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Wine press review for Monday October 12-2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Italian wineries, wine market, enology, exports, innovation, and food and wine events.

Prosecco DOC is growing in China, the 2026 harvest confirms the importance of climate adaptation, and Italian wineries are seeking new strategies to win over consumers, especially young ones. Meanwhile, agricultural costs are rising, while wine tourism, native grape varieties, and the valorization of local areas are opening up new opportunities.

Here are the main news from the Italian and international wine sector.

1. Italian wineries: companies, productions, and new initiatives

Poderi Luigi Einaudi: an early but balanced 2026 harvest. In Piedmont, the harvest began on August 25th with Dolcetto and concluded on October 4th with Nebbiolo destined for Barolo. High initial temperatures required harvests during the cooler hours, while September rains favored the balance between acidity, sugars, and ripeness.

Tenute Polini revives Garofanata with a Classic Method. In Carassai, in the Marche region, the family-run winery led by Francesca and Simone Polini is showcasing the ancient native Garofanata grape variety with “Leggerezza,” a 2014 Classic Method Brut. This project combines the restoration of biodiversity, long aging, and artisanal production.

Terre di Sava: Award-winning Apulian Vermentino distributed in large-scale retail outlets. The Salento-based winery’s Vermentino, priced around €12, earned 93 points in Gambero Rosso’s 2026 BereBene Guide. Terre di Sava, known for its Notte Rossa brand, has approximately 500 hectares of vineyards and produces 6 million bottles annually, which are also distributed in Italian supermarkets.

Fattoria Sardi celebrates one hundred years of winemaking. The historic estate in the Colline Lucchesi (Lucca Hills) celebrates its centennial, from 1926 to 2026. Today, it is led by winemakers Matteo Giustiniani and Mina Samouti, who continue the family tradition by enhancing the terroir, vineyards, and company identity.

Le Masiere presents Ol Moran solidarity Prosecco. A Brut Millesimato DOCG is being produced in Valdobbiadene, in a limited edition of 2,000 bottles. Proceeds will support the Tumaini Academy, a school at Ol Moran’s Venetian mission in Kenya. The presentation is scheduled for October 23rd in Castelcucco, in the province of Treviso.

Arillo in Terrabianca launches Connesso 2022. From the Colle Brezza Estate in Pienza comes a pure Sangiovese, produced exclusively in 1,900 numbered magnums. The wine ages for 24 months in French oak and, through its label inspired by a fossilized shell, tells the geological history of the Val d’Orcia.

Marisa Cuomo: The 2025 Furore Bianco DOC speaks of the Amalfi Coast. Made from Falanghina and Biancolella grapes, the wine expresses Furore’s unique terraced viticulture. Freshness, citrus notes, and Mediterranean aromas confirm the connection between winemaking quality and terroir.

Passo delle Tortore opens its doors to enthusiasts. The Campania winery, linked to the De Girolamo family, has organized a day of presentations of its wines, with the participation of producers, members, and guests from the entertainment world and institutions.

2. Italian wine and oenology: market, consumption, costs and innovation

Milan Wine Week: 84% of Italian families purchase wine. According to NielsenIQ data presented at the event, wine is purchased by 84% of Italian families, with over 600 million liters sold. The supply chain employs approximately 500,000 people. Average spending per purchase is rising, a sign of greater attention to value and quality.

Freschello is changing its communication to appeal to Generation Z. The Vicenza-based winery Cielo e Terra is celebrating its thirtieth anniversary with the “Stai Freschello!” music campaign, featuring music videos, humor, and social media. The goal is to make wine more accessible to younger generations, transcending formalism and traditional communication.

Agricultural diesel: sharp price increases are worrying businesses. According to reports, the price of agricultural diesel has reached €1.65 per liter, with significant repercussions on production costs. In Umbria, some companies are reporting difficulties managing their crops.

Sandro Bottega is sounding the alarm on fuel prices. The CEO of Bottega Spa warns that rising energy and logistics costs could impact the company’s year-end turnover by 5% to 10%, according to his estimates. Road transport is particularly critical, with diesel prices hovering around €2.25 per liter.

Rauscedo, the world capital of vine cuttings. The Friulian municipality of San Giorgio della Richinvelda produces approximately 95 million vine cuttings annually, accounting for 80% of Italy’s total production. The sector generates €180 million in revenue and employs 2,000 people. Vivai Cooperativi Rauscedo’s research focuses on rootstocks resistant to climate stress and new solutions for grapevine diseases.

