vabres)

Gagini – Marco Massaia (resident) and Roy Caceres (Orma)

Foundry – Angelo Gennaro (resident) and Luca Cai (The warehouse)

CiCala – Lorenzo Ruta (Lorenzo Ruta Restaurant)

Forno Santa Maria – Massimiliano Prete (Sestogusto) and Corrado Assenza (Caffè Sicilia)

SATURDAY JANUARY 17

Maison Bocum – Francesco Mango (resident) and Gabriele Camiolo (Lumìa organic restaurant)

Bebop – Benedetto Buccheri (resident) and Jeroni Castell (Les Moles) Aja Mola – Tiziana Frankfurt (resident) and Corrado Assenza (Caffè Sicilia)

Buatta – Fabio Cardilio (resident), Salvatore Bianco (The Terrace) and Diego Rossi (Trippa)

Foundry – Angelo Gennaro (resident) and Luca Cai (The warehouse)

Sunday, January 18

Maison Bocum – Francesco Mango (resident) and Antonio Colombo (Votavota)

Gagini – Marco Massaia (resident) and Eugenio Boer (Bu:r)

Santamarina Terraces – Giuseppe Calvaruso (resident) and Gabriele Camiolo (Lumìa organic restaurant)

Foundry – Angelo Gennaro (resident), Luca Cai (Il magazzino), Alessandro Maniaci (Des Terres), and Luisa Agostino (La Paisanella). Guests: Gae Saccoccio and Maurizio Blatto

Under the patronage of : Municipality of Palermo, Slow Food Palermo Sponsors : Alterego Lab, Arianna Occhipinti Farm, Rallo Farm, Bruno Ribadi, Marilina Winery, Caravaglio, Confcommercio, Fabio Ferracane, Oikos Food, Maison Charles Heidsieck, Petra, Planeta, Seristampa, Tasca d’Almerita, Triple “A”, Visiva Media Partner : Identità Golose

The largest event dedicated exclusively to Turin Vermouth Friday 23 January 2026 – 10.30am-8pm AIS Piemonte Headquarters – Via Modena 23 – Turin.

The Turin Vermouth Consortium is kicking off 2026 with a unique event: the largest event entirely dedicated to Turin Vermouth , the symbol of the increasingly trendy aperitif.

The event is scheduled for Friday, January 23, from 10:30 a.m. to 8 p.m., in Turin , at the headquarters of the Italian Sommelier Association, at Via Modena, 23. This important day, organized by the Turin Vermouth Consortium in collaboration with the Italian Sommelier Association, will be the largest tasting ever featuring this Piedmontese product, the only vermouth to boast PGI recognition.

Participation is open to journalists, industry specialists, market operators, connoisseurs, and enthusiasts. Anyone curious to taste this special, highly successful aromatized wine for the first time will certainly also be welcome.

Pre-registration at the AIS Piemonte website: www.aispiemonte.it – “Events” section.

The Consortium’s members, representing historic, world-renowned brands and emerging, top-notch producers, will showcase their products for walk-around tastings. Participants will have the opportunity to sample as many Vermouth di Torino wines as they like and will also have the opportunity to engage in in-depth discussions with the producers.

The opening press conference will be held at 11:30 a.m. in the Sala Barbaresco, adjacent to the tasting area. The conference will begin with a welcome address from Bruno Malavasi , President of the Consorzio del Vermouth di Torino . In collaboration with Director Pierstefano Berta, the press will be presented with production figures , market development, and future plans of the Consortium, recently recognized by MASAF as the sole body officially responsible for the protection, enhancement, and promotion of PGI Vermouth di Torino , an authentic expression of Piedmontese and Italian tradition. This will be followed by a guided tasting of the different styles of Vermouth di Torino.

In the afternoon, in addition to the always-open tasting tables, you can participate in a series of short talks and seminars of special interest to discover the many facets of Vermouth di Torino. At 2 pm , the Piedmontese botanicals used to make Vermouth di Torino will be discussed by Consortium President Bruno Malavasi and Marco Frandini, President of the Pancalieri Herbs Cooperative. This will be followed by a guided tasting of extracts from the different types of Artemisia used to make Vermouth di Torino.

At 3:30 pm, food pairing will take place . The world of intriguing pairings with Vermouth di Torino will be illustrated by Mauro Carosso , President of AIS Piemonte, and Pierstefano Berta . A guided tasting will follow.

At 5pm , with “The Words of Vermouth” , wine historian Giusi Mainardi will present the key words that tell the extraordinary life of Turin Vermouth.

In his invitation to participate in this event, President Bruno Malavasi stated : ” Now in its third year, this day, in addition to being a traditional event celebrating a Turin-based excellence, this year marks a pivotal moment in our Consortium’s young history. This is represented by the recent recognition by the Ministry of Agriculture, Food Sovereignty and Forestry of our role in protecting and promoting PGI Vermouth/Vermut di Torino. Through its members, the Consortium represents the entire Vermouth di Torino supply chain, from field to bottle: from growers and herb collectors to recipe holders, processors, and bottlers. This ministerial recognition, which elevates the Consortium to the sole institutional interlocutor responsible for management, promotion, and, above all, oversight of compliance with the Regulations, commits us to continually inject new impetus into our initiatives .”