on the world of wine (Italy & globally), designed for those who manage operations in winer.
Key Updates
- Estimates for the 2025 Italian harvest indicate approximately 47.4 million hl , an increase of approximately 8% compared to 2024.
- Italian wine exports in the first seven months of 2025 recorded a -0.9% in value and -3.4% in volume compared to the same period in 2024, with the US market declining for the first time.
- The global wine market (H1 2025) recorded a decrease of –2.3% in value and –3.7% in volume, with the average price per litre increasing to around €3.57.
- Italian inventories remain high and represent a potential pressure on margins in the loose and bulk segment.
- Innovation: An academic study highlights how AI and remote sensing are playing a growing role in viticulture, production, and wine tourism.
- The focus on younger consumers and on white/sparkling wines shows a change in preferences: in Italy, a recent analysis reports -6.8% in red wine sales, while white and sparkling wines are growing by ~5%.
- In the M&A sector, although the sector is still in the process of stabilizing, signs are emerging such as the sale of the Cinzano brand from Campari Group to Gruppo Caffo 1915 for ~€100 million.
M&A Radar
| Deal/Rumor | Parties involved | Size (if stated) | Geography | Source |
|---|---|---|---|---|
| Transfer of the Cinzano Frattina brand | Campari Group → Caffo Group 1915 | ~€100 million | Italy |
Prices & Harvest – mini box
Harvest & yields
- Italy 2025: estimate ~47.4 Mhl (8% vs 2024).
- Grape quality reported to be good, but with an increase in quantities in some regions and possible imbalances between supply and demand.
Grape / bulk wine prices (Italy)
- Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg; Sagrantino DOCG ~€100-140/100 kg.
- Bulk wine in Italy: average price ~€0.78/liter, 2.1% lower than the previous period. Trend : grape prices in some regions are down compared to last year (e.g., Umbria: approximately -31% for Sangiovese).