Etna Bianco: Milo attracts attention for its elegance and longevity. On the eastern slopes of Etna, the altitude, climate, and soil composition favor white wines characterized by aromatic complexity, freshness, and aging potential. Gambero Rosso’s awards confirm the growing interest in the volcano’s white wines.

Puglia: Red wines are evolving toward freshness and drinkability. Gambero Rosso’s selection of the 26 best reds highlights a stylistic transformation: less concentration, more restrained use of oak, and greater balance. Primitivo, Negroamaro, and Nero di Troia remain key, while there is growing interest in rosés and native grape varieties.

Wine promotion in third-party countries: regional ranking approved for 2026/2027. With a provision dated September 24, 2026, published on October 5, the Puglia Region approved the ranking of regional projects with favorable assessment results for the 2026/2027 wine year.

3. International: exports and foreign markets

Prosecco DOC: exports to China over 30%. In the first half of 2026, exports to China increased by over 30% compared to the same period in 2025. The Chinese market still represents a limited share of the denomination’s overall exports, with volumes estimated at around one million bottles annually, but it offers interesting growth prospects.

The Prosecco DOC Consortium also organized masterclasses in Beijing, together with two local universities, for over 100 Chinese students, exploring the Martinotti Method, tasting, and mixology.

Austria: The Best Grüner Veltliner Reserves 2026. Falstaff has published the selection of 156 wines from the “Grüner Veltliner Reserve Trophy 2026” tasting, evaluated using the 100-point system. A reference for understanding the interpretations of one of Austria’s leading white grape varieties.

4. Wine events, wine tourism and territories

Padua Food Fair | October 11–18

The Colli Euganei DOC red wines, made from Merlot, Cabernet, and Carménère, are the stars of the event. On October 12th, Caffè Pedrocchi will host a tasting dedicated to pairing them with the traditional Gallina Padovana.

Open Cellars During Harvest | Until October 25th

Wineries participating in the Wine Tourism Movement offer vineyard tours, tastings, harvest experiences, and meetings with producers. The initiative promotes experiential wine tourism and the involvement of families and young people.

Terre di Pisa Food & Wine Festival | October 16–18

Eighty-seven exhibitors are expected in Piazza Vittorio Emanuele II, showcasing local agricultural and artisanal products. The initiative, previewed in Bologna together with Il Desco, promotes Tuscan food and wine and tourism.

Sips and Stories of Beauty | Mormanno, October 22–25

Four days dedicated to Pollino wines, Calabrian products, and food culture, with cooking demonstrations, meetings with producers, guided tours, and workshops.

Treviso: tourism growth in 2026. In the first seven months of the year, the destination recorded 1,328,337 overnight stays (3.7%) and 624,727 arrivals (2.2%). These figures also bode well for wine tourism in the Prosecco region.

Tuscany: four autumn itineraries featuring wine, villages, and landscapes. From Val d’Orcia to Siena, from Maremma to Arezzo, autumn tourism highlights vineyards, new wine, castles, and culinary traditions.

Monteleone d’Orvieto: rural hospitality and food tourism. This Umbrian village offers experiences among truffles, vineyards, and olive groves. Among the new accommodations is The Monteleone, a boutique hotel inaugurated in April 2026, reclaiming a 19th-century farmhouse.

Rome: Pierre wine bar opens on October 13th. The Calabresi family’s new establishment offers a selection of wines built over two generations, complemented by casual dining.

Rauscedo celebrates “The Roots of Wine.” The Friulian event recounts the history of nursery production and addresses topics such as resistant grape varieties, dealcoholized wines, cooperatives, and innovation, with visits to the Vivai Cooperativi Rauscedo research center.

5. Agriculture and related production

Marche: The olive harvest begins. Coldiretti Macerata predicts a positive season, especially for the quality of the oil, favored by reduced olive fly pressure during the hot summer. The indicative price of local extra virgin olive oil is around 15 euros per liter. Interest in oil mill tours and direct sales is also growing.

The Industry Outlook | October 12, 2026

Five important signals emerge from today’s news for producers, entrepreneurs, and investors.

