SUMMER IN SICILY: THREE EVENTS TO DISCOVER DOC WINES.
The Consorzio di Tutela Vini DOC Sicilia inaugurates the summer of 2025 with a series of events dedicated to consumers in the suggestive locations of Noto, Taormina and Cefalù . Noto, capital of the Baroque and a favorite destination of international tourism, hosts the first event today in a context of great architectural charm and cultural vivacity. Taormina, overlooking the sea, continues to establish itself as an elite destination, where DOC Sicilia wines will meet a cosmopolitan and refined public. Cefalù, nestled between the rock and the blue of the Tyrrhenian Sea, will offer a breathtaking setting for a tasting experience that combines emotion and territory. Three jewels of Sicily, authentic symbols of beauty, culture and hospitality, become the natural stage to tell and experience Sicily through its DOC wines, directly in the heart of the island, where the sun, the sea, the culture and the art have always told a story of excellence.
“Sicily is not just a land to visit, it is a land to live. Bringing DOC Sicilia wines to iconic places such as Noto, Taormina and Cefalù means giving shape to an authentic story, made of culture, beauty and conviviality. DOC Sicilia wines thus become ambassadors of a profound identity, which guests can taste and take with them when they return home, transforming a sip into a memory destined to last” declares Camillo Pugliesi, director of the DOC Sicilia Consortium “ The aim of these events is to create a sensory experience, offering an opportunity to learn and explore our wines and our territory in a context of emotional involvement. The moment of the holiday, experienced in a dimension of openness and discovery, lends itself to more deeply understanding the values linked to the territory, quality, culture and sustainability of DOC Sicilia wine. These events are part of a broader and more structured project to enhance the DOC Sicilia brand, which includes an integrated communication campaign, aimed at the general public and with a final focus in the international press, with the incoming scheduled for October”.
The events, in addition to the Noto stop scheduled for today at Osteria Giovanni Trombatore (Corso Vittorio Emanuele, 157), from 11:00 to 15:00 and from 18:00 to 21:00, will take place at:
Taormina (ME), June 25, 2025, at San Michele Ristorante Taormina (Piazza S. Domenico de Guzman, 2B), continuous hours
Cefalù (PA), June 27, 2025, at Duomo Delizie di Sicilia (Piazza del Duomo, 19), from 11:00 to 21:00
Each event includes tasting sessions, during which guests can savor a selection of DOC Sicilia labels accompanied by the stories of qualified staff, capable of illustrating the characteristics of the wines, the peculiarities of the native vines and the deep bond between each glass and the territory from which it comes.
With this campaign, co-financed by the European Union under Measure 3.2 of the PSR Sicilia, the use of the new visual identity of the DOC Sicilia also begins, applied to all the Consortium’s media and communication channels, in Italy and around the world: from the audio spot on Spotify, to the banners and posts published during Vinitaly, up to the graphic applications on the Consortium’s stand.
This initiative is an invitation to discover Sicily through the glass, to let yourself be enveloped by its scents, its landscapes and its innate art of hospitality.