  • Export: Prosecco DOC finds new growth opportunities in China, confirming the importance of market diversification.
  • Consumption: Wine maintains a significant presence in Italian households, but languages, consumption occasions, and preferences are changing.
  • Industrial costs: energy, fuel, and logistics are putting pressure on the profitability of agricultural and winemaking businesses.
  • Innovation: nursery research, recovery of native vines, and climate adaptation are becoming increasingly important factors.
  • Wine tourism: hospitality, local culture, and hands-on experiences at the winery represent opportunities for diversification and business growth.

The QUIDQUID – FORBUS reflection

The Italian wine sector continues to embody quality, tradition, and entrepreneurial savvy, but must contend with a more selective market and rising costs.

For wineries today, simply producing good wine is not enough. It’s crucial to understand product profitability, strengthen distribution, develop new markets, and leverage underutilized company resources.

For investors, a company’s ability to adapt to these changes is an important consideration when evaluating acquisition and development opportunities.

WINEIDEA NEWS – October 12, 2026

Wine press review provided by WINEIDEA.IT, dedicated to news from Italian wineries, Italian and international wine, oenology, markets, and industry events.

See you at the next press review.

Wine press review for Sunday October 11-2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Llina launches Adoréa, a project dedicated to original, regional, and contemporary wines. The goal is to combine quality, drinkability, and innovation, creating a recognizable identity in the Brescia market.

Menale Winery: Two Gold Awards for its Asprinio di Aversa

The Campania winery has won two WineHunter Award Golds for its Asprinio di Aversa DOP 2024 and its Spumante Metodo Classico di Asprinio 2024. This recognition recognizes the quality and valorization of a historic grape variety from the Agro Aversano area.

Cornaiano: The historic Rundkeller winery has been restored.

In Appiano, South Tyrol, the Rundkeller, purchased by the municipality in 2020, has been renovated. The building is now a public space for meetings, exhibitions, and cultural events, contributing to the preservation of the historic winemaking heritage.

2. ITALIAN WINE, OENOLOGY AND MARKET

Not all wines are vegan: the role of clarification

Animal-based fining agents, such as egg white, casein, gelatin, and isinglass, may be used during production. Many wineries instead use plant-based or mineral alternatives, or avoid fining entirely. This distinction is important for consumers seeking vegan wines.

Large-scale retail trade: possible cuts to wine assortments in 2027

According to a report by Winemag, a major Italian retail group is preparing to revise its product range and supplier relationships due to declining sales in both volume and value. This prospect is increasing commercial pressure on wineries.

Piedmont: €1.5 million to address wine stocks

The Region is allocating extraordinary funds to support wineries in managing unsold wine. In the Asti area, reported stocks reach approximately one million hectoliters. The Democratic Party is calling for the organization of a general assembly for the sector.

Campania: Fiano, Greco, and Falanghina win top wines.

The selection of 21 regional excellences highlights the qualitative leadership of Campania’s white wines. Fiano di Avellino stands out for its complexity and aging potential, Greco di Tufo for its structure and personality, while Falanghina del Sannio continues to improve. The red wines are also evolving toward more balanced styles.

Etna Bianco: Milo, the star of great volcanic wines

On the eastern slopes of Etna, Milo confirms its vocation for elegant, long-lived white wines. Altitude, volcanic soils, and climate conditions favor wines characterized by freshness, complexity, and aging potential. Interest in Etna’s white wines is growing.

Urban Vineyards: Wine Takes Center Stage in Cities

From Leonardo’s Vineyard in Milan to the MonteNapoleone Harvest, the relationship between wine and the city becomes an opportunity for cultural and touristic promotion. Malvasia di Milano represents an example of historical revival and winemaking experimentation.

Oltrepò Pavese: vineyards, villages, and landscapes for autumn tourism

The Oltrepò Pavese hills offer itineraries through the Versa Valley, Staffora Valley, Golferenzo, Montalto Pavese, and Zavattarello. The autumnal landscape enhances the area’s potential for rural tourism, winery visits, and wine tourism.

Wine and Culture: From Lorenzo de’ Medici to Francesco Redi

A historical study explores the role of wine in Italian society from the Middle Ages to the Renaissance. Through the traditions of Medici Tuscany, the value of wine as an element of cultural, nutritional, and social identity emerges.

3. INTERNATIONAL

France: Wine’s Cultural Heritage Worth Billions

A Deloitte study commissioned by Vin & Société estimates that French citizens would be willing to pay an average of 94 euros per year to preserve the national wine heritage and 123 euros to enhance it. The overall estimated intangible value is between 5.2 and 6.8 billion euros.

James Suckling and Marco Simonit: Safeguarding Old Vineyards

During Wine Vision by Open Balkan 2026 in Belgrade, James Suckling and Marco Simonit presented the Great Vineyards for Life project, dedicated to vine longevity and sustainable pruning. The experience of the Mirae vineyard in New Zealand demonstrates the importance of agronomic management in enhancing old Pinot Noir vines.

Champagne: one territory, many interpretations

An in-depth look at Champagne highlights the diversity of its vineyards, producers, and production styles. Behind a powerful international identity lie numerous territorial expressions, enhancing the appellation’s prestige.

Alcohol and Oral Health: A US Study on the Microbiome

A preliminary study by the National Institutes of Health, conducted on 5,598 participants, analyzed the association between beverage consumption and oral bacterial composition. The study, published as a preprint on October 9, 2026, does not demonstrate a cause-and-effect relationship and has yet to be peer-reviewed.

4. WINE EVENTS, TRAINING AND TERRITORY

Merano WineFestival 2026: Four wines achieve 100/100.

The 35th edition, scheduled for November 6th to 10th in Merano, will feature 810 wineries and over 2,600 products. For the first time, four wines have earned the highest score at the WineHunter Award Platinum:

  • Ferrari Perlé Trento DOC 2002
  • Terlano Rarity Winery 2013
  • Attilio Contini Vernaccia di Oristano Riserva 1998
  • Avignonesi Vin Santo di Montepulciano Occhio di Pernice 2012

Also announced was the Merano Wine Observatory , a permanent project scheduled for 2027 and dedicated to the study of the markets, consumption and evolution of wine.

San Pietro Wine Valley: training and development in Salento

On October 13, 2026, at 10:30 a.m., the San Pietro Wine Valley project will be presented at the Municipality of San Pietro Vernotico. The initiative aims to connect businesses, specialized training, agricultural innovation, marketing, and youth employment, enhancing the local winemaking industry.

DoloViniMiti: The Cembra Valley enhances its vineyard landscape.

The initiative promotes mountain viticulture, terraced vineyards, and characteristic dry stone walls. The Trentino region offers a model of experiential tourism based on landscape, sustainability, rural culture, and visitor engagement.

The MonteNapoleone Harvest: Wine, Fashion, and Culture in Milan

The 17th edition brings tastings, meetings, and installations dedicated to the grape harvest to Milan’s fashion district, strengthening the dialogue between wine, luxury, and the promotion of Italian excellence.

5. FOCUS ON AGRI-FOOD – EXTRA VIRGIN OLIVE OIL MARKET

Italian olive oil: prices down 47% in one year

According to Areté, the recovery in Spanish production and the recovery in international supplies have contributed to the decline in prices for Italian extra virgin olive oil. The price differential compared to EU oil is also narrowing.

Stocks of Italian extra virgin olive oil are increasing sharply.

According to ICQRF data as of September 30, 2026, Italian extra virgin olive oil stocks reached 82,195 tons, a 170.5% increase over the previous year. The highest concentrations are in the southern regions.

Consumer prices of extra virgin olive oil in 2026

The indicative prices found in the price lists consulted range between 6 and 10 euros per liter for large-scale retail products, 10-14 euros for some Italian products, and 15-20 euros or more for organic and geographically designated oils. These are indicative ranges, not national averages.

WINE IDEA’S POINT OF VIEW – OCTOBER 11, 2026

Italian wine faces three challenges simultaneously: selling better, protecting the value of businesses, and developing new markets.

Today’s news highlights several important aspects: pressure from large-scale distribution, accumulating inventory, and the need to rethink commercial strategies.

At the same time, the experiences of Italian wineries, the qualitative growth of regions like Campania and Etna, and the valorization of historic vineyards demonstrate that significant development opportunities still exist.

For entrepreneurs and investors, it is essential to evaluate not only a winery’s viticultural and real estate assets, but also its organization, profitability, market positioning, and concrete growth potential.

The future of wine will depend not only on the quality of production, but on the ability of companies to transform this quality into lasting economic value.

WINEIDEA NEWS – Italian and international wine information

Press review for Sunday, October 11, 2026.

By QUIDQUID – News, markets, wineries, oenology, investments, and opportunities in the world of wine.

Press review provided by WINEIDEA.IT

See you tomorrow with new news from the world of wine.

Wine press review for Saturday October 10-2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Today’s wine press review highlights a sector undergoing transformation: increasingly earlier harvests, growing inventories, technological innovation, territorial development, and new investment opportunities.

Among the highlights are the Prosecco night harvest, over 62 million hectoliters of wine and must stored in Italian cellars, the centenary of the Bardolino Consortium, and new strategies for developing and promoting winemaking businesses.

1. Italian wineries

Prosecco, nighttime harvest to combat extreme heat. In the Conegliano Valdobbiadene area, high temperatures are altering harvest times and methods. Vigna di Sarah, in Vittorio Veneto, harvests its 20 hectares between 3:30 a.m. and 8 a.m. to preserve the aromas and freshness of the Glera. In 2026, the harvest began as early as August 17-18. CREA Conegliano and the University of Bolzano are studying the qualitative benefits of this practice.

Vistorta, from the Agnelli family to Friulian wine. Brandino Brandolini d’Adda, after his experience at Château Greysac in Bordeaux, has brought an international winemaking vision to Vistorta, in Friuli. The company focuses on quality and more selective production, enhancing the region and the company’s identity.

Costaripa and Valtènesi rosé. In Moniga del Garda, Mattia Vezzola continues to promote the rosé tradition begun in 1896 by Pompeo Gherardo Molmenti. After forty years at the helm of Bellavista, Vezzola confirms Valtènesi’s vocation for elegant, territorial, and contemporary rosés.

Farewell to Silvio Carta, protagonist of Vernaccia di Oristano. Silvio Carta, who passed away on October 8th, dedicated over seventy years to promoting Vernaccia di Oristano. Founder of the eponymous winery in the 1950s, he helped preserve one of Sardinia’s most iconic wines.

Marchesi Antinori: 30,000 bottles stolen in Cortona. An organized group is believed to have stolen approximately 30,000 bottles, including prestigious labels such as Solaia and Tignanello, from a Marchesi Antinori facility in the province of Arezzo. The investigation is being coordinated by the Arezzo Prosecutor’s Office. The case raises concerns about the security of high-value wine warehouses.

Tenuta Montelio, history and Metodo Classico in the Oltrepò Pavese. Located in Codevilla, Tenuta Montelio preserves monastic origins dating back to the 13th century. The historic cellars and ancient underground ice house tell the story of a winemaking heritage that today is part of the revival of the area and the Metodo Classico Classese.

Mazzarosa Devincenzi, where wine meets hospitality. Founded in 1863 in Roseto degli Abruzzi, the winery is now in its sixth generation. Alongside local wines, including Montepulciano, Trebbiano, Pecorino, and Cerasuolo, it also offers wedding and event hospitality, with outdoor spaces for up to 300 guests.

Manferrari restarts after the Brazzano landslide. After the damage rendered the cellar unusable, the company temporarily moved winemaking to Visinale del Judrio. This was a necessary solution to save the harvest, but it also affected the ability to use the DOC designation for the affected production.

Donatella Cinelli Colombini was honored at the 2026 Oscars del Vino. The Tuscan entrepreneur received the “A Life for Wine” award at the DoctorWine Awards. The first woman to receive the title, she is celebrated for her contributions to wine tourism, female entrepreneurship, and the promotion of Italian wine.

Wine tourism in the Castelli Romani. Alberico’s Garden, on the Principe Alberico Estate, and La Camera da Pranzo at the Cantine Santa Benedetta offer gastronomic experiences amidst vineyards, olive groves, and local produce. Two examples of the integration of winemaking, dining, and rural tourism.

2. Italian wine and Italian oenology

Italian stocks: over 62 million hectoliters of wine and must. According to the ICQRF’s Cantina Italia, as of September 30, 2026, the following were held:

  • 41 million hectoliters of wine, 14.2% over 2025.
  • 12.8 million hectolitres of must, 50.5%.
  • 8.9 million hectoliters of new wine still fermenting, 92.8%.

56.8% of the wine in stock is DOP and 25.3% IGP. Among the largest quantities are Prosecco DOC with 3.3 million hectoliters, Toscana IGT with 1.4 million, and Puglia IGT with 1.3 million. The increase in availability raises questions about pricing, marketing, and the market’s absorption capacity.

Collio, new irrigation basins to support viticulture. Discussions between Coldiretti and regional councilor Diego Bernardis highlighted the need to strengthen water resources in the Collio and Gorizia areas. Also at the forefront are maintenance of the canals in Fossalon and Boscat, wine labeling, and the protection of Italian products.

Harvest and agricultural work: beware of exploitation. A report from the Prosecco hills exposes situations where foreign workers are deceived by intermediaries through false promises of employment and requests for money to obtain visas and permits. The topic highlights the importance of legality and transparency in the agricultural supply chain.

Verdicchio “Scommessa”, a tribute to Luigi Veronelli. Stefano Antonucci’s Santa Barbara winery offers a Verdicchio that emphasizes authenticity, character, and territorial identity. The wine is the protagonist of a dinner-study in Casteldimezzo dedicated to the thought of Luigi Veronelli, on the centenary of his birth.

Non-alcoholic cocktails: prices and margins to consider. The non-alcoholic market opens up new opportunities for bars and restaurants, but a €10 non-alcoholic cocktail doesn’t automatically guarantee high margins. Ingredients, preparation, staffing, and substituted drinks impact profitability. At Nottingham Forest in Milan, according to owner Dario Comini, non-alcoholic drinks account for 50% of sales.

Technology and agriculture, the innovations of EIMA 2026. In preparation for the Bologna fair from November 10-14, FederUnacoma has awarded 19 Technical Innovations and 35 Technical Developments. The innovations concern production efficiency, work quality, and new solutions for agriculture, with potentially interesting applications also for viticulture.

3. International

France and Spain, 2026 harvests modest. Reported estimates indicate production of around 34-35 million hectoliters for France, with similar figures for Spain. This situation, combined with the high Italian stocks, requires careful attention to the balance between production, consumption, and international trade.

Switzerland, technology, and fine wines in the AVU model. Fabio Cattaneo has developed a company in Lugano specializing in the international trade of luxury wines, targeting collectors and high-net-worth clients. Founded in 2016, AVU employs 85 people, including approximately 30 programmers. The model combines a selection of prestigious labels, confidential relationships, and technology.

“Italianity,” Italian wine told through its people. The book “Italianity: The Culture of Italian Wine,” written by Master of Wine Andrea Lonardi and journalist Jessica Dupuy, offers a journey through the culture of Italian wine. Its focus isn’t on rankings or technical evaluations, but on the producers, territories, traditions, and people who represent Italy’s winemaking identity around the world.

4. Wine events

Events from October 10th to 14th and upcoming events

Bardolino, centenary of the Wine Consortium. On October 10th and 11th, in the Villa Carrara Bottagisio park, the Bardolino Pop Garden celebrates one hundred years of history with tastings, street food, music, and light installations by artist Marco Lodola.

Calici in Villa in Zero Branco. On October 10th and 11th, Villa Guidini hosts the sixth edition of the event, featuring 30 wineries and over 150 labels. The program includes tastings, food, entertainment, and an evening dedicated to Metodo Martinotti and Metodo Classico sparkling wines.

Asolo for six-legged friends: a walk and tasting. An experiential tourism initiative offers a dog walk through the historic center and the Rocca di Asolo, followed by a food and wine tour at the Asolo Manor Winery. Organized by ScodinzolHouse, reservations required.

Casteldimezzo, a dinner-study dedicated to Veronelli. At the Taverna del Pescatore, an evening of tastings and insights into Stefano Antonucci’s Verdicchio “Scommessa,” hosted by Otello Renzi.

EIMA International 2026 in Bologna. From November 10th to 14th, the international agricultural mechanization fair will showcase award-winning new technologies for agriculture and gardening.

5. Investments, acquisitions and winemaking opportunities

The opportunities presented by Tenute Agricole 24 and QUIDQUID – FORBUS

Oltrepò Pavese, 18-hectare wine estate. Hillside property with approximately 17 hectares of vineyards or potential vineyards, an over 800 square meter winery, Pinot Noir, Barbera, and Croatina vineyards, and buildings with wine tourism potential. Interesting for a redevelopment and production development project.

Broni, a winery with established production. Six hectares of vineyards, including approximately two hectares of new Pinot Noir for sparkling wine production, a 300-square-meter cellar, an apartment, and a sales outlet. Current annual production is approximately 40,000 bottles. An opportunity to enter the Oltrepò Pavese region with an operational presence.

Trentino, a historic estate in Vallagarina. Family-owned since 1912, it boasts 14 hectares of land, 13.3 hectares of vineyards, a cellar of approximately 980 square meters, and a residence of 620 square meters. Potential capacity of 200,000 bottles, expandable through additional supplies. Prospects for Trentodoc, hospitality, and commercial development.

Etna DOC, a winery operating on the northern slopes. Located in Castiglione di Sicilia, the property comprises approximately 11 hectares of vineyards, olive groves, a winery, equipment, a brand, and inventory. Annual production is approximately 14,000 bottles, with an estimated capacity of 20,000. Possible winemaking and hospitality developments are subject to authorization requirements.

Investing in wine without immediately purchasing an entire winery. Shareholdings, joint ventures, lease-to-own, rent-to-buy, and long-term management offer alternative ways to enter the sector. The integration of production, marketing, and wine tourism can contribute to value creation.

6. FORBUS – Develop value before selling

How much could a winery be worth if all its potential were developed before being sold?

This is one of the central questions of the FORBUS model, developed by QUIDQUID for wineries, wineries, mineral water sources and beverage companies.

The service integrates financial, production, commercial, oenological, agronomic, and marketing expertise to address critical business issues with a unified vision.

FORBUS intervenes in management, industrial and commercial development, valorization, acquisitions and disposals, even when the owner does not intend to sell.

The goal is to improve organization, results, and positioning, creating the conditions for greater company growth.

Creating value before transferring it.

Further information: FORBUS.IT | TENUTEAGRICOLE24.IT

The point of WINEIDEA

The October 10th review highlights three crucial issues for the future of Italian wine: climate adaptation, inventory management, and the need to improve companies’ marketing capabilities.

Product quality and the value of the vineyards remain crucial, but they’re no longer sufficient on their own. Organization, markets, targeted investments, and the ability to leverage every aspect of the business are essential.

For winery owners, industrial groups, and investors, the challenge is not just identifying companies to buy or sell, but recognizing their untapped value and creating the conditions to develop it.

WINE IDEA – FORBUS

Experience, strategic vision, and operational expertise to support entrepreneurs and investors in making the decisions that matter.

Operations, not just announcements.

This version is more comprehensive and suitable for daily publication on vinievino.it and Tenute Agricole 24: it maintains a fluid read, provides in-depth coverage of each news item, and distinguishes real estate and winemaking opportunities from market analyses and FORBUS services.

Wine press review for Friday October 9-2026

with:

Italian wineries, Italian wine producers, and current wine news.

Good morning,

Wine, cellars, and investments: news and opportunities in the Italian wine sector

and the Study Center for Rural Development of the Hills of the University of Turin.

The initiative is sponsored by the Ministries of Agriculture and the Environment and the Liguria Region.

The discussion focused on two main themes: the historical and economic value of the agricultural landscape and the agronomic and ecological management of vineyards.

Heroic viticulture represents a cultural, environmental, and productive heritage, but it faces high costs, difficulties with mechanization, and problems with generational turnover.

The challenge is to make vineyard cultivation economically sustainable without compromising the landscape and the identity of the territories.

The theme also concerns other Italian wine-growing areas characterized by steep slopes, terraces, and predominantly manual cultivation.

6. Investing in Italy’s wine industry: shareholdings, joint ventures, and rent-to-buy are changing the market.

Acquiring a winery entirely is no longer the only way to invest in the wine industry.

Alongside traditional sales, alternative formulas that allow capital, responsibility, and management effort to be distributed over time are gaining popularity.

These include shareholdings, joint ventures between producers and investors, lease-to-own, rent-to-buy, multi-year management, and the acquisition of individual business units.

These solutions can be particularly interesting when a property has significant vineyards, buildings, and facilities, but requires capital, business expertise, or a new organization.

For investors, they represent a way to gradually enter the business, evaluating results and potential before making more significant commitments.

For owners, however, they can constitute an alternative to immediate sale, allowing them to enhance their assets and retain, in whole or in part, the property.

However, each transaction requires careful economic, legal, and fiscal evaluation, as well as a clear definition of the parties’ objectives.

7. Wine tourism: from wine sales to enhancing the value of the entire property

Wine tourism is becoming an increasingly important component in winery development projects.

Tastings, guided tours, events, hospitality, catering, and direct sales allow new economic activities to be added to wine production.

A winery with vineyards, rural buildings, and hospitality spaces can develop a model capable of integrating production, tourism, and marketing.

Wine tourism also offers the opportunity to strengthen direct relationships with consumers, enhance the brand, and reduce dependence on traditional distribution channels alone.

However, it is essential for investors to verify the project’s true economic sustainability, considering the necessary investments, permits, management costs, seasonality, and ability to attract visitors.

The goal shouldn’t just be to increase the number of activities offered, but to build a business capable of generating revenue and margins over time.

CORPORATE MANAGEMENT, ACQUISITIONS AND NEW DEVELOPMENT MODELS

8. FORBUS: a multidisciplinary team to develop, manage and enhance cellars and water sources

In the wine and mineral water sectors, there are companies with significant assets that are unable to fully express their industrial and commercial potential.

The causes can be financial, production, organizational, or related to sales and market positioning.

From this need was born FORBUS , the service organized by QUIDQUID to support wineries, agricultural companies, mineral water sources and beverage companies.

The model brings together skills in financial management, production, sales in Italy and abroad, marketing, oenology, agronomy, and business development.

The distinctive element is the coordination of different professional skills within a single corporate project, with shared objectives.

FORBUS assists in the preparation for sale, acquisitions, divestitures, post-transaction management, and development of companies whose owners do not intend to sell.

The goal is to improve the organization, financial results, commercial capacity, and value of the company by addressing the identified critical issues.

To enhance the value of a business, selling it isn’t always necessary. In many cases, the first step is to make it work better.

9. Buying a winery: why real value goes beyond vineyards, buildings, and equipment

In the wine acquisition market, the valuation of a property cannot be limited to the land value of the vineyards or the cost of the investments made.

Two companies with similar surfaces, located in the same denomination, can have very different economic values.

The factors that influence this are the quality and age of the plants, production capacity, the condition of the buildings, company organization, profitability, target markets, and the commercial strength of the brand.

The financial situation, the necessary future investments and the possibility of developing new sales channels also become particularly important.

For an investor, the value of a winery therefore derives from the combination of existing assets, income-generating capacity, and growth potential.

A professional appraisal must distinguish the value of land and real estate from that of industrial, commercial, and business assets, considering actual market conditions and the characteristics of the transaction.

This approach allows us to identify sustainable prices, reduce risks, and build acquisitions with concrete economic prospects.

THE QUIDQUID POINT

Italian wine doesn’t just need new investors. It needs entrepreneurial projects capable of creating value.

The opportunities available in Oltrepò Pavese, Trentino, and on Mount Etna demonstrate how Italy’s winemaking heritage offers diverse possibilities: businesses in need of redevelopment, existing wineries, historic properties to develop, and properties with wine tourism potential.

But buying a winery doesn’t simply mean owning vineyards and buildings.

It means taking responsibility for a business, understanding its market, organizing production, developing sales, and planning investments.

Likewise, for those who already own a business, selling is not necessarily the only solution.

More efficient management, the entry of an industrial partner, financial participation, or a commercial project can help restore competitiveness and enhance the value of assets.

The real opportunity today is not just in acquiring wineries, but in identifying those where experience, capital, and management skills can create new value.

WINE IDEA News – October 9, 2026

Information, markets, investments, and opportunities in the world of wine.

Insights and exclusive opportunities:

vinievino.it – Wine information and the wine market.
riteneagricole24.it – Farms, wineries, and vineyards for sale.
forbus.it – Development, management, valorization, acquisitions, and sales of wine and mineral water companies.

WINE IDEA – FORBUS

Experience, strategic vision, and operational expertise to support entrepreneurs and investors in making the decisions that matter.

Operations, not just announcements.

This version is more comprehensive and suitable for daily publication on vinievino.it and Tenute Agricole 24: it maintains an easy-to-read flow, provides in-depth coverage of each news item, and distinguishes real estate and winemaking opportunities from market analyses and FORBUS services.

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